Bread Financial (BFH) News Today $61.61 +0.74 (+1.21%) As of 03:59 PM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Headlines Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrends All Sources Trusted Sources MarketBeat Benzinga Bloomberg GuruFocus MarketWatch Motley Fool NASDAQ PR Newswire Reuters Seeking Alpha TalkMarkets The Street TipRanks The Wall Street Journal Wall Street Zen Yahoo Finance Source Sentiment refers to the positivity or negativity of each headline according to our language processing algorithm. Sentiment All Sentiments Very Positive Positive Neutral Negative Very Negative Most Recent January 2025 December 2024 November 2024 October 2024 September 2024 August 2024 July 2024 June 2024 May 2024 April 2024 March 2024 February 2024 January 2024 December 2023 November 2023 October 2023 September 2023 August 2023 July 2023 June 2023 May 2023 April 2023 March 2023 February 2023 January 2023 December 2022 November 2022 October 2022 September 2022 August 2022 July 2022 June 2022 May 2022 April 2022 March 2022 February 2022 Time Period Bread Financial Holdings, Inc. (NYSE:BFH) Sees Significant Drop in Short InterestBread Financial Holdings, Inc. (NYSE:BFH - Get Free Report) saw a large drop in short interest in December. As of December 31st, there was short interest totalling 1,750,000 shares, a drop of 20.8% from the December 15th total of 2,210,000 shares. Currently, 3.6% of the shares of the stock are sold short. Based on an average daily volume of 691,600 shares, the short-interest ratio is currently 2.5 days.January 16 at 9:16 PM | marketbeat.comBread Financial Holdings, Inc. (BFH) Stock ForecastsJanuary 16 at 4:30 PM | ca.finance.yahoo.comMorgan Stanley Reaffirms Their Buy Rating on Bread Financial Holdings (BFH)January 14 at 10:26 PM | markets.businessinsider.comBread Financial Holdings (BFH) Receives a Hold from RBC CapitalJanuary 14 at 1:02 AM | markets.businessinsider.comFirst Hawaiian Bank Has $550,000 Stake in Bread Financial Holdings, Inc. (NYSE:BFH)First Hawaiian Bank decreased its stake in Bread Financial Holdings, Inc. (NYSE:BFH - Free Report) by 79.1% during the 4th quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The firm owned 9,011 shares of the company's stock after selling 34,097 shareJanuary 11, 2025 | marketbeat.comAnalysts Set Bread Financial Holdings, Inc. (NYSE:BFH) Target Price at $55.14January 11, 2025 | americanbankingnews.comBread Financial Holdings, Inc. (NYSE:BFH) Receives Average Recommendation of "Hold" from BrokeragesShares of Bread Financial Holdings, Inc. (NYSE:BFH - Get Free Report) have earned a consensus rating of "Hold" from the seventeen ratings firms that are currently covering the firm, MarketBeat Ratings reports. Two investment analysts have rated the stock with a sell rating, nine have assigned a hoJanuary 8, 2025 | marketbeat.comBread Financial price target raised to $51 from $34 at BarclaysJanuary 7, 2025 | markets.businessinsider.comBread Financial Schedules Fourth Quarter and Full Year 2024 Earnings Conference Call for Jan. 30January 7, 2025 | markets.businessinsider.comPrincipal Financial Group Inc. Has $11.14 Million Stake in Bread Financial Holdings, Inc. (NYSE:BFH)Principal Financial Group Inc. trimmed its position in Bread Financial Holdings, Inc. (NYSE:BFH - Free Report) by 4.3% in the third quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The fund owned 234,199 shares of the company's stock after selling 1December 30, 2024 | marketbeat.comBread Financial Holdings Inc. stock rises Tuesday, still underperforms marketDecember 24, 2024 | marketwatch.comGeode Capital Management LLC Boosts Stock Holdings in Bread Financial Holdings, Inc. (NYSE:BFH)Geode Capital Management LLC grew its stake in shares of Bread Financial Holdings, Inc. (NYSE:BFH - Free Report) by 1.2% in the 3rd quarter, according to its most recent filing with the Securities & Exchange Commission. The firm owned 1,155,989 shares of the company's stock after buying an addiDecember 23, 2024 | marketbeat.comFmr LLC Has $189,000 Holdings in Bread Financial Holdings, Inc. (NYSE:BFH)Fmr LLC decreased its position in shares of Bread Financial Holdings, Inc. (NYSE:BFH - Free Report) by 99.9% during the 3rd quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The institutional investor owned 3,978 shares of the company'sDecember 22, 2024 | marketbeat.comYieldBoost Bread Financial Holdings To 15.6% Using OptionsDecember 21, 2024 | nasdaq.comBread Financial Holdings Inc. stock underperforms Thursday when compared to competitors despite daily gainsDecember 21, 2024 | marketwatch.comBread Financial upgraded to Overweight from Underweight at Morgan StanleyDecember 19, 2024 | markets.businessinsider.comBread Financial double upgraded at Morgan Stanley on ‘solid’ consumer creditDecember 19, 2024 | markets.businessinsider.comBread Financial (NYSE:BFH) Shares Gap Up - Still a Buy?Bread Financial (NYSE:BFH) Shares Gap Up - Time to Buy?December 19, 2024 | marketbeat.comBread Financial (NYSE:BFH) Upgraded by Morgan Stanley to Overweight RatingMorgan Stanley upgraded Bread Financial from an "underweight" rating to an "overweight" rating and raised their price objective for the company from $35.00 to $76.00 in a research note on Thursday.December 19, 2024 | marketbeat.comFranklin Resources Inc. Trims Stock Position in Bread Financial Holdings, Inc. (NYSE:BFH)Franklin Resources Inc. decreased its holdings in Bread Financial Holdings, Inc. (NYSE:BFH - Free Report) by 20.5% in the 3rd quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The firm owned 920,684 shares of the company's stock after selling 237,82December 18, 2024 | marketbeat.comWorld Investment Advisors LLC Makes New $810,000 Investment in Bread Financial Holdings, Inc. (NYSE:BFH)World Investment Advisors LLC purchased a new stake in Bread Financial Holdings, Inc. (NYSE:BFH - Free Report) in the 3rd quarter, according to its most recent filing with the SEC. The fund purchased 17,034 shares of the company's stock, valued at approximately $810,000. A number of other large invDecember 17, 2024 | marketbeat.comState Street Corp Boosts Stake in Bread Financial Holdings, Inc. (NYSE:BFH)State Street Corp grew its stake in shares of Bread Financial Holdings, Inc. (NYSE:BFH - Free Report) by 2.1% in the third quarter, according to its most recent disclosure with the Securities and Exchange Commission. The firm owned 2,034,554 shares of the company's stock after purchasing an additioDecember 17, 2024 | marketbeat.comBread Financial Holdings, Inc. (NYSE:BFH) Short Interest UpdateBread Financial Holdings, Inc. (NYSE:BFH - Get Free Report) was the recipient of a significant decrease in short interest in the month of November. As of November 30th, there was short interest totalling 2,870,000 shares, a decrease of 8.6% from the November 15th total of 3,140,000 shares. Based on an average daily trading volume, of 854,000 shares, the days-to-cover ratio is currently 3.4 days. Currently, 5.9% of the company's shares are sold short.December 16, 2024 | marketbeat.comVirtu Financial LLC Buys New Shares in Bread Financial Holdings, Inc. (NYSE:BFH)Virtu Financial LLC purchased a new position in Bread Financial Holdings, Inc. (NYSE:BFH - Free Report) during the 3rd quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The fund purchased 21,105 shares of the company's stock, valued at apDecember 14, 2024 | marketbeat.comBread Financial Holdings, Inc. (NYSE:BFH) Given Average Recommendation of "Hold" by BrokeragesShares of Bread Financial Holdings, Inc. (NYSE:BFH - Get Free Report) have earned a consensus recommendation of "Hold" from the sixteen brokerages that are currently covering the company, Marketbeat.com reports. Two investment analysts have rated the stock with a sell rating, nine have issued a hoDecember 14, 2024 | marketbeat.comVerition Fund Management LLC Sells 30,963 Shares of Bread Financial Holdings, Inc. (NYSE:BFH)Verition Fund Management LLC lessened its position in Bread Financial Holdings, Inc. (NYSE:BFH - Free Report) by 77.9% during the 3rd quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The firm owned 8,763 shares of the company's stock after selling 30,9December 13, 2024 | marketbeat.comPositive Outlook for Bread Financial: Buy Rating Supported by Improved Credit Conditions and Favorable Regulatory EnvironmentDecember 12, 2024 | markets.businessinsider.comBread Financial Holdings (BFH) Receives a Rating Update from a Top AnalystDecember 12, 