GS vs. MS, SCHW, RJF, LPLA, SF, EVR, LAZ, PIPR, BGC, and OPY
Should you be buying The Goldman Sachs Group stock or one of its competitors? The main competitors of The Goldman Sachs Group include Morgan Stanley (MS), Charles Schwab (SCHW), Raymond James Financial (RJF), LPL Financial (LPLA), Stifel Financial (SF), Evercore (EVR), Lazard (LAZ), Piper Sandler Companies (PIPR), BGC Group (BGC), and Oppenheimer (OPY). These companies are all part of the "investment banking & brokerage" industry.
The Goldman Sachs Group vs. Its Competitors
Morgan Stanley (NYSE:MS) and The Goldman Sachs Group (NYSE:GS) are both large-cap finance companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, valuation, analyst recommendations, media sentiment, profitability, institutional ownership, earnings and risk.
Morgan Stanley has a net margin of 12.98% compared to The Goldman Sachs Group's net margin of 11.86%. Morgan Stanley's return on equity of 14.98% beat The Goldman Sachs Group's return on equity.
Morgan Stanley presently has a consensus target price of $133.62, indicating a potential downside of 4.99%. The Goldman Sachs Group has a consensus target price of $595.67, indicating a potential downside of 13.76%. Given Morgan Stanley's stronger consensus rating and higher probable upside, research analysts plainly believe Morgan Stanley is more favorable than The Goldman Sachs Group.
In the previous week, The Goldman Sachs Group had 25 more articles in the media than Morgan Stanley. MarketBeat recorded 138 mentions for The Goldman Sachs Group and 113 mentions for Morgan Stanley. The Goldman Sachs Group's average media sentiment score of 0.87 beat Morgan Stanley's score of 0.84 indicating that The Goldman Sachs Group is being referred to more favorably in the news media.
Morgan Stanley pays an annual dividend of $3.70 per share and has a dividend yield of 2.6%. The Goldman Sachs Group pays an annual dividend of $12.00 per share and has a dividend yield of 1.7%. Morgan Stanley pays out 43.4% of its earnings in the form of a dividend. The Goldman Sachs Group pays out 27.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Morgan Stanley has increased its dividend for 12 consecutive years and The Goldman Sachs Group has increased its dividend for 13 consecutive years.
Morgan Stanley has a beta of 1.29, suggesting that its stock price is 29% more volatile than the S&P 500. Comparatively, The Goldman Sachs Group has a beta of 1.32, suggesting that its stock price is 32% more volatile than the S&P 500.
The Goldman Sachs Group has higher revenue and earnings than Morgan Stanley. The Goldman Sachs Group is trading at a lower price-to-earnings ratio than Morgan Stanley, indicating that it is currently the more affordable of the two stocks.
84.2% of Morgan Stanley shares are owned by institutional investors. Comparatively, 71.2% of The Goldman Sachs Group shares are owned by institutional investors. 0.2% of Morgan Stanley shares are owned by insiders. Comparatively, 0.6% of The Goldman Sachs Group shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.
Summary
Morgan Stanley and The Goldman Sachs Group tied by winning 10 of the 20 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding GS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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The Goldman Sachs Group Competitors List
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This page (NYSE:GS) was last updated on 6/29/2025 by MarketBeat.com Staff