Harley-Davidson (HOG) Competitors

Fox Factory (NASDAQ:FOXF) and Harley-Davidson (NYSE:HOG) are both auto/tires/trucks companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, media sentiment, risk, analyst recommendations, earnings, community ranking, institutional ownership, valuation and dividends.

Do analysts prefer FOXF or HOG?

Fox Factory presently has a consensus target price of $41.50, indicating a potential upside of 29.00%. Harley-Davidson has a consensus target price of $42.57, indicating a potential upside of 29.40%. Given Harley-Davidson's stronger consensus rating and higher possible upside, analysts plainly believe Harley-Davidson is more favorable than Fox Factory.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Fox Factory	0 Sell rating(s)	5 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.17
Harley-Davidson	0 Sell rating(s)	4 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.50

Is FOXF or HOG more profitable?

Harley-Davidson has a net margin of 11.31% compared to Fox Factory's net margin of 0.78%. Harley-Davidson's return on equity of 17.79% beat Fox Factory's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Fox Factory	0.78%	5.23%	2.78%
Harley-Davidson	11.31%	17.79%	4.76%

Which has better valuation and earnings, FOXF or HOG?

Harley-Davidson has higher revenue and earnings than Fox Factory. Harley-Davidson is trading at a lower price-to-earnings ratio than Fox Factory, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Fox Factory	$1.46B	0.92	$120.85M	$0.26	123.74
Harley-Davidson	$5.84B	0.72	$706.59M	$4.44	7.41

Which has more risk & volatility, FOXF or HOG?

Fox Factory has a beta of 1.65, suggesting that its stock price is 65% more volatile than the S&P 500. Comparatively, Harley-Davidson has a beta of 1.46, suggesting that its stock price is 46% more volatile than the S&P 500.

Does the MarketBeat Community believe in FOXF or HOG?

Harley-Davidson received 495 more outperform votes than Fox Factory when rated by MarketBeat users. Likewise, 65.82% of users gave Harley-Davidson an outperform vote while only 64.87% of users gave Fox Factory an outperform vote.

Company	Underperform	Outperform
Fox Factory	Outperform Votes 410 64.87%	Underperform Votes 222 35.13%
Harley-Davidson	Outperform Votes 905 65.82%	Underperform Votes 470 34.18%

Do institutionals & insiders have more ownership in FOXF or HOG?

85.1% of Harley-Davidson shares are owned by institutional investors. 0.3% of Fox Factory shares are owned by company insiders. Comparatively, 0.9% of Harley-Davidson shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Does the media prefer FOXF or HOG?

In the previous week, Harley-Davidson had 9 more articles in the media than Fox Factory. MarketBeat recorded 11 mentions for Harley-Davidson and 2 mentions for Fox Factory. Fox Factory's average media sentiment score of 1.89 beat Harley-Davidson's score of 0.24 indicating that Fox Factory is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Fox Factory	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive
Harley-Davidson	4 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Summary

Harley-Davidson beats Fox Factory on 14 of the 18 factors compared between the two stocks.