Brown-Forman (BF.B) Stock Forecast & Price Target

$33.38 -1.13 (-3.27%)

As of 01:22 PM Eastern

Brown-Forman - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Reduce

Based on 10 Analyst Ratings

Sell
3

Hold
5

Buy
2

Based on 10 Wall Street analysts who have issued ratings for Brown-Forman in the last 12 months, the stock has a consensus rating of "Reduce." Out of the 10 analysts, 3 have given a sell rating, 5 have given a hold rating, and 2 have given a buy rating for BF.B.

Consensus Price Target

$43.79
31.17% Upside

According to the 10 analysts' twelve-month price targets for Brown-Forman, the average price target is $43.79. The highest price target for BF.B is $53.00, while the lowest price target for BF.B is $32.00. The average price target represents a forecasted upside of 31.17% from the current price of $33.38.

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BF.B Analyst Ratings Over Time

Type	Current Forecast 4/3/24 to 4/3/25	1 Month Ago 3/4/24 to 3/4/25	3 Months Ago 1/4/24 to 1/3/25	1 Year Ago 4/4/23 to 4/3/24
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	2 Buy rating(s)	2 Buy rating(s)	2 Buy rating(s)	1 Buy rating(s)
Hold	5 Hold rating(s)	4 Hold rating(s)	5 Hold rating(s)	3 Hold rating(s)
Sell	3 Sell rating(s)	2 Sell rating(s)	2 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$43.79	$48.17	$49.57	$65.68
Forecasted Upside	31.17% Upside	47.45% Upside	36.75% Upside	26.66% Upside
Consensus Rating	Reduce	Hold	Hold	Hold

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BF.B Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

BF.B Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Brown-Forman Stock vs. The Competition

Type	Brown-Forman	Consumer Staples Companies	S&P 500
Consensus Rating Score	1.90	2.50	2.54
Consensus Rating	Reduce	Moderate Buy	Moderate Buy
Predicted Upside	30.77% Upside	68.03% Upside	22.74% Upside
News Sentiment Rating	Neutral News See Recent BF.B News	Positive News	Positive News

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Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
4/2/2025	Berenberg Bank 2 of 5 stars		Initiated Coverage	Hold	$37.50	+12.02%
3/7/2025	Barclays 3 of 5 stars	L. Lieberman Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Overweight ➝ Overweight
3/6/2025	Citigroup 3 of 5 stars		Reiterated Rating	Neutral ➝ Neutral
3/6/2025	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Equal Weight ➝ Underweight	$47.00 ➝ $32.00	-11.12%
12/17/2024	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Neutral ➝ Underweight	$45.00 ➝ $43.00	-1.60%
12/16/2024	Truist Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating	W. Chappell Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Buy ➝ Hold	$50.00 ➝ $45.00	+0.04%
12/6/2024	Needham & Company LLC Subscribe to MarketBeat All Access for the recommendation accuracy rating	G. Pascarelli Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Hold
11/25/2024	BNP Paribas Subscribe to MarketBeat All Access for the recommendation accuracy rating	K. Grundy Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Outperform	$48.00	+16.03%
11/6/2024	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating	R. Moskow Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Buy ➝ Hold	$50.00 ➝ $48.00	+9.74%
8/30/2024	Redburn Atlantic Subscribe to MarketBeat All Access for the recommendation accuracy rating	C. Pitcher Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong Sell
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9/11/2023	Sanford C. Bernstein Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Market Perform ➝ Outperform	$73.00 ➝ $76.40	+18.80%
8/31/2023	Roth Mkm Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral	$66.00 ➝ $69.00	+4.15%
8/31/2023	Royal Bank of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target		$68.00 ➝ $67.00	+1.09%
8/21/2023	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		$65.00 ➝ $66.00	-2.74%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 01:39 PM ET.

Should I Buy Brown-Forman Stock? BF.B Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Sunday, March 30, 2025. Please send any questions or comments about these Brown-Forman pros and cons to contact@marketbeat.com.

Brown-Forman
Bull Case

Here are some ways that investors could benefit from investing in Brown-Forman Co.:

Brown-Forman Co. has a strong portfolio of well-known brands, including Jack Daniel's and Woodford Reserve, which have shown consistent demand and brand loyalty, contributing to stable revenue growth.
The company has recently reported a stock price of $75.50, reflecting a positive market sentiment and potential for capital appreciation as the beverage industry continues to grow.
Brown-Forman Co. has expanded its international presence, particularly in markets like Germany and Australia, which diversifies its revenue streams and reduces dependence on the U.S. market.
With a focus on premium products and innovation in ready-to-drink cocktails, the company is well-positioned to capitalize on changing consumer preferences towards convenience and quality.
The company has a history of returning value to shareholders through dividends, which can provide a steady income stream for investors looking for income-generating investments.

Brown-Forman
Bear Case

Investors should be bearish about investing in Brown-Forman Co. for these reasons:

Increased competition in the alcoholic beverage market, particularly from craft distilleries and new entrants, could pressure Brown-Forman Co.'s market share and pricing power.
Fluctuations in raw material costs, such as grains and glass, can impact profit margins, especially if the company is unable to pass these costs onto consumers.
Regulatory changes in key markets regarding alcohol sales and marketing could pose challenges to the company's operations and growth strategies.
Economic downturns or changes in consumer spending habits can adversely affect sales of premium alcoholic beverages, which are often seen as discretionary purchases.
The company's reliance on a few key brands for a significant portion of its revenue could be a risk if consumer preferences shift away from those brands.

BF.B Forecast - Frequently Asked Questions

: According to the research reports of 10 Wall Street equities research analysts, the average twelve-month stock price forecast for Brown-Forman is $43.79, with a high forecast of $53.00 and a low forecast of $32.00.
: 10 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Brown-Forman in the last year. There are currently 3 sell ratings, 5 hold ratings and 2 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "reduce" BF.B shares.
: According to analysts, Brown-Forman's stock has a predicted upside of 31.17% based on their 12-month stock forecasts.
: Over the previous 90 days, Brown-Forman's stock had 1 downgrade by analysts.
: Brown-Forman has been rated by research analysts at Barclays, Berenberg Bank, Citigroup, and Morgan Stanley in the past 90 days.
: Analysts like Brown-Forman less than other "consumer staples" companies. The consensus rating for Brown-Forman is Reduce while the average consensus rating for "consumer staples" companies is Moderate Buy. Learn more on how BF.B compares to other companies.

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This page (NYSE:BF.B) was last updated on 4/3/2025 by MarketBeat.com Staff

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Brown-Forman (BF.B) Stock Forecast & Price Target