Harley-Davidson (HOG) Competitors $30.48 -1.08 (-3.42%) (As of 05:45 PM ET) Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrends HOG vs. FOXF, LVWR, LOBO, ZAPP, EZGO, RIVN, MBLY, MGA, XPEV, and ALSNShould you be buying Harley-Davidson stock or one of its competitors? The main competitors of Harley-Davidson include Fox Factory (FOXF), LiveWire Group (LVWR), Lobo EV Technologies (LOBO), Zapp Electric Vehicles Group (ZAPP), EZGO Technologies (EZGO), Rivian Automotive (RIVN), Mobileye Global (MBLY), Magna International (MGA), XPeng (XPEV), and Allison Transmission (ALSN). Harley-Davidson vs. Fox Factory LiveWire Group Lobo EV Technologies Zapp Electric Vehicles Group EZGO Technologies Rivian Automotive Mobileye Global Magna International XPeng Allison Transmission Harley-Davidson (NYSE:HOG) and Fox Factory (NASDAQ:FOXF) are both auto/tires/trucks companies, but which is the superior business? We will compare the two businesses based on the strength of their community ranking, analyst recommendations, dividends, media sentiment, risk, institutional ownership, profitability, valuation and earnings. Does the media favor HOG or FOXF? In the previous week, Harley-Davidson had 8 more articles in the media than Fox Factory. MarketBeat recorded 12 mentions for Harley-Davidson and 4 mentions for Fox Factory. Harley-Davidson's average media sentiment score of 0.41 beat Fox Factory's score of 0.29 indicating that Harley-Davidson is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Harley-Davidson 5 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Neutral Fox Factory 1 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral Which has higher valuation and earnings, HOG or FOXF? Harley-Davidson has higher revenue and earnings than Fox Factory. Harley-Davidson is trading at a lower price-to-earnings ratio than Fox Factory, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioHarley-Davidson$5.55B0.70$706.59M$4.446.86Fox Factory$1.37B0.90$120.85M$0.26113.96 Which has more volatility and risk, HOG or FOXF? Harley-Davidson has a beta of 1.47, suggesting that its stock price is 47% more volatile than the S&P 500. Comparatively, Fox Factory has a beta of 1.6, suggesting that its stock price is 60% more volatile than the S&P 500. Is HOG or FOXF more profitable? Harley-Davidson has a net margin of 11.31% compared to Fox Factory's net margin of 0.78%. Harley-Davidson's return on equity of 17.79% beat Fox Factory's return on equity.Company Net Margins Return on Equity Return on Assets Harley-Davidson11.31% 17.79% 4.76% Fox Factory 0.78%5.23%2.78% Do analysts rate HOG or FOXF? Harley-Davidson currently has a consensus price target of $42.57, indicating a potential upside of 39.67%. Fox Factory has a consensus price target of $40.67, indicating a potential upside of 37.25%. Given Harley-Davidson's stronger consensus rating and higher possible upside, equities research analysts plainly believe Harley-Davidson is more favorable than Fox Factory.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Harley-Davidson 0 Sell rating(s) 4 Hold rating(s) 4 Buy rating(s) 0 Strong Buy rating(s) 2.50Fox Factory 0 Sell rating(s) 4 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.33 Do institutionals and insiders believe in HOG or FOXF? 85.1% of Harley-Davidson shares are held by institutional investors. 