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e.l.f. Beauty (ELF) Competitors

e.l.f. Beauty logo
$65.02 +0.15 (+0.23%)
As of 02:28 PM Eastern
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ELF vs. SN, COTY, ODD, MBC, CODI, IMAX, FOXF, OLPX, ETD, and YSG

Should you be buying e.l.f. Beauty stock or one of its competitors? The main competitors of e.l.f. Beauty include SharkNinja (SN), Coty (COTY), Oddity Tech (ODD), MasterBrand (MBC), Compass Diversified (CODI), IMAX (IMAX), Fox Factory (FOXF), Olaplex (OLPX), Ethan Allen Interiors (ETD), and Yatsen (YSG). These companies are all part of the "consumer goods" industry.

e.l.f. Beauty vs.

SharkNinja (NYSE:SN) and e.l.f. Beauty (NYSE:ELF) are both retail/wholesale companies, but which is the superior business? We will compare the two companies based on the strength of their valuation, community ranking, dividends, risk, media sentiment, institutional ownership, earnings, profitability and analyst recommendations.

In the previous week, e.l.f. Beauty had 47 more articles in the media than SharkNinja. MarketBeat recorded 59 mentions for e.l.f. Beauty and 12 mentions for SharkNinja. SharkNinja's average media sentiment score of 1.03 beat e.l.f. Beauty's score of 0.41 indicating that SharkNinja is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
SharkNinja
7 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
e.l.f. Beauty
25 Very Positive mention(s)
4 Positive mention(s)
28 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Neutral

SharkNinja presently has a consensus target price of $122.50, suggesting a potential upside of 34.53%. e.l.f. Beauty has a consensus target price of $132.65, suggesting a potential upside of 101.17%. Given e.l.f. Beauty's higher probable upside, analysts plainly believe e.l.f. Beauty is more favorable than SharkNinja.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
SharkNinja
0 Sell rating(s)
1 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.90
e.l.f. Beauty
0 Sell rating(s)
5 Hold rating(s)
11 Buy rating(s)
2 Strong Buy rating(s)
2.83

34.8% of SharkNinja shares are held by institutional investors. Comparatively, 92.4% of e.l.f. Beauty shares are held by institutional investors. 11.1% of SharkNinja shares are held by company insiders. Comparatively, 3.5% of e.l.f. Beauty shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

SharkNinja has higher revenue and earnings than e.l.f. Beauty. SharkNinja is trading at a lower price-to-earnings ratio than e.l.f. Beauty, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
SharkNinja$5.53B2.30$438.70M$3.1129.28
e.l.f. Beauty$1.30B2.86$127.66M$1.6939.02

e.l.f. Beauty received 433 more outperform votes than SharkNinja when rated by MarketBeat users. However, 88.24% of users gave SharkNinja an outperform vote while only 66.24% of users gave e.l.f. Beauty an outperform vote.

CompanyUnderperformOutperform
SharkNinjaOutperform Votes
30
88.24%
Underperform Votes
4
11.76%
e.l.f. BeautyOutperform Votes
463
66.24%
Underperform Votes
236
33.76%

SharkNinja has a net margin of 7.94% compared to e.l.f. Beauty's net margin of 7.55%. SharkNinja's return on equity of 32.51% beat e.l.f. Beauty's return on equity.

Company Net Margins Return on Equity Return on Assets
SharkNinja7.94% 32.51% 14.22%
e.l.f. Beauty 7.55%16.88%9.92%

SharkNinja has a beta of 1.24, meaning that its stock price is 24% more volatile than the S&P 500. Comparatively, e.l.f. Beauty has a beta of 1.6, meaning that its stock price is 60% more volatile than the S&P 500.

Summary

SharkNinja beats e.l.f. Beauty on 10 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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ELF vs. The Competition

Metrice.l.f. BeautyToilet preparations IndustryStaples SectorNYSE Exchange
Market Cap$3.73B$10.82B$16.75B$19.83B
Dividend YieldN/A2.93%2.86%3.75%
P/E Ratio39.1024.0216.2134.21
Price / Sales2.864.962.6728.59
Price / Cash21.2417.9016.3917.54
Price / Book4.8415.436.744.64
Net Income$127.66M$314.76M$731.75M$1.02B
7 Day Performance3.62%-0.62%0.04%1.50%
1 Month Performance-9.39%0.94%2.93%-0.47%
1 Year Performance-67.04%11.50%3.80%7.39%

e.l.f. Beauty Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ELF
e.l.f. Beauty
4.4612 of 5 stars
$64.87
flat
$132.65
+104.5%
-68.4%$3.65B$1.30B38.31300
SN
SharkNinja
3.1395 of 5 stars
$90.23
+2.6%
$122.50
+35.8%
+52.6%$12.61B$5.53B28.973,019Options Volume
Positive News
COTY
Coty
4.6425 of 5 stars
$5.52
-0.8%
$9.78
+77.3%
-53.0%$4.82B$6.09B-552.5011,791Analyst Forecast
Gap Up
ODD
Oddity Tech
0.8026 of 5 stars
$44.83
+3.5%
$53.00
+18.2%
+4.0%$2.50B$647.04M27.35342
MBC
MasterBrand
3.9499 of 5 stars
$13.61
+1.9%
$19.00
+39.6%
-26.2%$1.74B$2.70B14.0412,000Buyback Announcement
Positive News
CODI
Compass Diversified
3.6651 of 5 stars
$19.38
+1.1%
$34.00
+75.5%
-18.1%$1.46B$2.20B40.362,520Positive News
IMAX
IMAX
3.6605 of 5 stars
$27.18
+1.6%
$30.67
+12.8%
+69.0%$1.44B$352.21M55.41780
FOXF
Fox Factory
2.894 of 5 stars
$25.71
+2.7%
$39.14
+52.3%
-47.3%$1.07B$1.39B99.024,300
OLPX
Olaplex
3.8558 of 5 stars
$1.32
-1.9%
$1.93
+46.4%
-24.7%$873.98M$422.67M21.92170
ETD
Ethan Allen Interiors
3.081 of 5 stars
$28.10
+1.9%
$32.00
+13.9%
-13.1%$714.84M$626.65M11.813,404
YSG
Yatsen
1.1414 of 5 stars
$5.26
+12.4%
$3.80
-27.8%
+157.5%$528.92M$3.39B-4.833,500
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This page (NYSE:ELF) was last updated on 3/25/2025 by MarketBeat.com Staff
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