Brown-Forman (BF.B) Stock Forecast & Price Target

$26.95 +0.69 (+2.62%)

Closing price 05/6/2026 03:59 PM Eastern

Extended Trading

$26.96 +0.02 (+0.07%)

As of 05/6/2026 07:52 PM Eastern

Compare

Brown-Forman - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Reduce

Based on 7 Analyst Ratings

Sell
2

Hold
4

Buy
1

Based on 7 Wall Street analysts who have issued ratings for Brown-Forman in the last 12 months, the stock has a consensus rating of "Reduce." Out of the 7 analysts, 2 have given a sell rating, 4 have given a hold rating, and 1 has given a buy rating for BF.B.

Consensus Price Target

$27.43
1.79% Upside

According to the 7 analysts' twelve-month price targets for Brown-Forman, the average price target is $27.43. The highest price target for BF.B is $31.00, while the lowest price target for BF.B is $23.00. The average price target represents a forecasted upside of 1.79% from the current price of $26.95.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Get the Latest News and Ratings for BF.B and Related Stocks

Enter your email address to receive the latest news and analysts' ratings for Brown-Forman and its competitors.

SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

BF.B Analyst Ratings Over Time

Type	Current Forecast 5/7/25 to 5/7/26	1 Month Ago 4/7/25 to 4/7/26	3 Months Ago 2/6/25 to 2/6/26	1 Year Ago 5/7/24 to 5/7/25
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	1 Buy rating(s)	2 Buy rating(s)	2 Buy rating(s)	3 Buy rating(s)
Hold	4 Hold rating(s)	5 Hold rating(s)	2 Hold rating(s)	5 Hold rating(s)
Sell	2 Sell rating(s)	1 Sell rating(s)	4 Sell rating(s)	3 Sell rating(s)
Consensus Price Target	$27.43	$28.88	$31.07	$43.06
Forecasted Upside	1.79% Upside	8.86% Upside	5.36% Upside	25.01% Upside
Consensus Rating	Reduce	Hold	Reduce	Hold

BF.B Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

BF.B Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Brown-Forman Stock vs. The Competition

Type	Brown-Forman	Consumer Staples Companies	S&P 500
Consensus Rating Score	1.86	2.13	2.52
Consensus Rating	Reduce	Hold	Moderate Buy
Predicted Upside	1.79% Upside	1,054.80% Upside	14.02% Upside
News Sentiment Rating	Neutral News See Recent BF.B News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
4/29/2026	JPMorgan Chase & Co. 3 of 5 stars	Drew Levine Not Rated	Downgrade	Neutral ➝ Underweight	$27.00 ➝ $23.00	-17.07%
4/15/2026	Citigroup 4 of 5 stars	Filippo Falorni 3 of 5 stars	Boost Target	Neutral	$28.00 ➝ $31.00	+9.22%
3/16/2026	UBS Group 4 of 5 stars	Peter Grom 3 of 5 stars	Lower Target	Neutral	$30.00 ➝ $25.00	+8.34%
3/9/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Nadine Sarwat Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform ➝ Market Perform	$37.50 ➝ $29.00	+14.92%
3/6/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Lauren Lieberman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$33.00 ➝ $30.00	+16.88%
1/16/2026	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Neutral ➝ Underperform	$24.00	-12.45%
7/9/2025	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	C. Pitcher Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Strong Sell ➝ Hold	$30.00	+5.97%
4/9/2025	Roth Mkm Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Neutral ➝ Buy	$38.00	+20.95%
4/2/2025	Berenberg Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	J. Lastra Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Hold	$37.50	+12.02%
3/6/2025	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Equal Weight ➝ Underweight	$47.00 ➝ $32.00	-11.12%
Get the Latest News and Ratings for BF.B and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Brown-Forman and its competitors with MarketBeat's FREE daily newsletter.
12/16/2024	Truist Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	W. Chappell Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Buy ➝ Hold	$50.00 ➝ $45.00	+0.04%
12/6/2024	Needham & Company LLC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Gerald Pascarelli Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Hold
11/6/2024	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy ➝ Hold	$50.00 ➝ $48.00	+9.74%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 01:28 AM ET.

Should I Buy Brown-Forman Stock? BF.B Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, May 1, 2026. Please send any questions or comments about these Brown-Forman pros and cons to contact@marketbeat.com.

