ELF vs. SN, COTY, ODD, MBC, CODI, IMAX, FOXF, OLPX, LVWR, and ETD
Should you be buying e.l.f. Beauty stock or one of its competitors? The main competitors of e.l.f. Beauty include SharkNinja (SN), Coty (COTY), Oddity Tech (ODD), MasterBrand (MBC), Compass Diversified (CODI), IMAX (IMAX), Fox Factory (FOXF), Olaplex (OLPX), LiveWire Group (LVWR), and Ethan Allen Interiors (ETD). These companies are all part of the "consumer goods" industry.
e.l.f. Beauty vs.
e.l.f. Beauty (NYSE:ELF) and SharkNinja (NYSE:SN) are both consumer staples companies, but which is the better business? We will compare the two businesses based on the strength of their risk, earnings, community ranking, media sentiment, profitability, dividends, valuation, analyst recommendations and institutional ownership.
e.l.f. Beauty has a net margin of 8.87% compared to SharkNinja's net margin of 7.02%. SharkNinja's return on equity of 32.55% beat e.l.f. Beauty's return on equity.
In the previous week, e.l.f. Beauty had 6 more articles in the media than SharkNinja. MarketBeat recorded 16 mentions for e.l.f. Beauty and 10 mentions for SharkNinja. e.l.f. Beauty's average media sentiment score of 1.03 beat SharkNinja's score of 0.65 indicating that e.l.f. Beauty is being referred to more favorably in the media.
e.l.f. Beauty currently has a consensus target price of $169.06, indicating a potential upside of 32.94%. SharkNinja has a consensus target price of $117.28, indicating a potential upside of 6.99%. Given e.l.f. Beauty's stronger consensus rating and higher probable upside, research analysts plainly believe e.l.f. Beauty is more favorable than SharkNinja.
SharkNinja has higher revenue and earnings than e.l.f. Beauty. SharkNinja is trading at a lower price-to-earnings ratio than e.l.f. Beauty, indicating that it is currently the more affordable of the two stocks.
e.l.f. Beauty received 427 more outperform votes than SharkNinja when rated by MarketBeat users. However, 90.32% of users gave SharkNinja an outperform vote while only 66.42% of users gave e.l.f. Beauty an outperform vote.
92.4% of e.l.f. Beauty shares are held by institutional investors. Comparatively, 34.8% of SharkNinja shares are held by institutional investors. 3.5% of e.l.f. Beauty shares are held by insiders. Comparatively, 11.1% of SharkNinja shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
e.l.f. Beauty has a beta of 1.5, meaning that its share price is 50% more volatile than the S&P 500. Comparatively, SharkNinja has a beta of 1.1, meaning that its share price is 10% more volatile than the S&P 500.
Summary
e.l.f. Beauty beats SharkNinja on 12 of the 19 factors compared between the two stocks.
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This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NYSE:ELF) was last updated on 1/21/2025 by MarketBeat.com Staff