Harte Hanks (HHS) Competitors

Alphabet (NASDAQ:GOOG) and Harte Hanks (NYSE:HHS) are both computer and technology companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, media sentiment, valuation, profitability, earnings, risk, institutional ownership, community ranking and analyst recommendations.

Does the MarketBeat Community believe in GOOG or HHS?

Alphabet received 2176 more outperform votes than Harte Hanks when rated by MarketBeat users. Likewise, 82.63% of users gave Alphabet an outperform vote while only 63.25% of users gave Harte Hanks an outperform vote.

Company	Underperform	Outperform
Alphabet	Outperform Votes 2417 82.63%	Underperform Votes 508 17.37%
Harte Hanks	Outperform Votes 241 63.25%	Underperform Votes 140 36.75%

Does the media prefer GOOG or HHS?

In the previous week, Alphabet had 113 more articles in the media than Harte Hanks. MarketBeat recorded 118 mentions for Alphabet and 5 mentions for Harte Hanks. Alphabet's average media sentiment score of 1.15 beat Harte Hanks' score of 0.00 indicating that Alphabet is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Alphabet	88 Very Positive mention(s)	4 Positive mention(s)	14 Neutral mention(s)	9 Negative mention(s)	2 Very Negative mention(s)	Positive
Harte Hanks	1 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Do insiders & institutionals have more ownership in GOOG or HHS?

27.3% of Alphabet shares are owned by institutional investors. Comparatively, 33.8% of Harte Hanks shares are owned by institutional investors. 13.0% of Alphabet shares are owned by insiders. Comparatively, 12.3% of Harte Hanks shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Which has preferable earnings and valuation, GOOG or HHS?

Alphabet has higher revenue and earnings than Harte Hanks. Harte Hanks is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Alphabet	$307.39B	6.92	$73.80B	$7.54	23.06
Harte Hanks	$191.49M	0.24	-$1.57M	-$4.05	-1.58

Do analysts prefer GOOG or HHS?

Alphabet presently has a consensus price target of $200.56, indicating a potential upside of 15.34%. Given Alphabet's stronger consensus rating and higher possible upside, equities research analysts clearly believe Alphabet is more favorable than Harte Hanks.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Alphabet	0 Sell rating(s)	5 Hold rating(s)	13 Buy rating(s)	3 Strong Buy rating(s)	2.90
Harte Hanks	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Is GOOG or HHS more profitable?

Alphabet has a net margin of 27.74% compared to Harte Hanks' net margin of -15.91%. Harte Hanks' return on equity of 32.43% beat Alphabet's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Alphabet	27.74%	31.66%	22.79%
Harte Hanks	-15.91%	32.43%	5.66%

Which has more volatility & risk, GOOG or HHS?

Alphabet has a beta of 1.04, suggesting that its share price is 4% more volatile than the S&P 500. Comparatively, Harte Hanks has a beta of 0.8, suggesting that its share price is 20% less volatile than the S&P 500.

Summary

Alphabet beats Harte Hanks on 17 of the 19 factors compared between the two stocks.