Aegon (AEG) Competitors $7.00 +0.04 (+0.50%) Closing price 03:59 PM EasternExtended Trading$6.98 -0.03 (-0.43%) As of 07:02 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock AEG vs. BHF, AIG, AMP, DB, EQH, MET, PFG, PRU, SF, and UBSShould you be buying Aegon stock or one of its competitors? The main competitors of Aegon include Brighthouse Financial (BHF), American International Group (AIG), Ameriprise Financial (AMP), Deutsche Bank Aktiengesellschaft (DB), Equitable (EQH), MetLife (MET), Principal Financial Group (PFG), Prudential Financial (PRU), Stifel Financial (SF), and UBS Group (UBS). These companies are all part of the "finance" sector. Aegon vs. Its Competitors Brighthouse Financial American International Group Ameriprise Financial Deutsche Bank Aktiengesellschaft Equitable MetLife Principal Financial Group Prudential Financial Stifel Financial UBS Group Aegon (NYSE:AEG) and Brighthouse Financial (NASDAQ:BHF) are both finance companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, valuation, analyst recommendations, media sentiment, profitability, earnings, dividends and risk. Do analysts prefer AEG or BHF? Brighthouse Financial has a consensus target price of $60.30, suggesting a potential upside of 19.95%. Given Brighthouse Financial's higher possible upside, analysts plainly believe Brighthouse Financial is more favorable than Aegon.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Aegon 0 Sell rating(s) 0 Hold rating(s) 3 Buy rating(s) 1 Strong Buy rating(s) 3.25Brighthouse Financial 2 Sell rating(s) 5 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.11 Which has better earnings & valuation, AEG or BHF? Aegon has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Aegon, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioAegon$10.65B1.45$744.48M$0.967.30Brighthouse Financial$6.69B0.43$388M$8.346.03 Which has more risk & volatility, AEG or BHF? Aegon has a beta of 0.91, indicating that its stock price is 9% less volatile than the S&P 500. Comparatively, Brighthouse Financial has a beta of 0.88, indicating that its stock price is 12% less volatile than the S&P 500. Does the media prefer AEG or BHF? In the previous week, Brighthouse Financial had 14 more articles in the media than Aegon. MarketBeat recorded 20 mentions for Brighthouse Financial and 6 mentions for Aegon. Brighthouse Financial's average media sentiment score of 0.46 beat Aegon's score of 0.01 indicating that Brighthouse Financial is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Aegon 0 Very Positive mention(s) 0 Positive mention(s) 4 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Neutral Brighthouse Financial 6 Very Positive mention(s) 5 Positive mention(s) 5 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral Do insiders and institutionals have more ownership in AEG or BHF? 4.3% of Aegon shares are held by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are held by institutional investors. 1.4% of Brighthouse Financial shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth. Is AEG or BHF more profitable? Brighthouse Financial has a net margin of 8.71% compared to Aegon's net margin of 0.00%. Brighthouse Financial's return on equity of 25.60% beat Aegon's return on equity.Company Net Margins Return on Equity Return on Assets AegonN/A N/A N/A Brighthouse Financial 8.71%25.60%0.54% SummaryBrighthouse Financial beats Aegon on 9 of the 16 factors compared between the two stocks. Get Aegon News Delivered to You Automatically Sign up to receive the latest news and ratings for AEG and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding AEG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart AEG vs. The Competition Export to ExcelMetricAegonINS IndustryFinance SectorNYSE ExchangeMarket Cap$15.44B$20.17B$12.08B$20.65BDividend Yield5.26%2.97%5.55%3.65%P/E Ratio7.3013.1019.1027.29Price / Sales1.452.0426.5653.17Price / Cash22.0117.1421.6222.28Price / Book1.534.012.304.60Net Income$744.48M$1.60B$997.60M$995.22M7 Day Performance-0.92%-1.25%-0.12%-0.80%1 Month Performance-0.14%1.95%3.56%3.55%1 Year Performance11.37%11.93%540.86%7.35% Aegon Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)AEGAegon4.5384 