Traeger (COOK) Competitors

Traeger (NYSE:COOK) and Olaplex (NASDAQ:OLPX) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their profitability, media sentiment, institutional ownership, earnings, risk, analyst recommendations, valuation, dividends and community ranking.

Does the MarketBeat Community favor COOK or OLPX?

Traeger received 11 more outperform votes than Olaplex when rated by MarketBeat users. Likewise, 47.62% of users gave Traeger an outperform vote while only 31.52% of users gave Olaplex an outperform vote.

Company	Underperform	Outperform
Traeger	Outperform Votes 40 47.62%	Underperform Votes 44 52.38%
Olaplex	Outperform Votes 29 31.52%	Underperform Votes 63 68.48%

Does the media favor COOK or OLPX?

In the previous week, Traeger had 2 more articles in the media than Olaplex. MarketBeat recorded 3 mentions for Traeger and 1 mentions for Olaplex. Olaplex's average media sentiment score of 1.13 beat Traeger's score of 0.86 indicating that Olaplex is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Traeger	2 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Olaplex	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do insiders and institutionals hold more shares of COOK or OLPX?

46.8% of Traeger shares are owned by institutional investors. Comparatively, 87.4% of Olaplex shares are owned by institutional investors. 15.2% of Traeger shares are owned by insiders. Comparatively, 4.2% of Olaplex shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Which has higher earnings & valuation, COOK or OLPX?

Olaplex has lower revenue, but higher earnings than Traeger. Traeger is trading at a lower price-to-earnings ratio than Olaplex, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Traeger	$598.91M	0.65	-$84.40M	-$0.40	-7.48
Olaplex	$458.30M	2.89	$61.59M	$0.06	33.34

Which has more volatility & risk, COOK or OLPX?

Traeger has a beta of 1.25, meaning that its share price is 25% more volatile than the S&P 500. Comparatively, Olaplex has a beta of 2.48, meaning that its share price is 148% more volatile than the S&P 500.

Do analysts rate COOK or OLPX?

Traeger presently has a consensus price target of $4.10, suggesting a potential upside of 37.12%. Olaplex has a consensus price target of $2.30, suggesting a potential upside of 15.00%. Given Traeger's stronger consensus rating and higher possible upside, research analysts plainly believe Traeger is more favorable than Olaplex.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Traeger	0 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.40
Olaplex	0 Sell rating(s)	4 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.20

Is COOK or OLPX more profitable?

Olaplex has a net margin of 9.78% compared to Traeger's net margin of -8.53%. Olaplex's return on equity of 10.50% beat Traeger's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Traeger	-8.53%	-10.57%	-3.63%
Olaplex	9.78%	10.50%	5.16%

Summary

Olaplex beats Traeger on 10 of the 18 factors compared between the two stocks.