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Dollar General (DG) Stock Forecast & Price Target

Dollar General logo
$83.84 +2.17 (+2.65%)
Closing price 03/21/2025 03:59 PM Eastern
Extended Trading
$83.74 -0.10 (-0.11%)
As of 03/21/2025 07:52 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

Dollar General - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Sell
1
Hold
15
Buy
8

Based on 24 Wall Street analysts who have issued ratings for Dollar General in the last 12 months, the stock has a consensus rating of "Hold." Out of the 24 analysts, 1 has given a sell rating, 15 have given a hold rating, and 8 have given a buy rating for DG.

Consensus Price Target

$92.26
10.05% Upside
According to the 24 analysts' twelve-month price targets for Dollar General, the average price target is $92.26. The highest price target for DG is $170.00, while the lowest price target for DG is $69.00. The average price target represents a forecasted upside of 10.05% from the current price of $83.84.
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DG Analyst Ratings Over Time

TypeCurrent Forecast
3/23/24 to 3/23/25
1 Month Ago
2/22/24 to 2/21/25
3 Months Ago
12/24/23 to 12/23/24
1 Year Ago
3/24/23 to 3/23/24
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
1 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
8 Buy rating(s)
8 Buy rating(s)
8 Buy rating(s)
10 Buy rating(s)
Hold
15 Hold rating(s)
14 Hold rating(s)
13 Hold rating(s)
14 Hold rating(s)
Sell
1 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$92.26$96.77$98.27$155.28
Forecasted Upside10.05% Upside26.21% Upside31.70% Upside3.04% Upside
Consensus Rating
Hold
Hold
Hold
Hold
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DG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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DG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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Dollar General Stock vs. The Competition

TypeDollar GeneralRetail/Wholesale CompaniesS&P 500
Consensus Rating Score
2.29
2.54
2.54
Consensus RatingHoldModerate BuyModerate Buy
Predicted Upside10.05% Upside53.97% Upside18.90% Upside
News Sentiment Rating
Positive News

See Recent DG News
Positive News
Positive News
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DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails
3/14/2025Piper Sandler
2 of 5 stars
Peter Keith
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Boost TargetNeutral ➝ Neutral$79.00 ➝ $81.00+1.21%
3/14/2025Bank of America
4 of 5 stars
Robert Ohmes
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Lower TargetBuy ➝ Buy$95.00 ➝ $90.00+12.46%
3/13/2025Telsey Advisory Group
3 of 5 stars
Joseph Feldman
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Reiterated RatingMarket Perform ➝ Market Perform$85.00 ➝ $85.00+5.97%
3/7/2025Citigroup
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P. Lejuez
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Lower TargetSell ➝ Sell$73.00 ➝ $69.00-15.72%
3/6/2025UBS Group
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Michael Lasser
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Lower TargetBuy ➝ Buy$108.00 ➝ $95.00+26.13%
3/3/2025Deutsche Bank Aktiengesellschaft
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Krisztina Katai
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Reiterated RatingBuy ➝ Hold$90.00 ➝ $80.00+7.75%
1/28/2025Gordon Haskett
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C. Grom
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DowngradeStrong-Buy ➝ Hold
1/23/2025The Goldman Sachs Group
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Kate McShane
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Lower TargetBuy ➝ Buy$104.00 ➝ $93.00+32.85%
1/21/2025Morgan Stanley
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Simeon Gutman
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Lower TargetEqual Weight ➝ Equal Weight$100.00 ➝ $80.00+10.69%
1/9/2025Barclays
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 Lower TargetOverweight ➝ Overweight$102.00 ➝ $100.00+39.61%
12/6/2024BMO Capital Markets
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 Boost TargetMarket Perform ➝ Market Perform$80.00 ➝ $84.00+3.38%
12/6/2024Truist Financial
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 Lower TargetHold ➝ Hold$94.00 ➝ $83.00+4.23%
12/5/2024Wells Fargo & Company
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 Lower TargetEqual Weight ➝ Equal Weight$90.00 ➝ $80.00+0.46%
12/3/2024Evercore ISI
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 Lower TargetIn-Line ➝ In-Line$97.00 ➝ $95.00+21.03%
11/15/2024Bernstein Bank
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 Lower Target$98.00 ➝ $94.00+24.04%
11/15/2024HSBC
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 Lower TargetHold ➝ Hold$100.00 ➝ $88.00+16.13%
11/15/2024Jefferies Financial Group
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 Lower TargetBuy ➝ Buy$110.00 ➝ $90.00+18.56%
11/5/2024JPMorgan Chase & Co.
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 Lower TargetNeutral ➝ Neutral$97.00 ➝ $82.00+0.95%
10/22/2024Sanford C. Bernstein
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B. Fletcher
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Initiated CoverageOutperform$98.00+20.78%
9/23/2024Melius Research
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K. Short
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Initiated CoverageHold$85.00-1.94%
9/4/2024Daiwa America
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K. Tamada
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DowngradeModerate Buy ➝ Hold
8/30/2024Raymond James
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 Lower TargetOutperform ➝ Outperform$150.00 ➝ $120.00+42.52%
8/30/2024Loop Capital
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 Lower TargetHold ➝ Hold$130.00 ➝ $90.00+6.89%
8/26/2024Oppenheimer
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 Reiterated RatingMarket Perform ➝ Market Perform
7/15/2024Argus
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 Lower TargetBuy ➝ Buy$175.00 ➝ $170.00+32.81%
10/10/2023BNP Paribas
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 Initiated CoverageNeutral$116.00+13.73%
8/23/2023Edward Jones
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 UpgradeHold ➝ Buy
6/6/2023Daiwa Capital Markets
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 DowngradeOutperform ➝ Neutral$172.00+8.25%
6/2/2023VNET Group
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 Reiterated RatingMaintains
6/2/2023Credit Suisse Group
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 Lower Target$220.00 ➝ $170.00+5.03%
6/2/2023Atlantic Securities
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 DowngradeOverweight ➝ Neutral$170.00+5.03%
6/2/2023Piper Sandler Companies
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 DowngradeOverweight ➝ Neutral
5/26/2023OTR Global
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 UpgradePositive

