Build-A-Bear Workshop (BBW) Stock Price, News & Analysis

Company Overview

Build-A-Bear Workshop, Inc. operates a specialty retail business focused on interactive “workshop” experiences that allow customers to create customized stuffed animals. Through its in-store and online platforms, the company offers a wide range of plush toys, apparel, accessories and sound modules, enabling guests to personalize each creation. In addition to its core bear products, Build-A-Bear has expanded its portfolio to include licensed characters from leading entertainment and media franchises.

Founded in 1997 by Maxine Clark and headquartered in St. Louis, Missouri, Build-A-Bear Workshop has grown to operate over 400 retail locations across North America, Europe and Asia Pacific. The company complements its brick-and-mortar presence with a direct-to-consumer e-commerce site and a mobile app, extending its reach to global markets and enabling personalized gifting solutions.

Beyond its signature in-store experience, Build-A-Bear has developed seasonal promotions, birthday party events and corporate team-building programs, fostering customer engagement and brand loyalty. The retailer leverages strategic partnerships and licensing agreements to introduce new product lines tied to popular entertainment properties, including animated films, sports teams and children’s television series.

The company is led by President and Chief Executive Officer Sharon Price John, who joined Build-A-Bear Workshop in 2018. Under her leadership, the firm has emphasized digital transformation initiatives and omni-channel integration, aiming to enhance operational efficiency and drive long-term growth in an evolving retail landscape.

Key Stats

• Today's Range: $60.95 to $64.81
• 50-Day Range: $49.31 to $67.28
• 52-Week Range: $29.32 to $70.01
• Volume: 450,471 shs
• Average Volume: 329,548 shs
• Market Capitalization: $852.60 million
• P/E Ratio: 14.47
• Dividend Yield: 1.36%
• Price Target: $68.00
• Consensus Rating: Buy

Build-A-Bear Workshop Stock Analysis - MarketRank™

Build-A-Bear Workshop scored higher than 65% of companies evaluated by MarketBeat, and ranked 121st out of 213 stocks in the retail/wholesale sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.7 / 5
• Analyst Rating: Buy

Consensus Rating

Build-A-Bear Workshop has received a consensus rating of Buy. The company's average rating score is 3.25, and is based on 3 buy ratings, no hold ratings, and no sell ratings.

Upside/Downside

The consensus price target for Build-A-Bear Workshop is close to its current price, suggesting limited near-term upside or downside.

Amount of Analyst Coverage

Build-A-Bear Workshop has only been the subject of 3 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 4.58%

Earnings Growth

Earnings for Build-A-Bear Workshop are expected to grow by 4.58% in the coming year, from $3.71 to $3.88 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Build-A-Bear Workshop is 14.47, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 278.02.

Price to Earnings Ratio vs. Sector

The P/E ratio of Build-A-Bear Workshop is 14.47, which means that it is trading at a less expensive P/E ratio than the Retail/Wholesale sector average P/E ratio of about 20.74.

Price to Book Value per Share Ratio

Build-A-Bear Workshop has a P/B Ratio of 6.24. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

14.30% of the float of Build-A-Bear Workshop has been sold short.

Short Interest Ratio / Days to Cover

Build-A-Bear Workshop has a short interest ratio ("days to cover") of 7.2.

Change versus previous month

Short interest in Build-A-Bear Workshop has recently increased by 2.91%, indicating that investor sentiment is decreasing.

Dividend

• Score: 2.5 / 5
• Dividend Strength: Moderate

Dividend Yield

Build-A-Bear Workshop pays a meaningful dividend of 1.36%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

Build-A-Bear Workshop has only been increasing its dividend for 1 years.

Dividend Coverage

The dividend payout ratio of Build-A-Bear Workshop is 19.73%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, Build-A-Bear Workshop will have a dividend payout ratio of 22.68% next year. This indicates that Build-A-Bear Workshop will be able to sustain or increase its dividend.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

14.30% of the float of Build-A-Bear Workshop has been sold short.

Short Interest Ratio / Days to Cover

Build-A-Bear Workshop has a short interest ratio ("days to cover") of 7.2.

Change versus previous month

Short interest in Build-A-Bear Workshop has recently increased by 2.91%, indicating that investor sentiment is decreasing.

News and Social Media

• Score: 3.9 / 5
• News Sentiment: 1.02

News Sentiment

Build-A-Bear Workshop has a news sentiment score of 1.02. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.91 average news sentiment score of Retail/Wholesale companies.

