Traeger (COOK) Competitors $1.94 -0.06 (-2.75%) Closing price 03:59 PM EasternExtended Trading$2.03 +0.08 (+4.37%) As of 05:27 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock COOK vs. YSG, LVWR, ETD, KODK, CODI, WALD, SLSN, HBB, PTNM, and SNBRShould you be buying Traeger stock or one of its competitors? The main competitors of Traeger include Yatsen (YSG), LiveWire Group (LVWR), Ethan Allen Interiors (ETD), Eastman Kodak (KODK), Compass Diversified (CODI), Waldencast (WALD), Solesence (SLSN), Hamilton Beach Brands (HBB), Pitanium (PTNM), and Sleep Number (SNBR). These companies are all part of the "consumer goods" industry. Traeger vs. Its Competitors Yatsen LiveWire Group Ethan Allen Interiors Eastman Kodak Compass Diversified Waldencast Solesence Hamilton Beach Brands Pitanium Sleep Number Yatsen (NYSE:YSG) and Traeger (NYSE:COOK) are both small-cap consumer goods companies, but which is the better business? We will compare the two businesses based on the strength of their dividends, media sentiment, earnings, profitability, valuation, analyst recommendations, institutional ownership and risk. Do analysts recommend YSG or COOK? Traeger has a consensus target price of $2.44, indicating a potential upside of 25.32%. Given Traeger's stronger consensus rating and higher probable upside, analysts plainly believe Traeger is more favorable than Yatsen.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Yatsen 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00Traeger 1 Sell rating(s) 4 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.14 Does the media prefer YSG or COOK? In the previous week, Traeger had 5 more articles in the media than Yatsen. MarketBeat recorded 6 mentions for Traeger and 1 mentions for Yatsen. Yatsen's average media sentiment score of 0.75 beat Traeger's score of 0.20 indicating that Yatsen is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Yatsen 0 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Traeger 1 Very Positive mention(s) 1 Positive mention(s) 3 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral Is YSG or COOK more profitable? Traeger has a net margin of -5.00% compared to Yatsen's net margin of -17.03%. Traeger's return on equity of -3.12% beat Yatsen's return on equity.Company Net Margins Return on Equity Return on Assets Yatsen-17.03% -17.36% -13.86% Traeger -5.00%-3.12%-1.07% Which has more volatility & risk, YSG or COOK? Yatsen has a beta of -2.1, suggesting that its stock price is 310% less volatile than the S&P 500. Comparatively, Traeger has a beta of 1.46, suggesting that its stock price is 46% more volatile than the S&P 500. Which has better valuation and earnings, YSG or COOK? Traeger has higher revenue and earnings than Yatsen. Yatsen is trading at a lower price-to-earnings ratio than Traeger, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioYatsen$464.90M2.18-$97.02M-$0.84-13.06Traeger$604.07M0.44-$34.01M-$0.23-8.46 Do institutionals and insiders believe in YSG or COOK? 46.8% of Traeger shares are owned by institutional investors. 29.0% of Yatsen shares are owned by company insiders. Comparatively, 14.7% of Traeger shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth. SummaryTraeger beats Yatsen on 13 of the 16 factors compared between the two stocks. Get Traeger News Delivered to You Automatically Sign up to receive the latest news and ratings for COOK and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding COOK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart COOK vs. The Competition Export to ExcelMetricTraegerCONSM PD IndustryDiscretionary SectorNYSE ExchangeMarket Cap$263.92M$2.24B$8.20B$20.65BDividend YieldN/A4.44%3.14%3.65%P/E Ratio-8.4616.2520.9527.29Price / Sales0.443.434.0753.19Price / Cash7.0816.2916.7522.28Price / Book0.921.654.834.60Net Income-$34.01M$103.54M$215.29M$995.22M7 Day Performance0.36%-1.90%-0.13%-0.80%1 Month Performance-3.90%-2.91%38.59%3.55%1 Year Performance-22.66%-14.88%14.04%7.35% Traeger Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)COOKTraeger3.7131 of 5 stars$1.95-2.8%$2.44+25.3%-16.3%$263.92M$604.07M-8.46880YSGYatsen1.2184 of 5 stars$10.11-0.2%N/A+173.5%$934.18M$464.90M-12.041,350High Trading VolumeLVWRLiveWire Group0.0494 of 5 stars$3.91-14.3%N/A-61.7%$928.26M$26.63M-9.09220ETDEthan Allen Interiors3.7582 of 5 stars$29.48-2.2%$32.00+8.5%-1.1%$766.21M$646.22M13.103,404KODKEastman Kodak1.3847 of 5 stars$6.17-0.6%N/A+14.8%$501.55M$1.04B12.593,900Options VolumeGap UpCODICompass Diversified3.3346 of 5 stars$6.52-1.5%$26.00+298.8%-73.8%$498.06M$2.20B-5.093,753High Trading VolumeWALDWaldencast2.7075 of 5 stars$2.65-6.0%$5.11+93.0%-30.7%$344.26M$273.87M0.00272Positive NewsSLSNSolesenceN/A$3.67-7.1%N/AN/A$276.91M$52.35M91.7760Positive NewsHBBHamilton Beach Brands2.2612 of 5 stars$18.80-0.1%N/A-3.7%$257.68M$654.69M7.70700PTNMPitaniumN/A$8.75+2.9%N/AN/A$193.38MN/A0.0047SNBRSleep Number1.4218 of 5 stars$7.79+2.5%$8.33+7.0%-14.9%$172.22M$1.68B-8.203,654 Related Companies and Tools Related Companies YSG Alternatives LVWR Alternatives ETD Alternatives KODK Alternatives CODI Alternatives WALD Alternatives SLSN Alternatives HBB Alternatives PTNM Alternatives SNBR Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:COOK) was last updated on 7/16/2025 by MarketBeat.com Staff From Our PartnersRevolutionary AI Tech Targets Early Diabetic Blindness Detection FDA Trial UnderwayTiny Stock, Massive Potential— this company’s AI platform is a game changer for healthcare!Interactive Offers | SponsoredINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredMarket Panic: Trump Just Dropped a Bomb on Your Stockstock Market Panic: Trump Just Dropped a Bomb on Your Stocks The market is in freefall—and Trump's new tarif...American Alternative | SponsoredTrump’s treachery Trump’s Final Reset Inside the shocking plot to re-engineer America’s financial system…and why you need to ...Porter & Company | Sponsored[ATTENTION] This Crypto Rocket Is About Launch…Every crypto bull market ends with a final surge — the window where fortunes are made fast. 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