First Advantage (FA) Competitors

First Advantage (NYSE:FA) and Rentokil Initial (NYSE:RTO) are both business services companies, but which is the superior business? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, community ranking, media sentiment, institutional ownership, earnings, profitability, valuation and risk.

Does the MarketBeat Community believe in FA or RTO?

First Advantage received 25 more outperform votes than Rentokil Initial when rated by MarketBeat users. Likewise, 56.86% of users gave First Advantage an outperform vote while only 30.77% of users gave Rentokil Initial an outperform vote.

Company	Underperform	Outperform
First Advantage	Outperform Votes 29 56.86%	Underperform Votes 22 43.14%
Rentokil Initial	Outperform Votes 4 30.77%	Underperform Votes 9 69.23%

Which has more risk and volatility, FA or RTO?

First Advantage has a beta of 1.17, indicating that its stock price is 17% more volatile than the S&P 500. Comparatively, Rentokil Initial has a beta of 1.08, indicating that its stock price is 8% more volatile than the S&P 500.

Is FA or RTO more profitable?

First Advantage has a net margin of 0.65% compared to Rentokil Initial's net margin of 0.00%. First Advantage's return on equity of 13.16% beat Rentokil Initial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
First Advantage	0.65%	13.16%	7.33%
Rentokil Initial	N/A	N/A	N/A

Do analysts prefer FA or RTO?

First Advantage currently has a consensus target price of $53.29, indicating a potential upside of 188.34%. Rentokil Initial has a consensus target price of $29.00, indicating a potential upside of 14.17%. Given First Advantage's stronger consensus rating and higher possible upside, equities research analysts clearly believe First Advantage is more favorable than Rentokil Initial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
First Advantage	0 Sell rating(s)	3 Hold rating(s)	7 Buy rating(s)	0 Strong Buy rating(s)	2.70
Rentokil Initial	0 Sell rating(s)	5 Hold rating(s)	1 Buy rating(s)	2 Strong Buy rating(s)	2.63

Which has stronger valuation & earnings, FA or RTO?

Rentokil Initial has higher revenue and earnings than First Advantage. Rentokil Initial is trading at a lower price-to-earnings ratio than First Advantage, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
First Advantage	$755.64M	4.22	$37.29M	$0.03	616.00
Rentokil Initial	$5.41B	2.37	$473.93M	$1.41	18.01

Do insiders and institutionals have more ownership in FA or RTO?

94.9% of First Advantage shares are held by institutional investors. Comparatively, 9.9% of Rentokil Initial shares are held by institutional investors. 5.3% of First Advantage shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Does the media favor FA or RTO?

In the previous week, Rentokil Initial had 28 more articles in the media than First Advantage. MarketBeat recorded 37 mentions for Rentokil Initial and 9 mentions for First Advantage. First Advantage's average media sentiment score of 0.55 beat Rentokil Initial's score of 0.21 indicating that First Advantage is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
First Advantage	2 Very Positive mention(s)	3 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Rentokil Initial	13 Very Positive mention(s)	1 Positive mention(s)	22 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Summary

First Advantage beats Rentokil Initial on 14 of the 19 factors compared between the two stocks.