of 5 stars$7.01+0.5%N/A+10.2%$15.44B$10.65B7.3023,123BHFBrighthouse Financial4.6624 of 5 stars$50.70-4.9%$59.70+17.8%-3.0%$3.06B$4.72B2.721,400News CoverageAnalyst ForecastGap UpAIGAmerican International Group4.476 of 5 stars$82.93-0.3%$88.12+6.3%+4.5%$47.94B$27.25B-31.1822,200Positive NewsAMPAmeriprise Financial4.0792 of 5 stars$536.13-1.3%$517.86-3.4%+17.4%$51.73B$17.26B18.2213,600Analyst DowngradeDBDeutsche Bank Aktiengesellschaft2.8991 of 5 stars$28.90-1.2%N/A+77.4%$58.27B$71.84B17.2089,753Trending NewsUpcoming EarningsEQHEquitable4.4123 of 5 stars$54.62-1.9%$62.64+14.7%+20.8%$16.92B$12.44B9.478,000Positive NewsAnalyst ForecastMETMetLife4.9858 of 5 stars$79.20-1.8%$94.67+19.5%+2.4%$54.14B$70.99B12.8845,000Analyst ForecastPFGPrincipal Financial Group3.9143 of 5 stars$80.19-1.0%$83.69+4.4%-7.8%$17.98B$15.77B12.0019,300Positive NewsAnalyst ForecastPRUPrudential Financial4.9296 of 5 stars$106.48-2.4%$121.15+13.8%-18.0%$38.61B$68.05B16.8738,196Analyst ForecastSFStifel Financial3.8623 of 5 stars$107.54-1.5%$106.75-0.7%+25.5%$11.22B$4.97B20.569,000Positive NewsUpcoming EarningsAnalyst UpgradeUBSUBS Group3.6121 of 5 stars$34.15-2.1%N/A+13.9%$111.84B$84.56B22.62108,648Trending News Related Companies and Tools Related Companies Brighthouse Financial Competitors American International Group Competitors Ameriprise Financial Competitors Deutsche Bank Aktiengesellschaft Competitors Equitable Competitors MetLife Competitors Principal Financial Group Competitors Prudential Financial Competitors Stifel Financial Competitors UBS Group Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:AEG) was last updated on 7/16/2025 by MarketBeat.com Staff From Our PartnersINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredThe Trump Dump is starting; Get out of stocks now?The first 365 days of the Trump presidency… Will be the best time to get rich in American history.Paradigm Press | SponsoredWhite House to reset Social Security?Elon Musk's parting DOGE gift looks set to shock America... A single announcement by July 22nd could soon b...Altimetry | SponsoredThe $7 company helping Nvidia build the world’s first trillion-dollar robot …Michael Robinson has been at the forefront of the technology market for over 40 years. Spotting some profit...Weiss Ratings | SponsoredPost-Halving = Profit Season (Here’s How to Win It)It happens like clockwork. Every four years, the crypto market enters a new phase — and for those who know how...Crypto Swap Profits | SponsoredTrump’s treachery Trump’s Final Reset Inside the shocking plot to re-engineer America’s financial system…and why you need to ...Porter & Company | SponsoredIs this secretive Asian company trying to take over Bitcoin?A mysterious Asian conglomerate is buying billions in Bitcoin — but one legendary trader says that’s the wrong...Brownstone Research | SponsoredElon’s Secret Social Security BombshellTo All Americans Born Before April 16th, 1963: Did Trump Just Give The Green Light To Radically RE-DO Social S...Banyan Hill Publishing | Sponsored Adding Choose a watchlist: Watchlist Adding You have already added ten stocks to your watchlist. Upgrade to MarketBeat All Access to add more stocks to your watchlist. Adding Aegon NV Please log in to your account or sign up in order to add this asset to your watchlist. Share Aegon With A Colleague Link copied to clipboard. Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. Real-time analyst ratings, insider transactions, earnings data, and more. Our daily ratings and market update email newsletter. Sign in to your free account to enjoy all that MarketBeat has to offer. Sign In Create Account Your Email Address: Email Address Required Your Password: Password Required Log In or Sign in with Facebook Sign in with Google Forgot your password? Your Email Address: Please enter your email address. Please enter a valid email address Choose a Password: Please enter your password. Your password must be at least 8 characters long and contain at least 1 number, 1 letter, and 1 special character. Create My Account (Free) or Sign in with Facebook Sign in with Google By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.