Diageo (DEO) Stock Forecast & Price Target

$97.41 -0.54 (-0.55%)

Closing price 08/1/2025 03:59 PM Eastern

Extended Trading

$97.80 +0.39 (+0.40%)

As of 08/1/2025 07:55 PM Eastern

Diageo - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Hold

Based on 8 Analyst Ratings

Sell
1

Hold
3

Buy
4

Based on 8 Wall Street analysts who have issued ratings for Diageo in the last 12 months, the stock has a consensus rating of "Hold." Out of the 8 analysts, 1 has given a sell rating, 3 have given a hold rating, and 4 have given a buy rating for DEO.

Consensus Price Target

$129.00
32.43% Upside

According to the 8 analysts' twelve-month price targets for Diageo, the average price target is $129.00. The highest price target for DEO is $129.00, while the lowest price target for DEO is $129.00. The average price target represents a forecasted upside of 32.43% from the current price of $97.41.

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DEO Analyst Ratings Over Time

Type	Current Forecast 8/2/24 to 8/2/25	1 Month Ago 7/3/24 to 7/3/25	3 Months Ago 5/4/24 to 5/4/25	1 Year Ago 8/3/23 to 8/2/24
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	4 Buy rating(s)	5 Buy rating(s)	5 Buy rating(s)	1 Buy rating(s)
Hold	3 Hold rating(s)	3 Hold rating(s)	3 Hold rating(s)	3 Hold rating(s)
Sell	1 Sell rating(s)	2 Sell rating(s)	1 Sell rating(s)	3 Sell rating(s)
Consensus Price Target	$129.00	$129.00	$129.00	N/A
Forecasted Upside	32.43% Upside	23.47% Upside	13.82% Upside	N/A
Consensus Rating	Hold	Hold	Hold	Reduce

DEO Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

DEO Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Diageo Stock vs. The Competition

Type	Diageo	Consumer Staples Companies	S&P 500
Consensus Rating Score	2.38	2.54	2.53
Consensus Rating	Hold	Moderate Buy	Moderate Buy
Predicted Upside	32.43% Upside	83.70% Upside	14.55% Upside
News Sentiment Rating	Positive News See Recent DEO News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
5/12/2025	Morgan Stanley 3 of 5 stars		Reiterated Rating	Underweight ➝ Underweight
4/2/2025	Berenberg Bank 2 of 5 stars	J. Lastra Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Buy
3/3/2025	Deutsche Bank Aktiengesellschaft 3 of 5 stars		Upgrade	Sell ➝ Hold
1/8/2025	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Hold ➝ Hold	$124.00 ➝ $129.00	+3.42%
12/11/2024	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	S. Aujla Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Sell ➝ Buy
12/5/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Hold ➝ Buy
9/12/2024	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Neutral ➝ Buy
8/12/2024	Royal Bank Of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating	J. Jones Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Underperform ➝ Sector Perform
7/12/2024	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	O. Nicolai Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Neutral ➝ Sell
7/3/2024	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating	S. Hales Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Neutral ➝ Buy
1/12/2024	BNP Paribas Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Neutral ➝ Underperform
1/4/2024	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Buy ➝ Hold
11/29/2023	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Overweight ➝ Neutral
8/9/2023	Credit Suisse Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target		GBX 3,850 ➝ GBX 3,800
8/2/2023	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target		GBX 4,720 ➝ GBX 4,440

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 05:01 AM ET.

Should I Buy Diageo Stock? DEO Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, July 29, 2025. Please send any questions or comments about these Diageo pros and cons to contact@marketbeat.com.

Diageo
Bull Case

Here are some ways that investors could benefit from investing in Diageo plc:

The current stock price is around $103, which may present a buying opportunity for investors looking for value in the beverage sector.
Diageo plc has shown strong institutional interest, with several funds increasing their holdings significantly, indicating confidence in the company's future performance.
The company has a solid market capitalization of approximately $57.40 billion, suggesting stability and a strong position in the market.
Recent analyst ratings include a mix of buy and hold recommendations, with a consensus target price of $129, indicating potential upside for investors.
Diageo plc has a relatively low beta of 0.56, suggesting that its stock is less volatile compared to the market, which can be appealing for risk-averse investors.

Diageo
Bear Case

Investors should be bearish about investing in Diageo plc for these reasons:

There has been a recent report of a significant reduction in holdings by Kornitzer Capital Management, which may signal concerns about the company's short-term prospects.
Despite the positive outlook from some analysts, one analyst has issued a sell rating, indicating potential risks that investors should consider.
The company has a debt-to-equity ratio of 1.62, which may raise concerns about its leverage and financial stability in a fluctuating market.
Diageo plc's stock has experienced fluctuations, with a 12-month low of $99.26, suggesting that it may face challenges in maintaining its value.
With only 8.97% of the stock owned by institutional investors, there may be less support from large investors, which can impact stock performance.

DEO Forecast - Frequently Asked Questions

: According to the research reports of 8 Wall Street equities research analysts, the average twelve-month stock price forecast for Diageo is $129.00, with a high forecast of $129.00 and a low forecast of $129.00.
: 8 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Diageo in the last year. There is currently 1 sell rating, 3 hold ratings and 4 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "hold" DEO shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in DEO, but not buy additional shares or sell existing shares.
: According to analysts, Diageo's stock has a predicted upside of 32.43% based on their 12-month stock forecasts.
: Diageo has been rated by research analysts at Morgan Stanley in the past 90 days.
: Analysts like Diageo less than other "consumer staples" companies. The consensus rating for Diageo is Hold while the average consensus rating for "consumer staples" companies is Moderate Buy. Learn more on how DEO compares to other companies.

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This page (NYSE:DEO) was last updated on 8/2/2025 by MarketBeat.com Staff

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Diageo (DEO) Stock Forecast & Price Target