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Diageo (DEO) Stock Forecast & Price Target

Diageo logo
$115.38 +0.98 (+0.86%)
Closing price 03:59 PM Eastern
Extended Trading
$115.36 -0.03 (-0.02%)
As of 05:52 PM Eastern
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Diageo - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Sell
1
Hold
3
Buy
4

Based on 8 Wall Street analysts who have issued ratings for Diageo in the last 12 months, the stock has a consensus rating of "Hold." Out of the 8 analysts, 1 has given a sell rating, 3 have given a hold rating, and 4 have given a buy rating for DEO.

Consensus Price Target

$129.00
11.80% Upside
According to the 8 analysts' twelve-month price targets for Diageo, the average price target is $129.00. The highest price target for DEO is $129.00, while the lowest price target for DEO is $129.00. The average price target represents a forecasted upside of 11.80% from the current price of $115.38.
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DEO Analyst Ratings Over Time

TypeCurrent Forecast
8/22/24 to 8/22/25
1 Month Ago
7/23/24 to 7/23/25
3 Months Ago
5/24/24 to 5/24/25
1 Year Ago
8/23/23 to 8/22/24
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
4 Buy rating(s)
4 Buy rating(s)
5 Buy rating(s)
1 Buy rating(s)
Hold
3 Hold rating(s)
3 Hold rating(s)
3 Hold rating(s)
4 Hold rating(s)
Sell
1 Sell rating(s)
1 Sell rating(s)
2 Sell rating(s)
3 Sell rating(s)
Consensus Price Target$129.00$129.00$129.00N/A
Forecasted Upside11.80% Upside21.63% Upside18.18% UpsideN/A
Consensus Rating
Hold
Hold
Hold
Reduce

DEO Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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DEO Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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Diageo Stock vs. The Competition

TypeDiageoConsumer Staples CompaniesS&P 500
Consensus Rating Score
2.38
2.54
2.53
Consensus RatingHoldModerate BuyModerate Buy
Predicted Upside11.45% Upside112.35% Upside9.61% Upside
News Sentiment Rating
Positive News

See Recent DEO News
Positive News
Positive News
DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails
8/7/2025The Goldman Sachs Group
3 of 5 stars
 UpgradeSell ➝ Neutral
5/12/2025Morgan Stanley
3 of 5 stars
 Reiterated RatingUnderweight ➝ Underweight
4/2/2025Berenberg Bank
2 of 5 stars
J. Lastra
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Initiated CoverageBuy
3/3/2025Deutsche Bank Aktiengesellschaft
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 UpgradeSell ➝ Hold
1/8/2025TD Cowen
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 Boost TargetHold ➝ Hold$124.00 ➝ $129.00+3.42%
12/11/2024UBS Group
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S. Aujla
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UpgradeSell ➝ Buy
12/5/2024Jefferies Financial Group
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 UpgradeHold ➝ Buy
9/12/2024Bank of America
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 UpgradeNeutral ➝ Buy
8/12/2024Royal Bank Of Canada
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J. Jones
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UpgradeUnderperform ➝ Sector Perform
7/3/2024Citigroup
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S. Hales
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UpgradeNeutral ➝ Buy
1/12/2024BNP Paribas
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 DowngradeNeutral ➝ Underperform
1/4/2024Argus
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 DowngradeBuy ➝ Hold
11/29/2023JPMorgan Chase & Co.
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 DowngradeOverweight ➝ Neutral

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 05:54 PM ET.


Should I Buy Diageo Stock? DEO Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, August 20, 2025. Please send any questions or comments about these Diageo pros and cons to contact@marketbeat.com.

Diageo
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Diageo plc:

  • The current stock price is around $115, reflecting a stable performance in the market.
  • Diageo recently increased its semi-annual dividend to $2.5192 per share, indicating strong cash flow and commitment to returning value to shareholders.
  • Institutional investors own nearly 9% of Diageo's stock, suggesting confidence from large financial entities in the company's future prospects.
  • Recent upgrades from brokerages, including a shift from a "sell" to a "neutral" rating by Goldman Sachs, indicate a positive outlook from analysts.
  • Diageo has shown resilience with a market cap of approximately $64 billion, positioning it as a significant player in the alcoholic beverage industry.

Diageo
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Diageo plc for these reasons:

  • The stock has a relatively high price-to-earnings (P/E) ratio of around 16.84, which may suggest that it is overvalued compared to its earnings.
  • Despite recent positive developments, the stock has experienced fluctuations, with a 52-week low of $96.45, indicating potential volatility.
  • Some analysts maintain an "underweight" rating, reflecting caution regarding the stock's performance relative to the market.
  • The company has a debt-to-equity ratio of 1.64, which may raise concerns about its financial leverage and ability to manage debt effectively.
  • Recent trading volumes have shown variability, which could indicate uncertainty among investors regarding the stock's future direction.

DEO Forecast - Frequently Asked Questions

According to the research reports of 8 Wall Street equities research analysts, the average twelve-month stock price forecast for Diageo is $129.00, with a high forecast of $129.00 and a low forecast of $129.00.

8 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Diageo in the last twelve months. There is currently 1 sell rating, 3 hold ratings and 4 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" DEO shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in DEO, but not buy additional shares or sell existing shares.

According to analysts, Diageo's stock has a predicted upside of 11.80% based on their 12-month stock forecasts.

Over the previous 90 days, Diageo's stock had 1 upgrade by analysts.

Diageo has been rated by research analysts at The Goldman Sachs Group in the past 90 days.

Analysts like Diageo less than other "consumer staples" companies. The consensus rating for Diageo is Hold while the average consensus rating for "consumer staples" companies is Moderate Buy. Learn more on how DEO compares to other companies.


This page (NYSE:DEO) was last updated on 8/22/2025 by MarketBeat.com Staff
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