Traeger (COOK) Competitors

Traeger (NYSE:COOK) and Olaplex (NASDAQ:OLPX) are both small-cap consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their community ranking, institutional ownership, profitability, media sentiment, earnings, risk, dividends, valuation and analyst recommendations.

Which has more volatility and risk, COOK or OLPX?

Traeger has a beta of 1.32, indicating that its share price is 32% more volatile than the S&P 500. Comparatively, Olaplex has a beta of 2.44, indicating that its share price is 144% more volatile than the S&P 500.

Do institutionals & insiders believe in COOK or OLPX?

46.8% of Traeger shares are owned by institutional investors. Comparatively, 87.4% of Olaplex shares are owned by institutional investors. 15.2% of Traeger shares are owned by insiders. Comparatively, 4.2% of Olaplex shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Which has better valuation & earnings, COOK or OLPX?

Olaplex has lower revenue, but higher earnings than Traeger. Traeger is trading at a lower price-to-earnings ratio than Olaplex, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Traeger	$604.07M	0.36	-$84.40M	-$0.26	-6.40
Olaplex	$422.67M	2.09	$61.59M	$0.03	44.33

Does the media prefer COOK or OLPX?

In the previous week, Olaplex had 4 more articles in the media than Traeger. MarketBeat recorded 5 mentions for Olaplex and 1 mentions for Traeger. Olaplex's average media sentiment score of 1.41 beat Traeger's score of 0.72 indicating that Olaplex is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Traeger	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Olaplex	4 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do analysts rate COOK or OLPX?

Traeger currently has a consensus price target of $2.79, indicating a potential upside of 67.31%. Olaplex has a consensus price target of $1.93, indicating a potential upside of 44.74%. Given Traeger's higher probable upside, equities analysts plainly believe Traeger is more favorable than Olaplex.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Traeger	1 Sell rating(s)	4 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00
Olaplex	0 Sell rating(s)	4 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Is COOK or OLPX more profitable?

Olaplex has a net margin of 9.78% compared to Traeger's net margin of -8.53%. Olaplex's return on equity of 10.50% beat Traeger's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Traeger	-8.53%	-10.57%	-3.63%
Olaplex	9.78%	10.50%	5.16%

Does the MarketBeat Community favor COOK or OLPX?

Traeger received 13 more outperform votes than Olaplex when rated by MarketBeat users. Likewise, 45.65% of users gave Traeger an outperform vote while only 29.90% of users gave Olaplex an outperform vote.

Company	Underperform	Outperform
Traeger	Outperform Votes 42 45.65%	Underperform Votes 50 54.35%
Olaplex	Outperform Votes 29 29.90%	Underperform Votes 68 70.10%

Summary

Olaplex beats Traeger on 11 of the 17 factors compared between the two stocks.