Estee Lauder Companies (EL) Competitors

Helen of Troy (NASDAQ:HELE) and Estee Lauder Companies (NYSE:EL) are both consumer staples companies, but which is the superior business? We will compare the two companies based on the strength of their valuation, analyst recommendations, risk, media sentiment, dividends, earnings, institutional ownership and profitability.

Does the media favor HELE or EL?

In the previous week, Helen of Troy had 17 more articles in the media than Estee Lauder Companies. MarketBeat recorded 46 mentions for Helen of Troy and 29 mentions for Estee Lauder Companies. Estee Lauder Companies' average media sentiment score of 1.02 beat Helen of Troy's score of -0.16 indicating that Estee Lauder Companies is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Helen of Troy	5 Very Positive mention(s)	5 Positive mention(s)	12 Neutral mention(s)	13 Negative mention(s)	5 Very Negative mention(s)	Neutral
Estee Lauder Companies	16 Very Positive mention(s)	1 Positive mention(s)	8 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Do insiders & institutionals hold more shares of HELE or EL?

55.2% of Estee Lauder Companies shares are held by institutional investors. 0.5% of Helen of Troy shares are held by insiders. Comparatively, 12.8% of Estee Lauder Companies shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Which has more volatility & risk, HELE or EL?

Helen of Troy has a beta of 0.87, suggesting that its stock price is 13% less volatile than the S&P 500. Comparatively, Estee Lauder Companies has a beta of 1.17, suggesting that its stock price is 17% more volatile than the S&P 500.

Is HELE or EL more profitable?

Estee Lauder Companies has a net margin of -5.89% compared to Helen of Troy's net margin of -17.89%. Estee Lauder Companies' return on equity of 15.60% beat Helen of Troy's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Helen of Troy	-17.89%	8.96%	4.70%
Estee Lauder Companies	-5.89%	15.60%	3.57%

Do analysts recommend HELE or EL?

Helen of Troy currently has a consensus price target of $44.33, suggesting a potential upside of 98.01%. Estee Lauder Companies has a consensus price target of $80.95, suggesting a potential downside of 6.27%. Given Helen of Troy's higher possible upside, equities analysts plainly believe Helen of Troy is more favorable than Estee Lauder Companies.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Helen of Troy	0 Sell rating(s)	3 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Estee Lauder Companies	0 Sell rating(s)	14 Hold rating(s)	7 Buy rating(s)	1 Strong Buy rating(s)	2.41

Which has better valuation and earnings, HELE or EL?

Estee Lauder Companies has higher revenue and earnings than Helen of Troy. Estee Lauder Companies is trading at a lower price-to-earnings ratio than Helen of Troy, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Helen of Troy	$1.86B	0.28	$123.75M	-$14.52	-1.54
Estee Lauder Companies	$14.79B	2.10	$390M	-$2.42	-35.69

Summary

Estee Lauder Companies beats Helen of Troy on 13 of the 17 factors compared between the two stocks.