Harley-Davidson (HOG) Competitors

Fox Factory (NASDAQ:FOXF) and Harley-Davidson (NYSE:HOG) are both auto/tires/trucks companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, institutional ownership, profitability, dividends, analyst recommendations, risk, media sentiment, community ranking and valuation.

Does the MarketBeat Community believe in FOXF or HOG?

Harley-Davidson received 495 more outperform votes than Fox Factory when rated by MarketBeat users. Likewise, 65.49% of users gave Harley-Davidson an outperform vote while only 64.88% of users gave Fox Factory an outperform vote.

Company	Underperform	Outperform
Fox Factory	Outperform Votes 412 64.88%	Underperform Votes 223 35.12%
Harley-Davidson	Outperform Votes 907 65.49%	Underperform Votes 478 34.51%

Do analysts recommend FOXF or HOG?

Fox Factory currently has a consensus price target of $40.33, indicating a potential upside of 55.60%. Harley-Davidson has a consensus price target of $33.57, indicating a potential upside of 26.85%. Given Fox Factory's higher probable upside, analysts clearly believe Fox Factory is more favorable than Harley-Davidson.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Fox Factory	0 Sell rating(s)	4 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.33
Harley-Davidson	0 Sell rating(s)	5 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.38

Do institutionals & insiders have more ownership in FOXF or HOG?

85.1% of Harley-Davidson shares are owned by institutional investors. 0.3% of Fox Factory shares are owned by insiders. Comparatively, 0.9% of Harley-Davidson shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Which has more risk and volatility, FOXF or HOG?

Fox Factory has a beta of 1.58, indicating that its stock price is 58% more volatile than the S&P 500. Comparatively, Harley-Davidson has a beta of 1.46, indicating that its stock price is 46% more volatile than the S&P 500.

Does the media prefer FOXF or HOG?

In the previous week, Harley-Davidson had 18 more articles in the media than Fox Factory. MarketBeat recorded 20 mentions for Harley-Davidson and 2 mentions for Fox Factory. Harley-Davidson's average media sentiment score of 0.52 beat Fox Factory's score of 0.00 indicating that Harley-Davidson is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Fox Factory	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Harley-Davidson	8 Very Positive mention(s)	5 Positive mention(s)	3 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has preferable valuation & earnings, FOXF or HOG?

Harley-Davidson has higher revenue and earnings than Fox Factory. Harley-Davidson is trading at a lower price-to-earnings ratio than Fox Factory, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Fox Factory	$1.46B	0.74	$120.85M	$0.26	99.70
Harley-Davidson	$5.19B	0.65	$455.36M	$3.33	7.95

Is FOXF or HOG more profitable?

Harley-Davidson has a net margin of 9.25% compared to Fox Factory's net margin of 0.78%. Harley-Davidson's return on equity of 13.64% beat Fox Factory's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Fox Factory	0.78%	5.23%	2.78%
Harley-Davidson	9.25%	13.64%	3.64%

Summary

Harley-Davidson beats Fox Factory on 14 of the 18 factors compared between the two stocks.