Bread Financial (BFH) Stock Forecast & Price Target

$58.57 -0.33 (-0.56%)

(As of 05:11 PM ET)

Bread Financial - Analysts' Recommendations and Stock Price Forecast (2024)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Hold

Based on 17 Analyst Ratings

Sell
3

Hold
9

Buy
5

Based on 17 Wall Street analysts who have issued ratings for Bread Financial in the last 12 months, the stock has a consensus rating of "Hold." Out of the 17 analysts, 3 have given a sell rating, 9 have given a hold rating, and 5 have given a buy rating for BFH.

Consensus Price Target

$50.00
-14.63% Downside

According to the 17 analysts' twelve-month price targets for Bread Financial, the average price target is $50.00. The highest price target for BFH is $67.00, while the lowest price target for BFH is $25.00. The average price target represents a forecasted downside of -14.63% from the current price of $58.57.

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BFH Analyst Ratings Over Time

Type	Current Forecast 11/27/23 to 11/26/24	1 Month Ago 10/28/23 to 10/27/24	3 Months Ago 8/29/23 to 8/28/24	1 Year Ago 11/27/22 to 11/27/23
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	5 Buy rating(s)	5 Buy rating(s)	5 Buy rating(s)	2 Buy rating(s)
Hold	9 Hold rating(s)	9 Hold rating(s)	10 Hold rating(s)	6 Hold rating(s)
Sell	3 Sell rating(s)	3 Sell rating(s)	3 Sell rating(s)	2 Sell rating(s)
Consensus Price Target	$50.00	$50.00	$49.53	$39.11
Forecasted Upside	-14.63% Downside	1.26% Upside	-14.05% Downside	45.83% Upside
Consensus Rating	Hold	Hold	Hold	Hold

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BFH Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

BFH Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Bread Financial Stock vs. The Competition

Type	Bread Financial	Finance Companies	S&P 500
Consensus Rating Score	2.12	2.49	2.50
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	-14.78% Downside	9.38% Upside	6.81% Upside
News Sentiment Rating	Positive News See Recent BFH News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
11/19/2024	The Goldman Sachs Group 2 of 5 stars		Boost Target	Sell ➝ Sell	$52.00 ➝ $58.00	+0.57%
10/30/2024	Evercore ISI 2 of 5 stars	J. Pancari Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	In-Line ➝ In-Line	$52.00 ➝ $54.00	+3.97%
10/28/2024	TD Cowen 4 of 5 stars		Boost Target	Hold ➝ Hold	$48.00 ➝ $50.00	-2.10%
10/25/2024	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Underweight ➝ Underweight	$35.00 ➝ $34.00	-30.91%
9/25/2024	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$61.00 ➝ $57.00	+22.11%
8/20/2024	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral ➝ Neutral	$48.00 ➝ $59.00	+6.59%
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7/26/2024	Compass Point Subscribe to MarketBeat All Access for the recommendation accuracy rating	D. Rochester Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$54.00 ➝ $60.00	+10.33%
7/26/2024	Royal Bank of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Sector Perform ➝ Sector Perform	$47.00 ➝ $58.00	+10.86%
7/9/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Hold ➝ Hold	$35.00 ➝ $45.00	-1.66%
6/20/2024	JMP Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Market Perform
6/17/2024	Keefe, Bruyette & Woods Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform ➝ Outperform	$67.00 ➝ $67.00	+64.82%
6/7/2024	BTIG Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	V. Caintic Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Neutral
5/1/2024	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Buy ➝ Hold
4/26/2024	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Market Perform ➝ Market Perform	$31.00 ➝ $33.00	-11.79%
4/4/2024	Wolfe Research Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Peer Perform ➝ Outperform	$48.00	+35.61%
1/26/2024	Oppenheimer Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Market Perform ➝ Outperform	$52.00	+46.60%
12/13/2023	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Equal Weight ➝ Underweight	$31.00 ➝ $25.00	-21.11%
9/5/2023	Raymond James Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform ➝ Sector Perform	$46.00 ➝ $43.00	+11.03%
3/10/2023	Stephens Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Overweight	$64.00	+99.31%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 11:41 PM ET.

BFH Forecast - Frequently Asked Questions

: According to the research reports of 17 Wall Street equities research analysts, the average twelve-month stock price forecast for Bread Financial is $50.00, with a high forecast of $67.00 and a low forecast of $25.00.
: 17 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Bread Financial in the last twelve months. There are currently 3 sell ratings, 9 hold ratings and 5 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "hold" BFH shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in BFH, but not buy additional shares or sell existing shares.
: According to analysts, Bread Financial's stock has a predicted downside of -14.63% based on their 12-month stock forecasts.
: Bread Financial has been rated by research analysts at Bank of America, Barclays, Evercore ISI, TD Cowen, and The Goldman Sachs Group in the past 90 days.
: Analysts like Bread Financial less than other "finance" companies. The consensus rating score for Bread Financial is 2.12 while the average consensus rating score for "finance" companies is 2.49. Learn more on how BFH compares to other companies.

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This page (NYSE:BFH) was last updated on 11/26/2024 by MarketBeat.com Staff

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Bread Financial (BFH) Stock Forecast & Price Target