Discover Financial Services (DFS) Stock Forecast & Price Target

$176.10 +0.10 (+0.06%)

(As of 01:33 PM ET)

Discover Financial Services - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Hold

Based on 17 Analyst Ratings

Sell
0

Hold
11

Buy
6

Based on 17 Wall Street analysts who have issued ratings for Discover Financial Services in the last 12 months, the stock has a consensus rating of "Hold." Out of the 17 analysts, 11 have given a hold rating, and 6 have given a buy rating for DFS.

Consensus Price Target

$149.57
-15.06% Downside

According to the 17 analysts' twelve-month price targets for Discover Financial Services, the average price target is $149.57. The highest price target for DFS is $232.00, while the lowest price target for DFS is $111.00. The average price target represents a forecasted downside of -15.06% from the current price of $176.10.

Get the Latest News and Ratings for DFS and Related Stocks

Enter your email address to receive the latest news and analysts' ratings for Discover Financial Services and its competitors.

DFS Analyst Ratings Over Time

Type	Current Forecast 12/17/23 to 12/16/24	1 Month Ago 11/17/23 to 11/16/24	3 Months Ago 9/18/23 to 9/17/24	1 Year Ago 12/17/22 to 12/17/23
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	6 Buy rating(s)	7 Buy rating(s)	8 Buy rating(s)	7 Buy rating(s)
Hold	11 Hold rating(s)	12 Hold rating(s)	12 Hold rating(s)	8 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$149.57	$138.81	$132.94	$104.44
Forecasted Upside	-15.06% Downside	-21.16% Downside	-3.41% Downside	-1.50% Downside
Consensus Rating	Hold	Hold	Hold	Hold

Trump’s Sending THIS Crypto Higher on Purpose (Ad)

Discover the coin set to explode before 2025! Trump could trigger THIS crypto coin…

YES, I WANT THE #1 CRYPTO NOW

DFS Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

DFS Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Discover Financial Services Stock vs. The Competition

Type	Discover Financial Services	Finance Companies	S&P 500
Consensus Rating Score	2.35	2.49	2.51
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	-14.58% Downside	11.35% Upside	10.55% Upside
News Sentiment Rating	Positive News See Recent DFS News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
12/9/2024	JPMorgan Chase & Co. 3 of 5 stars		Boost Target	Neutral ➝ Neutral	$135.00 ➝ $150.00	-16.00%
12/9/2024	Keefe, Bruyette & Woods 4 of 5 stars		Boost Target	Outperform ➝ Outperform	$170.00 ➝ $232.00	+29.81%
10/30/2024	Evercore ISI 2 of 5 stars		Boost Target	In-Line ➝ In-Line	$156.00 ➝ $163.00	+5.04%
10/18/2024	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Equal Weight ➝ Equal Weight	$152.00 ➝ $160.00	+7.17%
10/18/2024	Royal Bank of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating	Jon Arfstrom Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Sector Perform ➝ Sector Perform	$148.00 ➝ $161.00	+6.96%
7/19/2024	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Equal Weight ➝ Equal Weight	$135.00 ➝ $137.00	-4.22%
We recommended Palantir in 2021, now we’re recommending this... (Ad) My research indicates there is only one investment that can meet AI's unprecedented demand for energy. Click to get the name and ticker symbol
7/19/2024	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Market Perform ➝ Market Perform	$115.00 ➝ $119.00	-15.00%
7/9/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$145.00 ➝ $150.00	+15.35%
6/7/2024	BTIG Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	V. Caintic Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Neutral
3/21/2024	HSBC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Hold ➝ Hold	$107.00 ➝ $144.00	+14.14%
3/15/2024	Seaport Res Ptn Subscribe to MarketBeat All Access for the recommendation accuracy rating	W. Ryan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Buy ➝ Neutral
2/23/2024	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$127.00 ➝ $145.00	+18.44%
2/23/2024	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$127.00 ➝ $168.00	+36.96%
2/21/2024	Wolfe Research Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform ➝ Peer Perform
2/8/2024	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Equal Weight ➝ Overweight	$105.00 ➝ $133.00	+25.14%
1/19/2024	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Hold ➝ Hold	$140.00 ➝ $111.00	+14.02%
1/19/2024	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$139.00 ➝ $121.00	+24.74%
12/14/2023	Stephens Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Equal Weight ➝ Equal Weight	$98.00	-7.42%
12/6/2023	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Neutral ➝ Buy	$94.00 ➝ $116.00	+17.08%
11/1/2023	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Outperform	$100.00	+21.83%
4/21/2023	Credit Suisse Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform	$120.00	+13.72%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Monday at 01:49 PM ET.

