First Advantage (FA) Competitors

First Advantage (NYSE:FA) and Rentokil Initial (NYSE:RTO) are both business services companies, but which is the better business? We will contrast the two companies based on the strength of their risk, institutional ownership, earnings, community ranking, media sentiment, dividends, valuation, analyst recommendations and profitability.

Does the media prefer FA or RTO?

In the previous week, Rentokil Initial had 27 more articles in the media than First Advantage. MarketBeat recorded 27 mentions for Rentokil Initial and 0 mentions for First Advantage. First Advantage's average media sentiment score of 1.84 beat Rentokil Initial's score of 0.07 indicating that First Advantage is being referred to more favorably in the media.

Company	Overall Sentiment
First Advantage	Very Positive
Rentokil Initial	Neutral

Do analysts rate FA or RTO?

First Advantage presently has a consensus target price of $53.29, suggesting a potential upside of 186.48%. Rentokil Initial has a consensus target price of $29.00, suggesting a potential upside of 21.77%. Given First Advantage's stronger consensus rating and higher possible upside, analysts plainly believe First Advantage is more favorable than Rentokil Initial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
First Advantage	0 Sell rating(s)	3 Hold rating(s)	7 Buy rating(s)	0 Strong Buy rating(s)	2.70
Rentokil Initial	0 Sell rating(s)	5 Hold rating(s)	1 Buy rating(s)	2 Strong Buy rating(s)	2.63

Which has higher earnings and valuation, FA or RTO?

Rentokil Initial has higher revenue and earnings than First Advantage. Rentokil Initial is trading at a lower price-to-earnings ratio than First Advantage, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
First Advantage	$763.76M	4.20	$37.29M	$0.03	620.00
Rentokil Initial	$6.68B	1.80	$473.93M	$1.54	15.46

Is FA or RTO more profitable?

First Advantage has a net margin of 0.65% compared to Rentokil Initial's net margin of 0.00%. First Advantage's return on equity of 13.16% beat Rentokil Initial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
First Advantage	0.65%	13.16%	7.33%
Rentokil Initial	N/A	N/A	N/A

Which has more volatility and risk, FA or RTO?

First Advantage has a beta of 1.17, suggesting that its share price is 17% more volatile than the S&P 500. Comparatively, Rentokil Initial has a beta of 1.08, suggesting that its share price is 8% more volatile than the S&P 500.

Does the MarketBeat Community believe in FA or RTO?

First Advantage received 25 more outperform votes than Rentokil Initial when rated by MarketBeat users. Likewise, 56.86% of users gave First Advantage an outperform vote while only 30.77% of users gave Rentokil Initial an outperform vote.

Company	Underperform	Outperform
First Advantage	Outperform Votes 29 56.86%	Underperform Votes 22 43.14%
Rentokil Initial	Outperform Votes 4 30.77%	Underperform Votes 9 69.23%

Do insiders and institutionals have more ownership in FA or RTO?

94.9% of First Advantage shares are owned by institutional investors. Comparatively, 9.9% of Rentokil Initial shares are owned by institutional investors. 5.3% of First Advantage shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Summary

First Advantage beats Rentokil Initial on 14 of the 19 factors compared between the two stocks.