Amer Sports (AS) Competitors $22.67 -0.08 (-0.35%) As of 01:16 PM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock AS vs. LULU, ONON, BIRK, GIL, LEVI, BRP, KTB, ZGN, UAA, and UAShould you be buying Amer Sports stock or one of its competitors? The main competitors of Amer Sports include Lululemon Athletica (LULU), ON (ONON), Birkenstock (BIRK), Gildan Activewear (GIL), Levi Strauss & Co. (LEVI), The Baldwin Insurance Group (BRP), Kontoor Brands (KTB), Ermenegildo Zegna (ZGN), Under Armour (UAA), and Under Armour (UA). These companies are all part of the "apparel" industry. Amer Sports vs. Lululemon Athletica ON Birkenstock Gildan Activewear Levi Strauss & Co. The Baldwin Insurance Group Kontoor Brands Ermenegildo Zegna Under Armour Under Armour Lululemon Athletica (NASDAQ:LULU) and Amer Sports (NYSE:AS) are both large-cap consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their valuation, risk, earnings, profitability, community ranking, analyst recommendations, institutional ownership, media sentiment and dividends. Is LULU or AS more profitable? Lululemon Athletica has a net margin of 17.05% compared to Amer Sports' net margin of -0.74%. Lululemon Athletica's return on equity of 42.16% beat Amer Sports' return on equity.Company Net Margins Return on Equity Return on Assets Lululemon Athletica17.05% 42.16% 25.02% Amer Sports -0.74%3.15%1.12% Which has preferable valuation and earnings, LULU or AS? Lululemon Athletica has higher revenue and earnings than Amer Sports. Lululemon Athletica is trading at a lower price-to-earnings ratio than Amer Sports, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioLululemon Athletica$10.59B2.96$1.55B$14.7017.67Amer Sports$5.18B2.43-$208.60M$0.14162.21 Does the MarketBeat Community believe in LULU or AS? Lululemon Athletica received 1945 more outperform votes than Amer Sports when rated by MarketBeat users. However, 76.00% of users gave Amer Sports an outperform vote while only 69.65% of users gave Lululemon Athletica an outperform vote. CompanyUnderperformOutperformLululemon AthleticaOutperform Votes198369.65% Underperform Votes86430.35% Amer SportsOutperform Votes3876.00% Underperform Votes1224.00% Which has more risk & volatility, LULU or AS? Lululemon Athletica has a beta of 1.31, meaning that its share price is 31% more volatile than the S&P 500. Comparatively, Amer Sports has a beta of 2.66, meaning that its share price is 166% more volatile than the S&P 500. Do insiders & institutionals believe in LULU or AS? 85.2% of Lululemon Athletica shares are owned by institutional investors. Comparatively, 40.3% of Amer Sports shares are owned by institutional investors. 0.5% of Lululemon Athletica shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth. Do analysts rate LULU or AS? Lululemon Athletica presently has a consensus target price of $371.72, suggesting a potential upside of 43.10%. Amer Sports has a consensus target price of $32.64, suggesting a potential upside of 43.71%. Given Amer Sports' stronger consensus rating and higher possible upside, analysts plainly believe Amer Sports is more favorable than Lululemon Athletica.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Lululemon Athletica 2 Sell rating(s) 9 Hold rating(s) 19 Buy rating(s) 1 Strong Buy rating(s) 2.61Amer Sports 0 Sell rating(s) 4 Hold rating(s) 8 Buy rating(s) 1 Strong Buy rating(s) 2.77 Does the media refer more to LULU or AS? In the previous week, Lululemon Athletica had 47 more articles in the media than Amer Sports. MarketBeat recorded 54 mentions for Lululemon Athletica and 7 mentions for Amer Sports. Amer Sports' average media sentiment score of 1.23 beat Lululemon Athletica's score of 0.94 indicating that Amer Sports is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Lululemon Athletica 32 Very Positive mention(s) 3 Positive mention(s) 5 Neutral mention(s) 4 Negative mention(s) 3 Very Negative mention(s) Positive Amer Sports 6 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive SummaryLululemon Athletica beats Amer Sports on 13 of the 18 factors compared between the two stocks. Remove Ads Get Amer Sports News Delivered to You Automatically Sign up to receive the latest news and ratings for AS and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart AS vs. The Competition Export to ExcelMetricAmer SportsApparel IndustryDiscretionary SectorNYSE ExchangeMarket Cap$12.58B$3.73B$7.41B$18.51BDividend YieldN/A4.44%3.49%4.25%P/E Ratio-162.2012.8415.9531.06Price / Sales2.430.997.6926.47Price / CashN/A12.7016.4217.54Price / BookN/A3.194.124.29Net Income-$208.60M$183.11M$259.47M$1.02B7 Day Performance9.86%8.61%4.87%6.72%1 Month Performance-18.01%-11.33%-7.24%-6.79%1 Year Performance66.50%-19.11%-7.47%1.22% Amer Sports Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)ASAmer Sports4.0083 of 5 stars$22.67-0.4%$32.64+44.0%+60.0%$12.56B$5.18B-161.9211,400Positive NewsGap DownLULULululemon Athletica4.3271 of 5 stars$265.00+0.5%$378.31+42.8%-22.7%$32.27B$10.59B19.1329,000Analyst ForecastAnalyst RevisionONONON3.8484 of 5 stars$40.98+3.5%$60.45+47.5%+30.8%$25.80B$2.32B95.301,160High Trading VolumeBIRKBirkenstock2.892 of 5 stars$43.97+0.2%$68.31+55.4%+12.7%$8.26B$1.86B35.467,400High Trading VolumeGILGildan Activewear4.8207 of 5 stars$39.09-1.7%$60.00+53.5%+16.4%$5.94B$3.27B15.6351,000Positive NewsLEVILevi Strauss & Co.4.3023 of 5 stars$13.51-2.8%$20.82+54.2%-22.0%$5.35B$6.36B25.9718,000Dividend AnnouncementShort Interest ↑Gap DownHigh Trading VolumeBRPThe Baldwin Insurance Group2.1234 of 5 stars$42.97-4.8%$33.00-23.2%+53.7%$5.05B$1.27B-46.719,200High Trading VolumeKTBKontoor Brands4.8107 of 5 stars$56.00-3.3%$91.50+63.4%+3.7%$3.10B$2.61B12.6114,000News CoveragePositive NewsHigh Trading VolumeZGNErmenegildo Zegna3.2497 of 5 stars$6.47-2.0%$8.70+34.6%-39.2%$2.63B$1.95B12.206,050Short Interest ↑News CoverageGap DownUAAUnder Armour4.184 of 5 stars$5.23-0.7%$9.06+73.3%-17.1%$2.25B$5.32B-18.0217,500News CoverageGap DownHigh Trading VolumeUAUnder Armour2.1354 of 5 stars$5.08-0.5%$9.00+77.3%-17.8%$2.18B$5.32B-17.5017,500Short Interest ↓News CoverageGap DownHigh Trading Volume Remove Ads Related Companies and Tools Related Companies LULU Alternatives ONON Alternatives BIRK Alternatives GIL Alternatives LEVI Alternatives BRP Alternatives KTB Alternatives ZGN Alternatives UAA Alternatives UA Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:AS) was last updated on 4/15/2025 by MarketBeat.com Staff From Our Partners[Action Required] Claim Your FREE IRS Loophole GuideThis shouldn't surprise anyone who's been paying attention, but... 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