Amazon.com (AMZN) Stock Forecast & Price Target $198.70 -4.19 (-2.07%) (As of 11/21/2024 ET) Add Compare Share Share Analyst Forecasts Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrends Amazon.com - Analysts' Recommendations and Stock Price Forecast (2024) How MarketBeat Calculates Price Target and Consensus Rating MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data. Consensus Rating Moderate BuyBased on 43 Analyst RatingsSell0Hold2Buy41 Based on 43 Wall Street analysts who have issued ratings for Amazon.com in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 43 analysts, 2 have given a hold rating, 40 have given a buy rating, and 1 has given a strong buy rating for AMZN. Consensus Price Target $235.7718.66% Upside According to the 43 analysts' twelve-month price targets for Amazon.com, the average price target is $235.77. The highest price target for AMZN is $285.00, while the lowest price target for AMZN is $186.00. The average price target represents a forecasted upside of 18.66% from the current price of $198.70. Get the Latest News and Ratings for AMZN and Related Stocks Enter your email address to receive the latest news and analysts' ratings for Amazon.com and its competitors. Enter your email to sign up for newsletter Sign Up AMZN Analyst Ratings Over TimeTypeCurrent Forecast11/23/23 to 11/22/241 Month Ago10/24/23 to 10/23/243 Months Ago8/25/23 to 8/24/241 Year Ago11/23/22 to 11/23/23Strong Buy1 Strong Buy rating(s)1 Strong Buy rating(s)1 Strong Buy rating(s)0 Strong Buy rating(s)Buy40 Buy rating(s)41 Buy rating(s)39 Buy rating(s)43 Buy rating(s)Hold2 Hold rating(s)2 Hold rating(s)1 Hold rating(s)1 Hold rating(s)Sell0 Sell rating(s)0 Sell rating(s)0 Sell rating(s)0 Sell rating(s)Consensus Price Target$235.77$236.78$221.69$168.93Forecasted Upside18.66% Upside28.19% Upside25.22% Upside15.15% UpsideConsensus RatingModerate BuyModerate BuyBuyModerate Buy Central Bank Abandons USD (Ad)You know what doesn't care about elections? Gold. If you want to protect your savings & retirement from our exploding national debt, VOTE FOR GOLD! Get Your FREE Gold Investor Kit NOW! AMZN Analyst Recommendations By MonthAnalyst Ratings Chart DescriptionThe chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.Skip Chart & View Analyst Rating History AMZN Price Targets by MonthAverage Share Price and Price Target by Month Chart DescriptionThe chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table Amazon.com Stock vs. The CompetitionTypeAmazon.comRetail/Wholesale CompaniesS&P 500Consensus Rating Score 2.98 2.51 2.50Consensus RatingModerate BuyModerate BuyModerate BuyPredicted Upside18.66% Upside28.50% Upside8.51% UpsideNews Sentiment RatingPositive NewsSee Recent AMZN NewsPositive NewsPositive News Recent Analyst Forecasts and Stock Ratings All Ratings Strong Buy Buy Hold Sell Rating Show All Upside > 100% Upside 50% - 100% Upside 20% - 50% Upside 10% - 20% Upside 0% - 10% Downside 0% - 10% Downside 10% - 20% Downside 20% - 50% Downside 50% - 100% Downside > 100% Upside/Downside All Actions Upgrades Downgrades Initiates Coverage Raises Target Lowers Target Reiterates Rating Action Custom Range 1 Month 3 Months 6 Months Year-to-Date 1 Year 3 Years 5 Years Time Frame Start Date End Date Most Recent from Each Brokerage All Show Export to Excel DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails11/20/2024Wells Fargo & Company3 of 5 starsK. GawrelskiSubscribe to MarketBeat All Access for the recommendation accuracy ratingReiterated RatingEqual Weight ➝ Equal Weight$197.00-2.06%11/14/2024Needham & Company LLC3 of 5 stars Boost TargetBuy ➝ Buy$210.00 ➝ $250.00+16.77%11/6/2024Loop Capital2 of 5 stars Boost TargetBuy ➝ Buy$225.00 ➝ $275.00+33.71%11/4/2024Morgan StanleySubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetOverweight ➝ Overweight$210.00 ➝ $230.00+16.20%11/1/2024WedbushSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetOutperform ➝ Outperform$225.00 ➝ $250.00+26.19%11/1/2024Sanford C. BernsteinSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetOutperform ➝ Outperform$225.00 ➝ $235.00+18.45% Get the Latest News and Ratings for AMZN and Related StocksEnter your email address below to receive the latest news and analysts' ratings for Amazon.com and its competitors with MarketBeat's FREE daily newsletter. 11/1/2024Deutsche Bank AktiengesellschaftSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetBuy ➝ Buy$225.00 ➝ $232.00+17.20%11/1/2024Maxim GroupSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetBuy ➝ Buy$251.00 ➝ $260.00+31.34%11/1/2024Royal Bank of CanadaSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetOutperform ➝ Outperform$215.00 ➝ $225.00+12.69%11/1/2024BMO Capital MarketsSubscribe to MarketBeat All Access for the recommendation accuracy rating Reiterated RatingOutperform ➝ Outperform$230.00 ➝ $236.00+18.17%11/1/2024SusquehannaSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetPositive ➝ Positive$220.00 ➝ $230.00+15.35%11/1/2024BenchmarkSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetBuy ➝ Buy$200.00 ➝ $215.00+7.60%11/1/2024Truist FinancialSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetBuy ➝ Buy$265.00 ➝ $270.00+35.13%11/1/2024ScotiabankSubscribe to MarketBeat All Access for the recommendation accuracy ratingN. SchindlerSubscribe to MarketBeat All Access for the recommendation accuracy ratingBoost TargetSector Outperform ➝ Sector Outperform$245.00 ➝ $246.00+23.12%11/1/2024Robert W. BairdSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetOutperform ➝ Outperform$213.00 ➝ $220.00+10.39%11/1/2024Jefferies Financial GroupSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetBuy ➝ Buy$225.00 ➝ $235.00+17.92%11/1/2024JPMorgan Chase & Co.Subscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetOverweight ➝ Overweight$230.00 ➝ $250.00+25.45%11/1/2024OppenheimerSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetOutperform ➝ Outperform$220.00 ➝ $230.00+15.41%11/1/2024Monness Crespi & HardtSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetBuy$225.00 ➝ $245.00+31.44%11/1/2024JMP SecuritiesSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetMarket Outperform ➝ Market Outperform$265.00 ➝ $285.00+52.90%11/1/2024Stifel NicolausSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetBuy ➝ Buy$224.00 ➝ $245.00+31.44%11/1/2024The Goldman Sachs GroupSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetBuy ➝ Buy$230.00 ➝ $240.00+28.76%11/1/2024Bank of AmericaSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetBuy ➝ Buy$210.00 ➝ $230.00+23.39%11/1/2024Evercore ISISubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetOutperform ➝ Outperform$240.00 ➝ $260.00+39.48%11/1/2024Rosenblatt SecuritiesSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetBuy ➝ Buy$221.00 ➝ $236.00+26.61%11/1/2024Telsey Advisory GroupSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetOutperform ➝ Outperform$215.00 ➝ $235.00+26.07%11/1/2024Piper SandlerSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetOverweight ➝ Overweight$215.00 ➝ $225.00+20.71%11/1/2024TD CowenSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetBuy ➝ Buy$230.00 ➝ $240.00+28.76%10/28/2024UBS GroupSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetBuy ➝ Buy$220.00 ➝ $223.00+17.80%10/11/2024Pivotal ResearchSubscribe to MarketBeat All Access for the recommendation accuracy ratingJ. WlodarczakSubscribe to MarketBeat All Access for the recommendation accuracy ratingInitiated CoverageBuy$260.00+39.30%10/10/2024DA DavidsonSubscribe to MarketBeat All Access for the recommendation accuracy rating Reiterated RatingBuy ➝ Buy$235.00 ➝ $235.00+25.92%10/7/2024Cantor FitzgeraldSubscribe to MarketBeat All Access for the recommendation accuracy ratingD. MathivananSubscribe to MarketBeat All Access for the recommendation accuracy ratingReiterated RatingOverweight ➝ Overweight$230.00 ➝ $230.00+26.45%8/2/2024Roth MkmSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetBuy ➝ Buy$210.00 ➝ $215.00+29.03%8/2/2024BarclaysSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetOverweight ➝ Overweight$220.00 ➝ $235.00+45.47%8/2/2024Itau BBA SecuritiesSubscribe to MarketBeat All Access for the recommendation accuracy rating DowngradeOutperform ➝ Market Perform$186.00+1.05%7/16/2024Wolfe ResearchSubscribe to MarketBeat All Access for the recommendation accuracy ratingS. KhajuriaSubscribe to MarketBeat All Access for the recommendation accuracy ratingInitiated CoverageOutperform$250.00+29.72%7/10/2024TD SecuritiesSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost Target$225.00 ➝ $245.00+22.91%5/30/2024Tigress FinancialSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetBuy ➝ Buy$210.00 ➝ $245.00+36.63%5/2/2024ArgusSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetBuy ➝ Buy$185.00 ➝ $205.00+12.76%5/1/2024CitigroupSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetBuy ➝ Buy$235.00 ➝ $245.00+40.00%Central Bank Abandons USD (Ad)You know what doesn't care about elections? Gold. If you want to protect your savings & retirement from our exploding national debt, VOTE FOR GOLD! Get Your FREE Gold Investor Kit NOW!5/1/2024MizuhoSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetBuy ➝ Buy$230.00 ➝ $240.00+37.14%5/1/2024Raymond JamesSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetStrong-Buy ➝ Strong-Buy$200.00 ➝ $205.00+17.14%4/11/2024Moffett NathansonSubscribe to MarketBeat All Access for the recommendation accuracy rating Reiterated RatingBuy ➝ Buy$228.00+21.82%2/2/2024Canaccord Genuity GroupSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetBuy$185.00 ➝ $200.00+25.57%11/2/2023HSBCSubscribe to MarketBeat All Access for the recommendation accuracy rating Initiated CoverageBuy$160.00+16.79%8/11/2023Redburn PartnersSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetBuy ➝ Buy$220.00 ➝ $230.00+65.99%8/4/2023Credit Suisse GroupSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetOutperform$176.00 ➝ $189.00+32.89%8/4/2023BNP ParibasSubscribe to MarketBeat All Access for the recommendation accuracy rating UpgradeUnderperform ➝ Neutral$140.00-0.60%7/9/2023CICC ResearchSubscribe to MarketBeat All Access for the recommendation accuracy rating Initiated