Brown-Forman
Bull Case

Here are some ways that investors could benefit from investing in Brown-Forman Co.:

The current stock price is around $29 per share, reflecting a significant increase of over 25% in the last month due to acquisition interest, which may present a lucrative opportunity for investors.
Brown-Forman Co. has demonstrated strong financial health, with a net margin of nearly 21%, indicating its efficiency in converting revenue into profit, which is attractive for long-term investors.
The company has a manageable debt-to-equity ratio of 0.51, suggesting it is not over-leveraged and can sustain its operations without excessive financial risk.
With a dividend yield of 3.2%, backed by a long history of payments, Brown-Forman Co. offers a reliable income stream for investors seeking regular returns.
Recent acquisition interest from major players like Sazerac and Pernod Ricard highlights Brown-Forman Co.'s value in the market, potentially leading to further stock appreciation if a deal materializes.

Brown-Forman
Bear Case

Investors should be bearish about investing in Brown-Forman Co. for these reasons:

The stock is currently trading on a merger premium, meaning its valuation is heavily influenced by potential acquisition offers rather than its standalone operational performance, which could lead to volatility.
If the anticipated acquisition does not materialize, the stock may face downward pressure as the premium evaporates, potentially resulting in losses for investors.
Brown-Forman Co. operates in a challenging market environment, with inflationary pressures affecting discretionary spending, which could impact future sales growth.
The company's unique dual-class share structure grants the founding Brown family significant control over voting shares, which may limit outside investors' influence on corporate decisions.
Increased competition in the premium spirits sector could pose risks to Brown-Forman Co.'s market share and profitability, making it a less attractive investment in the long run.

BF.B Forecast - Frequently Asked Questions

: According to the research reports of 7 Wall Street equities research analysts, the average twelve-month stock price forecast for Brown-Forman is $27.43, with a high forecast of $31.00 and a low forecast of $23.00.
: 7 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Brown-Forman in the last twelve months. There are currently 2 sell ratings, 4 hold ratings and 1 buy rating for the stock. The consensus among Wall Street research analysts is that investors should "reduce" BF.B shares.
: According to analysts, Brown-Forman's stock has a predicted upside of 1.79% based on their 12-month stock forecasts.
: Over the previous 90 days, Brown-Forman's stock had 2 upgrades and 1 downgrade by analysts.
: Brown-Forman has been rated by research analysts at Barclays, Citigroup, JPMorgan Chase & Co., Sanford C. Bernstein, and UBS Group in the past 90 days.
: Analysts like Brown-Forman less than other "consumer staples" companies. The consensus rating for Brown-Forman is Reduce while the average consensus rating for "consumer staples" companies is Hold. Learn more on how BF.B compares to other companies.

Stock Forecasts and Research Tools

Related Companies

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Brown-Forman Recommendations

This page (NYSE:BF.B) was last updated on 5/7/2026 by MarketBeat.com Staff.

From Our Partners

Get 30 Days of MarketBeat All Access for Free

Start Your 30-Day Trial

In-depth profiles and analysis for 20,000 public companies.
Real-time analyst ratings, insider transactions, earnings data, and more.
Our daily ratings and market update email newsletter.

Sign In
Create Account

Your Email Address:

Your Password:

Forgot your password?

Your Email Address:

Choose a Password:

By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Brown-Forman (BF.B) Stock Forecast & Price Target

Brown-Forman - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

BF.B Analyst Ratings Over Time

BF.B Analyst Recommendations By Month

BF.B Price Targets by Month

Brown-Forman Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Brown-Forman Stock? BF.B Pros and Cons Explained

Brown-Forman
Bull Case

Brown-Forman
Bear Case

BF.B Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Brown-Forman Recommendations

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

About MarketBeat

MarketBeat Products

Popular Tools

Financial Calendars

Terms & Info

Brown-Forman (BF.B) Stock Forecast & Price Target

Brown-Forman - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

BF.B Analyst Ratings Over Time

BF.B Analyst Recommendations By Month

BF.B Price Targets by Month

Brown-Forman Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Brown-Forman Stock? BF.B Pros and Cons Explained

Brown-Forman Bull Case

Brown-Forman Bear Case

BF.B Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Brown-Forman Recommendations

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

Brown-Forman
Bull Case

Brown-Forman
Bear Case