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e.l.f. Beauty (ELF) Competitors

e.l.f. Beauty logo
$127.17 -6.74 (-5.03%)
As of 01/17/2025 03:59 PM Eastern
This is a fair market value price provided by Polygon.io. Learn more.

ELF vs. SN, COTY, ODD, MBC, CODI, IMAX, FOXF, OLPX, LVWR, and ETD

Should you be buying e.l.f. Beauty stock or one of its competitors? The main competitors of e.l.f. Beauty include SharkNinja (SN), Coty (COTY), Oddity Tech (ODD), MasterBrand (MBC), Compass Diversified (CODI), IMAX (IMAX), Fox Factory (FOXF), Olaplex (OLPX), LiveWire Group (LVWR), and Ethan Allen Interiors (ETD). These companies are all part of the "consumer goods" industry.

e.l.f. Beauty vs.

e.l.f. Beauty (NYSE:ELF) and SharkNinja (NYSE:SN) are both consumer staples companies, but which is the better business? We will compare the two businesses based on the strength of their risk, earnings, community ranking, media sentiment, profitability, dividends, valuation, analyst recommendations and institutional ownership.

e.l.f. Beauty has a net margin of 8.87% compared to SharkNinja's net margin of 7.02%. SharkNinja's return on equity of 32.55% beat e.l.f. Beauty's return on equity.

Company Net Margins Return on Equity Return on Assets
e.l.f. Beauty8.87% 19.34% 11.11%
SharkNinja 7.02%32.55%14.10%

In the previous week, e.l.f. Beauty had 6 more articles in the media than SharkNinja. MarketBeat recorded 16 mentions for e.l.f. Beauty and 10 mentions for SharkNinja. e.l.f. Beauty's average media sentiment score of 1.03 beat SharkNinja's score of 0.65 indicating that e.l.f. Beauty is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
e.l.f. Beauty
12 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
SharkNinja
6 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive

e.l.f. Beauty currently has a consensus target price of $169.06, indicating a potential upside of 32.94%. SharkNinja has a consensus target price of $117.28, indicating a potential upside of 6.99%. Given e.l.f. Beauty's stronger consensus rating and higher probable upside, research analysts plainly believe e.l.f. Beauty is more favorable than SharkNinja.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
e.l.f. Beauty
0 Sell rating(s)
2 Hold rating(s)
14 Buy rating(s)
2 Strong Buy rating(s)
3.00
SharkNinja
0 Sell rating(s)
1 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.90

SharkNinja has higher revenue and earnings than e.l.f. Beauty. SharkNinja is trading at a lower price-to-earnings ratio than e.l.f. Beauty, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
e.l.f. Beauty$1.02B7.00$127.66M$1.8568.74
SharkNinja$5.12B3.00$167.08M$2.5542.99

e.l.f. Beauty received 427 more outperform votes than SharkNinja when rated by MarketBeat users. However, 90.32% of users gave SharkNinja an outperform vote while only 66.42% of users gave e.l.f. Beauty an outperform vote.

CompanyUnderperformOutperform
e.l.f. BeautyOutperform Votes
455
66.42%
Underperform Votes
230
33.58%
SharkNinjaOutperform Votes
28
90.32%
Underperform Votes
3
9.68%

92.4% of e.l.f. Beauty shares are held by institutional investors. Comparatively, 34.8% of SharkNinja shares are held by institutional investors. 3.5% of e.l.f. Beauty shares are held by insiders. Comparatively, 11.1% of SharkNinja shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

e.l.f. Beauty has a beta of 1.5, meaning that its share price is 50% more volatile than the S&P 500. Comparatively, SharkNinja has a beta of 1.1, meaning that its share price is 10% more volatile than the S&P 500.

Summary

e.l.f. Beauty beats SharkNinja on 12 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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ELF vs. The Competition

Metrice.l.f. BeautyToilet preparations IndustryStaples SectorNYSE Exchange
Market Cap$7.16B$11.49B$15.38B$19.94B
Dividend YieldN/A2.90%2.91%3.71%
P/E Ratio68.7434.5521.4441.41
Price / Sales7.0012.063.8416.25
Price / Cash37.2919.2416.8019.84
Price / Book10.9811.945.985.76
Net Income$127.66M$335.07M$600.74M$993.25M
7 Day Performance-3.62%2.10%1.37%2.27%
1 Month Performance-1.16%-4.27%1.97%4.76%
1 Year Performance-19.41%13.46%7.06%18.83%

e.l.f. Beauty Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ELF
e.l.f. Beauty
4.7478 of 5 stars
$127.17
-5.0%
$169.06
+32.9%
-19.4%$7.16B$1.02B68.74300High Trading Volume
SN
SharkNinja
2.3388 of 5 stars
$105.86
-2.0%
$116.50
+10.1%
+127.5%$14.81B$5.12B41.513,019
COTY
Coty
4.8186 of 5 stars
$6.79
+1.8%
$11.29
+66.3%
-40.9%$5.91B$6.15B39.9411,791
ODD
Oddity Tech
1.524 of 5 stars
$42.57
-3.7%
$52.88
+24.2%
+4.3%$2.42B$620.65M25.96342Positive News
MBC
MasterBrand
3.675 of 5 stars
$15.34
+1.6%
$23.00
+49.9%
+18.8%$1.95B$2.71B13.4612,000
CODI
Compass Diversified
4.2585 of 5 stars
$21.22
+1.4%
$29.00
+36.7%
-0.2%$1.61B$2.22B44.212,520
IMAX
IMAX
3.8495 of 5 stars
$22.86
-0.9%
$27.38
+19.8%
+64.2%$1.20B$345.55M51.96669Short Interest ↑
FOXF
Fox Factory
4.0627 of 5 stars
$27.41
-1.5%
$40.33
+47.1%
-56.3%$1.14B$1.37B105.434,300
OLPX
Olaplex
3.1857 of 5 stars
$1.55
-1.0%
$2.30
+48.9%
-28.2%$1.02B$433.65M25.75170
LVWR
LiveWire Group
1.0317 of 5 stars
$4.48
-0.7%
$7.25
+61.8%
-64.4%$910.56M$30.96M-8.78220
ETD
Ethan Allen Interiors
3.2581 of 5 stars
$27.84
0.0%
$32.00
+14.9%
-1.5%$707.97M$636.67M11.273,404

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This page (NYSE:ELF) was last updated on 1/21/2025 by MarketBeat.com Staff
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