Traeger (COOK) Competitors

Fox Factory (NASDAQ:FOXF) and Traeger (NYSE:COOK) are both small-cap auto/tires/trucks companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, community ranking, media sentiment, analyst recommendations, dividends, profitability, valuation, risk and earnings.

Do insiders and institutionals have more ownership in FOXF or COOK?

46.8% of Traeger shares are owned by institutional investors. 0.3% of Fox Factory shares are owned by insiders. Comparatively, 15.2% of Traeger shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Which has more volatility & risk, FOXF or COOK?

Fox Factory has a beta of 1.65, meaning that its stock price is 65% more volatile than the S&P 500. Comparatively, Traeger has a beta of 1.25, meaning that its stock price is 25% more volatile than the S&P 500.

Does the media favor FOXF or COOK?

In the previous week, Traeger had 1 more articles in the media than Fox Factory. MarketBeat recorded 3 mentions for Traeger and 2 mentions for Fox Factory. Fox Factory's average media sentiment score of 1.89 beat Traeger's score of 0.94 indicating that Fox Factory is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Fox Factory	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive
Traeger	1 Very Positive mention(s)	2 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do analysts recommend FOXF or COOK?

Fox Factory currently has a consensus target price of $41.50, indicating a potential upside of 29.00%. Traeger has a consensus target price of $4.00, indicating a potential upside of 34.68%. Given Traeger's stronger consensus rating and higher possible upside, analysts plainly believe Traeger is more favorable than Fox Factory.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Fox Factory	0 Sell rating(s)	5 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.17
Traeger	0 Sell rating(s)	3 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.50

Which has higher valuation & earnings, FOXF or COOK?

Fox Factory has higher revenue and earnings than Traeger. Traeger is trading at a lower price-to-earnings ratio than Fox Factory, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Fox Factory	$1.46B	0.92	$120.85M	$0.26	123.74
Traeger	$605.88M	0.64	-$84.40M	-$0.40	-7.42

Is FOXF or COOK more profitable?

Fox Factory has a net margin of 0.78% compared to Traeger's net margin of -8.53%. Fox Factory's return on equity of 5.23% beat Traeger's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Fox Factory	0.78%	5.23%	2.78%
Traeger	-8.53%	-10.57%	-3.63%

Does the MarketBeat Community favor FOXF or COOK?

Fox Factory received 370 more outperform votes than Traeger when rated by MarketBeat users. Likewise, 64.87% of users gave Fox Factory an outperform vote while only 47.62% of users gave Traeger an outperform vote.

Company	Underperform	Outperform
Fox Factory	Outperform Votes 410 64.87%	Underperform Votes 222 35.13%
Traeger	Outperform Votes 40 47.62%	Underperform Votes 44 52.38%

Summary

Fox Factory beats Traeger on 12 of the 18 factors compared between the two stocks.