Heritage Insurance (HRTG) Competitors

Brighthouse Financial (NASDAQ:BHF) and Heritage Insurance (NYSE:HRTG) are both finance companies, but which is the superior stock? We will compare the two businesses based on the strength of their valuation, profitability, institutional ownership, analyst recommendations, risk, media sentiment, earnings and dividends.

Do insiders & institutionals hold more shares of BHF or HRTG?

81.2% of Brighthouse Financial shares are held by institutional investors. Comparatively, 59.0% of Heritage Insurance shares are held by institutional investors. 1.4% of Brighthouse Financial shares are held by company insiders. Comparatively, 14.0% of Heritage Insurance shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Does the media favor BHF or HRTG?

In the previous week, Brighthouse Financial had 1 more articles in the media than Heritage Insurance. MarketBeat recorded 9 mentions for Brighthouse Financial and 8 mentions for Heritage Insurance. Heritage Insurance's average media sentiment score of 1.11 beat Brighthouse Financial's score of 0.70 indicating that Heritage Insurance is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Brighthouse Financial	3 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Heritage Insurance	5 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Do analysts prefer BHF or HRTG?

Brighthouse Financial currently has a consensus price target of $59.67, suggesting a potential upside of 31.83%. Heritage Insurance has a consensus price target of $29.00, suggesting a potential upside of 35.80%. Given Heritage Insurance's stronger consensus rating and higher possible upside, analysts clearly believe Heritage Insurance is more favorable than Brighthouse Financial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brighthouse Financial	2 Sell rating(s)	4 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	2.13
Heritage Insurance	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	1 Strong Buy rating(s)	3.33

Is BHF or HRTG more profitable?

Heritage Insurance has a net margin of 12.71% compared to Brighthouse Financial's net margin of 10.24%. Heritage Insurance's return on equity of 33.36% beat Brighthouse Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Brighthouse Financial	10.24%	21.06%	0.47%
Heritage Insurance	12.71%	33.36%	4.46%

Which has more volatility & risk, BHF or HRTG?

Brighthouse Financial has a beta of 0.88, suggesting that its stock price is 12% less volatile than the S&P 500. Comparatively, Heritage Insurance has a beta of 1.05, suggesting that its stock price is 5% more volatile than the S&P 500.

Which has stronger earnings and valuation, BHF or HRTG?

Brighthouse Financial has higher revenue and earnings than Heritage Insurance. Brighthouse Financial is trading at a lower price-to-earnings ratio than Heritage Insurance, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brighthouse Financial	$4.72B	0.55	$388M	$9.24	4.90
Heritage Insurance	$816.98M	0.81	$61.54M	$3.47	6.15

Summary

Heritage Insurance beats Brighthouse Financial on 11 of the 16 factors compared between the two stocks.