ADT (ADT) Competitors

Brink's (NYSE:BCO) and ADT (NYSE:ADT) are both mid-cap business services companies, but which is the better business? We will contrast the two businesses based on the strength of their profitability, earnings, risk, dividends, analyst recommendations, community ranking, media sentiment, institutional ownership and valuation.

Does the media prefer BCO or ADT?

In the previous week, ADT had 4 more articles in the media than Brink's. MarketBeat recorded 10 mentions for ADT and 6 mentions for Brink's. Brink's' average media sentiment score of 1.14 beat ADT's score of 0.39 indicating that Brink's is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Brink's	4 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
ADT	4 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Do insiders & institutionals have more ownership in BCO or ADT?

95.0% of Brink's shares are owned by institutional investors. Comparatively, 87.2% of ADT shares are owned by institutional investors. 0.5% of Brink's shares are owned by insiders. Comparatively, 2.2% of ADT shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Is BCO or ADT more profitable?

ADT has a net margin of 18.18% compared to Brink's' net margin of 2.37%. Brink's' return on equity of 71.46% beat ADT's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Brink's	2.37%	71.46%	5.11%
ADT	18.18%	17.77%	4.23%

Do analysts rate BCO or ADT?

Brink's presently has a consensus price target of $120.50, suggesting a potential upside of 31.44%. ADT has a consensus price target of $8.55, suggesting a potential upside of 16.25%. Given Brink's' stronger consensus rating and higher possible upside, equities analysts plainly believe Brink's is more favorable than ADT.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brink's	0 Sell rating(s)	0 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	3.00
ADT	1 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00

Which has better valuation & earnings, BCO or ADT?

ADT has higher revenue and earnings than Brink's. ADT is trading at a lower price-to-earnings ratio than Brink's, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brink's	$4.87B	0.82	$87.70M	$2.64	34.73
ADT	$4.98B	1.34	$463.01M	$0.92	7.99

Which has more risk & volatility, BCO or ADT?

Brink's has a beta of 1.39, suggesting that its stock price is 39% more volatile than the S&P 500. Comparatively, ADT has a beta of 1.5, suggesting that its stock price is 50% more volatile than the S&P 500.

Is BCO or ADT a better dividend stock?

Brink's pays an annual dividend of $0.97 per share and has a dividend yield of 1.1%. ADT pays an annual dividend of $0.22 per share and has a dividend yield of 3.0%. Brink's pays out 36.7% of its earnings in the form of a dividend. ADT pays out 23.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. ADT is clearly the better dividend stock, given its higher yield and lower payout ratio.

Does the MarketBeat Community believe in BCO or ADT?

Brink's received 33 more outperform votes than ADT when rated by MarketBeat users. Likewise, 65.50% of users gave Brink's an outperform vote while only 63.85% of users gave ADT an outperform vote.

Company	Underperform	Outperform
Brink's	Outperform Votes 448 65.50%	Underperform Votes 236 34.50%
ADT	Outperform Votes 415 63.85%	Underperform Votes 235 36.15%

Summary

Brink's beats ADT on 11 of the 20 factors compared between the two stocks.