Aegon (AEG) Competitors $7.13 +0.09 (+1.28%) Closing price 08/5/2025 03:59 PM EasternExtended Trading$7.19 +0.06 (+0.84%) As of 04:00 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock AEG vs. BHF, AIG, AMP, DB, EQH, MET, PFG, PRU, SF, and UBSShould you be buying Aegon stock or one of its competitors? The main competitors of Aegon include Brighthouse Financial (BHF), American International Group (AIG), Ameriprise Financial (AMP), Deutsche Bank Aktiengesellschaft (DB), Equitable (EQH), MetLife (MET), Principal Financial Group (PFG), Prudential Financial (PRU), Stifel Financial (SF), and UBS Group (UBS). These companies are all part of the "finance" sector. Aegon vs. Its Competitors Brighthouse Financial American International Group Ameriprise Financial Deutsche Bank Aktiengesellschaft Equitable MetLife Principal Financial Group Prudential Financial Stifel Financial UBS Group Brighthouse Financial (NASDAQ:BHF) and Aegon (NYSE:AEG) are both finance companies, but which is the superior investment? We will contrast the two companies based on the strength of their media sentiment, dividends, analyst recommendations, valuation, profitability, institutional ownership, risk and earnings. Does the media favor BHF or AEG? In the previous week, Aegon had 6 more articles in the media than Brighthouse Financial. MarketBeat recorded 11 mentions for Aegon and 5 mentions for Brighthouse Financial. Brighthouse Financial's average media sentiment score of 0.80 beat Aegon's score of 0.32 indicating that Brighthouse Financial is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Brighthouse Financial 3 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Aegon 2 Very Positive mention(s) 1 Positive mention(s) 8 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Which has more volatility and risk, BHF or AEG? Brighthouse Financial has a beta of 0.88, indicating that its share price is 12% less volatile than the S&P 500. Comparatively, Aegon has a beta of 0.94, indicating that its share price is 6% less volatile than the S&P 500. Which has preferable earnings and valuation, BHF or AEG? Aegon has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Aegon, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBrighthouse Financial$4.72B0.57$388M$8.345.61Aegon$10.65B1.34$744.48M$0.967.43 Is BHF or AEG more profitable? Brighthouse Financial has a net margin of 8.71% compared to Aegon's net margin of 0.00%. Brighthouse Financial's return on equity of 25.60% beat Aegon's return on equity.Company Net Margins Return on Equity Return on Assets Brighthouse Financial8.71% 25.60% 0.54% Aegon N/A N/A N/A Do analysts prefer BHF or AEG? Brighthouse Financial presently has a consensus price target of $60.30, suggesting a potential upside of 28.87%. Given Brighthouse Financial's higher possible upside, research analysts clearly believe Brighthouse Financial is more favorable than Aegon.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Brighthouse Financial 2 Sell rating(s) 5 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.11Aegon 0 Sell rating(s) 0 Hold rating(s) 3 Buy rating(s) 1 Strong Buy rating(s) 3.25 Do institutionals & insiders hold more shares of BHF or AEG? 81.2% of Brighthouse Financial shares are held by institutional investors. Comparatively, 4.3% of Aegon shares are held by institutional investors. 1.4% of Brighthouse Financial shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term. SummaryBrighthouse Financial and Aegon tied by winning 8 of the 16 factors compared between the two stocks. Get Aegon News Delivered to You Automatically Sign up to receive the latest news and ratings for AEG and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding AEG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart AEG vs. The Competition Export to ExcelMetricAegonINS IndustryFinance SectorNYSE ExchangeMarket Cap$14.12B$20.44B$12.10B$20.68BDividend Yield5.30%2.98%5.65%3.68%P/E Ratio7.4312.8419.8929.31Price / Sales1.342.0826.1464.11Price / Cash19.8616.7221.3123.31Price / Book1.422.012.124.40Net Income$744.48M$1.62B$1.00B$995.90M7 Day Performance0.71%1.66%0.36%0.27%1 Month Performance-2.06%-1.03%0.13%0.39%1 Year Performance21.78%22.47%544.27%15.57% Aegon Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)AEGAegon3.929 of 5 stars$7.13+1.3%N/A+22.0%$14.12B$10.65B7.4323,123BHFBrighthouse Financial4.8077 of 5 stars$48.69-3.0%$60.30+23.8%+7.7%$2.88B$4.72B5.841,400Positive NewsUpcoming EarningsAIGAmerican International Group4.5568 of 5 stars$79.20-1.1%$88.19+11.3%+11.9%$46.16B$27.25B-29.7722,200Positive NewsAMPAmeriprise Financial4.5665 of 5 stars$518.10-0.6%$533.86+3.0%+29.0%$49.62B$17.26B16.1213,600Positive NewsDBDeutsche Bank Aktiengesellschaft2.6377 of 5 stars$32.60-2.6%N/A+139.7%$66.69B$71.84B12.4089,753Short Interest ↑EQHEquitable4.8593 of 5 stars$52.30-0.6%$65.30+24.9%+37.2%$15.88B$12.44B14.218,000Positive NewsMETMetLife4.9919 of 5 stars$77.64-1.2%$96.09+23.8%+10.3%$52.74B$70.99B12.6245,000Trending NewsPFGPrincipal Financial Group4.3282 of 5 stars$80.39-0.8%$86.30+7.4%+4.4%$18.17B$15.77B12.0319,300Analyst ForecastPRUPrudential Financial4.8461 of 5 stars$103.74-1.4%$121.75+17.4%-2.2%$37.24B$68.05B16.4438,196Earnings ReportDividend AnnouncementSFStifel Financial4.2048 of 5 stars$111.78-0.8%$110.88-0.8%+42.2%$11.58B$4.97B21.379,000Earnings ReportAnalyst UpgradeUBSUBS Group3.8096 of 5 stars$37.77-1.7%N/A+34.2%$123.16B$84.56B25.01108,648Trending NewsEarnings ReportAnalyst Downgrade Related Companies and Tools Related Companies Brighthouse Financial Competitors American International Group Competitors Ameriprise Financial Competitors Deutsche Bank Aktiengesellschaft Competitors Equitable Competitors MetLife Competitors Principal Financial Group Competitors Prudential Financial Competitors Stifel Financial Competitors UBS Group Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:AEG) was last updated on 8/6/2025 by MarketBeat.com Staff From Our PartnersINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | Sponsored[Warning] Buffett Indicator hits new All-Time-HighWarren Buffett has leaned on one key indicator for decades—and it just hit an all-time high. 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