Amer Sports (AS) Competitors $36.49 -1.05 (-2.80%) Closing price 08/1/2025 03:59 PM EasternExtended Trading$36.69 +0.20 (+0.55%) As of 08/1/2025 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock AS vs. ONON, LULU, BIRK, LEVI, GIL, BRP, ZGN, KTB, UAA, and UAShould you be buying Amer Sports stock or one of its competitors? The main competitors of Amer Sports include ON (ONON), lululemon athletica (LULU), Birkenstock (BIRK), Levi Strauss & Co. (LEVI), Gildan Activewear (GIL), The Baldwin Insurance Group (BRP), Ermenegildo Zegna (ZGN), Kontoor Brands (KTB), Under Armour (UAA), and Under Armour (UA). These companies are all part of the "apparel" industry. Amer Sports vs. Its Competitors ON lululemon athletica Birkenstock Levi Strauss & Co. Gildan Activewear The Baldwin Insurance Group Ermenegildo Zegna Kontoor Brands Under Armour Under Armour Amer Sports (NYSE:AS) and ON (NYSE:ONON) are both large-cap apparel companies, but which is the superior stock? We will compare the two companies based on the strength of their valuation, analyst recommendations, media sentiment, earnings, risk, dividends, profitability and institutional ownership. Do analysts recommend AS or ONON? Amer Sports currently has a consensus price target of $38.74, suggesting a potential upside of 6.15%. ON has a consensus price target of $64.00, suggesting a potential upside of 35.94%. Given ON's stronger consensus rating and higher probable upside, analysts plainly believe ON is more favorable than Amer Sports.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Amer Sports 0 Sell rating(s) 4 Hold rating(s) 11 Buy rating(s) 1 Strong Buy rating(s) 2.81ON 0 Sell rating(s) 2 Hold rating(s) 19 Buy rating(s) 1 Strong Buy rating(s) 2.95 Which has more risk & volatility, AS or ONON? Amer Sports has a beta of 3.31, meaning that its share price is 231% more volatile than the S&P 500. Comparatively, ON has a beta of 2.24, meaning that its share price is 124% more volatile than the S&P 500. Is AS or ONON more profitable? ON has a net margin of 7.81% compared to Amer Sports' net margin of 3.70%. ON's return on equity of 14.79% beat Amer Sports' return on equity.Company Net Margins Return on Equity Return on Assets Amer Sports3.70% 7.21% 3.90% ON 7.81%14.79%8.83% Which has preferable earnings and valuation, AS or ONON? ON has lower revenue, but higher earnings than Amer Sports. ON is trading at a lower price-to-earnings ratio than Amer Sports, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioAmer Sports$5.18B3.90$72.60M$0.3798.62ON$2.63B11.26$275.23M$0.7067.26 Do insiders & institutionals hold more shares of AS or ONON? 40.3% of Amer Sports shares are owned by institutional investors. Comparatively, 36.4% of ON shares are owned by institutional investors. 68.6% of ON shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth. Does the media prefer AS or ONON? In the previous week, ON had 9 more articles in the media than Amer Sports. MarketBeat recorded 16 mentions for ON and 7 mentions for Amer Sports. ON's average media sentiment score of 1.19 beat Amer Sports' score of 1.13 indicating that ON is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Amer Sports 5 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive ON 13 Very Positive mention(s) 0 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive SummaryON beats Amer Sports on 12 of the 16 factors compared between the two stocks. Get Amer Sports News Delivered to You Automatically Sign up to receive the latest news and ratings for AS and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding AS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart AS vs. The Competition Export to ExcelMetricAmer SportsLEISURE&REC PRD IndustryDiscretionary SectorNYSE ExchangeMarket Cap$20.79B$3.37B$8.10B$20.68BDividend YieldN/A3.14%3.25%3.67%P/E Ratio98.6241.9018.9129.07Price / Sales3.902.114.2566.27Price / Cash40.2119.9316.2522.84Price / Book3.983.234.784.43Net Income$72.60M-$14.23M$218.39M$994.22M7 Day Performance-3.13%-6.77%-4.70%-3.35%1 Month Performance-4.53%-4.14%38.38%-2.06%1 Year Performance239.76%2.22%19.84%10.15% Amer Sports Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)ASAmer Sports2.4543 of 5 stars$36.49-2.8%$38.74+6.2%+238.5%$20.79B$5.18B98.6213,400Gap DownONONON4.1815 of 5 stars$51.03+0.5%$64.00+25.4%+17.0%$32.13B$2.63B72.903,254Positive NewsGap DownLULUlululemon athletica4.7565 of 5 stars$216.59-1.3%$335.91+55.1%-22.4%$25.96B$10.59B14.6739,000Trending NewsAnalyst ForecastBIRKBirkenstock3.4101 of 5 stars$51.22-2.8%$68.50+33.7%-15.5%$9.62B$1.96B36.077,400Trending NewsLEVILevi Strauss & Co.4.3307 of 5 stars$20.67+1.1%$23.45+13.5%+7.6%$8.18B$6.49B20.2618,700Positive NewsGILGildan Activewear4.7018 of 5 stars$52.51+0.5%$57.91+10.3%+23.9%$7.87B$3.27B20.2750,000Trending NewsEarnings ReportDividend AnnouncementAnalyst ForecastAnalyst RevisionBRPThe Baldwin Insurance GroupN/A$40.64+0.9%N/A-14.7%$4.78B$1.27B-44.179,200News CoverageZGNErmenegildo Zegna2.1338 of 5 stars$9.05-1.2%$8.70-3.9%-29.4%$3.69B$2.11B17.087,395News CoveragePositive NewsShort Interest ↑KTBKontoor Brands4.4761 of 5 stars$61.98-0.7%$87.50+41.2%-23.7%$3.44B$2.61B15.1913,200Upcoming EarningsDividend AnnouncementUAAUnder Armour4.1436 of 5 stars$7.17-2.6%$7.31+1.9%-3.5%$3.08B$5.16B-15.2614,400News CoverageUpcoming EarningsShort Interest ↑UAUnder Armour0.9037 of 5 stars$6.78-2.0%N/A-6.4%$2.89B$5.16B-14.4317,500Upcoming Earnings Related Companies and Tools Related Companies ONON Alternatives LULU Alternatives BIRK Alternatives LEVI Alternatives GIL Alternatives BRP Alternatives ZGN Alternatives KTB Alternatives UAA Alternatives UA Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:AS) was last updated on 8/2/2025 by MarketBeat.com Staff From Our PartnersElon’s BIGGEST warning yet?Tesla's About to Prove Everyone Wrong... 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