Brown-Forman (BF.A) Competitors

Brown-Forman (NYSE:BF.A) and Monster Beverage (NASDAQ:MNST) are both large-cap consumer staples companies, but which is the superior business? We will compare the two businesses based on the strength of their media sentiment, community ranking, institutional ownership, analyst recommendations, dividends, profitability, valuation, risk and earnings.

Is BF.A or MNST more profitable?

Brown-Forman has a net margin of 24.61% compared to Monster Beverage's net margin of 21.66%. Brown-Forman's return on equity of 28.83% beat Monster Beverage's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Brown-Forman	24.61%	28.83%	12.19%
Monster Beverage	21.66%	23.31%	18.48%

Which has preferable earnings and valuation, BF.A or MNST?

Monster Beverage has higher revenue and earnings than Brown-Forman. Brown-Forman is trading at a lower price-to-earnings ratio than Monster Beverage, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brown-Forman	$4.18B	3.80	$1.02B	$2.12	15.84
Monster Beverage	$7.14B	6.70	$1.63B	$1.56	31.55

Do institutionals & insiders believe in BF.A or MNST?

3.8% of Brown-Forman shares are owned by institutional investors. Comparatively, 72.4% of Monster Beverage shares are owned by institutional investors. 4.0% of Brown-Forman shares are owned by insiders. Comparatively, 7.8% of Monster Beverage shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Which has more volatility & risk, BF.A or MNST?

Brown-Forman has a beta of 0.74, indicating that its share price is 26% less volatile than the S&P 500. Comparatively, Monster Beverage has a beta of 0.74, indicating that its share price is 26% less volatile than the S&P 500.

Does the media refer more to BF.A or MNST?

In the previous week, Monster Beverage had 14 more articles in the media than Brown-Forman. MarketBeat recorded 15 mentions for Monster Beverage and 1 mentions for Brown-Forman. Monster Beverage's average media sentiment score of 0.49 beat Brown-Forman's score of 0.00 indicating that Monster Beverage is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Brown-Forman	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Monster Beverage	5 Very Positive mention(s)	3 Positive mention(s)	3 Neutral mention(s)	3 Negative mention(s)	0 Very Negative mention(s)	Neutral

Do analysts recommend BF.A or MNST?

Monster Beverage has a consensus price target of $55.47, indicating a potential upside of 12.71%. Given Monster Beverage's stronger consensus rating and higher probable upside, analysts plainly believe Monster Beverage is more favorable than Brown-Forman.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brown-Forman	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Monster Beverage	2 Sell rating(s)	7 Hold rating(s)	12 Buy rating(s)	0 Strong Buy rating(s)	2.48

Does the MarketBeat Community prefer BF.A or MNST?

Monster Beverage received 813 more outperform votes than Brown-Forman when rated by MarketBeat users. Likewise, 71.54% of users gave Monster Beverage an outperform vote while only 55.69% of users gave Brown-Forman an outperform vote.

Company	Underperform	Outperform
Brown-Forman	Outperform Votes 142 55.69%	Underperform Votes 113 44.31%
Monster Beverage	Outperform Votes 955 71.54%	Underperform Votes 380 28.46%

Summary

Monster Beverage beats Brown-Forman on 14 of the 17 factors compared between the two stocks.