Bright Scholar Education (BEDU) Competitors

Sunlands Technology Group (NYSE:STG) and Bright Scholar Education (NYSE:BEDU) are both small-cap personal services companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, profitability, analyst recommendations, dividends, earnings, risk, media sentiment and valuation.

Does the media refer more to STG or BEDU?

In the previous week, Sunlands Technology Group had 3 more articles in the media than Bright Scholar Education. MarketBeat recorded 4 mentions for Sunlands Technology Group and 1 mentions for Bright Scholar Education. Bright Scholar Education's average media sentiment score of 1.96 beat Sunlands Technology Group's score of 0.86 indicating that Bright Scholar Education is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Sunlands Technology Group	2 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Bright Scholar Education	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive

Do institutionals and insiders hold more shares of STG or BEDU?

26.4% of Sunlands Technology Group shares are held by institutional investors. Comparatively, 26.1% of Bright Scholar Education shares are held by institutional investors. 59.7% of Sunlands Technology Group shares are held by insiders. Comparatively, 84.8% of Bright Scholar Education shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Is STG or BEDU more profitable?

Sunlands Technology Group has a net margin of 17.47% compared to Bright Scholar Education's net margin of -58.44%. Sunlands Technology Group's return on equity of 53.95% beat Bright Scholar Education's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sunlands Technology Group	17.47%	53.95%	16.36%
Bright Scholar Education	-58.44%	2.31%	0.61%

Which has more volatility and risk, STG or BEDU?

Sunlands Technology Group has a beta of 0.5, suggesting that its share price is 50% less volatile than the S&P 500. Comparatively, Bright Scholar Education has a beta of 0.38, suggesting that its share price is 62% less volatile than the S&P 500.

Which has stronger valuation and earnings, STG or BEDU?

Sunlands Technology Group has higher revenue and earnings than Bright Scholar Education. Bright Scholar Education is trading at a lower price-to-earnings ratio than Sunlands Technology Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sunlands Technology Group	$272.66M	0.50	$46.87M	$3.60	2.81
Bright Scholar Education	$247.56M	0.22	-$140.52M	-$4.70	-0.38

Summary

Sunlands Technology Group beats Bright Scholar Education on 11 of the 13 factors compared between the two stocks.