2024 | markets.businessinsider.comY Intercept Hong Kong Ltd Invests $1.35 Million in Bread Financial Holdings, Inc. (NYSE:BFH)Y Intercept Hong Kong Ltd purchased a new stake in shares of Bread Financial Holdings, Inc. (NYSE:BFH - Free Report) during the 3rd quarter, according to its most recent filing with the SEC. The institutional investor purchased 28,373 shares of the company's stock, valued at approximately $1,350,0December 12, 2024 | marketbeat.comBread Financial Holdings Reports November 2024 Performance UpdateDecember 11, 2024 | markets.businessinsider.comBread Financial Provides Performance Update for November 2024December 11, 2024 | markets.businessinsider.comBread Financial card delinquency rate dips in NovemberDecember 11, 2024 | msn.comNeo Ivy Capital Management Sells 33,896 Shares of Bread Financial Holdings, Inc. (NYSE:BFH)Neo Ivy Capital Management cut its position in Bread Financial Holdings, Inc. (NYSE:BFH - Free Report) by 48.6% in the third quarter, according to its most recent Form 13F filing with the SEC. The institutional investor owned 35,868 shares of the company's stock after selling 33,896 shares duringDecember 11, 2024 | marketbeat.comUBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC Has $5.98 Million Holdings in Bread Financial Holdings, Inc. (NYSE:BFH)UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC cut its holdings in shares of Bread Financial Holdings, Inc. (NYSE:BFH - Free Report) by 86.9% in the third quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The fuDecember 11, 2024 | marketbeat.comWellington Management Group LLP Has $100.52 Million Position in Bread Financial Holdings, Inc. (NYSE:BFH)Wellington Management Group LLP cut its position in shares of Bread Financial Holdings, Inc. (NYSE:BFH - Free Report) by 65.1% during the third quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The institutional investor owned 2,112,725December 10, 2024 | marketbeat.comBread Financial price target raised to $88 from $67 at Keefe BruyetteDecember 9, 2024 | markets.businessinsider.comPoint72 Asset Management L.P. Reduces Holdings in Bread Financial Holdings, Inc. (NYSE:BFH)Point72 Asset Management L.P. reduced its position in Bread Financial Holdings, Inc. (NYSE:BFH - Free Report) by 89.0% in the third quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The fund owned 71,035 shares of the company's stock afteDecember 9, 2024 | marketbeat.comBread Financial Holdings, Inc. (NYSE:BFH) Shares Bought by XTX Topco LtdXTX Topco Ltd raised its holdings in shares of Bread Financial Holdings, Inc. (NYSE:BFH - Free Report) by 94.1% in the 3rd quarter, according to the company in its most recent 13F filing with the SEC. The institutional investor owned 35,190 shares of the company's stock after acquiring an additionDecember 8, 2024 | marketbeat.comQuadrature Capital Ltd Boosts Position in Bread Financial Holdings, Inc. (NYSE:BFH)Quadrature Capital Ltd increased its holdings in Bread Financial Holdings, Inc. (NYSE:BFH - Free Report) by 99.6% in the third quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The firm owned 17,574 shares of the company's stock after acquiring anDecember 8, 2024 | marketbeat.comAnalysts Offer Insights on Financial Companies: SLM (SLM), Bread Financial Holdings (BFH) and Bank Of Montreal (BMO)December 7, 2024 | markets.businessinsider.comBread Financial (NYSE:BFH) Sets New 12-Month High - Still a Buy?Bread Financial (NYSE:BFH) Reaches New 12-Month High - Here's What HappenedDecember 6, 2024 | marketbeat.comPoint72 DIFC Ltd Increases Holdings in Bread Financial Holdings, Inc. (NYSE:BFH)Point72 DIFC Ltd lifted its holdings in Bread Financial Holdings, Inc. (NYSE:BFH - Free Report) by 823.8% in the third quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The fund owned 15,898 shares of the company's stock after acquiring anDecember 6, 2024 | marketbeat.comEdgestream Partners L.P. Decreases Stake in Bread Financial Holdings, Inc. (NYSE:BFH)Edgestream Partners L.P. trimmed its holdings in shares of Bread Financial Holdings, Inc. (NYSE:BFH - Free Report) by 54.8% during the third quarter, according to the company in its most recent Form 13F filing with the SEC. The fund owned 13,384 shares of the company's