Genius Sports is a global sports technology company that provides official data, live video streaming, and integrity services to sports leagues, federations, media companies, and betting operators. The company’s core offerings include real-time data collection and distribution, enhanced video solutions for fan engagement, and automated trading products designed to optimize odds and risk management for operators. Genius Sports also delivers targeted marketing and fan engagement platforms that leverage advanced analytics and machine learning to drive deeper audience interactions.
Founded in 2016 with roots in the Betgenius platform established in 2000, Genius Sports is headquartered in London and maintains regional offices across North America, Europe, the Asia-Pacific region, and Australia. The company holds official data rights for major leagues and tournaments, encompassing professional competitions in football (soccer), basketball, American football, cricket, and motorsports. Through its network of proprietary data collectors and technology integrations, Genius Sports ensures the integrity of sports events by monitoring unusual betting patterns and collaborating with governing bodies to safeguard against match manipulation.
Under the leadership of co-founder and CEO Mark Locke, Genius Sports has expanded its footprint through strategic partnerships with global sports bodies, digital platforms, and wagering operators. The company’s executive team combines expertise in sports data, technology innovation, and regulatory compliance, positioning Genius Sports as a leading provider of end-to-end solutions in the evolving sports and betting ecosystem. With a focus on delivering scalable, data-driven products, Genius Sports continues to support the digital transformation of sports rights holders and commercial partners around the world.
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