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Hilton Worldwide (HLT) Competitors

Hilton Worldwide logo
$260.79 -7.29 (-2.72%)
Closing price 08/1/2025 03:59 PM Eastern
Extended Trading
$260.93 +0.14 (+0.05%)
As of 08/1/2025 06:07 PM Eastern
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HLT vs. ABNB, HST, MAR, OSW, CHH, H, TNL, WH, QSR, and IHG

Should you be buying Hilton Worldwide stock or one of its competitors? The main competitors of Hilton Worldwide include Airbnb (ABNB), Host Hotels & Resorts (HST), Marriott International (MAR), OneSpaWorld (OSW), Choice Hotels International (CHH), Hyatt Hotels (H), Travel + Leisure (TNL), Wyndham Hotels & Resorts (WH), Restaurant Brands International (QSR), and Intercontinental Hotels Group (IHG).

Hilton Worldwide vs. Its Competitors

Airbnb (NASDAQ:ABNB) and Hilton Worldwide (NYSE:HLT) are both large-cap consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their analyst recommendations, risk, dividends, profitability, earnings, media sentiment, valuation and institutional ownership.

Airbnb presently has a consensus target price of $142.10, suggesting a potential upside of 11.00%. Hilton Worldwide has a consensus target price of $259.19, suggesting a potential downside of 0.61%. Given Airbnb's higher probable upside, research analysts plainly believe Airbnb is more favorable than Hilton Worldwide.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Airbnb
5 Sell rating(s)
17 Hold rating(s)
13 Buy rating(s)
2 Strong Buy rating(s)
2.32
Hilton Worldwide
0 Sell rating(s)
10 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.53

In the previous week, Airbnb had 12 more articles in the media than Hilton Worldwide. MarketBeat recorded 40 mentions for Airbnb and 28 mentions for Hilton Worldwide. Hilton Worldwide's average media sentiment score of 1.15 beat Airbnb's score of 1.06 indicating that Hilton Worldwide is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Airbnb
27 Very Positive mention(s)
2 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Hilton Worldwide
21 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Airbnb has a beta of 1.13, meaning that its stock price is 13% more volatile than the S&P 500. Comparatively, Hilton Worldwide has a beta of 1.26, meaning that its stock price is 26% more volatile than the S&P 500.

Airbnb has a net margin of 22.60% compared to Hilton Worldwide's net margin of 13.84%. Airbnb's return on equity of 30.91% beat Hilton Worldwide's return on equity.

Company Net Margins Return on Equity Return on Assets
Airbnb22.60% 30.91% 10.74%
Hilton Worldwide 13.84%-46.13%11.38%

80.8% of Airbnb shares are owned by institutional investors. Comparatively, 95.9% of Hilton Worldwide shares are owned by institutional investors. 27.9% of Airbnb shares are owned by company insiders. Comparatively, 2.6% of Hilton Worldwide shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Airbnb has higher earnings, but lower revenue than Hilton Worldwide. Airbnb is trading at a lower price-to-earnings ratio than Hilton Worldwide, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Airbnb$11.10B7.22$2.65B$3.9632.33
Hilton Worldwide$11.17B5.49$1.54B$6.5140.06

Summary

Airbnb beats Hilton Worldwide on 9 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HLT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HLT vs. The Competition

MetricHilton WorldwideHOTELS & MOTELS IndustryDiscretionary SectorNYSE Exchange
Market Cap$63.05B$14.05B$8.10B$20.69B
Dividend Yield0.22%2.46%3.25%3.67%
P/E Ratio40.0618.4218.9129.07
Price / Sales5.494.014.2566.37
Price / Cash32.7926.3916.2522.84
Price / Book-13.444.974.784.43
Net Income$1.54B$462.47M$218.39M$994.22M
7 Day Performance-4.65%-3.96%-4.70%-3.35%
1 Month Performance-3.51%-2.46%38.38%-2.06%
1 Year Performance27.30%8.57%19.84%10.15%

Hilton Worldwide Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HLT
Hilton Worldwide
4.0881 of 5 stars
$260.79
-2.7%
$259.19
-0.6%
+25.0%$63.05B$11.17B40.06181,000Positive News
Analyst Forecast
ABNB
Airbnb
3.8249 of 5 stars
$142.16
+0.6%
$141.50
-0.5%
-5.2%$89.05B$11.10B35.907,300Positive News
Upcoming Earnings
HST
Host Hotels & Resorts
4.235 of 5 stars
$16.40
-0.9%
$18.12
+10.5%
-7.3%$11.38B$5.68B17.08160Trending News
Earnings Report
Analyst Forecast
MAR
Marriott International
4.4571 of 5 stars
$275.79
-1.2%
$276.90
+0.4%
+16.7%$75.54B$25.10B31.41418,000Positive News
Upcoming Earnings
OSW
OneSpaWorld
3.8514 of 5 stars
$22.43
+1.0%
$21.25
-5.3%
+37.0%$2.30B$895.02M35.055,191News Coverage
Earnings Report
Dividend Announcement
Analyst Forecast
CHH
Choice Hotels International
3.7223 of 5 stars
$132.68
-1.9%
$134.38
+1.3%
+0.0%$6.16B$1.58B20.261,700Upcoming Earnings
H
Hyatt Hotels
3.8998 of 5 stars
$147.92
-0.6%
$150.74
+1.9%
-2.4%$14.12B$6.65B19.21227,000Upcoming Earnings
TNL
Travel + Leisure
4.7453 of 5 stars
$62.88
-0.5%
$62.30
-0.9%
+32.7%$4.08B$3.86B10.8419,000
WH
Wyndham Hotels & Resorts
4.9284 of 5 stars
$91.33
-0.7%
$106.98
+17.1%
+12.0%$7.03B$1.41B21.342,200
QSR
Restaurant Brands International
4.8649 of 5 stars
$69.09
-0.7%
$76.09
+10.1%
-2.3%$22.65B$8.78B23.4237,600News Coverage
Positive News
Upcoming Earnings
IHG
Intercontinental Hotels Group
2.4424 of 5 stars
$117.42
-0.7%
N/A+18.3%$18.14B$4.92B20.8212,587Upcoming Earnings

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This page (NYSE:HLT) was last updated on 8/2/2025 by MarketBeat.com Staff
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