Flowers Foods (FLO) Competitors $15.58 +0.21 (+1.33%) Closing price 07/16/2025 03:59 PM EasternExtended Trading$15.62 +0.04 (+0.26%) As of 07/16/2025 07:38 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock FLO vs. CELH, HELE, IPAR, KHC, MGPI, PPC, GIS, LW, MED, and UNFIShould you be buying Flowers Foods stock or one of its competitors? The main competitors of Flowers Foods include Celsius (CELH), Helen of Troy (HELE), Interparfums (IPAR), Kraft Heinz (KHC), MGP Ingredients (MGPI), Pilgrim's Pride (PPC), General Mills (GIS), Lamb Weston (LW), Medifast (MED), and United Natural Foods (UNFI). Flowers Foods vs. Its Competitors Celsius Helen of Troy Interparfums Kraft Heinz MGP Ingredients Pilgrim's Pride General Mills Lamb Weston Medifast United Natural Foods Flowers Foods (NYSE:FLO) and Celsius (NASDAQ:CELH) are both consumer staples companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, analyst recommendations, media sentiment, institutional ownership, risk, valuation, profitability and dividends. Which has more risk & volatility, FLO or CELH? Flowers Foods has a beta of 0.33, meaning that its share price is 67% less volatile than the S&P 500. Comparatively, Celsius has a beta of 1.45, meaning that its share price is 45% more volatile than the S&P 500. Does the media prefer FLO or CELH? In the previous week, Celsius had 14 more articles in the media than Flowers Foods. MarketBeat recorded 19 mentions for Celsius and 5 mentions for Flowers Foods. Celsius' average media sentiment score of 1.04 beat Flowers Foods' score of 0.66 indicating that Celsius is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Flowers Foods 3 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 1 Negative mention(s) 1 Very Negative mention(s) Positive Celsius 11 Very Positive mention(s) 4 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do analysts recommend FLO or CELH? Flowers Foods presently has a consensus price target of $19.00, indicating a potential upside of 21.99%. Celsius has a consensus price target of $45.94, indicating a potential upside of 3.35%. Given Flowers Foods' higher possible upside, equities analysts plainly believe Flowers Foods is more favorable than Celsius.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Flowers Foods 0 Sell rating(s) 3 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00Celsius 1 Sell rating(s) 3 Hold rating(s) 13 Buy rating(s) 0 Strong Buy rating(s) 2.71 Do insiders & institutionals believe in FLO or CELH? 75.5% of Flowers Foods shares are owned by institutional investors. Comparatively, 61.0% of Celsius shares are owned by institutional investors. 11.6% of Flowers Foods shares are owned by insiders. Comparatively, 2.6% of Celsius shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth. Is FLO or CELH more profitable? Celsius has a net margin of 8.40% compared to Flowers Foods' net margin of 4.49%. Celsius' return on equity of 42.12% beat Flowers Foods' return on equity.Company Net Margins Return on Equity Return on Assets Flowers Foods4.49% 18.91% 7.28% Celsius 8.40%42.12%10.05% Which has preferable earnings & valuation, FLO or CELH? Flowers Foods has higher revenue and earnings than Celsius. Flowers Foods is trading at a lower price-to-earnings ratio than Celsius, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioFlowers Foods$5.10B0.64$248.12M$1.0814.42Celsius$1.36B8.45$145.07M$0.32138.91 SummaryCelsius beats Flowers Foods on 10 of the 16 factors compared between the two stocks. Get Flowers Foods News Delivered to You Automatically Sign up to receive the latest news and ratings for FLO and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding FLO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart FLO vs. The Competition Export to ExcelMetricFlowers FoodsFOOD IndustryStaples SectorNYSE ExchangeMarket Cap$3.25B$8.29B$16.01B$20.63BDividend Yield6.44%3.54%3.19%3.68%P/E Ratio14.4225.5119.7027.27Price / Sales0.641.7445.8855.10Price / Cash7.5112.5414.5821.88Price / Book2.323.546.044.60Net Income$248.12M$411.09M$691.68M$995.22M7 Day Performance-1.70%-0.88%-1.00%-1.55%1 Month Performance-1.86%-1.24%2.02%4.38%1 Year Performance-30.98%-4.30%3.86%8.12% Flowers Foods Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)FLOFlowers Foods4.6211 of 5 stars$15.58+1.3%$19.00+22.0%-29.0%$3.25B$5.10B14.4210,200CELHCelsius3.072 of 5 stars$45.69-1.9%$45.18-1.1%-15.8%$11.78B$1.36B142.791,073Positive NewsAnalyst ForecastHELEHelen of Troy2.8283 of 5 stars$30.10-7.8%$54.33+80.5%-63.3%$690.49M$1.91B5.581,883Earnings ReportInsider TradeGap UpIPARInterparfums4.2015 of 5 stars$136.05-1.8%$157.60+15.8%+4.9%$4.37B$1.45B26.47530Positive NewsKHCKraft Heinz4.5363 of 5 stars$26.08-2.2%$30.47+16.8%-16.0%$30.87B$25.85B11.9136,000Analyst ForecastMGPIMGP Ingredients4.0148 of 5 stars$31.36-3.8%$50.33+60.5%-61.5%$667.03M$703.62M69.69690Positive NewsPPCPilgrim's Pride1.7278 of 5 stars$45.23-1.4%$48.67+7.6%+12.9%$10.72B$17.88B8.9261,600Positive NewsGISGeneral Mills4.569 of 5 stars$51.79-2.6%$59.73+15.3%-20.4%$28.09B$19.49B12.6333,000LWLamb Weston4.8361 of 5 stars$51.01-2.8%$67.73+32.8%-35.8%$7.20B$6.47B20.0010,700Upcoming EarningsDividend AnnouncementMEDMedifast3.6529 of 5 stars$14.62+0.3%$16.50+12.9%-29.2%$160.67M$602.46M-22.49870UNFIUnited Natural Foods4.1978 of 5 stars$23.04-0.9%$26.43+14.7%+94.7%$1.40B$30.98B-20.0328,333Trending NewsAnalyst UpgradeGap Up Related Companies and Tools Related Companies CELH Alternatives HELE Alternatives IPAR Alternatives KHC Alternatives MGPI Alternatives PPC Alternatives GIS Alternatives LW Alternatives MED Alternatives UNFI Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:FLO) was last updated on 7/17/2025 by MarketBeat.com Staff From Our PartnersINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredMarket Panic: Trump Just Dropped a Bomb on Your Stockstock Market Panic: Trump Just Dropped a Bomb on Your Stocks The market is in freefall—and Trump's new tarif...American Alternative | SponsoredThis Signal Only Flashes Once Every 4 Years – And It Just TriggeredThis same signal has appeared twice before in the past 8 years — both times, it kicked off major moves in cryp...Crypto Swap Profits | SponsoredPresidential Bombshell: $150T Resource to Be Released as soon as this Summer?Something extraordinary is happening in Washington. 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