Birkenstock (BIRK) Competitors

Birkenstock (NYSE:BIRK) and ON (NYSE:ONON) are both large-cap apparel companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, institutional ownership, analyst recommendations, valuation, media sentiment, profitability, earnings and risk.

Do analysts recommend BIRK or ONON?

Birkenstock presently has a consensus target price of $68.58, suggesting a potential upside of 28.52%. ON has a consensus target price of $64.20, suggesting a potential upside of 38.13%. Given ON's higher possible upside, analysts plainly believe ON is more favorable than Birkenstock.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Birkenstock	0 Sell rating(s)	0 Hold rating(s)	13 Buy rating(s)	1 Strong Buy rating(s)	3.07
ON	1 Sell rating(s)	1 Hold rating(s)	19 Buy rating(s)	1 Strong Buy rating(s)	2.91

Is BIRK or ONON more profitable?

Birkenstock has a net margin of 15.21% compared to ON's net margin of 4.45%. Birkenstock's return on equity of 11.52% beat ON's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Birkenstock	15.21%	11.52%	6.27%
ON	4.45%	8.75%	5.10%

Does the media prefer BIRK or ONON?

In the previous week, ON had 3 more articles in the media than Birkenstock. MarketBeat recorded 17 mentions for ON and 14 mentions for Birkenstock. ON's average media sentiment score of 1.35 beat Birkenstock's score of 0.56 indicating that ON is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Birkenstock	5 Very Positive mention(s)	0 Positive mention(s)	9 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
ON	14 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has more volatility and risk, BIRK or ONON?

Birkenstock has a beta of 1.31, suggesting that its share price is 31% more volatile than the S&P 500. Comparatively, ON has a beta of 2.24, suggesting that its share price is 124% more volatile than the S&P 500.

Which has higher earnings and valuation, BIRK or ONON?

ON has higher revenue and earnings than Birkenstock. Birkenstock is trading at a lower price-to-earnings ratio than ON, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Birkenstock	$1.96B	5.12	$207.85M	$1.80	29.65
ON	$2.63B	11.11	$275.23M	$0.45	103.28

Do insiders and institutionals believe in BIRK or ONON?

19.9% of Birkenstock shares are held by institutional investors. Comparatively, 36.4% of ON shares are held by institutional investors. 68.6% of ON shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Summary

ON beats Birkenstock on 11 of the 16 factors compared between the two stocks.