AS vs. ONON, LULU, BIRK, GIL, LEVI, BRP, KTB, ZGN, UAA, and UA
Should you be buying Amer Sports stock or one of its competitors? The main competitors of Amer Sports include ON (ONON), lululemon athletica (LULU), Birkenstock (BIRK), Gildan Activewear (GIL), Levi Strauss & Co. (LEVI), The Baldwin Insurance Group (BRP), Kontoor Brands (KTB), Ermenegildo Zegna (ZGN), Under Armour (UAA), and Under Armour (UA). These companies are all part of the "apparel" industry.
Amer Sports vs. Its Competitors
Amer Sports (NYSE:AS) and ON (NYSE:ONON) are both large-cap apparel companies, but which is the better stock? We will contrast the two businesses based on the strength of their valuation, risk, earnings, institutional ownership, media sentiment, analyst recommendations, profitability and dividends.
Amer Sports presently has a consensus target price of $37.81, suggesting a potential upside of 0.34%. ON has a consensus target price of $63.85, suggesting a potential upside of 22.13%. Given ON's stronger consensus rating and higher probable upside, analysts clearly believe ON is more favorable than Amer Sports.
ON has lower revenue, but higher earnings than Amer Sports. ON is trading at a lower price-to-earnings ratio than Amer Sports, indicating that it is currently the more affordable of the two stocks.
Amer Sports has a beta of 3.38, indicating that its share price is 238% more volatile than the S&P 500. Comparatively, ON has a beta of 2.26, indicating that its share price is 126% more volatile than the S&P 500.
40.3% of Amer Sports shares are held by institutional investors. Comparatively, 36.4% of ON shares are held by institutional investors. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.
In the previous week, ON had 1 more articles in the media than Amer Sports. MarketBeat recorded 17 mentions for ON and 16 mentions for Amer Sports. ON's average media sentiment score of 1.00 beat Amer Sports' score of 0.55 indicating that ON is being referred to more favorably in the news media.
ON has a net margin of 7.81% compared to Amer Sports' net margin of 3.70%. ON's return on equity of 14.79% beat Amer Sports' return on equity.
Summary
ON beats Amer Sports on 12 of the 16 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding AS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Amer Sports Competitors List
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This page (NYSE:AS) was last updated on 7/2/2025 by MarketBeat.com Staff
