Harley-Davidson (HOG) Competitors $23.89 -0.11 (-0.47%) Closing price 03:59 PM EasternExtended Trading$23.92 +0.03 (+0.11%) As of 07:00 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock HOG vs. GT, MBUU, PCAR, TSLA, BC, GM, LCII, PII, WGO, and VFSShould you be buying Harley-Davidson stock or one of its competitors? The main competitors of Harley-Davidson include Goodyear Tire & Rubber (GT), Malibu Boats (MBUU), PACCAR (PCAR), Tesla (TSLA), Brunswick (BC), General Motors (GM), LCI Industries (LCII), Polaris (PII), Winnebago Industries (WGO), and VinFast Auto (VFS). Harley-Davidson vs. Its Competitors Goodyear Tire & Rubber Malibu Boats PACCAR Tesla Brunswick General Motors LCI Industries Polaris Winnebago Industries VinFast Auto Goodyear Tire & Rubber (NASDAQ:GT) and Harley-Davidson (NYSE:HOG) are both mid-cap auto/tires/trucks companies, but which is the superior business? We will contrast the two businesses based on the strength of their valuation, profitability, dividends, media sentiment, risk, institutional ownership, earnings and analyst recommendations. Which has better earnings and valuation, GT or HOG? Harley-Davidson has lower revenue, but higher earnings than Goodyear Tire & Rubber. Harley-Davidson is trading at a lower price-to-earnings ratio than Goodyear Tire & Rubber, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioGoodyear Tire & Rubber$18.88B0.16$70M$0.8412.87Harley-Davidson$5.19B0.56$455.36M$2.688.91 Do institutionals and insiders have more ownership in GT or HOG? 84.2% of Goodyear Tire & Rubber shares are owned by institutional investors. Comparatively, 85.1% of Harley-Davidson shares are owned by institutional investors. 1.7% of Goodyear Tire & Rubber shares are owned by company insiders. Comparatively, 0.9% of Harley-Davidson shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth. Is GT or HOG more profitable? Harley-Davidson has a net margin of 7.82% compared to Goodyear Tire & Rubber's net margin of 1.30%. Harley-Davidson's return on equity of 10.72% beat Goodyear Tire & Rubber's return on equity.Company Net Margins Return on Equity Return on Assets Goodyear Tire & Rubber1.30% 5.31% 1.20% Harley-Davidson 7.82%10.72%2.83% Which has more volatility & risk, GT or HOG? Goodyear Tire & Rubber has a beta of 1.35, meaning that its share price is 35% more volatile than the S&P 500. Comparatively, Harley-Davidson has a beta of 1.3, meaning that its share price is 30% more volatile than the S&P 500. Do analysts rate GT or HOG? Goodyear Tire & Rubber currently has a consensus target price of $14.20, suggesting a potential upside of 31.36%. Harley-Davidson has a consensus target price of $29.83, suggesting a potential upside of 24.89%. Given Goodyear Tire & Rubber's stronger consensus rating and higher possible upside, analysts clearly believe Goodyear Tire & Rubber is more favorable than Harley-Davidson.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Goodyear Tire & Rubber 0 Sell rating(s) 1 Hold rating(s) 4 Buy rating(s) 2 Strong Buy rating(s) 3.14Harley-Davidson 0 Sell rating(s) 5 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.43 Does the media prefer GT or HOG? In the previous week, Harley-Davidson had 13 more articles in the media than Goodyear Tire & Rubber. MarketBeat recorded 17 mentions for Harley-Davidson and 4 mentions for Goodyear Tire & Rubber. Goodyear Tire & Rubber's average media sentiment score of 1.13 beat Harley-Davidson's score of 0.24 indicating that Goodyear Tire & Rubber is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Goodyear Tire & Rubber 2 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Harley-Davidson 4 Very Positive mention(s) 1 Positive mention(s) 9 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral SummaryGoodyear Tire & Rubber beats Harley-Davidson on 9 of the 17 factors compared between the two stocks. Get Harley-Davidson News Delivered to You Automatically Sign up to receive the latest news and ratings for HOG and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding HOG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart HOG vs. The Competition Export to ExcelMetricHarley-DavidsonAUTO IndustryAuto SectorNYSE ExchangeMarket Cap$2.92B$47.50B$17.89B$20.63BDividend Yield3.00%3.28%2.95%3.68%P/E Ratio8.9121.0824.4127.27Price / Sales0.565.7932.5355.15Price / Cash4.3615.8218.3521.88Price / Book0.963.452.804.60Net Income$455.36M$542.77M$812.57M$995.22M7 Day Performance-3.37%-1.70%0.71%-0.80%1 Month Performance-1.94%1.50%7.27%3.55%1 Year Performance-34.27%-49.14%-4.05%7.35% Harley-Davidson Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)HOGHarley-Davidson4.6111 of 5 stars$23.89-0.5%$29.83+24.9%-31.9%$2.92B$5.19B8.915,900GTGoodyear Tire & Rubber4.3754 of 5 stars$10.89-4.0%$14.20+30.4%-4.5%$3.11B$18.88B12.9668,000MBUUMalibu Boats1.8336 of 5 stars$33.99-2.2%$36.17+6.4%-5.7%$652.27M$829.03M-82.902,250Positive NewsPCARPACCAR3.9755 of 5 stars$96.64-1.0%$104.59+8.2%-9.0%$50.73B$32.36B14.6430,100Positive NewsUpcoming EarningsDividend AnnouncementAnalyst DowngradeTSLATesla4.6886 of 5 stars$293.94-6.8%$301.60+2.6%+23.0%$946.77B$95.72B161.51125,665Trending NewsUpcoming EarningsBCBrunswick4.6803 of 5 stars$58.21-2.1%$70.00+20.3%-25.5%$3.82B$5.24B48.1115,000Dividend AnnouncementGMGeneral Motors3.9831 of 5 stars$51.80-2.1%$53.35+3.0%+6.9%$49.80B$187.44B7.46162,000Trending NewsUpcoming EarningsAnalyst ForecastLCIILCI Industries3.9746 of 5 stars$96.23-1.8%$114.50+19.0%-13.9%$2.43B$3.74B15.7811,500News CoveragePositive NewsAnalyst UpgradePIIPolaris3.2046 of 5 stars$45.83-1.3%$46.00+0.4%-42.2%$2.58B$7.18B63.6515,000News CoverageWGOWinnebago Industries4.8735 of 5 stars$30.59-3.0%$42.33+38.4%-47.1%$857.44M$2.97B-51.855,700VFSVinFast Auto3.0906 of 5 stars$3.51-3.6%$5.75+63.8%-24.4%$8.21B$1.81B-2.5117,823 Related Companies and Tools Related Companies GT Competitors MBUU Competitors PCAR Competitors TSLA Competitors BC Competitors GM Competitors LCII Competitors PII Competitors WGO Competitors VFS Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:HOG) was last updated on 7/16/2025 by MarketBeat.com Staff From Our PartnersINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredI was wrong about TrumpI made a mistake. 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