Gray Media (GTN) Stock Price, News & Analysis

Company Overview

Gray Media (NYSE: GTN) is a diversified U.S. media company specializing in local broadcasting, digital content, and marketing services. Through its network of affiliate television stations, Gray Media delivers news, sports, weather and entertainment programming under partnerships with major networks including ABC, CBS, NBC, Fox, and The CW. In addition to traditional over-the-air broadcasts, the company operates streaming platforms and FAST (free ad-supported television) channels to expand viewer reach across linear and digital channels.

Founded in 1946 and headquartered in Atlanta, Gray Media grew from a single‐station operator into one of the nation’s largest station groups by market coverage. Strategic acquisitions over the decades—including the integration of Raycom Media—have bolstered its footprint, adding stations in key regional and mid‐size markets. The company’s history is marked by a commitment to localism, as each station produces community‐focused journalism and public affairs programming.

Beyond broadcasting, Gray Media offers a suite of digital marketing solutions through its Gray Digital division. These services include data-driven audience targeting, SEO and SEM support, social media management, and cross-platform advertising campaigns. By leveraging its first-party data and proprietary technology, the company helps local and national advertisers optimize their media budgets across television, desktop and mobile channels.

Gray Media is led by Executive Chairman Hilton H. Howell Jr. and President and CEO Pat LaPlatney, supported by a senior management team with expertise in broadcasting, digital innovation and corporate governance. The company’s strategy emphasizes journalistic integrity, audience engagement and sustainable growth, with ongoing investments in next-generation production facilities, streaming technology and community outreach initiatives.

Key Stats

• Today's Range: $5.36 to $5.68
• 50-Day Range: $3.64 to $5.63
• 52-Week Range: $2.91 to $6.61
• Volume: 1.46 million shs
• Average Volume: 1.45 million shs
• Market Capitalization: $545.78 million
• P/E Ratio: 2.33
• Dividend Yield: 5.95%
• Price Target: $6.17
• Consensus Rating: Moderate Buy

Gray Media Stock Analysis - MarketRank™

Gray Media scored higher than 93% of companies evaluated by MarketBeat, and ranked 21st out of 289 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.3 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Gray Media has received a consensus rating of Moderate Buy. The company's average rating score is 2.50, and is based on 2 buy ratings, 2 hold ratings, and no sell ratings.

Amount of Analyst Coverage

Gray Media has only been the subject of 2 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: Decreasing

Earnings Growth

Earnings for Gray Media are expected to decrease in the coming year, from $3.32 to ($0.28) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Gray Media is 2.33, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 26.60.

Price to Earnings Ratio vs. Sector

The P/E ratio of Gray Media is 2.33, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 20.82.

Price to Book Value per Share Ratio

Gray Media has a P/B Ratio of 0.23. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

4.77% of the float of Gray Media has been sold short.

Short Interest Ratio / Days to Cover

Gray Media has a short interest ratio ("days to cover") of 2.9, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Gray Media has recently increased by 3.85%, indicating that investor sentiment is decreasing.

Dividend

• Score: 2.5 / 5
• Dividend Strength: Moderate

Dividend Leadership

Gray Media is a leading dividend payer. It pays a dividend yield of 5.97%, putting its dividend yield in the top 25% of dividend-paying stocks.

Dividend Growth

Gray Media does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of Gray Media is 13.85%. This payout ratio is at a healthy, sustainable level, below 75%.

Sustainability and ESG

• Score: 3.2 / 5
• Environmental Score: -0.74

Percentage of Shares Shorted

4.77% of the float of Gray Media has been sold short.

Short Interest Ratio / Days to Cover

Gray Media has a short interest ratio ("days to cover") of 2.9, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Gray Media has recently increased by 3.85%, indicating that investor sentiment is decreasing.

News and Social Media

• Score: 3.0 / 5
• News Sentiment: 0.35

News Sentiment

Gray Media has a news sentiment score of 0.35. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.84 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 9 news articles for Gray Media this week, compared to 4 articles on an average week.

Search Interest

2 people have searched for GTN on MarketBeat in the last 30 days.

MarketBeat Follows

1 people have added Gray Media to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 4.2 / 5
• Insider Trading: Acquiring Shares

Insider Buying vs. Insider Selling

In the past three months, Gray Media insiders have bought more of their company's stock than they have sold. Specifically, they have bought $46,000.00 in company stock and sold $0.00 in company stock.

Percentage Held by Insiders

15.22% of the stock of Gray Media is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

78.64% of the stock of Gray Media is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

GTN Stock Analysis - Frequently Asked Questions

How have GTN shares performed this year?

Gray Media's stock was trading at $3.15 at the start of the year. Since then, GTN shares have increased by 70.6% and is now trading at $5.3750.

How were Gray Media's earnings last quarter?

Gray Media Inc. (NYSE:GTN) issued its earnings results on Thursday, May, 8th. The company reported ($0.23) earnings per share (EPS) for the quarter, topping the consensus estimate of ($0.49) by $0.26. Gray Media's revenue was down 5.0% on a year-over-year basis.
Read the conference call transcript.

Who are Gray Media's major shareholders?

Gray Media's top institutional shareholders include Wealth Enhancement Advisory Services LLC (0.06%), Public Employees Retirement System of Ohio (0.03%) and Pallas Capital Advisors LLC (0.01%). Insiders that own company stock include Hilton H Howell Jr, Robin Robinson Howell, Harriett J Robinson, Jeffrey R Gignac, Kevin Paul Latek, D Patrick Laplatney, Richard Lee Boger and T L Elder.
View institutional ownership trends.

How do I buy shares of Gray Media?

Shares of GTN stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Gray Media own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Gray Media investors own include NVIDIA (NVDA), Meta Platforms (META), Broadcom (AVGO), Advanced Micro Devices (AMD), Arista Networks (ANET), Adobe (ADBE) and ServiceNow (NOW).

Company Calendar

• Last Earnings: 5/08/2025
• Record date for 6/30 Dividend: 6/13/2025
• Ex-Dividend for 6/30 Dividend: 6/13/2025
• Dividend Payable: 6/30/2025
• Today: 7/15/2025
• Next Earnings (Estimated): 8/08/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: BRDCST - RADIO/TV
• Sub-Industry: Communication
• Current Symbol: NYSE:GTN
• CIK: 43196
• Web: www.gray.tv
• Phone: (404) 266-8333
• Fax: 404-261-9607
• Employees: 9,502
• Year Founded: N/A

Price Target and Rating

• Average Price Target for Gray Media: $6.17
• High Price Target: $7.00
• Low Price Target: $4.50
• Potential Upside/Downside: +12.8%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.50
• Research Coverage: 4 Analysts

Profitability

• EPS (Trailing Twelve Months): $2.31
• Trailing P/E Ratio: 2.37
• Forward P/E Ratio: 1.65
• P/E Growth: N/A
• Net Income: $375 million
• Net Margins: 7.72%
• Pretax Margin: 9.69%
• Return on Equity: 12.75%
• Return on Assets: 2.63%

Debt

• Debt-to-Equity Ratio: 2.48
• Current Ratio: 0.91
• Quick Ratio: 0.91

Sales & Book Value

• Annual Sales: $3.64 billion
• Price / Sales: 0.15
• Cash Flow: $7.29 per share
• Price / Cash Flow: 0.75
• Book Value: $22.93 per share
• Price / Book: 0.24

Miscellaneous

• Outstanding Shares: 101,540,000
• Free Float: 86,088,000
• Market Cap: $554.92 million
• Optionable: Optionable
• Beta: 1.19