0.9% of Harley-Davidson shares are held by company insiders. Comparatively, 0.3% of Fox Factory shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term. Does the MarketBeat Community prefer HOG or FOXF? Harley-Davidson received 494 more outperform votes than Fox Factory when rated by MarketBeat users. Likewise, 65.72% of users gave Harley-Davidson an outperform vote while only 64.83% of users gave Fox Factory an outperform vote. CompanyUnderperformOutperformHarley-DavidsonOutperform Votes90565.72% Underperform Votes47234.28% Fox FactoryOutperform Votes41164.83% Underperform Votes22335.17% SummaryHarley-Davidson beats Fox Factory on 15 of the 18 factors compared between the two stocks. Ad Darwin2025 AI Stock Picks: 2 Hidden Gems Under $10/ShareThe AI sector continues to make waves as we move into 2025, and now is a prime opportunity to get involved—without stretching your budget! We’ve just uncovered 2 promising AI stocks trading for under $10/share, and they’re positioned for impressive growth in the coming months.👉[Click here to get your FREE report delivered instantly!] Get Harley-Davidson News Delivered to You Automatically Sign up to receive the latest news and ratings for HOG and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart HOG vs. The Competition Export to ExcelMetricHarley-DavidsonMotorcycles, bicycles, & parts IndustryAuto SectorNYSE ExchangeMarket Cap$3.88B$1.77B$19.56B$19.11BDividend Yield2.09%2.09%3.10%3.51%P/E Ratio6.8617.2611.3841.74Price / Sales0.705.6310.9016.77Price / Cash4.819.6212.3421.73Price / Book1.311.661.905.27Net Income$706.59M$207.00M$1.51B$987.88M7 Day Performance-8.43%-7.23%-6.26%-5.42%1 Month Performance-7.45%-9.20%-2.71%-2.60%1 Year Performance-11.58%-40.84%-12.95%12.55% Harley-Davidson Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)HOGHarley-Davidson4.9248 of 5 stars$30.48-3.4%$42.57+39.7%-11.0%$3.88B$5.55B6.866,400Short Interest ↓Analyst RevisionFOXFFox Factory3.1765 of 5 stars$29.27-6.5%$40.67+38.9%-53.2%$1.22B$1.37B120.384,300LVWRLiveWire Group1.2456 of 5 stars$5.52-3.8%$7.25+31.3%-50.0%$1.12B$30.96M-11.04220News CoverageGap DownLOBOLobo EV TechnologiesN/A2.05-1.9%N/AN/A$15.95M$15.48M0.0085Positive NewsGap UpZAPPZapp Electric Vehicles Group2.8273 of 5 stars$1.63-6.2%$7.00+329.0%-68.4%$5.11MN/A0.0032EZGOEZGO Technologies0.2833 of 5 stars$0.77-5.6%N/A-83.1%$1.96M$19.33M0.00120Short Interest ↑Gap DownRIVNRivian Automotive2.4798 of 5 stars$15.08+4.9%$15.83+4.9%-35.6%$15.39B$4.43B-2.7116,790Analyst ForecastInsider TradeOptions VolumeMBLYMobileye Global3.0274 of 5 stars$18.58+6.1%$23.24+25.1%-53.2%$15.07B$1.80B-5.163,700Analyst ForecastMGAMagna International4.8002 of 5 stars$43.79-1.2%$49.65+13.4%-23.1%$12.58B$42.66B11.84179,000Analyst ForecastXPEVXPeng1.4801 of 5 stars$12.29-0.1%$11.69-4.9%-11.3%$11.58B$4.32B-14.1413,550Short Interest ↑ALSNAllison Transmission4.2759 of 5 stars$115.36-1.0%$96.38-16.5%+90.3%$9.99B$3.04B14.053,700Analyst Forecast Related Companies and Tools Related Companies FOXF Competitors LVWR Competitors LOBO Competitors ZAPP Competitors EZGO Competitors RIVN Competitors MBLY Competitors MGA Competitors XPEV Competitors ALSN Competitors Top 10 Stock Comparisons Bank Stocks Artificial Intelligence Stocks Toy Stocks Growth Stocks Airline Stocks Chinese Stocks EV Charging Stocks Defense Stocks Lithium Stocks Pharmaceutical Stocks This page (NYSE:HOG) was last updated on 12/18/2024 by MarketBeat.com Staff From Our PartnersUncover the Top Gold Stock of the Bull MarketGold Stocks Are Surging—Is West Red Lake Gold Mines Your Next Profit Play?Huge Alerts | SponsoredURGENT: This Altcoin Opportunity Won’t Wait – Act NowCrypto has officially entered the "banana zone" – that wild phase where prices can 1000x in days. 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