This company has been marked as potentially delisted and may not be actively trading. HFF (HF) Competitors Add Compare Share Share Competitors Stock AnalysisCompetitorsDividendHeadlinesShort InterestTrendsBuy This Stock HF vs. PLMR, WSFS, CDP, FHB, NMRK, GSHD, CBU, WSBC, OUT, and APLEShould you be buying HFF stock or one of its competitors? The main competitors of HFF include Palomar (PLMR), WSFS Financial (WSFS), COPT Defense Properties (CDP), First Hawaiian (FHB), Newmark Group (NMRK), Goosehead Insurance (GSHD), Community Financial System (CBU), WesBanco (WSBC), OUTFRONT Media (OUT), and Apple Hospitality REIT (APLE). These companies are all part of the "finance" sector. HFF vs. Its Competitors Palomar WSFS Financial COPT Defense Properties First Hawaiian Newmark Group Goosehead Insurance Community Financial System WesBanco OUTFRONT Media Apple Hospitality REIT Palomar (NASDAQ:PLMR) and HFF (NYSE:HF) are both finance companies, but which is the superior investment? We will compare the two businesses based on the strength of their media sentiment, dividends, valuation, earnings, institutional ownership, risk, analyst recommendations and profitability. Which has more risk and volatility, PLMR or HF? Palomar has a beta of 0.34, meaning that its share price is 66% less volatile than the S&P 500. Comparatively, HFF has a beta of 1.59, meaning that its share price is 59% more volatile than the S&P 500. Do analysts prefer PLMR or HF? Palomar currently has a consensus target price of $165.83, suggesting a potential upside of 39.71%. Given Palomar's stronger consensus rating and higher probable upside, analysts plainly believe Palomar is more favorable than HFF.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Palomar 0 Sell rating(s) 2 Hold rating(s) 5 Buy rating(s) 0 Strong Buy rating(s) 2.71HFF 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 Do insiders and institutionals believe in PLMR or HF? 90.3% of Palomar shares are held by institutional investors. Comparatively, 85.8% of HFF shares are held by institutional investors. 3.7% of Palomar shares are held by insiders. Comparatively, 4.9% of HFF shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term. Does the media favor PLMR or HF? In the previous week, Palomar had 10 more articles in the media than HFF. MarketBeat recorded 11 mentions for Palomar and 1 mentions for HFF. Palomar's average media sentiment score of 1.54 beat HFF's score of 0.00 indicating that Palomar is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Palomar 8 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive HFF 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Is PLMR or HF more profitable? Palomar has a net margin of 22.71% compared to HFF's net margin of 18.38%. HFF's return on equity of 41.56% beat Palomar's return on equity.Company Net Margins Return on Equity Return on Assets Palomar22.71% 20.35% 6.38% HFF 18.38%41.56%12.58% Which has stronger earnings & valuation, PLMR or HF? Palomar has higher earnings, but lower revenue than HFF. HFF is trading at a lower price-to-earnings ratio than Palomar, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioPalomar$553.86M5.74$117.57M$5.6920.86HFF$662.04M1.26$115.99M$2.887.25 SummaryPalomar beats HFF on 11 of the 16 factors compared between the two stocks. Get HFF News Delivered to You Automatically Sign up to receive the latest news and ratings for HF and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding HF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart HF vs. The Competition Export to ExcelMetricHFFReal Property Lessors IndustryFinance SectorNYSE ExchangeMarket Cap$831.15M$4.21M$12.57B$21.34BDividend Yield2.40%N/A5.42%3.51%P/E Ratio7.25N/A231.7729.41Price / Sales1.260.1630.7449.78Price / Cash12.752.6322.1224.46Price / Book2.33N/A2.294.54Net Income$115.99M-$1.18M$1.01B$999.91M HFF Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)HFHFFN/A$20.87+0.0%N/A-8.7%$831.15M$662.04M7.251,074News CoveragePLMRPalomar4.3001 of 5 stars$122.27-0.6%$165.83+35.6%+26.5%$3.29B$553.86M21.49150News CoveragePositive NewsWSFSWSFS Financial4.267 of 5 stars$57.48-1.4%$66.00+14.8%+11.5%$3.26B$1.40B12.612,309Positive NewsShort Interest ↑CDPCOPT Defense Properties2.0314 of 5 stars$29.05+0.9%$33.17+14.2%+4.2%$3.25B$753.27M22.70400Positive NewsFHBFirst Hawaiian2.3808 of 5 stars$25.69-1.0%$27.07+5.4%+10.6%$3.23B$1.17B13.242,000NMRKNewmark Group4.0668 of 5 stars$17.68-2.9%$16.83-4.8%+31.1%$3.22B$2.75B42.107,500News CoveragePositive NewsGSHDGoosehead Insurance4.4269 of 5 stars$82.93-2.1%$109.36+31.9%-5.9%$3.18B$314.51M73.391,580CBUCommunity Financial System4.6359 of 5 stars$59.38-0.8%$68.00+14.5%+2.7%$3.17B$940.71M16.182,918News CoveragePositive NewsWSBCWesBanco4.9104 of 5 stars$32.41-1.2%$38.83+19.8%+3.3%$3.15B$953.62M19.522,195News CoveragePositive NewsOUTOUTFRONT Media3.2417 of 5 stars$18.45-1.2%$19.00+3.0%+14.8%$3.12B$1.83B31.562,149Positive NewsAPLEApple Hospitality REIT4.4236 of 5 stars$12.83-1.7%$15.00+16.9%-10.4%$3.10B$1.43B17.1160Positive News Related Companies and Tools Related Companies PLMR Competitors WSFS Competitors CDP Competitors FHB Competitors NMRK Competitors GSHD Competitors CBU Competitors WSBC Competitors OUT Competitors APLE Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:HF) was last updated on 9/10/2025 by MarketBeat.com Staff From Our PartnersGENIUS Act: The Plot to Seize Your Cash?A new law called the GENIUS Act could quietly trigger the most radical shift in American finance in decades. 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