ADT (ADT) Competitors

Brink's (NYSE:BCO) and ADT (NYSE:ADT) are both mid-cap security & alarm services companies, but which is the better business? We will contrast the two businesses based on the strength of their media sentiment, risk, valuation, earnings, dividends, institutional ownership, profitability and analyst recommendations.

Do analysts recommend BCO or ADT?

Brink's currently has a consensus target price of $138.00, suggesting a potential upside of 49.25%. ADT has a consensus target price of $9.05, suggesting a potential upside of 7.67%. Given Brink's' stronger consensus rating and higher probable upside, research analysts clearly believe Brink's is more favorable than ADT.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brink's	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
ADT	0 Sell rating(s)	3 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.25

Which has stronger valuation and earnings, BCO or ADT?

ADT has lower revenue, but higher earnings than Brink's. ADT is trading at a lower price-to-earnings ratio than Brink's, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brink's	$5.01B	0.77	$162.90M	$3.70	24.99
ADT	$4.90B	1.44	$501.05M	$0.58	14.49

Does the media favor BCO or ADT?

In the previous week, Brink's had 1 more articles in the media than ADT. MarketBeat recorded 11 mentions for Brink's and 10 mentions for ADT. Brink's' average media sentiment score of 0.65 beat ADT's score of 0.26 indicating that Brink's is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Brink's	4 Very Positive mention(s)	2 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
ADT	3 Very Positive mention(s)	0 Positive mention(s)	5 Neutral mention(s)	1 Negative mention(s)	1 Very Negative mention(s)	Neutral

Do insiders and institutionals hold more shares of BCO or ADT?

95.0% of Brink's shares are held by institutional investors. Comparatively, 87.2% of ADT shares are held by institutional investors. 0.7% of Brink's shares are held by insiders. Comparatively, 2.7% of ADT shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Is BCO or ADT a better dividend stock?

Brink's pays an annual dividend of $1.02 per share and has a dividend yield of 1.1%. ADT pays an annual dividend of $0.22 per share and has a dividend yield of 2.6%. Brink's pays out 27.6% of its earnings in the form of a dividend. ADT pays out 37.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Brink's has raised its dividend for 5 consecutive years and ADT has raised its dividend for 1 consecutive years.

Is BCO or ADT more profitable?

ADT has a net margin of 11.03% compared to Brink's' net margin of 3.29%. Brink's' return on equity of 82.89% beat ADT's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Brink's	3.29%	82.89%	4.69%
ADT	11.03%	17.23%	4.07%

Which has more risk and volatility, BCO or ADT?

Brink's has a beta of 1.43, meaning that its stock price is 43% more volatile than the S&P 500. Comparatively, ADT has a beta of 1.21, meaning that its stock price is 21% more volatile than the S&P 500.

Summary

Brink's beats ADT on 13 of the 18 factors compared between the two stocks.