Zions Bancorporation, National Association (ZION) Competitors

Zions Bancorporation, National Association (NASDAQ:ZION) and Fifth Third Bancorp (NASDAQ:FITB) are both finance companies, but which is the superior stock? We will contrast the two companies based on the strength of their media sentiment, risk, analyst recommendations, community ranking, dividends, earnings, profitability, valuation and institutional ownership.

Is ZION or FITB more profitable?

Fifth Third Bancorp has a net margin of 17.43% compared to Zions Bancorporation, National Association's net margin of 15.70%. Fifth Third Bancorp's return on equity of 14.10% beat Zions Bancorporation, National Association's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Zions Bancorporation, National Association	15.70%	13.65%	0.89%
Fifth Third Bancorp	17.43%	14.10%	1.16%

Which has more volatility & risk, ZION or FITB?

Zions Bancorporation, National Association has a beta of 0.92, indicating that its share price is 8% less volatile than the S&P 500. Comparatively, Fifth Third Bancorp has a beta of 0.99, indicating that its share price is 1% less volatile than the S&P 500.

Does the media prefer ZION or FITB?

In the previous week, Fifth Third Bancorp had 13 more articles in the media than Zions Bancorporation, National Association. MarketBeat recorded 32 mentions for Fifth Third Bancorp and 19 mentions for Zions Bancorporation, National Association. Zions Bancorporation, National Association's average media sentiment score of 0.93 beat Fifth Third Bancorp's score of 0.77 indicating that Zions Bancorporation, National Association is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Zions Bancorporation, National Association	7 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Fifth Third Bancorp	15 Very Positive mention(s)	4 Positive mention(s)	4 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has higher valuation and earnings, ZION or FITB?

Fifth Third Bancorp has higher revenue and earnings than Zions Bancorporation, National Association. Zions Bancorporation, National Association is trading at a lower price-to-earnings ratio than Fifth Third Bancorp, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Zions Bancorporation, National Association	$3.13B	2.06	$784M	$4.95	8.85
Fifth Third Bancorp	$8.25B	2.84	$2.31B	$3.14	11.17

Does the MarketBeat Community believe in ZION or FITB?

Fifth Third Bancorp received 15 more outperform votes than Zions Bancorporation, National Association when rated by MarketBeat users. Likewise, 56.70% of users gave Fifth Third Bancorp an outperform vote while only 52.51% of users gave Zions Bancorporation, National Association an outperform vote.

Company	Underperform	Outperform
Zions Bancorporation, National Association	Outperform Votes 742 52.51%	Underperform Votes 671 47.49%
Fifth Third Bancorp	Outperform Votes 757 56.70%	Underperform Votes 578 43.30%

Do institutionals and insiders have more ownership in ZION or FITB?

76.8% of Zions Bancorporation, National Association shares are owned by institutional investors. Comparatively, 83.8% of Fifth Third Bancorp shares are owned by institutional investors. 2.2% of Zions Bancorporation, National Association shares are owned by insiders. Comparatively, 0.5% of Fifth Third Bancorp shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Do analysts rate ZION or FITB?

Zions Bancorporation, National Association presently has a consensus price target of $61.81, indicating a potential upside of 41.16%. Fifth Third Bancorp has a consensus price target of $48.12, indicating a potential upside of 37.20%. Given Zions Bancorporation, National Association's higher possible upside, equities research analysts plainly believe Zions Bancorporation, National Association is more favorable than Fifth Third Bancorp.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Zions Bancorporation, National Association	1 Sell rating(s)	14 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.11
Fifth Third Bancorp	0 Sell rating(s)	6 Hold rating(s)	11 Buy rating(s)	1 Strong Buy rating(s)	2.72

Is ZION or FITB a better dividend stock?

Zions Bancorporation, National Association pays an annual dividend of $1.72 per share and has a dividend yield of 3.9%. Fifth Third Bancorp pays an annual dividend of $1.48 per share and has a dividend yield of 4.2%. Zions Bancorporation, National Association pays out 34.7% of its earnings in the form of a dividend. Fifth Third Bancorp pays out 47.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Zions Bancorporation, National Association has increased its dividend for 12 consecutive years and Fifth Third Bancorp has increased its dividend for 14 consecutive years. Fifth Third Bancorp is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Fifth Third Bancorp beats Zions Bancorporation, National Association on 17 of the 22 factors compared between the two stocks.