HFF (HF) Competitors

Apple Hospitality REIT (NYSE:APLE) and HFF (NYSE:HF) are both finance companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, community ranking, valuation, analyst recommendations, risk, media sentiment, institutional ownership, earnings and profitability.

Do analysts rate APLE or HF?

Apple Hospitality REIT presently has a consensus target price of $16.80, indicating a potential upside of 43.65%. Given Apple Hospitality REIT's stronger consensus rating and higher probable upside, equities research analysts clearly believe Apple Hospitality REIT is more favorable than HFF.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Apple Hospitality REIT	0 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.60
HFF	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Which has higher earnings and valuation, APLE or HF?

Apple Hospitality REIT has higher revenue and earnings than HFF. HFF is trading at a lower price-to-earnings ratio than Apple Hospitality REIT, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Apple Hospitality REIT	$1.43B	1.96	$177.49M	$0.88	13.29
HFF	$662.04M	1.22	$115.99M	$2.88	7.03

Is APLE or HF more profitable?

HFF has a net margin of 18.38% compared to Apple Hospitality REIT's net margin of 14.53%. HFF's return on equity of 41.56% beat Apple Hospitality REIT's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Apple Hospitality REIT	14.53%	6.17%	4.09%
HFF	18.38%	41.56%	12.58%

Which has more risk & volatility, APLE or HF?

Apple Hospitality REIT has a beta of 1.12, indicating that its stock price is 12% more volatile than the S&P 500. Comparatively, HFF has a beta of 1.59, indicating that its stock price is 59% more volatile than the S&P 500.

Does the MarketBeat Community favor APLE or HF?

Apple Hospitality REIT received 49 more outperform votes than HFF when rated by MarketBeat users. However, 65.45% of users gave HFF an outperform vote while only 56.88% of users gave Apple Hospitality REIT an outperform vote.

Company	Underperform	Outperform
Apple Hospitality REIT	Outperform Votes 335 56.88%	Underperform Votes 254 43.12%
HFF	Outperform Votes 286 65.45%	Underperform Votes 151 34.55%

Do institutionals & insiders have more ownership in APLE or HF?

89.7% of Apple Hospitality REIT shares are owned by institutional investors. Comparatively, 85.8% of HFF shares are owned by institutional investors. 6.8% of Apple Hospitality REIT shares are owned by company insiders. Comparatively, 4.9% of HFF shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Does the media refer more to APLE or HF?

In the previous week, Apple Hospitality REIT had 8 more articles in the media than HFF. MarketBeat recorded 8 mentions for Apple Hospitality REIT and 0 mentions for HFF. Apple Hospitality REIT's average media sentiment score of 1.01 beat HFF's score of 0.00 indicating that Apple Hospitality REIT is being referred to more favorably in the media.

Company	Overall Sentiment
Apple Hospitality REIT	Positive
HFF	Neutral

Summary

Apple Hospitality REIT beats HFF on 12 of the 18 factors compared between the two stocks.