stock after selling 16,252 shDecember 6, 2024 | marketbeat.comAnalysts Conflicted on These Financial Names: Everest Group (EG), Bread Financial Holdings (BFH) and Royal Bank Of Canada (RY)December 5, 2024 | markets.businessinsider.comPetrus Trust Company LTA Invests $587,000 in Bread Financial Holdings, Inc. (NYSE:BFH)Petrus Trust Company LTA acquired a new position in shares of Bread Financial Holdings, Inc. (NYSE:BFH - Free Report) in the 3rd quarter, according to its most recent Form 13F filing with the SEC. The firm acquired 12,344 shares of the company's stock, valued at approximately $587,000. Several otheDecember 5, 2024 | marketbeat.comRockefeller Capital Management L.P. Invests $6 Million in Bread Financial Holdings, Inc. (NYSE:BFH)Rockefeller Capital Management L.P. acquired a new position in shares of Bread Financial Holdings, Inc. (NYSE:BFH - Free Report) in the 3rd quarter, according to its most recent filing with the Securities & Exchange Commission. The fund acquired 126,131 shares of the company's stock, valued atDecember 5, 2024 | marketbeat.comBread Financial to Participate in Goldman Sachs Financial Services Conference 2024December 4, 2024 | globenewswire.comBread Financial Holdings, Inc. (NYSE:BFH) Shares Purchased by Jacobs Levy Equity Management Inc.Jacobs Levy Equity Management Inc. raised its position in Bread Financial Holdings, Inc. (NYSE:BFH - Free Report) by 30.2% during the third quarter, according to its most recent filing with the SEC. The institutional investor owned 1,121,329 shares of the company's stock after purchasing an additiDecember 4, 2024 | marketbeat.comBread Financial Holdings, Inc. (NYSE:BFH) Stock Position Cut by Hotchkis & Wiley Capital Management LLCHotchkis & Wiley Capital Management LLC lessened its stake in Bread Financial Holdings, Inc. (NYSE:BFH - Free Report) by 21.3% in the third quarter, according to its most recent filing with the Securities & Exchange Commission. The institutional investor owned 234,460 shares of the company's sDecember 4, 2024 | marketbeat.comCentiva Capital LP Makes New $1.64 Million Investment in Bread Financial Holdings, Inc. (NYSE:BFH)Centiva Capital LP acquired a new stake in Bread Financial Holdings, Inc. (NYSE:BFH - Free Report) during the 3rd quarter, according to its most recent disclosure with the Securities and Exchange Commission. The institutional investor acquired 34,355 shares of the company's stock, valued at approxDecember 4, 2024 | marketbeat.com Get Bread Financial News Delivered to You Automatically Sign up to receive the latest news and ratings for BFH and its competitors with MarketBeat's FREE daily newsletter. Email Address BFH Media Mentions By Week BFH Media Sentiment Learn about the media sentiment score. Each headline receives a score ranging from 2 (good news) to -2 (bad news). Our company news sentiment scores track the average news sentiment of articles about each company over the most recent 7 days in order to identify companies that are receiving positive press. BFH News Sentiment▼0.560.66▲Average Finance News Sentiment BFH News Coverage Learn about the media coverage comparison. We track news headlines from hundreds of news outlets and tag them by company. This chart compares the number of articles about this company in the last seven days compared with the average number of articles about this company on a typical week. BFH Articles This Week▼77▲BFH Articles Average Week Get Bread Financial News Delivered to You Automatically Sign up to receive the latest news and ratings for BFH and its competitors with MarketBeat's FREE daily newsletter. Email Address Related Companies and Tools Related Companies Ally Financial News Grupo Financiero Galicia News UWM News Banco Santander-Chile News Woori Financial Group News Bancolombia News Banco Macro News OneMain News Cadence Bank News Mr. Cooper Group News Headlines Tools Trending Media MentionsHigh Media Sentiment StocksLive News FeedMarketBeat OriginalsStock Ideas This page (NYSE:BFH) was last updated on 1/17/2025 by MarketBeat.com Staff From Our PartnersI was wrong. Dead wrong. I thought what happened 25 years ago was a once- in-a-lifetime event… but how wrong I was. 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