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Bright Scholar Education (BEDU) Competitors

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$1.75 +0.12 (+7.58%)
Closing price 09/12/2025 12:22 PM Eastern
Extended Trading
$1.78 +0.03 (+1.49%)
As of 09/12/2025 04:10 PM Eastern
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BEDU vs. CHGG, IH, STG, HCMA, NAMI, AACG, YSXT, MRM, KUKE, and FEDU

Should you be buying Bright Scholar Education stock or one of its competitors? The main competitors of Bright Scholar Education include Chegg (CHGG), iHuman (IH), Sunlands Technology Group (STG), HCM Acquisition (HCMA), NAMI (NAMI), ATA (AACG), YSX Tech (YSXT), MEDIROM Healthcare Technologies (MRM), Kuke Music (KUKE), and Four Seasons Education (Cayman) (FEDU). These companies are all part of the "personal services" industry.

Bright Scholar Education vs. Its Competitors

Chegg (NYSE:CHGG) and Bright Scholar Education (NYSE:BEDU) are both small-cap personal services companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, media sentiment, risk, analyst recommendations, earnings, institutional ownership, valuation and dividends.

In the previous week, Chegg had 5 more articles in the media than Bright Scholar Education. MarketBeat recorded 6 mentions for Chegg and 1 mentions for Bright Scholar Education. Bright Scholar Education's average media sentiment score of 1.00 beat Chegg's score of 0.68 indicating that Bright Scholar Education is being referred to more favorably in the news media.

Company Overall Sentiment
Chegg Positive
Bright Scholar Education Positive

Chegg has a net margin of -53.67% compared to Bright Scholar Education's net margin of -58.44%. Bright Scholar Education's return on equity of 2.31% beat Chegg's return on equity.

Company Net Margins Return on Equity Return on Assets
Chegg-53.67% -12.31% -3.27%
Bright Scholar Education -58.44%2.31%0.61%

Chegg currently has a consensus target price of $1.70, suggesting a potential upside of 10.75%. Given Chegg's stronger consensus rating and higher possible upside, analysts clearly believe Chegg is more favorable than Bright Scholar Education.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Chegg
3 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
1.88
Bright Scholar Education
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

Chegg has a beta of 1.85, indicating that its stock price is 85% more volatile than the S&P 500. Comparatively, Bright Scholar Education has a beta of 0.34, indicating that its stock price is 66% less volatile than the S&P 500.

95.2% of Chegg shares are held by institutional investors. Comparatively, 26.0% of Bright Scholar Education shares are held by institutional investors. 3.7% of Chegg shares are held by company insiders. Comparatively, 84.8% of Bright Scholar Education shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Bright Scholar Education has lower revenue, but higher earnings than Chegg. Chegg is trading at a lower price-to-earnings ratio than Bright Scholar Education, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Chegg$617.57M0.27-$837.07M-$2.61-0.59
Bright Scholar Education$175.19M0.30-$140.52M-$4.70-0.37

Summary

Chegg beats Bright Scholar Education on 9 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BEDU and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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BEDU vs. The Competition

MetricBright Scholar EducationSCHOOLS IndustryDiscretionary SectorNYSE Exchange
Market Cap$48.36M$1.80B$8.41B$21.59B
Dividend YieldN/A4.55%2.99%3.48%
P/E Ratio-0.3713.0218.5529.75
Price / Sales0.301.885.2486.32
Price / Cash5.0814.7217.0525.00
Price / Book0.613.205.104.58
Net Income-$140.52M$85.04M$256.92M$999.94M
7 Day Performance-0.85%7.35%2.05%0.68%
1 Month Performance0.57%8.88%18.15%3.10%
1 Year Performance-4.89%56.68%52.01%14.39%

Bright Scholar Education Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
BEDU
Bright Scholar Education
1.2194 of 5 stars
$1.75
+7.6%
N/A-2.8%$48.36M$175.19M-0.372,193Positive News
Short Interest ↓
Gap Up
CHGG
Chegg
3.0532 of 5 stars
$1.58
+1.0%
$1.70
+7.9%
-17.3%$170.62M$506.58M-0.601,271News Coverage
IH
iHuman
1.7913 of 5 stars
$2.94
+2.8%
N/A+83.2%$152.99M$126.34M10.891,120News Coverage
Short Interest ↓
STG
Sunlands Technology Group
0.7745 of 5 stars
$8.91
+1.1%
N/A+26.0%$120.46M$272.66M2.482,071Gap Up
HCMA
HCM Acquisition
N/A$5.45
-4.2%
N/A-53.6%$77.07MN/A0.00N/ANews Coverage
NAMI
NAMI
N/A$0.94
-3.0%
N/AN/A$74.41MN/A0.00N/ATrending News
AACG
ATA
1.2739 of 5 stars
$2.03
-1.5%
N/A+317.7%$64.81M$36.72M-20.31580News Coverage
Short Interest ↓
YSXT
YSX Tech
N/A$2.40
-0.8%
N/AN/A$53.42MN/A0.0040
MRM
MEDIROM Healthcare Technologies
0.2381 of 5 stars
$1.81
-7.0%
N/A-53.4%$50.81M$8.30B0.00480Short Interest ↑
Gap Down
KUKE
Kuke Music
1.2825 of 5 stars
$1.69
flat
N/A-83.5%$34.34M$9.59M0.00170News Coverage
Short Interest ↓
FEDU
Four Seasons Education (Cayman)
1.939 of 5 stars
$13.43
-4.4%
N/A+30.9%$30.35M$34.48M0.00290Positive News
Short Interest ↓
Gap Down

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This page (NYSE:BEDU) was last updated on 9/13/2025 by MarketBeat.com Staff
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