Brown-Forman (BF.B) Stock Forecast & Price Target

$41.28 -0.08 (-0.19%)

(As of 12/20/2024 05:15 PM ET)

Brown-Forman - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Hold

Based on 9 Analyst Ratings

Sell
2

Hold
5

Buy
2

Based on 9 Wall Street analysts who have issued ratings for Brown-Forman in the last 12 months, the stock has a consensus rating of "Hold." Out of the 9 analysts, 2 have given a sell rating, 5 have given a hold rating, and 2 have given a buy rating for BF.B.

Consensus Price Target

$49.57
20.09% Upside

According to the 9 analysts' twelve-month price targets for Brown-Forman, the average price target is $49.57. The highest price target for BF.B is $58.00, while the lowest price target for BF.B is $43.00. The average price target represents a forecasted upside of 20.09% from the current price of $41.28.

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BF.B Analyst Ratings Over Time

Type	Current Forecast 12/24/23 to 12/23/24	1 Month Ago 11/24/23 to 11/23/24	3 Months Ago 9/25/23 to 9/24/24	1 Year Ago 12/24/22 to 12/24/23
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	2 Buy rating(s)	1 Buy rating(s)	0 Buy rating(s)	2 Buy rating(s)
Hold	5 Hold rating(s)	3 Hold rating(s)	2 Hold rating(s)	2 Hold rating(s)
Sell	2 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$49.57	$52.75	$55.00	$69.05
Forecasted Upside	20.09% Upside	27.51% Upside	17.25% Upside	19.61% Upside
Consensus Rating	Hold	Hold	Reduce	Hold

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BF.B Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

BF.B Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Brown-Forman Stock vs. The Competition

Type	Brown-Forman	Consumer Staples Companies	S&P 500
Consensus Rating Score	2.00	2.50	2.51
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	20.09% Upside	46.16% Upside	14.53% Upside
News Sentiment Rating	Neutral News See Recent BF.B News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
12/17/2024	JPMorgan Chase & Co. 3 of 5 stars		Downgrade	Neutral ➝ Underweight	$45.00 ➝ $43.00	-1.60%
12/16/2024	Truist Financial 2 of 5 stars	W. Chappell Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Buy ➝ Hold	$50.00 ➝ $45.00	+0.04%
12/6/2024	Needham & Company LLC 2 of 5 stars	G. Pascarelli Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Hold
11/25/2024	BNP Paribas Subscribe to MarketBeat All Access for the recommendation accuracy rating	K. Grundy Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Outperform	$48.00	+16.03%
11/6/2024	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating	R. Moskow Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Buy ➝ Hold	$50.00 ➝ $48.00	+9.74%
9/30/2024	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating	L. Lieberman Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Equal Weight ➝ Overweight	$43.00 ➝ $53.00	+9.64%
8/30/2024	Redburn Atlantic Subscribe to MarketBeat All Access for the recommendation accuracy rating	C. Pitcher Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong Sell
4/2/2024	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Sell ➝ Neutral	$52.00	+1.92%
1/29/2024	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Overweight ➝ Equal Weight	$68.00 ➝ $58.00	+2.31%
9/11/2023	Sanford C. Bernstein Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Market Perform ➝ Outperform	$73.00 ➝ $76.40	+18.80%
8/31/2023	Roth Mkm Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral	$66.00 ➝ $69.00	+4.15%
8/31/2023	Royal Bank of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target		$68.00 ➝ $67.00	+1.09%
8/21/2023	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		$65.00 ➝ $66.00	-2.74%
3/9/2023	Roth Capital Subscribe to MarketBeat All Access for the recommendation accuracy rating	W. Kirk Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Neutral

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Monday at 08:15 AM ET.

Should I Buy Brown-Forman Stock? BF.B Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, December 12, 2024. Please send any questions or comments about these Brown-Forman pros and cons to contact@marketbeat.com.

Brown-Forman
Bull Case

Here are some ways that investors could benefit from investing in Brown-Forman Co.:

Brown-Forman Co. reported earnings per share of $0.55 for the latest quarter, exceeding the consensus estimate of $0.51, indicating strong financial performance and effective management.
The company achieved a return on equity of 28.83%, which reflects its ability to generate profits from shareholders' equity, showcasing efficient use of capital.
With a net margin of 24.61%, Brown-Forman Co. demonstrates strong profitability, meaning it retains a significant portion of revenue as profit after expenses.
Recent revenue of $1.10 billion surpassed analysts' expectations of $1.07 billion, suggesting robust demand for its products and effective sales strategies.
The current stock price of Brown-Forman Co. is favorable for potential investors, reflecting its market position and growth prospects in the beverage industry.

Brown-Forman
Bear Case

Investors should be bearish about investing in Brown-Forman Co. for these reasons:

Brown-Forman Co. experienced a slight decline in quarterly revenue, down 0.6% compared to the same period last year, which may indicate challenges in maintaining growth.
The competitive landscape in the beverage industry is intense, with numerous brands vying for market share, which could pressure Brown-Forman Co.'s pricing and margins.
Fluctuations in consumer preferences and economic conditions can impact sales of alcoholic beverages, making revenue less predictable.
As a company with international operations, Brown-Forman Co. is exposed to foreign exchange risks, which can affect profitability when converting revenues from other currencies.
Investors may be concerned about potential regulatory changes affecting the alcohol industry, which could impose additional costs or restrictions on operations.

BF.B Forecast - Frequently Asked Questions

: According to the research reports of 9 Wall Street equities research analysts, the average twelve-month stock price forecast for Brown-Forman is $49.57, with a high forecast of $58.00 and a low forecast of $43.00.
: 9 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Brown-Forman in the last year. There are currently 2 sell ratings, 5 hold ratings and 2 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" BF.B shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in BF.B, but not buy additional shares or sell existing shares.
: According to analysts, Brown-Forman's stock has a predicted upside of 20.09% based on their 12-month stock forecasts.
: Over the previous 90 days, Brown-Forman's stock had 3 downgrades and 1 upgrade by analysts.
: Brown-Forman has been rated by research analysts at Barclays, BNP Paribas, JPMorgan Chase & Co., Needham & Company LLC, TD Cowen, and Truist Financial in the past 90 days.
: Analysts like Brown-Forman less than other "consumer staples" companies. The consensus rating score for Brown-Forman is 2.00 while the average consensus rating score for "consumer staples" companies is 2.50. Learn more on how BF.B compares to other companies.

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This page (NYSE:BF.B) was last updated on 12/23/2024 by MarketBeat.com Staff

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Brown-Forman (BF.B) Stock Forecast & Price Target