Digital Media Solutions (DMSL) Competitors Add Compare Share Share Competitors Stock AnalysisChartCompetitorsEarningsFinancialsSEC FilingsTrendsBuy This Stock DMSL vs. APDN, FRGT, LICN, ISPC, STBX, UK, MCOM, MULN, ASAP, and CAUDShould you be buying Digital Media Solutions stock or one of its competitors? The main competitors of Digital Media Solutions include Applied DNA Sciences (APDN), Freight Technologies (FRGT), Lichen China (LICN), iSpecimen (ISPC), Starbox Group (STBX), Ucommune International (UK), Micromobility.com (MCOM), Mullen Automotive (MULN), Waitr (ASAP), and Collective Audience (CAUD). These companies are all part of the "business services" industry. Digital Media Solutions vs. Applied DNA Sciences Freight Technologies Lichen China iSpecimen Starbox Group Ucommune International Micromobility.com Mullen Automotive Waitr Collective Audience Digital Media Solutions (NYSE:DMSL) and Applied DNA Sciences (NASDAQ:APDN) are both small-cap business services companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, media sentiment, analyst recommendations, risk, dividends, institutional ownership, earnings, community ranking and profitability. Which has stronger earnings & valuation, DMSL or APDN? Applied DNA Sciences has lower revenue, but higher earnings than Digital Media Solutions. Applied DNA Sciences is trading at a lower price-to-earnings ratio than Digital Media Solutions, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioDigital Media Solutions$334.95M0.00-$81.68M-$33.73N/AApplied DNA Sciences$3.74M0.52-$6.99M-$286.00-0.01 Does the MarketBeat Community prefer DMSL or APDN? Applied DNA Sciences received 293 more outperform votes than Digital Media Solutions when rated by MarketBeat users. CompanyUnderperformOutperformDigital Media SolutionsN/AN/AApplied DNA SciencesOutperform Votes29357.91% Underperform Votes21342.09% Do analysts prefer DMSL or APDN? Applied DNA Sciences has a consensus target price of $75.00, indicating a potential upside of 4,161.36%. Given Applied DNA Sciences' stronger consensus rating and higher probable upside, analysts plainly believe Applied DNA Sciences is more favorable than Digital Media Solutions.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Digital Media Solutions 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00Applied DNA Sciences 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 3.00 Does the media refer more to DMSL or APDN? In the previous week, Applied DNA Sciences had 4 more articles in the media than Digital Media Solutions. MarketBeat recorded 4 mentions for Applied DNA Sciences and 0 mentions for Digital Media Solutions. Applied DNA Sciences' average media sentiment score of 0.27 beat Digital Media Solutions' score of 0.00 indicating that Applied DNA Sciences is being referred to more favorably in the news media. Company Overall Sentiment Digital Media Solutions Neutral Applied DNA Sciences Neutral Which has more risk & volatility, DMSL or APDN? Digital Media Solutions has a beta of 1.27, meaning that its stock price is 27% more volatile than the S&P 500. Comparatively, Applied DNA Sciences has a beta of 0.43, meaning that its stock price is 57% less volatile than the S&P 500. Is DMSL or APDN more profitable? Digital Media Solutions has a net margin of -30.42% compared to Applied DNA Sciences' net margin of -228.12%. Digital Media Solutions' return on equity of 0.00% beat Applied DNA Sciences' return on equity.Company Net Margins Return on Equity Return on Assets Digital Media Solutions-30.42% N/A -67.96% Applied DNA Sciences -228.12%-101.57%-62.43% Do insiders & institutionals have more ownership in DMSL or APDN? 25.2% of Digital Media Solutions shares are owned by institutional investors. Comparatively, 22.2% of Applied DNA Sciences shares are owned by institutional investors. 