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Harte Hanks (HHS) Competitors

Harte Hanks logo

HHS vs. GOOG, OMC, LAMR, IPG, CCO, NCMI, MKTW, SKIL, NOTE, and VSTA

Should you be buying Harte Hanks stock or one of its competitors? The main competitors of Harte Hanks include Alphabet (GOOG), Omnicom Group (OMC), Lamar Advertising (LAMR), Interpublic Group of Companies (IPG), Clear Channel Outdoor (CCO), National CineMedia (NCMI), MarketWise (MKTW), Skillsoft (SKIL), FiscalNote (NOTE), and Vasta Platform (VSTA).

Harte Hanks vs.

Alphabet (NASDAQ:GOOG) and Harte Hanks (NYSE:HHS) are both computer and technology companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, valuation, analyst recommendations, media sentiment, profitability, institutional ownership, earnings, community ranking and risk.

27.3% of Alphabet shares are owned by institutional investors. Comparatively, 33.8% of Harte Hanks shares are owned by institutional investors. 13.0% of Alphabet shares are owned by insiders. Comparatively, 12.3% of Harte Hanks shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Alphabet received 2176 more outperform votes than Harte Hanks when rated by MarketBeat users. Likewise, 82.63% of users gave Alphabet an outperform vote while only 63.25% of users gave Harte Hanks an outperform vote.

CompanyUnderperformOutperform
AlphabetOutperform Votes
2417
82.63%
Underperform Votes
508
17.37%
Harte HanksOutperform Votes
241
63.25%
Underperform Votes
140
36.75%

Alphabet has a net margin of 27.74% compared to Harte Hanks' net margin of -15.91%. Harte Hanks' return on equity of 32.07% beat Alphabet's return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet27.74% 31.66% 22.79%
Harte Hanks -15.91%32.07%5.75%

Alphabet has a beta of 1.02, suggesting that its stock price is 2% more volatile than the S&P 500. Comparatively, Harte Hanks has a beta of 0.71, suggesting that its stock price is 29% less volatile than the S&P 500.

In the previous week, Alphabet had 111 more articles in the media than Harte Hanks. MarketBeat recorded 111 mentions for Alphabet and 0 mentions for Harte Hanks. Alphabet's average media sentiment score of 0.77 beat Harte Hanks' score of 0.00 indicating that Alphabet is being referred to more favorably in the media.

Company Overall Sentiment
Alphabet Positive
Harte Hanks Neutral

Alphabet presently has a consensus price target of $200.56, suggesting a potential upside of 1.63%. Given Alphabet's stronger consensus rating and higher probable upside, equities research analysts clearly believe Alphabet is more favorable than Harte Hanks.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
5 Hold rating(s)
13 Buy rating(s)
3 Strong Buy rating(s)
2.90
Harte Hanks
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

Alphabet has higher revenue and earnings than Harte Hanks. Harte Hanks is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$339.86B7.11$73.80B$7.5426.17
Harte Hanks$191.49M0.21-$1.57M-$4.05-1.37

Summary

Alphabet beats Harte Hanks on 17 of the 19 factors compared between the two stocks.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HHS vs. The Competition

MetricHarte HanksDirect mail advertising services IndustryBusiness SectorNYSE Exchange
Market Cap$40.39MN/A$6.83B$19.69B
Dividend YieldN/AN/A2.97%3.51%
P/E Ratio-1.37N/A45.8843.84
Price / Sales0.21N/A448.7517.78
Price / Cash5.80N/A29.1421.73
Price / Book2.01N/A5.655.46
Net Income-$1.57MN/A$124.97M$987.88M

Harte Hanks Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HHS
Harte Hanks
N/A$5.54
-4.6%
N/A-23.1%$40.39M$191.49M-1.371,962
GOOG
Alphabet
4.6528 of 5 stars
$200.40
+4.7%
$200.56
+0.1%
+47.3%$2.45T$307.39B26.36190,200Insider Trade
OMC
Omnicom Group
4.8084 of 5 stars
$91.28
+1.1%
$110.00
+20.5%
+2.5%$17.81B$15.43B12.3475,900
LAMR
Lamar Advertising
3.8533 of 5 stars
$130.12
+0.9%
$132.40
+1.8%
+19.6%$13.32B$2.18B25.803,550Positive News
IPG
Interpublic Group of Companies
4.108 of 5 stars
$30.17
+0.9%
$31.71
+5.1%
-11.2%$11.24B$10.86B14.1057,400
CCO
Clear Channel Outdoor
2.1849 of 5 stars
$1.49
-1.0%
$2.16
+45.6%
-12.7%$726.28M$2.23B-5.193,900
NCMI
National CineMedia
2.26 of 5 stars
$7.07
-2.3%
$8.06
+14.0%
+75.1%$671.05M$245.30M-28.96292Positive News
MKTW
MarketWise
3.153 of 5 stars
$0.52
+1.7%
$2.00
+288.0%
-81.6%$167.16M$423.38M4.22578
SKIL
Skillsoft
3.375 of 5 stars
$19.11
+6.8%
$35.00
+83.2%
+15.5%$158.31M$534.78M-0.432,318
NOTE
FiscalNote
2.6441 of 5 stars
$1.11
+2.8%
$2.60
+134.2%
+0.0%$156.75M$125.06M-5.18790High Trading Volume
VSTA
Vasta Platform
2.898 of 5 stars
$1.90
-7.8%
$3.00
+57.9%
-54.4%$152.32M$297.72M-32.852,012Gap Up

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This page (NYSE:HHS) was last updated on 12/18/2024 by MarketBeat.com Staff
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