Dollar General (DG) Competitors $90.28 +1.24 (+1.39%) As of 03:58 PM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock DG vs. TGT, DLTR, BJ, OLLI, MNSO, FIVE, PSMT, WMT, COST, and ORLYShould you be buying Dollar General stock or one of its competitors? The main competitors of Dollar General include Target (TGT), Dollar Tree (DLTR), BJ's Wholesale Club (BJ), Ollie's Bargain Outlet (OLLI), MINISO Group (MNSO), Five Below (FIVE), PriceSmart (PSMT), Walmart (WMT), Costco Wholesale (COST), and O'Reilly Automotive (ORLY). Dollar General vs. Target Dollar Tree BJ's Wholesale Club Ollie's Bargain Outlet MINISO Group Five Below PriceSmart Walmart Costco Wholesale O'Reilly Automotive Dollar General (NYSE:DG) and Target (NYSE:TGT) are both large-cap retail/wholesale companies, but which is the superior stock? We will contrast the two businesses based on the strength of their media sentiment, community ranking, risk, analyst recommendations, dividends, profitability, valuation, institutional ownership and earnings. Which has more volatility & risk, DG or TGT? Dollar General has a beta of 0.4, suggesting that its stock price is 60% less volatile than the S&P 500. Comparatively, Target has a beta of 1.28, suggesting that its stock price is 28% more volatile than the S&P 500. Which has higher valuation & earnings, DG or TGT? Target has higher revenue and earnings than Dollar General. Target is trading at a lower price-to-earnings ratio than Dollar General, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioDollar General$40.61B0.49$1.66B$5.1117.67Target$106.57B0.40$4.14B$8.8610.66 Does the MarketBeat Community favor DG or TGT? Target received 6293 more outperform votes than Dollar General when rated by MarketBeat users. Likewise, 89.45% of users gave Target an outperform vote while only 67.00% of users gave Dollar General an outperform vote. CompanyUnderperformOutperformDollar GeneralOutperform Votes120667.00% Underperform Votes59433.00% TargetOutperform Votes749989.45% Underperform Votes88410.55% Is DG or TGT a better dividend stock? Dollar General pays an annual dividend of $2.36 per share and has a dividend yield of 2.6%. Target pays an annual dividend of $4.48 per share and has a dividend yield of 4.7%. Dollar General pays out 46.2% of its earnings in the form of a dividend. Target pays out 50.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Target has raised its dividend for 54 consecutive years. Target is clearly the better dividend stock, given its higher yield and longer track record of dividend growth. Does the media prefer DG or TGT? In the previous week, Dollar General had 49 more articles in the media than Target. MarketBeat recorded 63 mentions for Dollar General and 14 mentions for Target. Dollar General's average media sentiment score of 0.86 beat Target's score of 0.08 indicating that Dollar General is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Dollar General 34 Very Positive mention(s) 7 Positive mention(s) 13 Neutral mention(s) 3 Negative mention(s) 1 Very Negative mention(s) Positive Target 4 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 5 Negative mention(s) 0 Very Negative mention(s) Neutral Is DG or TGT more profitable? Target has a net margin of 4.06% compared to Dollar General's net margin of 3.33%. Target's return on equity of 31.11% beat Dollar General's return on equity.Company Net Margins Return on Equity Return on Assets Dollar General3.33% 18.85% 4.27% Target 4.06%31.11%7.77% Do analysts recommend DG or TGT? Dollar General presently has a consensus target price of $94.75, indicating a potential upside of 4.95%. Target has a consensus target price of $134.57, indicating a potential upside of 42.47%. Given Target's higher probable upside, analysts clearly believe Target is more favorable than Dollar General.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Dollar General 1 Sell rating(s) 14 Hold rating(s) 9 Buy rating(s) 1 Strong Buy rating(s) 2.40Target 1 Sell rating(s) 20 Hold rating(s) 12 Buy rating(s) 0 Strong Buy rating(s) 2.33 Do institutionals and insiders hold more shares of DG or TGT? 91.8% of Dollar General shares are owned by institutional investors. Comparatively, 79.7% of Target shares are owned by institutional investors. 0.5% of Dollar General shares are owned by insiders. Comparatively, 0.2% of Target shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term. SummaryTarget beats Dollar General on 13 of the 22 factors compared between the two stocks. Remove Ads Get Dollar General News Delivered to You Automatically Sign up to receive the latest news and ratings for DG and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart DG vs. The Competition Export to ExcelMetricDollar GeneralVariety stores IndustryRetail SectorNYSE ExchangeMarket Cap$19.86B$106.77B$23.21B$18.52BDividend Yield2.71%2.35%170.23%4.25%P/E Ratio14.8719.2521.6331.06Price / Sales0.490.894.0326.47Price / Cash6.6617.7219.4117.54Price / Book2.946.095.594.29Net Income$1.66B$2.55B$781.29M$1.02B7 Day Performance-1.99%4.49%3.25%4.23%1 Month Performance14.06%3.48%-4.38%-6.79%1 Year Performance-38.91%1.57%-1.27%-0.03% Dollar General Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)DGDollar General4.2502 of 5 stars$90.28+1.4%$94.75+5.0%-39.7%$19.86B$40.61B14.87163,000TGTTarget4.868 of 5 stars$93.95-1.9%$137.48+46.3%-44.2%$42.86B$106.57B9.98450,000Analyst ForecastDLTRDollar Tree3.8622 of 5 stars$73.39+8.6%$82.50+12.4%-42.4%$15.77B$17.58B-15.37210,600Short Interest ↑Analyst RevisionBJBJ's Wholesale Club1.8112 of 5 stars$116.66+1.1%$110.82-5.0%+52.1%$15.36B$20.50B28.0434,000Options VolumeGap DownOLLIOllie's Bargain Outlet3.6427 of 5 stars$109.32-3.5%$123.08+12.6%+60.0%$6.70B$2.27B32.6311,500Short Interest ↓Gap DownMNSOMINISO Group4.5808 of 5 stars$16.18-4.1%$26.03+60.9%-25.3%$5.05B$16.99B14.573,370Short Interest ↓Gap DownFIVEFive Below4.1847 of 5 stars$60.85+7.2%$99.05+62.8%-61.6%$3.35B$3.88B12.5520,200Analyst ForecastGap UpHigh Trading VolumePSMTPriceSmart3.1097 of 5 stars$84.38-1.0%$90.00+6.7%+15.5%$2.59B$5.01B18.5912,000Earnings ReportNews CoverageWMTWalmart4.4237 of 5 stars$84.95+2.1%$103.17+21.4%+54.3%$681.05B$680.99B35.252,300,000Analyst ForecastAnalyst RevisionCOSTCostco Wholesale4.3077 of 5 stars$922.53+0.7%$1,029.00+11.5%+31.7%$409.17B$264.09B54.15333,000Analyst ForecastAnalyst RevisionPositive NewsORLYO'Reilly Automotive3.5133 of 5 stars$1,351.59-2.8%$1,390.81+2.9%+29.1%$77.37B$16.71B33.2487,700 Remove Ads Related Companies and Tools Related Companies TGT Alternatives DLTR Alternatives BJ Alternatives OLLI Alternatives MNSO Alternatives FIVE Alternatives PSMT Alternatives WMT Alternatives COST Alternatives ORLY Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:DG) was last updated on 4/14/2025 by MarketBeat.com Staff From Our PartnersWarning: “DOGE Collapse” imminentElon Strikes Back You may already sense that the tide is turning against Elon Musk and DOGE. 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