Brookdale Senior Living (BKD) Competitors

Brookdale Senior Living (NYSE:BKD) and Select Medical (NYSE:SEM) are both medical companies, but which is the superior business? We will contrast the two companies based on the strength of their community ranking, risk, analyst recommendations, media sentiment, earnings, valuation, institutional ownership, dividends and profitability.

Does the media favor BKD or SEM?

In the previous week, Select Medical had 1 more articles in the media than Brookdale Senior Living. MarketBeat recorded 4 mentions for Select Medical and 3 mentions for Brookdale Senior Living. Brookdale Senior Living's average media sentiment score of 0.59 beat Select Medical's score of 0.23 indicating that Brookdale Senior Living is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Brookdale Senior Living	1 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Select Medical	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral

Is BKD or SEM more profitable?

Select Medical has a net margin of 3.97% compared to Brookdale Senior Living's net margin of -6.75%. Select Medical's return on equity of 15.99% beat Brookdale Senior Living's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Brookdale Senior Living	-6.75%	-59.06%	-3.72%
Select Medical	3.97%	15.99%	3.65%

Which has more risk & volatility, BKD or SEM?

Brookdale Senior Living has a beta of 1.31, suggesting that its stock price is 31% more volatile than the S&P 500. Comparatively, Select Medical has a beta of 1.45, suggesting that its stock price is 45% more volatile than the S&P 500.

Do insiders & institutionals believe in BKD or SEM?

89.5% of Select Medical shares are held by institutional investors. 1.8% of Brookdale Senior Living shares are held by company insiders. Comparatively, 17.5% of Select Medical shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Which has better earnings & valuation, BKD or SEM?

Select Medical has higher revenue and earnings than Brookdale Senior Living. Brookdale Senior Living is trading at a lower price-to-earnings ratio than Select Medical, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brookdale Senior Living	$3.02B	0.33	-$189.01M	-$0.92	-5.43
Select Medical	$6.66B	0.37	$243.49M	$2.14	8.92

Does the MarketBeat Community prefer BKD or SEM?

Brookdale Senior Living received 135 more outperform votes than Select Medical when rated by MarketBeat users. Likewise, 66.95% of users gave Brookdale Senior Living an outperform vote while only 57.90% of users gave Select Medical an outperform vote.

Company	Underperform	Outperform
Brookdale Senior Living	Outperform Votes 472 66.95%	Underperform Votes 233 33.05%
Select Medical	Outperform Votes 337 57.90%	Underperform Votes 245 42.10%

Do analysts recommend BKD or SEM?

Brookdale Senior Living presently has a consensus target price of $7.50, indicating a potential upside of 50.15%. Select Medical has a consensus target price of $39.50, indicating a potential upside of 106.90%. Given Select Medical's higher possible upside, analysts plainly believe Select Medical is more favorable than Brookdale Senior Living.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brookdale Senior Living	1 Sell rating(s)	0 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.50
Select Medical	0 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.50

Summary

Select Medical beats Brookdale Senior Living on 13 of the 17 factors compared between the two stocks.