ADT (ADT) Competitors

Brink's (NYSE:BCO) and ADT (NYSE:ADT) are both mid-cap business services companies, but which is the better investment? We will contrast the two companies based on the strength of their risk, analyst recommendations, community ranking, dividends, valuation, profitability, earnings, institutional ownership and media sentiment.

Is BCO or ADT more profitable?

ADT has a net margin of 18.18% compared to Brink's' net margin of 2.37%. Brink's' return on equity of 71.46% beat ADT's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Brink's	2.37%	71.46%	5.11%
ADT	18.18%	17.77%	4.23%

Do analysts prefer BCO or ADT?

Brink's currently has a consensus price target of $138.00, suggesting a potential upside of 57.75%. ADT has a consensus price target of $9.07, suggesting a potential upside of 10.23%. Given Brink's' stronger consensus rating and higher possible upside, research analysts plainly believe Brink's is more favorable than ADT.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brink's	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00
ADT	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33

Which has more volatility and risk, BCO or ADT?

Brink's has a beta of 1.42, indicating that its stock price is 42% more volatile than the S&P 500. Comparatively, ADT has a beta of 1.58, indicating that its stock price is 58% more volatile than the S&P 500.

Does the media favor BCO or ADT?

In the previous week, ADT had 1 more articles in the media than Brink's. MarketBeat recorded 10 mentions for ADT and 9 mentions for Brink's. Brink's' average media sentiment score of 0.87 beat ADT's score of 0.73 indicating that Brink's is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Brink's	7 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	1 Negative mention(s)	1 Very Negative mention(s)	Positive
ADT	7 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Is BCO or ADT a better dividend stock?

Brink's pays an annual dividend of $0.97 per share and has a dividend yield of 1.1%. ADT pays an annual dividend of $0.22 per share and has a dividend yield of 2.7%. Brink's pays out 26.9% of its earnings in the form of a dividend. ADT pays out 41.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Do institutionals and insiders believe in BCO or ADT?

95.0% of Brink's shares are held by institutional investors. Comparatively, 87.2% of ADT shares are held by institutional investors. 0.5% of Brink's shares are held by company insiders. Comparatively, 2.2% of ADT shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Does the MarketBeat Community prefer BCO or ADT?

Brink's received 35 more outperform votes than ADT when rated by MarketBeat users. Likewise, 65.60% of users gave Brink's an outperform vote while only 63.85% of users gave ADT an outperform vote.

Company	Underperform	Outperform
Brink's	Outperform Votes 450 65.60%	Underperform Votes 236 34.40%
ADT	Outperform Votes 415 63.85%	Underperform Votes 235 36.15%

Which has higher earnings and valuation, BCO or ADT?

ADT has lower revenue, but higher earnings than Brink's. ADT is trading at a lower price-to-earnings ratio than Brink's, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brink's	$5.01B	0.75	$87.70M	$3.61	24.23
ADT	$4.90B	1.47	$463.01M	$0.53	15.52

Summary

Brink's beats ADT on 13 of the 20 factors compared between the two stocks.