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Monday at 12:14 AM ET.


Should I Buy Dollar General Stock? DG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, March 20, 2025. Please send any questions or comments about these Dollar General pros and cons to contact@marketbeat.com.

Dollar General
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Dollar General Co.:

  • The current stock price is $82.38, which reflects a recent increase of 1.2%, indicating positive market sentiment.
  • Dollar General Co. reported earnings of $1.68 per share, surpassing analysts' expectations of $1.51, showcasing strong financial performance.
  • The company has a solid revenue of $10.30 billion for the latest quarter, which is a 4.5% increase compared to the same period last year, indicating growth potential.
  • With a dividend yield of 2.86% and a quarterly dividend of $0.59, Dollar General Co. provides a steady income stream for investors.
  • The stock has a consensus rating of "Hold" from analysts, suggesting that it is viewed as a stable investment option in the current market.

Dollar General
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Dollar General Co. for these reasons:

  • Several analysts have downgraded their price targets for Dollar General Co., with Citigroup lowering its target from $73.00 to $69.00, indicating potential concerns about future performance.
  • The company has a relatively high price-to-earnings (P/E) ratio of 13.57, which may suggest that the stock is overvalued compared to its earnings.
  • Dollar General Co. has a debt-to-equity ratio of 0.78, which, while manageable, indicates that the company has a significant amount of debt relative to its equity, posing a risk in economic downturns.
  • Analysts have noted a decline in earnings per share (EPS) from $1.83 in the same quarter last year to $1.68, which may raise concerns about profitability trends.
  • The stock has a beta of 0.44, suggesting lower volatility compared to the market, which may limit potential high returns for aggressive investors.

DG Forecast - Frequently Asked Questions

According to the research reports of 24 Wall Street equities research analysts, the average twelve-month stock price forecast for Dollar General is $92.26, with a high forecast of $170.00 and a low forecast of $69.00.

24 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Dollar General in the last twelve months. There is currently 1 sell rating, 15 hold ratings and 8 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" DG shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in DG, but not buy additional shares or sell existing shares.

According to analysts, Dollar General's stock has a predicted upside of 10.05% based on their 12-month stock forecasts.

Over the previous 90 days, Dollar General's stock had 1 downgrade by analysts.

Analysts like Dollar General less than other "retail/wholesale" companies. The consensus rating for Dollar General is Hold while the average consensus rating for "retail/wholesale" companies is Moderate Buy. Learn more on how DG compares to other companies.


This page (NYSE:DG) was last updated on 3/23/2025 by MarketBeat.com Staff
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