ELF vs. SN, COTY, ODD, MBC, CODI, IMAX, FOXF, OLPX, ETD, and KODK
Should you be buying e.l.f. Beauty stock or one of its competitors? The main competitors of e.l.f. Beauty include SharkNinja (SN), Coty (COTY), Oddity Tech (ODD), MasterBrand (MBC), Compass Diversified (CODI), IMAX (IMAX), Fox Factory (FOXF), Olaplex (OLPX), Ethan Allen Interiors (ETD), and Eastman Kodak (KODK). These companies are all part of the "consumer goods" industry.
e.l.f. Beauty vs.
SharkNinja (NYSE:SN) and e.l.f. Beauty (NYSE:ELF) are both retail/wholesale companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, valuation, risk, earnings, media sentiment, dividends, profitability, community ranking and analyst recommendations.
e.l.f. Beauty received 432 more outperform votes than SharkNinja when rated by MarketBeat users. However, 88.24% of users gave SharkNinja an outperform vote while only 66.28% of users gave e.l.f. Beauty an outperform vote.
34.8% of SharkNinja shares are held by institutional investors. Comparatively, 92.4% of e.l.f. Beauty shares are held by institutional investors. 11.1% of SharkNinja shares are held by insiders. Comparatively, 3.5% of e.l.f. Beauty shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.
SharkNinja has higher revenue and earnings than e.l.f. Beauty. SharkNinja is trading at a lower price-to-earnings ratio than e.l.f. Beauty, indicating that it is currently the more affordable of the two stocks.
SharkNinja currently has a consensus price target of $122.50, suggesting a potential upside of 10.62%. e.l.f. Beauty has a consensus price target of $134.00, suggesting a potential upside of 88.71%. Given e.l.f. Beauty's higher probable upside, analysts plainly believe e.l.f. Beauty is more favorable than SharkNinja.
In the previous week, e.l.f. Beauty had 3 more articles in the media than SharkNinja. MarketBeat recorded 24 mentions for e.l.f. Beauty and 21 mentions for SharkNinja. e.l.f. Beauty's average media sentiment score of 0.79 beat SharkNinja's score of 0.51 indicating that e.l.f. Beauty is being referred to more favorably in the news media.
SharkNinja has a beta of 1.13, suggesting that its stock price is 13% more volatile than the S&P 500. Comparatively, e.l.f. Beauty has a beta of 1.47, suggesting that its stock price is 47% more volatile than the S&P 500.
SharkNinja has a net margin of 7.94% compared to e.l.f. Beauty's net margin of 7.55%. SharkNinja's return on equity of 32.51% beat e.l.f. Beauty's return on equity.
Summary
e.l.f. Beauty beats SharkNinja on 10 of the 19 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
e.l.f. Beauty Competitors List
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This page (NYSE:ELF) was last updated on 2/21/2025 by MarketBeat.com Staff
