HHS vs. GOOG, OMC, LAMR, IPG, CCO, NCMI, RCMT, HOLO, MRAM, and SKYX
Should you be buying Harte Hanks stock or one of its competitors? The main competitors of Harte Hanks include Alphabet (GOOG), Omnicom Group (OMC), Lamar Advertising (LAMR), Interpublic Group of Companies (IPG), Clear Channel Outdoor (CCO), National CineMedia (NCMI), RCM Technologies (RCMT), MicroCloud Hologram (HOLO), Everspin Technologies (MRAM), and SKYX Platforms (SKYX).
Harte Hanks vs.
Harte Hanks (NYSE:HHS) and Alphabet (NASDAQ:GOOG) are both business services companies, but which is the superior stock? We will compare the two companies based on the strength of their profitability, media sentiment, valuation, earnings, analyst recommendations, dividends, institutional ownership, community ranking and risk.
Alphabet has a net margin of 27.74% compared to Harte Hanks' net margin of -15.91%. Harte Hanks' return on equity of 32.07% beat Alphabet's return on equity.
Alphabet received 2178 more outperform votes than Harte Hanks when rated by MarketBeat users. Likewise, 82.62% of users gave Alphabet an outperform vote while only 63.25% of users gave Harte Hanks an outperform vote.
Harte Hanks has a beta of 0.72, indicating that its stock price is 28% less volatile than the S&P 500. Comparatively, Alphabet has a beta of 0.99, indicating that its stock price is 1% less volatile than the S&P 500.
In the previous week, Alphabet had 191 more articles in the media than Harte Hanks. MarketBeat recorded 192 mentions for Alphabet and 1 mentions for Harte Hanks. Alphabet's average media sentiment score of 0.99 beat Harte Hanks' score of 0.00 indicating that Alphabet is being referred to more favorably in the news media.
Alphabet has a consensus price target of $205.80, indicating a potential upside of 1.56%. Given Alphabet's stronger consensus rating and higher possible upside, analysts plainly believe Alphabet is more favorable than Harte Hanks.
Alphabet has higher revenue and earnings than Harte Hanks. Harte Hanks is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.
33.8% of Harte Hanks shares are owned by institutional investors. Comparatively, 27.3% of Alphabet shares are owned by institutional investors. 12.3% of Harte Hanks shares are owned by insiders. Comparatively, 13.0% of Alphabet shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.
Summary
Alphabet beats Harte Hanks on 17 of the 19 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NYSE:HHS) was last updated on 1/31/2025 by MarketBeat.com Staff
