ELF vs. SN, COTY, ODD, MBC, CODI, IMAX, FOXF, OLPX, ETD, and YSG
Should you be buying e.l.f. Beauty stock or one of its competitors? The main competitors of e.l.f. Beauty include SharkNinja (SN), Coty (COTY), Oddity Tech (ODD), MasterBrand (MBC), Compass Diversified (CODI), IMAX (IMAX), Fox Factory (FOXF), Olaplex (OLPX), Ethan Allen Interiors (ETD), and Yatsen (YSG). These companies are all part of the "consumer goods" industry.
e.l.f. Beauty vs.
SharkNinja (NYSE:SN) and e.l.f. Beauty (NYSE:ELF) are both retail/wholesale companies, but which is the superior business? We will compare the two companies based on the strength of their valuation, community ranking, dividends, risk, media sentiment, institutional ownership, earnings, profitability and analyst recommendations.
In the previous week, e.l.f. Beauty had 47 more articles in the media than SharkNinja. MarketBeat recorded 59 mentions for e.l.f. Beauty and 12 mentions for SharkNinja. SharkNinja's average media sentiment score of 1.03 beat e.l.f. Beauty's score of 0.41 indicating that SharkNinja is being referred to more favorably in the media.
SharkNinja presently has a consensus target price of $122.50, suggesting a potential upside of 34.53%. e.l.f. Beauty has a consensus target price of $132.65, suggesting a potential upside of 101.17%. Given e.l.f. Beauty's higher probable upside, analysts plainly believe e.l.f. Beauty is more favorable than SharkNinja.
34.8% of SharkNinja shares are held by institutional investors. Comparatively, 92.4% of e.l.f. Beauty shares are held by institutional investors. 11.1% of SharkNinja shares are held by company insiders. Comparatively, 3.5% of e.l.f. Beauty shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.
SharkNinja has higher revenue and earnings than e.l.f. Beauty. SharkNinja is trading at a lower price-to-earnings ratio than e.l.f. Beauty, indicating that it is currently the more affordable of the two stocks.
e.l.f. Beauty received 433 more outperform votes than SharkNinja when rated by MarketBeat users. However, 88.24% of users gave SharkNinja an outperform vote while only 66.24% of users gave e.l.f. Beauty an outperform vote.
SharkNinja has a net margin of 7.94% compared to e.l.f. Beauty's net margin of 7.55%. SharkNinja's return on equity of 32.51% beat e.l.f. Beauty's return on equity.
SharkNinja has a beta of 1.24, meaning that its stock price is 24% more volatile than the S&P 500. Comparatively, e.l.f. Beauty has a beta of 1.6, meaning that its stock price is 60% more volatile than the S&P 500.
Summary
SharkNinja beats e.l.f. Beauty on 10 of the 19 factors compared between the two stocks.
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New MarketBeat Followers Over Time
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This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NYSE:ELF) was last updated on 3/25/2025 by MarketBeat.com Staff