CoverageOutperform6/7/2023Piper Sandler CompaniesSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetOverweight$130.00 ➝ $150.00+18.47%2/3/2023Roth CapitalSubscribe to MarketBeat All Access for the recommendation accuracy ratingR. KulkarniSubscribe to MarketBeat All Access for the recommendation accuracy ratingReiterated RatingBuy2/3/2023CowenSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetOutperform$140.00 ➝ $150.00+32.85%1/18/2023MKM PartnersSubscribe to MarketBeat All Access for the recommendation accuracy ratingRohit KulkarniSubscribe to MarketBeat All Access for the recommendation accuracy ratingLower TargetBuy$145.00 ➝ $125.00+28.64%1/4/2023New Street ResearchSubscribe to MarketBeat All Access for the recommendation accuracy rating Initiated CoverageBuy$130.00+51.48%12/1/2022CowenSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetOutperform$150.00 ➝ $160.00+65.73%Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 07:52 AM ET. Should I Buy Amazon.com Stock? AMZN Pros and Cons Explained These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, November 6, 2024. Please send any questions or comments about these Amazon.com pros and cons to contact@marketbeat.com. Amazon.com Bull Case Here are some ways that investors could benefit from investing in Amazon: Amazon's consistent revenue growth and strong financial performance, with a net margin of 7.35% and a return on equity of 21.39%, indicate a stable and profitable business model. Positive analyst ratings and price targets from reputable firms like Morgan Stanley, Cantor Fitzgerald, and Evercore ISI suggest confidence in Amazon's future growth potential. Insider selling activity, while significant, can sometimes be a normal part of executives diversifying their portfolios and may not necessarily indicate negative sentiment towards the company. Amazon's diversified business segments, including North America, International, and Amazon Web Services (AWS), provide exposure to various markets and opportunities for growth. Despite recent insider selling, Amazon's stock price remains resilient, indicating continued investor interest and confidence in the company's long-term prospects. Amazon.com Bear Case Investors should be bearish about investing in Amazon for these reasons: Recent insider selling activity, totaling 54,355 shares in the last three months, may raise concerns about executive sentiment towards the company's future performance. Analyst price target adjustments, such as those by Piper Sandler and The Goldman Sachs Group, lowering their targets, could indicate potential headwinds or challenges ahead for Amazon. High insider ownership of 10.80% of the company's stock may lead to conflicts of interest or governance issues that could impact decision-making and shareholder value. Competition in the e-commerce and cloud services industries is intense, with rivals constantly innovating and challenging Amazon's market position, potentially affecting its growth trajectory. While Amazon has a strong track record, macroeconomic factors, regulatory changes, or unforeseen events could impact the company's performance and stock price in the future. AMZN Forecast - Frequently Asked Questions What is Amazon.com's forecast for 2025? According to the research reports of 43 Wall Street equities research analysts, the average twelve-month stock price forecast for Amazon.com is $235.77, with a high forecast of $285.00 and a low forecast of $186.00. Should I buy or sell Amazon.com stock right now? 43 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Amazon.com in the last year. There are currently 2 hold ratings, 40 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" AMZN shares. Does Amazon.com's stock price have much upside? According to analysts, Amazon.com's stock has a predicted upside of 18.66% based on their 12-month stock forecasts. Has Amazon.com been upgraded or downgraded by Wall Street analysts recently? Over the previous 90 days, Amazon.com's stock had 1 upgrade and 1 downgrade by analysts. What analysts cover Amazon.com? Amazon.com has been rated by research analysts at Bank of America, Benchmark, BMO Capital Markets, Cantor Fitzgerald, DA Davidson, Deutsche Bank Aktiengesellschaft, Evercore ISI, Jefferies Financial Group, JMP Securities, JPMorgan Chase & Co., Loop Capital, Maxim Group, Monness Crespi & Hardt, Morgan Stanley, Needham & Company LLC, Oppenheimer, Piper Sandler, Pivotal Research, Robert W. Baird, Rosenblatt Securities, Royal Bank of Canada, Sanford C. Bernstein, Scotiabank, Stifel Nicolaus, Susquehanna, TD Cowen, Telsey Advisory Group, The Goldman Sachs Group, Truist Financial, UBS Group, Wedbush, and Wells Fargo & Company in the past 90 days. Do Wall Street analysts like Amazon.com more than its competitors? Analysts like Amazon.com more than other "retail/wholesale" companies. The consensus rating score for Amazon.com is 2.98 while the average consensus rating score for "retail/wholesale" companies is 2.51. Learn more on how AMZN compares to other companies. 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