82.3% of Digital Media Solutions shares are owned by company insiders. Comparatively, 0.2% of Applied DNA Sciences shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term. SummaryDigital Media Solutions and Applied DNA Sciences tied by winning 8 of the 16 factors compared between the two stocks. Remove Ads Get Digital Media Solutions News Delivered to You Automatically Sign up to receive the latest news and ratings for DMSL and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart DMSL vs. The Competition Export to ExcelMetricDigital Media SolutionsBusiness services IndustryBusiness SectorNYSE ExchangeMarket Cap$483,000.00$21.06B$7.13B$19.38BDividend YieldN/A2.64%2.53%3.75%P/E Ratio0.0032.9029.8133.02Price / SalesN/A7.99151.6526.58Price / CashN/A32.3031.4017.54Price / BookN/A5.404.764.53Net Income-$81.68M$686.95M$195.05M$1.02B Digital Media Solutions Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)DMSLDigital Media SolutionsN/AN/AN/AN/A$483,000.00$334.95M0.00580APDNApplied DNA Sciences2.0204 of 5 stars$1.74-4.9%$75.00+4,210.3%-99.6%$1.92M$3.74M-0.3070Short Interest ↓News CoverageGap UpHigh Trading VolumeFRGTFreight Technologies0.2593 of 5 stars$1.29-9.8%N/A-27.2%$1.85M$17.57M0.0080Short Interest ↑Gap DownLICNLichen ChinaN/A$4.18+4.0%N/A-98.3%$1.82M$41.93M0.00390ISPCiSpecimen1.262 of 5 stars$1.35-6.6%N/A+395.7%$1.30M$10.39M-0.0760Short Interest ↓Gap UpSTBXStarbox Group1.0703 of 5 stars$0.25+21.6%N/A-99.5%$738,000.00$6.17M0.00103Short Interest ↓High Trading VolumeUKUcommune International0.6669 of 5 stars$1.15-0.9%N/A-50.2%$721,000.00$308.63M0.00510Positive NewsMCOMMicromobility.comN/A$0.01+6.9%N/A-1.6%$572,000.00$13.16M0.00360News CoverageGap DownMULNMullen AutomotiveN/A$0.46-23.7%N/A-100.0%$496,000.00$4.01M0.00120Short Interest ↑Gap DownHigh Trading VolumeASAPWaitrN/AN/AN/AN/A$237,000.00$130.00M0.00840CAUDCollective AudienceN/A$0.01flatN/A-95.2%$190,000.00$12.14M0.0023 Remove Ads Related Companies and Tools Related Companies Applied DNA Sciences Alternatives Freight Technologies Alternatives Lichen China Alternatives iSpecimen Alternatives Starbox Group Alternatives Ucommune International Alternatives Micromobility.com Alternatives Mullen Automotive Alternatives Waitr Alternatives Collective Audience Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:DMSL) was last updated on 3/29/2025 by MarketBeat.com Staff From Our PartnersA market crash is coming—here’s whenThe stock market cycle I've used to identify the most likely day of the next market crash is the exact same in...Chaikin Analytics | SponsoredYour Wealth is Under AttackPlease don't wait—this is your moment to take action. Download your Wealth Protection Guide now, claim your fr...American Alternative | SponsoredA brutally honest economic warning for 2025 (see proof)New York Times best-selling financial author and world-renowned economist Addison Wiggin (a man who’s worked s...Banyan Hill Publishing | Sponsored$2 Trillion Disappears Because of Fed's Secretive New Move$2 trillion has disappeared from the US government's books. The reason why is a new, secretive move being c...Stansberry Research | SponsoredHas Trump finally met his match?Dylan Jovine predicted the 2008 crash over a year before it happened. Folks who listened to him had the chance...Behind the Markets | SponsoredCollect $7k per month from Tesla’s SECRET dividendTesla doesn't pay a traditional dividend.... But I just discovered a secret backdoor to collect a secret 69...Investors Alley | SponsoredEx CIA predicts 40% “double crash” – April 11The scientists here don’t study deadly viruses… directed energy weapons… or even weather control technology… ...Paradigm Press | SponsoredThe Dirty Secret About Gold Mining Stocks...Here's something most gold analysts won't tell you: 90% of gold mining companies actually destroy sharehold...Golden Portfolio | Sponsored Adding Choose a watchlist: Watchlist Adding You have already added five stocks to your watchlist. Upgrade to MarketBeat All Access to add more stocks to your watchlist. Adding Digital Media Solutions, Inc. Please log in to your account or sign up in order to add this asset to your watchlist. Share Digital Media Solutions With A Colleague Link copied to clipboard. Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. Real-time analyst ratings, insider transactions, earnings data, and more. Our daily ratings and market update email newsletter. Sign in to your free account to enjoy all that MarketBeat has to offer. Sign In Create Account Your Email Address: Email Address Required Your Password: Password Required Log In or Sign in with Facebook Sign in with Google Forgot your password? Your Email Address: Please enter your email address. Please enter a valid email address Choose a Password: Please enter your password. Your password must be at least 8 characters long and contain at least 1 number, 1 letter, and 1 special character. Create My Account (Free) or Sign in with Facebook Sign in with Google By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
