Harley-Davidson (HOG) Competitors $22.60 +0.06 (+0.27%) As of 03:58 PM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock HOG vs. FOXF, LVWR, LOBO, ZAPP, EZGO, MBLY, LKQ, MGA, LCID, and ALSNShould you be buying Harley-Davidson stock or one of its competitors? The main competitors of Harley-Davidson include Fox Factory (FOXF), LiveWire Group (LVWR), Lobo EV Technologies (LOBO), Zapp Electric Vehicles Group (ZAPP), EZGO Technologies (EZGO), Mobileye Global (MBLY), LKQ (LKQ), Magna International (MGA), Lucid Group (LCID), and Allison Transmission (ALSN). Harley-Davidson vs. Fox Factory LiveWire Group Lobo EV Technologies Zapp Electric Vehicles Group EZGO Technologies Mobileye Global LKQ Magna International Lucid Group Allison Transmission Harley-Davidson (NYSE:HOG) and Fox Factory (NASDAQ:FOXF) are both auto/tires/trucks companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, institutional ownership, profitability, analyst recommendations, dividends, community ranking, valuation, earnings and risk. Is HOG or FOXF more profitable? Harley-Davidson has a net margin of 9.25% compared to Fox Factory's net margin of 0.78%. Harley-Davidson's return on equity of 13.64% beat Fox Factory's return on equity.Company Net Margins Return on Equity Return on Assets Harley-Davidson9.25% 13.64% 3.64% Fox Factory 0.78%5.23%2.78% Does the media prefer HOG or FOXF? In the previous week, Harley-Davidson had 56 more articles in the media than Fox Factory. MarketBeat recorded 69 mentions for Harley-Davidson and 13 mentions for Fox Factory. Fox Factory's average media sentiment score of 0.55 beat Harley-Davidson's score of 0.33 indicating that Fox Factory is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Harley-Davidson 12 Very Positive mention(s) 6 Positive mention(s) 25 Neutral mention(s) 7 Negative mention(s) 6 Very Negative mention(s) Neutral Fox Factory 3 Very Positive mention(s) 2 Positive mention(s) 1 Neutral mention(s) 4 Negative mention(s) 0 Very Negative mention(s) Positive Which has better earnings & valuation, HOG or FOXF? Harley-Davidson has higher revenue and earnings than Fox Factory. Harley-Davidson is trading at a lower price-to-earnings ratio than Fox Factory, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioHarley-Davidson$5.19B0.54$455.36M$3.336.79Fox Factory$1.39B0.59$120.85M$0.16122.63 Do analysts prefer HOG or FOXF? Harley-Davidson presently has a consensus price target of $32.00, indicating a potential upside of 41.59%. Fox Factory has a consensus price target of $35.00, indicating a potential upside of 78.39%. Given Fox Factory's higher probable upside, analysts plainly believe Fox Factory is more favorable than Harley-Davidson.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Harley-Davidson 0 Sell rating(s) 5 Hold rating(s) 2 Buy rating(s) 1 Strong Buy rating(s) 2.50Fox Factory 0 Sell rating(s) 4 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.43 Do institutionals & insiders believe in HOG or FOXF? 85.1% of Harley-Davidson shares are owned by institutional investors. 0.9% of Harley-Davidson shares are owned by insiders. Comparatively, 0.3% of Fox Factory shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth. Does the MarketBeat Community believe in HOG or FOXF? Harley-Davidson received 494 more outperform votes than Fox Factory when rated by MarketBeat users. Likewise, 65.44% of users gave Harley-Davidson an outperform vote while only 64.84% of users gave Fox Factory an outperform vote. CompanyUnderperformOutperformHarley-DavidsonOutperform Votes90965.44% Underperform Votes48034.56% Fox FactoryOutperform Votes41564.84% Underperform Votes22535.16% Which has more risk & volatility, HOG or FOXF? Harley-Davidson has a beta of 1.28, meaning that its stock price is 28% more volatile than the S&P 500. Comparatively, Fox Factory has a beta of 1.56, meaning that its stock price is 56% more volatile than the S&P 500. SummaryHarley-Davidson beats Fox Factory on 13 of the 19 factors compared between the two stocks. Remove Ads Get Harley-Davidson News Delivered to You Automatically Sign up to receive the latest news and ratings for HOG and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart HOG vs. The Competition Export to ExcelMetricHarley-DavidsonMotorcycles, bicycles, & parts IndustryAuto SectorNYSE ExchangeMarket Cap$2.80B$1.29B$15.78B$18.52BDividend Yield3.04%3.04%3.30%4.25%P/E Ratio6.7911.7515.4831.06Price / Sales0.5436.069.8226.47Price / Cash3.228.9410.9417.54Price / Book0.910.951.674.29Net Income$455.36M$204.13M$1.41B$1.02B7 Day Performance-0.72%-0.39%4.14%4.23%1 Month Performance-8.17%-19.03%-9.46%-6.79%1 Year Performance-43.09%-59.52%-18.52%-0.03% Harley-Davidson Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)HOGHarley-Davidson4.9372 of 5 stars$22.60+0.3%$32.00+41.6%-43.2%$2.80B$5.19B6.796,300Analyst RevisionFOXFFox Factory2.7906 of 5 stars$19.75-5.7%$38.14+93.1%-53.2%$829.65M$1.39B76.504,300Analyst ForecastGap UpLVWRLiveWire Group0.6547 of 5 stars$2.03+6.3%$7.25+257.1%-68.3%$413.05M$26.63M-4.41220News CoverageLOBOLobo EV TechnologiesN/A$0.80-9.2%N/A-85.9%$6.22M$19.47M0.0085Short Interest ↑Positive NewsGap UpHigh Trading VolumeZAPPZapp Electric Vehicles Group3.7902 of 5 stars$0.66-4.7%$3.00+352.5%-88.6%$5.19M$17,440.000.0032Short Interest ↓News CoverageGap DownEZGOEZGO Technologies1.0242 of 5 stars$0.32+0.6%N/A-84.2%$830,000.00$21.13M0.00120Upcoming EarningsGap UpMBLYMobileye Global2.8008 of 5 stars$13.68+3.9%$22.24+62.6%-59.2%$11.13B$1.65B-3.593,700News CoverageLKQLKQ4.3184 of 5 stars$39.52-4.3%$52.60+33.1%-14.7%$10.26B$14.36B15.1445,000Positive NewsMGAMagna International4.6836 of 5 stars$31.45-3.1%$47.03+49.5%-35.4%$8.88B$42.84B8.98168,000Analyst DowngradeLCIDLucid Group1.7167 of 5 stars$2.41+5.5%$2.69+12.0%+0.4%$7.26B$807.83M-1.793,900High Trading VolumeALSNAllison Transmission4.4266 of 5 stars$83.77-2.5%$101.13+20.7%+9.6%$7.14B$3.23B10.084,000Analyst UpgradeShort Interest ↓News Coverage Remove Ads Related Companies and Tools Related Companies FOXF Competitors LVWR Competitors LOBO Competitors ZAPP Competitors EZGO Competitors MBLY Competitors LKQ Competitors MGA Competitors LCID Competitors ALSN Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:HOG) was last updated on 4/14/2025 by MarketBeat.com Staff From Our PartnersElon Set to Shock the World by May 1st ?Tech legend Jeff Brown recently traveled to the industrial zone of South Memphis to investigate what he believ...Brownstone Research | SponsoredWarning: “DOGE Collapse” imminentElon Strikes Back You may already sense that the tide is turning against Elon Musk and DOGE. 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