Should I Buy Discover Financial Services Stock? DFS Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Sunday, December 15, 2024. Please send any questions or comments about these Discover Financial Services pros and cons to contact@marketbeat.com.

Discover Financial Services
Bull Case

Here are some ways that investors could benefit from investing in Discover Financial Services:

Discover Financial Services reported a strong quarterly earnings result with an EPS of $3.69, significantly exceeding analysts' expectations of $3.28. This indicates robust financial performance and effective management.
The company has a solid return on equity of 21.38%, which suggests that it is efficient in generating profits from its equity investments, making it an attractive option for investors seeking high returns.
With a market capitalization of $44.38 billion and a current stock price around $146.13, Discover Financial Services is positioned as a significant player in the financial services sector, providing stability and growth potential.
The recent dividend announcement of $0.70 per share, translating to an annualized dividend of $2.80 and a yield of 1.58%, offers investors a steady income stream, which is appealing in a low-interest-rate environment.
Analysts have a consensus rating of "Hold" with several price target increases, indicating confidence in the stock's future performance and potential for appreciation.

Discover Financial Services
Bear Case

Investors should be bearish about investing in Discover Financial Services for these reasons:

The company has a relatively high debt-to-equity ratio of 1.28, which may indicate increased financial risk, as it relies more on borrowed funds to finance its operations.
Despite strong earnings, the stock has been rated as a "Hold" by many analysts, suggesting that there may not be significant upside potential in the near term, which could limit investment returns.
The beta of 1.45 indicates that the stock is more volatile than the market, which could lead to larger price swings and increased risk for investors.
Recent downgrades from some analysts, such as StockNews.com lowering the rating from "Buy" to "Hold," may signal caution regarding the stock's future performance.
The current economic environment and potential regulatory changes in the financial services sector could pose risks to Discover Financial Services' profitability and growth prospects.

DFS Forecast - Frequently Asked Questions

: According to the research reports of 17 Wall Street equities research analysts, the average twelve-month stock price forecast for Discover Financial Services is $149.57, with a high forecast of $232.00 and a low forecast of $111.00.
: 17 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Discover Financial Services in the last year. There are currently 11 hold ratings and 6 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "hold" DFS shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in DFS, but not buy additional shares or sell existing shares.
: According to analysts, Discover Financial Services's stock has a predicted downside of -15.06% based on their 12-month stock forecasts.
: Discover Financial Services has been rated by research analysts at Evercore ISI, JPMorgan Chase & Co., Keefe, Bruyette & Woods, Royal Bank of Canada, and Wells Fargo & Company in the past 90 days.
: Analysts like Discover Financial Services less than other "finance" companies. The consensus rating score for Discover Financial Services is 2.35 while the average consensus rating score for "finance" companies is 2.49. Learn more on how DFS compares to other companies.

Stock Forecasts and Research Tools

Related Companies

Today's Ratings

Top Rated Stocks

More Ratings Tools

Trump’s Sending THIS Crypto Higher on Purpose (Ad)

Discover the coin set to explode before 2025! Trump could trigger THIS crypto coin…

YES, I WANT THE #1 CRYPTO NOW

This page (NYSE:DFS) was last updated on 12/16/2024 by MarketBeat.com Staff

From Our Partners

Get 30 Days of MarketBeat All Access for Free

Start Your 30-Day Trial

In-depth profiles and analysis for 20,000 public companies.
Real-time analyst ratings, insider transactions, earnings data, and more.
Our daily ratings and market update email newsletter.

Sign In
Create Account

Your Email Address:

Your Password:

Forgot your password?

Your Email Address:

Choose a Password:

By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Discover Financial Services (DFS) Stock Forecast & Price Target