e.l.f. Beauty (ELF) Competitors $52.15 -1.31 (-2.45%) Closing price 03:59 PM EasternExtended Trading$51.66 -0.48 (-0.93%) As of 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock ELF vs. SN, COTY, ODD, MBC, CODI, IMAX, OLPX, FOXF, ETD, and KODKShould you be buying e.l.f. Beauty stock or one of its competitors? The main competitors of e.l.f. Beauty include SharkNinja (SN), Coty (COTY), Oddity Tech (ODD), MasterBrand (MBC), Compass Diversified (CODI), IMAX (IMAX), Olaplex (OLPX), Fox Factory (FOXF), Ethan Allen Interiors (ETD), and Eastman Kodak (KODK). These companies are all part of the "consumer goods" industry. e.l.f. Beauty vs. SharkNinja Coty Oddity Tech MasterBrand Compass Diversified IMAX Olaplex Fox Factory Ethan Allen Interiors Eastman Kodak e.l.f. Beauty (NYSE:ELF) and SharkNinja (NYSE:SN) are both consumer staples companies, but which is the better investment? We will contrast the two companies based on the strength of their valuation, analyst recommendations, media sentiment, profitability, dividends, community ranking, earnings, risk and institutional ownership. Which has more volatility and risk, ELF or SN? e.l.f. Beauty has a beta of 1.41, meaning that its share price is 41% more volatile than the S&P 500. Comparatively, SharkNinja has a beta of 1.65, meaning that its share price is 65% more volatile than the S&P 500. Is ELF or SN more profitable? SharkNinja has a net margin of 7.94% compared to e.l.f. Beauty's net margin of 7.55%. SharkNinja's return on equity of 32.51% beat e.l.f. Beauty's return on equity.Company Net Margins Return on Equity Return on Assets e.l.f. Beauty7.55% 16.88% 9.92% SharkNinja 7.94%32.51%14.22% Do insiders & institutionals have more ownership in ELF or SN? 92.4% of e.l.f. Beauty shares are held by institutional investors. Comparatively, 34.8% of SharkNinja shares are held by institutional investors. 3.5% of e.l.f. Beauty shares are held by company insiders. Comparatively, 11.1% of SharkNinja shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term. Does the media prefer ELF or SN? In the previous week, e.l.f. Beauty had 33 more articles in the media than SharkNinja. MarketBeat recorded 47 mentions for e.l.f. Beauty and 14 mentions for SharkNinja. SharkNinja's average media sentiment score of 1.16 beat e.l.f. Beauty's score of 0.42 indicating that SharkNinja is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment e.l.f. Beauty 21 Very Positive mention(s) 4 Positive mention(s) 20 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral SharkNinja 8 Very Positive mention(s) 2 Positive mention(s) 2 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Which has preferable earnings & valuation, ELF or SN? SharkNinja has higher revenue and earnings than e.l.f. Beauty. SharkNinja is trading at a lower price-to-earnings ratio than e.l.f. Beauty, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratioe.l.f. Beauty$1.30B2.26$127.66M$1.6930.91SharkNinja$5.53B1.89$438.70M$3.1123.97 Do analysts prefer ELF or SN? e.l.f. Beauty currently has a consensus target price of $124.76, suggesting a potential upside of 138.83%. SharkNinja has a consensus target price of $119.28, suggesting a potential upside of 60.00%. Given e.l.f. Beauty's higher probable upside, equities research analysts plainly believe e.l.f. Beauty is more favorable than SharkNinja.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score e.l.f. Beauty 0 Sell rating(s) 5 Hold rating(s) 11 Buy rating(s) 2 Strong Buy rating(s) 2.83SharkNinja 0 Sell rating(s) 1 Hold rating(s) 9 Buy rating(s) 0 Strong Buy rating(s) 2.90 Does the MarketBeat Community favor ELF or SN? e.l.f. Beauty received 434 more outperform votes than SharkNinja when rated by MarketBeat users. However, 88.57% of users gave SharkNinja an outperform vote while only 66.33% of users gave e.l.f. Beauty an outperform vote. CompanyUnderperformOutperforme.l.f. BeautyOutperform Votes46566.33% Underperform Votes23633.67% SharkNinjaOutperform Votes3188.57% Underperform Votes411.43% SummarySharkNinja beats e.l.f. Beauty on 11 of the 19 factors compared between the two stocks. Remove Ads Get e.l.f. Beauty News Delivered to You Automatically Sign up to receive the latest news and ratings for ELF and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart ELF vs. The Competition Export to ExcelMetrice.l.f. BeautyToilet preparations IndustryStaples SectorNYSE ExchangeMarket Cap$2.95B$10.64B$17.17B$18.51BDividend YieldN/A3.37%3.03%4.24%P/E Ratio30.9114.2215.4031.06Price / Sales2.264.703.7126.47Price / Cash21.2417.9016.3917.54Price / Book3.8411.956.334.29Net Income$127.66M$332.81M$737.42M$1.02B7 Day Performance2.40%9.09%4.26%6.64%1 Month Performance-23.66%-9.55%-1.35%-6.86%1 Year Performance-68.03%-16.64%-1.95%1.20% e.l.f. Beauty Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)ELFe.l.f. Beauty4.3808 of 5 stars$52.15-2.5%$124.76+139.3%-67.2%$2.94B$1.30B30.86300SNSharkNinja3.0984 of 5 stars$74.73+1.6%$119.28+59.6%+21.8%$10.49B$5.53B24.033,019Positive NewsGap DownCOTYCoty4.4215 of 5 stars$5.19-0.2%$9.06+74.5%-50.6%$4.53B$6.09B-519.0011,000Analyst DowngradeGap DownODDOddity Tech1.4759 of 5 stars$41.60+0.0%$52.43+26.0%+20.0%$2.32B$647.04M25.37342Positive NewsMBCMasterBrand2.8232 of 5 stars$11.82-3.4%$19.00+60.7%-32.6%$1.51B$2.70B12.1912,000Analyst ForecastNews CoveragePositive NewsCODICompass Diversified3.5556 of 5 stars$16.67+0.5%$34.00+104.0%-28.5%$1.25B$2.20B34.732,520Positive NewsIMAXIMAX3.5497 of 5 stars$21.57+0.6%$30.56+41.7%+31.4%$1.14B$352.21M44.02780OLPXOlaplex3.1539 of 5 stars$1.26+5.0%$1.93+52.8%-11.8%$837.42M$422.67M21.00170FOXFFox Factory2.7989 of 5 stars$18.95-4.3%$35.00+84.7%-53.6%$790.44M$1.39B72.894,400Analyst ForecastETDEthan Allen Interiors3.3655 of 5 stars$26.52-1.2%$32.00+20.7%-17.0%$674.40M$626.65M11.144,240Short Interest ↓KODKEastman Kodak1.3915 of 5 stars$6.28+0.3%N/A+34.7%$506.17M$1.04B8.974,200Positive News Remove Ads Related Companies and Tools Related Companies SharkNinja Alternatives Coty Alternatives Oddity Tech Alternatives MasterBrand Alternatives Compass Diversified Alternatives IMAX Alternatives Olaplex Alternatives Fox Factory Alternatives Ethan Allen Interiors Alternatives Eastman Kodak Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:ELF) was last updated on 4/15/2025 by MarketBeat.com Staff From Our Partners[Action Required] Claim Your FREE IRS Loophole GuideThis shouldn't surprise anyone who's been paying attention, but... 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