Traeger (COOK) Competitors

Traeger (NYSE:COOK) and Olaplex (NASDAQ:OLPX) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, dividends, risk, valuation, analyst recommendations, profitability, media sentiment, community ranking and earnings.

Is COOK or OLPX more profitable?

Olaplex has a net margin of 9.78% compared to Traeger's net margin of -8.53%. Olaplex's return on equity of 10.50% beat Traeger's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Traeger	-8.53%	-10.57%	-3.63%
Olaplex	9.78%	10.50%	5.16%

Do analysts recommend COOK or OLPX?

Traeger currently has a consensus price target of $2.79, indicating a potential upside of 96.87%. Olaplex has a consensus price target of $1.93, indicating a potential upside of 54.00%. Given Traeger's higher possible upside, analysts plainly believe Traeger is more favorable than Olaplex.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Traeger	1 Sell rating(s)	4 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00
Olaplex	0 Sell rating(s)	4 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Does the media favor COOK or OLPX?

In the previous week, Traeger had 4 more articles in the media than Olaplex. MarketBeat recorded 9 mentions for Traeger and 5 mentions for Olaplex. Traeger's average media sentiment score of 0.73 beat Olaplex's score of 0.50 indicating that Traeger is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Traeger	2 Very Positive mention(s)	2 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Olaplex	1 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral

Which has more volatility and risk, COOK or OLPX?

Traeger has a beta of 1.42, suggesting that its stock price is 42% more volatile than the S&P 500. Comparatively, Olaplex has a beta of 2.39, suggesting that its stock price is 139% more volatile than the S&P 500.

Do insiders and institutionals hold more shares of COOK or OLPX?

46.8% of Traeger shares are held by institutional investors. Comparatively, 87.4% of Olaplex shares are held by institutional investors. 15.2% of Traeger shares are held by insiders. Comparatively, 4.2% of Olaplex shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Does the MarketBeat Community prefer COOK or OLPX?

Traeger received 13 more outperform votes than Olaplex when rated by MarketBeat users. Likewise, 45.16% of users gave Traeger an outperform vote while only 29.90% of users gave Olaplex an outperform vote.

Company	Underperform	Outperform
Traeger	Outperform Votes 42 45.16%	Underperform Votes 51 54.84%
Olaplex	Outperform Votes 29 29.90%	Underperform Votes 68 70.10%

Which has preferable valuation and earnings, COOK or OLPX?

Olaplex has lower revenue, but higher earnings than Traeger. Traeger is trading at a lower price-to-earnings ratio than Olaplex, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Traeger	$604.07M	0.31	-$84.40M	-$0.26	-5.44
Olaplex	$422.67M	1.97	$61.59M	$0.03	41.67

Summary

Olaplex beats Traeger on 9 of the 17 factors compared between the two stocks.