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Hilton Worldwide (HLT) Competitors

Hilton Worldwide logo
$273.20 +3.10 (+1.15%)
Closing price 07/3/2025 03:52 PM Eastern
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$273.20 0.00 (0.00%)
As of 07/3/2025 04:29 PM Eastern
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HLT vs. ABNB, HST, MAR, OSW, H, HGV, TNL, WH, QSR, and IHG

Should you be buying Hilton Worldwide stock or one of its competitors? The main competitors of Hilton Worldwide include Airbnb (ABNB), Host Hotels & Resorts (HST), Marriott International (MAR), OneSpaWorld (OSW), Hyatt Hotels (H), Hilton Grand Vacations (HGV), Travel + Leisure (TNL), Wyndham Hotels & Resorts (WH), Restaurant Brands International (QSR), and Intercontinental Hotels Group (IHG).

Hilton Worldwide vs. Its Competitors

Hilton Worldwide (NYSE:HLT) and Airbnb (NASDAQ:ABNB) are both large-cap consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, analyst recommendations, valuation, institutional ownership, media sentiment, dividends, risk and profitability.

95.9% of Hilton Worldwide shares are held by institutional investors. Comparatively, 80.8% of Airbnb shares are held by institutional investors. 2.6% of Hilton Worldwide shares are held by company insiders. Comparatively, 27.9% of Airbnb shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Hilton Worldwide has a beta of 1.25, meaning that its share price is 25% more volatile than the S&P 500. Comparatively, Airbnb has a beta of 1.13, meaning that its share price is 13% more volatile than the S&P 500.

In the previous week, Airbnb had 11 more articles in the media than Hilton Worldwide. MarketBeat recorded 39 mentions for Airbnb and 28 mentions for Hilton Worldwide. Airbnb's average media sentiment score of 1.34 beat Hilton Worldwide's score of 1.27 indicating that Airbnb is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Hilton Worldwide
21 Very Positive mention(s)
4 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Airbnb
31 Very Positive mention(s)
5 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Hilton Worldwide currently has a consensus target price of $249.06, suggesting a potential downside of 8.84%. Airbnb has a consensus target price of $141.23, suggesting a potential upside of 3.47%. Given Airbnb's higher probable upside, analysts plainly believe Airbnb is more favorable than Hilton Worldwide.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hilton Worldwide
0 Sell rating(s)
10 Hold rating(s)
8 Buy rating(s)
1 Strong Buy rating(s)
2.53
Airbnb
5 Sell rating(s)
16 Hold rating(s)
13 Buy rating(s)
2 Strong Buy rating(s)
2.33

Airbnb has lower revenue, but higher earnings than Hilton Worldwide. Airbnb is trading at a lower price-to-earnings ratio than Hilton Worldwide, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hilton Worldwide$11.17B5.81$1.54B$6.3443.09
Airbnb$11.10B7.70$2.65B$3.9634.47

Airbnb has a net margin of 22.60% compared to Hilton Worldwide's net margin of 13.90%. Airbnb's return on equity of 30.91% beat Hilton Worldwide's return on equity.

Company Net Margins Return on Equity Return on Assets
Hilton Worldwide13.90% -49.50% 11.13%
Airbnb 22.60%30.91%10.74%

Summary

Airbnb beats Hilton Worldwide on 10 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HLT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HLT vs. The Competition

MetricHilton WorldwideHOTELS & MOTELS IndustryDiscretionary SectorNYSE Exchange
Market Cap$64.21B$13.43B$8.25B$20.55B
Dividend Yield0.22%2.42%3.19%3.75%
P/E Ratio43.0923.2820.9928.05
Price / Sales5.813.653.3245.87
Price / Cash33.0428.2917.3722.31
Price / Book-17.974.654.624.59
Net Income$1.54B$443.76M$212.83M$985.44M
7 Day Performance2.76%4.09%3.41%2.78%
1 Month Performance9.43%7.51%10.70%5.40%
1 Year Performance26.41%6.38%10.53%14.61%

Hilton Worldwide Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HLT
Hilton Worldwide
4.2819 of 5 stars
$273.21
+1.1%
$249.06
-8.8%
+26.4%$64.21B$11.17B43.09181,000Positive News
ABNB
Airbnb
3.3881 of 5 stars
$132.34
-1.6%
$141.23
+6.7%
-10.6%$82.90B$11.10B33.426,810Trending News
HST
Host Hotels & Resorts
4.7585 of 5 stars
$15.36
-1.3%
$18.12
+17.9%
-8.3%$10.66B$5.68B16.00160Positive News
Analyst Forecast
Options Volume
MAR
Marriott International
4.3165 of 5 stars
$273.21
-0.1%
$275.90
+1.0%
+16.6%$74.83B$25.10B31.12377,000Positive News
OSW
OneSpaWorld
4.4508 of 5 stars
$20.39
-0.2%
$21.25
+4.2%
+39.4%$2.09B$895.02M31.865,191
H
Hyatt Hotels
4.492 of 5 stars
$139.73
+0.3%
$149.72
+7.2%
-1.4%$13.34B$6.65B18.15227,000Trending News
Analyst Forecast
HGV
Hilton Grand Vacations
3.4984 of 5 stars
$41.65
-0.1%
$46.00
+10.4%
+14.5%$3.82B$4.97B130.1621,800Positive News
TNL
Travel + Leisure
4.7576 of 5 stars
$51.71
-0.3%
$59.20
+14.5%
+29.5%$3.43B$3.86B8.6319,000Positive News
WH
Wyndham Hotels & Resorts
4.9617 of 5 stars
$81.17
-0.9%
$107.48
+32.4%
+16.0%$6.25B$1.41B19.232,200
QSR
Restaurant Brands International
4.9174 of 5 stars
$66.29
+1.4%
$75.68
+14.2%
-2.0%$21.73B$8.78B22.476,400
IHG
Intercontinental Hotels Group
2.8804 of 5 stars
$115.27
-0.6%
N/A+13.7%$17.86B$4.92B20.4412,587

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This page (NYSE:HLT) was last updated on 7/4/2025 by MarketBeat.com Staff
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