Flowers Foods (FLO) Competitors $15.72 -0.86 (-5.19%) Closing price 08/15/2025 03:58 PM EasternExtended Trading$15.92 +0.20 (+1.27%) As of 08/15/2025 07:51 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock FLO vs. CELH, HELE, IPAR, KHC, MGPI, PPC, GIS, LW, MED, and UNFIShould you be buying Flowers Foods stock or one of its competitors? The main competitors of Flowers Foods include Celsius (CELH), Helen of Troy (HELE), Interparfums (IPAR), Kraft Heinz (KHC), MGP Ingredients (MGPI), Pilgrim's Pride (PPC), General Mills (GIS), Lamb Weston (LW), Medifast (MED), and United Natural Foods (UNFI). Flowers Foods vs. Its Competitors Celsius Helen of Troy Interparfums Kraft Heinz MGP Ingredients Pilgrim's Pride General Mills Lamb Weston Medifast United Natural Foods Celsius (NASDAQ:CELH) and Flowers Foods (NYSE:FLO) are both consumer staples companies, but which is the superior stock? We will compare the two companies based on the strength of their media sentiment, profitability, valuation, risk, analyst recommendations, earnings, dividends and institutional ownership. Which has preferable earnings & valuation, CELH or FLO? Flowers Foods has higher revenue and earnings than Celsius. Flowers Foods is trading at a lower price-to-earnings ratio than Celsius, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioCelsius$1.67B8.87$145.07M$0.37154.86Flowers Foods$5.10B0.65$248.12M$1.0814.56 Which has more risk & volatility, CELH or FLO? Celsius has a beta of 1.4, indicating that its stock price is 40% more volatile than the S&P 500. Comparatively, Flowers Foods has a beta of 0.32, indicating that its stock price is 68% less volatile than the S&P 500. Does the media favor CELH or FLO? In the previous week, Celsius had 20 more articles in the media than Flowers Foods. MarketBeat recorded 52 mentions for Celsius and 32 mentions for Flowers Foods. Celsius' average media sentiment score of 0.78 beat Flowers Foods' score of 0.54 indicating that Celsius is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Celsius 21 Very Positive mention(s) 5 Positive mention(s) 14 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Flowers Foods 7 Very Positive mention(s) 7 Positive mention(s) 13 Neutral mention(s) 3 Negative mention(s) 0 Very Negative mention(s) Positive Do institutionals and insiders hold more shares of CELH or FLO? 61.0% of Celsius shares are held by institutional investors. Comparatively, 75.5% of Flowers Foods shares are held by institutional investors. 2.6% of Celsius shares are held by company insiders. Comparatively, 11.6% of Flowers Foods shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term. Is CELH or FLO more profitable? Celsius has a net margin of 7.91% compared to Flowers Foods' net margin of 4.49%. Celsius' return on equity of 36.88% beat Flowers Foods' return on equity.Company Net Margins Return on Equity Return on Assets Celsius7.91% 36.88% 10.24% Flowers Foods 4.49%18.91%7.28% Do analysts recommend CELH or FLO? Celsius currently has a consensus target price of $52.28, suggesting a potential downside of 8.76%. Flowers Foods has a consensus target price of $19.00, suggesting a potential upside of 20.87%. Given Flowers Foods' higher possible upside, analysts clearly believe Flowers Foods is more favorable than Celsius.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Celsius 1 Sell rating(s) 3 Hold rating(s) 15 Buy rating(s) 0 Strong Buy rating(s) 2.74Flowers Foods 0 Sell rating(s) 3 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00 SummaryCelsius beats Flowers Foods on 10 of the 16 factors compared between the two stocks. Get Flowers Foods News Delivered to You Automatically Sign up to receive the latest news and ratings for FLO and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding FLO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart FLO vs. The Competition Export to ExcelMetricFlowers FoodsFOOD IndustryStaples SectorNYSE ExchangeMarket Cap$3.50B$8.31B$16.00B$20.90BDividend Yield5.97%3.44%3.09%3.58%P/E Ratio14.5621.9819.1328.00Price / Sales0.651.7347.1455.83Price / Cash8.1112.6314.8123.77Price / Book2.353.335.745.26Net Income$248.12M$401.57M$687.66M$994.11M7 Day Performance-3.91%0.30%2.47%1.80%1 Month Performance0.93%-0.86%-0.10%1.74%1 Year Performance-30.78%-0.83%6.14%13.36% Flowers Foods Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)FLOFlowers Foods4.5954 of 5 stars$15.72-5.2%$19.00+20.9%-30.6%$3.50B$5.10B14.5610,200Trending NewsEarnings ReportGap DownHigh Trading VolumeCELHCelsius2.9566 of 5 stars$45.18+1.0%$47.83+5.9%+37.8%$11.64B$1.36B141.191,073HELEHelen of Troy2.7374 of 5 stars$22.38+3.8%$44.33+98.1%-55.2%$513.46M$1.86B-1.541,883News CoverageIPARInterparfums4.4654 of 5 stars$119.95+1.4%$162.00+35.1%-12.0%$3.85B$1.45B23.34530KHCKraft Heinz4.3088 of 5 stars$26.80-2.2%$30.35+13.3%-19.1%$31.72B$25.31B-5.9736,000Positive NewsDividend AnnouncementAnalyst RevisionMGPIMGP Ingredients3.9585 of 5 stars$28.54+2.2%$50.33+76.4%-67.3%$607.62M$703.62M-92.06690Dividend AnnouncementPPCPilgrim's Pride1.1099 of 5 stars$49.01+2.3%$48.67-0.7%+8.6%$11.64B$17.88B9.4461,600Positive NewsGISGeneral Mills4.5357 of 5 stars$49.02+0.2%$59.73+21.9%-27.8%$26.59B$19.49B11.9633,000Positive NewsLWLamb Weston4.5125 of 5 stars$54.63-2.4%$67.40+23.4%-11.3%$7.61B$6.45B21.7710,100MEDMedifast4.1519 of 5 stars$13.50-1.8%$16.50+22.2%-28.6%$148.37M$602.46M-20.77870UNFIUnited Natural Foods3.8058 of 5 stars$26.29-2.7%$28.13+7.0%+96.5%$1.59B$30.98B-22.8628,333Positive News Related Companies and Tools Related Companies CELH Alternatives HELE Alternatives IPAR Alternatives KHC Alternatives MGPI Alternatives PPC Alternatives GIS Alternatives LW Alternatives MED Alternatives UNFI Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:FLO) was last updated on 8/16/2025 by MarketBeat.com Staff From Our PartnersGENIUS Act: Cancel Your Money?A new law called the GENIUS Act could quietly trigger the most radical shift in American finance in decades. 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