Equitable (EQH) Competitors $54.62 -1.05 (-1.89%) Closing price 07/7/2025 03:58 PM EasternExtended Trading$54.70 +0.08 (+0.15%) As of 07/7/2025 06:13 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock EQH vs. BHF, HBAN, AMP, LNC, MET, PFG, PRU, SF, SNV, and VOYAShould you be buying Equitable stock or one of its competitors? The main competitors of Equitable include Brighthouse Financial (BHF), Huntington Bancshares (HBAN), Ameriprise Financial (AMP), Lincoln National (LNC), MetLife (MET), Principal Financial Group (PFG), Prudential Financial (PRU), Stifel Financial (SF), Synovus Financial (SNV), and Voya Financial (VOYA). These companies are all part of the "finance" sector. Equitable vs. Its Competitors Brighthouse Financial Huntington Bancshares Ameriprise Financial Lincoln National MetLife Principal Financial Group Prudential Financial Stifel Financial Synovus Financial Voya Financial Equitable (NYSE:EQH) and Brighthouse Financial (NASDAQ:BHF) are both finance companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, dividends, profitability, analyst recommendations, earnings, valuation, risk and media sentiment. Which has higher valuation & earnings, EQH or BHF? Equitable has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Equitable, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioEquitable$12.44B1.33$1.31B$3.6814.84Brighthouse Financial$4.72B0.62$388M$8.346.08 Which has more volatility & risk, EQH or BHF? Equitable has a beta of 1.15, indicating that its share price is 15% more volatile than the S&P 500. Comparatively, Brighthouse Financial has a beta of 0.88, indicating that its share price is 12% less volatile than the S&P 500. Do institutionals & insiders have more ownership in EQH or BHF? 92.7% of Equitable shares are held by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are held by institutional investors. 1.1% of Equitable shares are held by insiders. Comparatively, 1.4% of Brighthouse Financial shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth. Does the media favor EQH or BHF? In the previous week, Equitable had 1 more articles in the media than Brighthouse Financial. MarketBeat recorded 8 mentions for Equitable and 7 mentions for Brighthouse Financial. Equitable's average media sentiment score of 1.79 beat Brighthouse Financial's score of 0.47 indicating that Equitable is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Equitable 7 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive Brighthouse Financial 0 Very Positive mention(s) 0 Positive mention(s) 3 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Neutral Is EQH or BHF more profitable? Brighthouse Financial has a net margin of 8.71% compared to Equitable's net margin of 8.50%. Equitable's return on equity of 79.05% beat Brighthouse Financial's return on equity.Company Net Margins Return on Equity Return on Assets Equitable8.50% 79.05% 0.67% Brighthouse Financial 8.71%25.60%0.54% Do analysts prefer EQH or BHF? Equitable currently has a consensus price target of $62.64, suggesting a potential upside of 14.68%. Brighthouse Financial has a consensus price target of $59.70, suggesting a potential upside of 17.75%. Given Brighthouse Financial's higher possible upside, analysts clearly believe Brighthouse Financial is more favorable than Equitable.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Equitable 0 Sell rating(s) 1 Hold rating(s) 10 Buy rating(s) 0 Strong Buy rating(s) 2.91Brighthouse Financial 2 Sell rating(s) 5 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.11 SummaryEquitable beats Brighthouse Financial on 12 of the 17 factors compared between the two stocks. Get Equitable News Delivered to You Automatically Sign up to receive the latest news and ratings for EQH and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding EQH and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart EQH vs. The Competition Export to ExcelMetricEquitableINS IndustryFinance SectorNYSE ExchangeMarket Cap$16.92B$20.83B$12.02B$20.71BDividend Yield1.94%2.93%5.53%3.72%P/E Ratio14.8413.6319.9527.80Price / Sales1.332.1125.7347.12Price / Cash6.0817.8518.7218.22Price / Book8.844.052.254.59Net Income$1.31B$1.60B$990.08M$982.91M7 Day Performance-2.24%-1.30%0.55%0.65%1 Month Performance-0.46%2.63%3.39%4.26%1 Year Performance35.23%20.05%540.31%13.93% Equitable Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)EQHEquitable4.431 of 5 stars$54.62-1.9%$62.64+14.7%+35.1%$16.92B$12.44B14.848,000Positive NewsBHFBrighthouse Financial4.6964 of 5 stars$53.77-1.2%$60.80+13.1%+18.0%$3.09B$6.69B6.451,400Analyst ForecastHBANHuntington Bancshares4.8265 of 5 stars$16.76+1.0%$18.08+7.9%+36.6%$24.48B$11.96B12.7920,000Positive NewsAnalyst UpgradeAMPAmeriprise Financial4.6381 of 5 stars$534.26+1.2%$519.00-2.9%+24.1%$50.87B$17.26B18.1513,500Positive NewsLNCLincoln National4.9538 of 5 stars$34.67+0.3%$36.70+5.9%+11.1%$5.92B$18.59B4.929,783Positive NewsAnalyst UpgradeMETMetLife4.9134 of 5 stars$80.39+0.0%$94.17+17.1%+14.0%$53.97B$70.99B13.0745,000Trending NewsAnalyst ForecastPFGPrincipal Financial Group3.8939 of 5 stars$79.43+0.3%$83.85+5.6%+2.3%$17.81B$15.77B11.8919,300Analyst ForecastPRUPrudential Financial4.9661 of 5 stars$107.43+0.3%$120.15+11.8%-8.9%$38.03B$68.05B17.0339,900Positive NewsAnalyst DowngradeSFStifel Financial4.3772 of 5 stars$103.98+0.3%$105.50+1.5%+30.5%$10.68B$4.97B19.889,000Positive NewsAnalyst DowngradeSNVSynovus Financial4.7015 of 5 stars$51.80+0.2%$56.56+9.2%+38.1%$7.20B$3.43B14.514,775Positive NewsVOYAVoya Financial4.9946 of 5 stars$71.01+0.5%$82.08+15.6%+3.5%$6.83B$8.05B13.4010,000Analyst Forecast Related Companies and Tools Related Companies BHF Competitors HBAN Competitors AMP Competitors LNC Competitors MET Competitors PFG Competitors PRU Competitors SF Competitors SNV Competitors VOYA Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:EQH) was last updated on 7/8/2025 by MarketBeat.com Staff From Our PartnersF1 Engineering Powers This Electric Marine MotorThe future of marine propulsion has arrived - powered by F-1 grade engineering. 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