News Coverage This Week

MarketBeat has tracked 14 news articles for Build-A-Bear Workshop this week, compared to 5 articles on an average week.

Search Interest

12 people have searched for BBW on MarketBeat in the last 30 days.

MarketBeat Follows

4 people have added Build-A-Bear Workshop to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 2.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Build-A-Bear Workshop insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $508,160.00 in company stock.

Percentage Held by Insiders

Only 5.80% of the stock of Build-A-Bear Workshop is held by insiders.

Percentage Held by Institutions

79.30% of the stock of Build-A-Bear Workshop is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

BBW Stock Analysis - Frequently Asked Questions

How have BBW shares performed this year?

Build-A-Bear Workshop's stock was trading at $46.04 at the beginning of 2025. Since then, BBW shares have increased by 40.2% and is now trading at $64.5420.

How were Build-A-Bear Workshop's earnings last quarter?

Build-A-Bear Workshop, Inc. (NYSE:BBW) issued its earnings results on Thursday, August, 28th. The specialty retailer reported $0.94 earnings per share for the quarter, topping analysts' consensus estimates of $0.67 by $0.27. The specialty retailer had revenue of $124.25 million for the quarter, compared to analyst estimates of $116.19 million. Build-A-Bear Workshop had a net margin of 11.34% and a trailing twelve-month return on equity of 42.37%.
Read the conference call transcript.

Is Build-A-Bear Workshop doing a stock buyback?

Build-A-Bear Workshop's Board of Directors authorized a stock buyback plan on Wednesday, September 11th 2024, which permits the company to buy back $100,000,000 in outstanding shares, according to EventVestor. This means that the company could reacquire up to 23.2% of its shares through open market purchases. Shares buyback plans are usually a sign that the company's leadership believes its stock is undervalued.

Who are Build-A-Bear Workshop's major shareholders?

Top institutional investors of Build-A-Bear Workshop include Pacifica Capital Investments LLC (8.00%), Thrivent Financial for Lutherans (5.70%), De Lisle Partners LLP (5.61%) and American Century Companies Inc. (3.80%). Insiders that own company stock include Cannell Capital Llc, Sharon Price John, Eric R Fencl, Jennifer Kretchmar, Craig Leavitt, Vojin Todorovic, Robert L Dixon Jr, J Christopher Hurt, George Carrara, Lesli Rotenberg and Maxine Clark.
View institutional ownership trends.

How do I buy shares of Build-A-Bear Workshop?

Shares of BBW stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Build-A-Bear Workshop own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Build-A-Bear Workshop investors own include NVIDIA (NVDA), Broadcom (AVGO), Meta Platforms (META), Arista Networks (ANET), Adobe (ADBE), Jabil (JBL) and Novo Nordisk A/S (NVO).

Company Calendar

• Record date for 7/10 Dividend: 6/26/2025
• Ex-Dividend for 7/10 Dividend: 6/26/2025
• Dividend Payable: 7/10/2025
• Last Earnings: 8/28/2025
• Today: 9/06/2025
• Fiscal Year End: 1/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Retail/Wholesale
• Industry: RETAIL - MISC/DIV
• Sub-Industry: Retail
• Current Symbol: NYSE:BBW
• CIK: 1113809
• Web: www.buildabear.com
• Phone: (314) 423-8000
• Fax: 314-423-8188
• Employees: 5,100
• Year Founded: 1997

Price Target and Rating

• Average Price Target for Build-A-Bear Workshop: $68.00
• High Price Target: $85.00
• Low Price Target: $39.00
• Potential Upside/Downside: +5.4%
• Consensus Rating: Buy
• Rating Score (0-4): 3.25
• Research Coverage: 4 Analysts

Profitability

• EPS (Trailing Twelve Months): $4.46
• Trailing P/E Ratio: 14.47
• Forward P/E Ratio: 17.40
• P/E Growth: N/A
• Net Income: $51.78 million
• Net Margins: 11.34%
• Pretax Margin: 14.06%
• Return on Equity: 42.37%
• Return on Assets: 19.95%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.67
• Quick Ratio: 0.82

Sales & Book Value

• Annual Sales: $496.40 million
• Price / Sales: 1.72
• Cash Flow: $5.21 per share
• Price / Cash Flow: 12.38
• Book Value: $10.35 per share
• Price / Book: 6.24

Miscellaneous

• Outstanding Shares: 13,210,000
• Free Float: 12,443,000
• Market Cap: $852.60 million
• Optionable: Optionable
• Beta: 0.72