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Discover Financial Services (DFS) Stock Forecast & Price Target

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DFS Analyst Ratings Over Time

TypeCurrent Forecast
8/30/24 to 8/30/25
1 Month Ago
7/31/24 to 7/31/25
3 Months Ago
6/1/24 to 6/1/25
1 Year Ago
8/31/23 to 8/30/24
Strong Buy
1 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
5 Buy rating(s)
5 Buy rating(s)
5 Buy rating(s)
8 Buy rating(s)
Hold
5 Hold rating(s)
5 Hold rating(s)
7 Hold rating(s)
12 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$198.90$198.90$191.64$132.94
Forecasted Upside0.58% Upside0.58% Upside-3.09% Downside-4.16% Downside
Consensus Rating
Moderate Buy
Moderate Buy
Moderate Buy
Hold

DFS Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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DFS Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Discover Financial Services Stock vs. The Competition

TypeDiscover Financial ServicesFinance CompaniesS&P 500
Consensus Rating Score
2.64
2.53
2.53
Consensus RatingModerate BuyModerate BuyModerate Buy
Predicted Upside0.58% Upside17.83% Upside10.22% Upside
News Sentiment Rating
Neutral News

See Recent DFS News
Positive News
Positive News
DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails
5/7/2025Jefferies Financial Group
2 of 5 stars
John Hecht
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Reiterated RatingBuy ➝ Hold$180.00-4.36%
4/25/2025Argus
4 of 5 stars
S. Biggar
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UpgradeStrong-Buy
4/25/2025Truist Financial
3 of 5 stars
Brian Foran
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Boost TargetBuy ➝ Buy$219.00 ➝ $229.00+22.86%
4/24/2025TD Securities
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Moshe Orenbuch
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Lower TargetBuy ➝ Buy$188.00 ➝ $184.00-0.39%
4/8/2025JPMorgan Chase & Co.
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Richard Shane
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Lower TargetNeutral ➝ Neutral$169.00 ➝ $129.00-17.42%
1/24/2025Royal Bank Of Canada
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Karl Shepard
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Boost TargetSector Perform ➝ Sector Perform$193.00 ➝ $210.00+3.94%
1/24/2025Wells Fargo & Company
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Donald Fandetti
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Boost TargetEqual Weight ➝ Equal Weight$185.00 ➝ $214.00+6.53%
1/24/2025Barclays
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T. Ma
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Boost TargetOverweight ➝ Overweight$186.00 ➝ $209.00+4.04%
1/13/2025UBS Group
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E. Najarian
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UpgradeNeutral ➝ Buy$150.00 ➝ $239.00+40.79%
12/9/2024Keefe, Bruyette & Woods
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 Boost TargetOutperform ➝ Outperform$170.00 ➝ $232.00+29.81%
10/30/2024Evercore ISI
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 Boost TargetIn-Line ➝ In-Line$156.00 ➝ $163.00+5.04%
7/19/2024BMO Capital Markets
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 Boost TargetMarket Perform ➝ Market Perform$115.00 ➝ $119.00-15.00%
6/7/2024BTIG Research
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V. Caintic
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Initiated CoverageNeutral
3/21/2024HSBC
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 Boost TargetHold ➝ Hold$107.00 ➝ $144.00+14.14%
3/15/2024Seaport Res Ptn
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W. Ryan
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DowngradeBuy ➝ Neutral
2/23/2024Piper Sandler
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 Boost TargetOverweight ➝ Overweight$127.00 ➝ $145.00+18.44%
2/23/2024Citigroup
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 Boost TargetBuy ➝ Buy$127.00 ➝ $168.00+36.96%
2/21/2024Wolfe Research
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 Reiterated RatingOutperform ➝ Peer Perform
2/8/2024Morgan Stanley
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 UpgradeEqual Weight ➝ Overweight$105.00 ➝ $133.00+25.14%
1/19/2024Deutsche Bank Aktiengesellschaft
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 Lower TargetHold ➝ Hold$140.00 ➝ $111.00+14.02%
1/19/2024The Goldman Sachs Group
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 Lower TargetBuy ➝ Buy$139.00 ➝ $121.00+24.74%
12/14/2023Stephens
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 Reiterated RatingEqual Weight ➝ Equal Weight$98.00-7.42%
12/6/2023Bank of America
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 UpgradeNeutral ➝ Buy$94.00 ➝ $116.00+17.08%
11/1/2023TD Cowen
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 Initiated CoverageOutperform$100.00+21.83%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 04:41 PM ET.


Should I Buy Discover Financial Services Stock? DFS Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, August 29, 2025. Please send any questions or comments about these Discover Financial Services pros and cons to contact@marketbeat.com.

Discover Financial Services
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Discover Financial Services:

  • The current stock price is around $100, which may present a buying opportunity for investors looking for value in the financial sector.
  • Discover Financial Services has a strong presence in the digital banking space, offering a range of consumer lending products that cater to a growing market.
  • The company has shown resilience in its payment services segment, particularly with the PULSE network, which enhances its transaction processing capabilities.
  • Recent innovations in their credit card offerings have attracted new customers, potentially increasing market share and revenue.
  • Discover Financial Services has a solid track record of profitability, which can provide investors with confidence in its financial stability and growth potential.

Discover Financial Services
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Discover Financial Services for these reasons:

  • Increased competition in the digital banking and payment services sectors could pressure profit margins and market share.
  • Economic fluctuations and rising interest rates may impact consumer borrowing and spending, affecting the company's lending business.
  • Regulatory changes in the financial industry could impose additional compliance costs, potentially impacting profitability.
  • Discover Financial Services may face challenges in maintaining customer loyalty amid evolving consumer preferences and technological advancements.
  • Recent market volatility could lead to uncertainty in stock performance, making it a riskier investment in the short term.

DFS Forecast - Frequently Asked Questions

According to the research reports of 11 Wall Street equities research analysts, the average twelve-month stock price forecast for Discover Financial Services is $198.90, with a high forecast of $239.00 and a low forecast of $129.00.

11 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Discover Financial Services in the last twelve months. There are currently 5 hold ratings, 5 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" DFS shares.

According to analysts, Discover Financial Services's stock has a predicted upside of 0.58% based on their 12-month stock forecasts.

Analysts like Discover Financial Services more than other "finance" companies. The consensus rating score for Discover Financial Services is 2.64 while the average consensus rating score for "finance" companies is 2.53. Learn more on how DFS compares to other companies.


This page (NYSE:DFS) was last updated on 8/30/2025 by MarketBeat.com Staff
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