Harley-Davidson (HOG) Competitors $29.08 -0.57 (-1.91%) As of 01/17/2025 03:59 PM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrends HOG vs. FOXF, LVWR, LOBO, ZAPP, EZGO, RIVN, MBLY, MGA, XPEV, and ALSNShould you be buying Harley-Davidson stock or one of its competitors? The main competitors of Harley-Davidson include Fox Factory (FOXF), LiveWire Group (LVWR), Lobo EV Technologies (LOBO), Zapp Electric Vehicles Group (ZAPP), EZGO Technologies (EZGO), Rivian Automotive (RIVN), Mobileye Global (MBLY), Magna International (MGA), XPeng (XPEV), and Allison Transmission (ALSN). Harley-Davidson vs. Fox Factory LiveWire Group Lobo EV Technologies Zapp Electric Vehicles Group EZGO Technologies Rivian Automotive Mobileye Global Magna International XPeng Allison Transmission Fox Factory (NASDAQ:FOXF) and Harley-Davidson (NYSE:HOG) are both auto/tires/trucks companies, but which is the superior business? We will contrast the two companies based on the strength of their community ranking, dividends, valuation, profitability, institutional ownership, media sentiment, earnings, risk and analyst recommendations. Does the media favor FOXF or HOG? In the previous week, Harley-Davidson had 2 more articles in the media than Fox Factory. MarketBeat recorded 7 mentions for Harley-Davidson and 5 mentions for Fox Factory. Fox Factory's average media sentiment score of 0.74 beat Harley-Davidson's score of -0.03 indicating that Fox Factory is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Fox Factory 3 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 1 Very Negative mention(s) Positive Harley-Davidson 0 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 2 Negative mention(s) 2 Very Negative mention(s) Neutral Which has higher valuation & earnings, FOXF or HOG? Harley-Davidson has higher revenue and earnings than Fox Factory. Harley-Davidson is trading at a lower price-to-earnings ratio than Fox Factory, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioFox Factory$1.46B0.81$120.85M$0.26110.08Harley-Davidson$5.84B0.63$706.59M$4.446.55 Is FOXF or HOG more profitable? Harley-Davidson has a net margin of 11.31% compared to Fox Factory's net margin of 0.78%. Harley-Davidson's return on equity of 17.79% beat Fox Factory's return on equity.Company Net Margins Return on Equity Return on Assets Fox Factory0.78% 5.23% 2.78% Harley-Davidson 11.31%17.79%4.76% Do insiders and institutionals have more ownership in FOXF or HOG? 85.1% of Harley-Davidson shares are held by institutional investors. 0.3% of Fox Factory shares are held by company insiders. Comparatively, 0.9% of Harley-Davidson shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth. Which has more risk & volatility, FOXF or HOG? Fox Factory has a beta of 1.6, indicating that its share price is 60% more volatile than the S&P 500. Comparatively, Harley-Davidson has a beta of 1.48, indicating that its share price is 48% more volatile than the S&P 500. Do analysts rate FOXF or HOG? Fox Factory presently has a consensus price target of $40.33, indicating a potential upside of 40.93%. Harley-Davidson has a consensus price target of $42.00, indicating a potential upside of 44.45%. Given Harley-Davidson's stronger consensus rating and higher probable upside, analysts plainly believe Harley-Davidson is more favorable than Fox Factory.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Fox Factory 0 Sell rating(s) 4 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.33Harley-Davidson 0 Sell rating(s) 4 Hold rating(s) 4 Buy rating(s) 0 Strong Buy rating(s) 2.50 Does the MarketBeat Community prefer FOXF or HOG? Harley-Davidson received 493 more outperform votes than Fox Factory when rated by MarketBeat users. Likewise, 65.67% of users gave Harley-Davidson an outperform vote while only 64.88% of users gave Fox Factory an outperform vote. CompanyUnderperformOutperformFox FactoryOutperform Votes41264.88% Underperform Votes22335.12% Harley-DavidsonOutperform Votes90565.67% Underperform Votes47334.33% SummaryHarley-Davidson beats Fox Factory on 14 of the 18 factors compared between the two stocks. Get Harley-Davidson News Delivered to You Automatically Sign up to receive the latest news and ratings for HOG and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart HOG vs. The Competition Export to ExcelMetricHarley-DavidsonMotorcycles, bicycles, & parts IndustryAuto SectorNYSE ExchangeMarket Cap$3.70B$1.63B$18.92B$19.88BDividend Yield2.48%2.48%3.03%3.70%P/E Ratio6.5516.6610.9140.76Price / Sales0.633.639.6217.29Price / Cash4.029.1311.3519.84Price / Book1.251.401.715.73Net Income$706.59M$207.00M$1.51B$993.95M7 Day Performance4.62%-1.11%0.80%3.21%1 Month Performance-4.61%-11.17%3.90%5.20%1 Year Performance-14.08%-47.52%-1.63%19.33% Harley-Davidson Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)HOGHarley-Davidson4.8665 of 5 stars$29.08-1.9%$42.00+44.5%-13.5%$3.54B$5.84B6.556,400Short Interest ↓News CoverageFOXFFox Factory4.0352 of 5 stars$27.44-1.4%$40.33+47.0%-55.8%$1.14B$1.37B105.544,300Short Interest ↓LVWRLiveWire Group0.9712 of 5 stars$4.48-0.7%$7.25+61.8%-65.1%$910.56M$30.96M-8.78220LOBOLobo EV TechnologiesN/A$1.83+1.1%N/AN/A$14.24M$19.47M0.0085Short Interest ↑ZAPPZapp Electric Vehicles Group3.7863 of 5 stars$1.16-1.7%$7.00+503.5%-77.1%$3.63MN/A0.0032Short Interest ↓Positive NewsGap DownEZGOEZGO Technologies0.6704 of 5 stars$0.54-8.9%N/A-85.5%$1.39M$19.33M0.00120Short Interest ↑News CoveragePositive NewsGap DownRIVNRivian Automotive1.598 of 5 stars$13.26-4.3%$15.48+16.7%-15.2%$13.53B$4.55B-2.3716,790Analyst ForecastOptions VolumeNews CoverageMBLYMobileye Global3.5697 of 5 stars$15.62-0.2%$23.45+50.1%-43.6%$12.67B$1.80B-4.283,700Analyst ForecastShort Interest ↓News CoverageGap DownMGAMagna International4.8001 of 5 stars$40.36+2.1%$49.65+23.0%-25.2%$11.42B$42.66B10.79179,000XPEVXPeng2.1644 of 5 stars$11.79-3.5%$11.69-0.9%+40.2%$11.11B$36.24B-13.5514,000Options VolumeGap DownALSNAllison Transmission4.0421 of 5 stars$110.94+1.8%$102.63-7.5%+113.4%$9.61B$3.20B13.513,700Analyst ForecastNews Coverage Related Companies and Tools Related Companies FOXF Competitors LVWR Competitors LOBO Competitors ZAPP Competitors EZGO Competitors RIVN Competitors MBLY Competitors MGA Competitors XPEV Competitors ALSN Competitors Top 10 Stock Comparisons Bank Stocks Artificial Intelligence Stocks Toy Stocks Growth Stocks Airline Stocks Chinese Stocks EV Charging Stocks Defense Stocks Lithium Stocks Pharmaceutical Stocks This page (NYSE:HOG) was last updated on 1/18/2025 by MarketBeat.com Staff From Our PartnersLast time you’ll see this priced at $1.00When was the last time you bought something for a buck? 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