Hershey (HSY) Stock Forecast & Price Target

$184.95 -0.60 (-0.32%)

Closing price 09/12/2025 03:59 PM Eastern

Extended Trading

$185.24 +0.29 (+0.16%)

As of 09/12/2025 07:58 PM Eastern

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Hershey - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Reduce

Based on 18 Analyst Ratings

Sell
4

Hold
14

Buy
0

Based on 18 Wall Street analysts who have issued ratings for Hershey in the last 12 months, the stock has a consensus rating of "Reduce." Out of the 18 analysts, 4 have given a sell rating, and 14 have given a hold rating for HSY.

Consensus Price Target

$171.22
-7.42% Downside

According to the 18 analysts' twelve-month price targets for Hershey, the average price target is $171.22. The highest price target for HSY is $208.00, while the lowest price target for HSY is $134.00. The average price target represents a forecasted downside of -7.42% from the current price of $184.95.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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HSY Analyst Ratings Over Time

Type	Current Forecast 9/13/24 to 9/13/25	1 Month Ago 8/14/24 to 8/14/25	3 Months Ago 6/15/24 to 6/15/25	1 Year Ago 9/14/23 to 9/13/24
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	0 Buy rating(s)	0 Buy rating(s)	0 Buy rating(s)	3 Buy rating(s)
Hold	14 Hold rating(s)	15 Hold rating(s)	15 Hold rating(s)	14 Hold rating(s)
Sell	4 Sell rating(s)	4 Sell rating(s)	5 Sell rating(s)	3 Sell rating(s)
Consensus Price Target	$171.22	$168.83	$158.84	$203.21
Forecasted Upside	-7.42% Downside	-6.27% Downside	-6.04% Downside	1.19% Upside
Consensus Rating	Reduce	Reduce	Reduce	Hold

HSY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

HSY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Hershey Stock vs. The Competition

Type	Hershey	Consumer Staples Companies	S&P 500
Consensus Rating Score	1.78	2.53	2.53
Consensus Rating	Reduce	Moderate Buy	Moderate Buy
Predicted Upside	-7.42% Downside	113.40% Upside	10.72% Upside
News Sentiment Rating	Positive News See Recent HSY News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
9/9/2025	Piper Sandler 2 of 5 stars	Michael Lavery 4 of 5 stars	Boost Target	Underweight	$160.00 ➝ $167.00	-11.12%
8/20/2025	JPMorgan Chase & Co. 2 of 5 stars	Thomas Palmer Not Rated	Initiated Coverage	Neutral	$146.00 ➝ $187.00	+3.52%
8/4/2025	DA Davidson 2 of 5 stars	Brian Holland Not Rated	Boost Target	Neutral	$171.00 ➝ $188.00	-0.88%
8/1/2025	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andrew Lazar Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Equal Weight	$165.00 ➝ $190.00	+0.80%
7/31/2025	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Chris Carey Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Underweight	$135.00 ➝ $154.00	-17.98%
7/31/2025	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Neutral	$175.00 ➝ $208.00	+10.18%
7/31/2025	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Market Perform	$155.00 ➝ $179.00	-5.19%
7/31/2025	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Megan Alexander Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Equal Weight	$173.00 ➝ $189.00	+0.11%
7/29/2025	Stifel Nicolaus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Matthew Smith Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$160.00 ➝ $180.00	-2.51%
7/28/2025	Mizuho Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	John Baumgartner Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$155.00 ➝ $165.00	-12.02%
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5/2/2025	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Peter Grom Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$175.00 ➝ $170.00	+4.23%
5/2/2025	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Nik Modi Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Sector Perform	$178.00 ➝ $175.00	+7.50%
4/15/2025	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	T. Palmer Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$173.00 ➝ $165.00	-3.18%
2/5/2025	Bernstein Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Market Perform	$177.00 ➝ $146.00	+0.57%
1/23/2025	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Steve Powers Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Hold	$184.00 ➝ $148.00	-2.10%
1/21/2025	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Rob Dickerson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Underperform	$150.00 ➝ $134.00	-12.83%
1/8/2025	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Hold	$190.00 ➝ $172.00	+7.11%
10/22/2024	Redburn Atlantic Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	B. Zhu Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Sell	$165.00	-10.70%
8/14/2024	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	T. Conrad Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Buy ➝ Hold
8/12/2024	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Sell	$185.00	-8.19%
4/19/2024	Edward Jones Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy ➝ Hold
3/26/2024	BNP Paribas Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Outperform ➝ Neutral	$208.00	+8.19%
10/13/2023	Stephens Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Overweight	$240.00	+27.90%
9/22/2023	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Buy	$248.00	+19.17%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 03:06 PM ET.

Should I Buy Hershey Stock? HSY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, September 12, 2025. Please send any questions or comments about these Hershey pros and cons to contact@marketbeat.com.

Hershey
Bull Case

Here are some ways that investors could benefit from investing in The Hershey Company:

The current stock price is around $175, reflecting a strong market position and investor confidence in the company's future growth.
The Hershey Company reported earnings per share of $1.21, exceeding analysts' expectations, indicating robust financial performance and effective management.
Revenue for the latest quarter reached $2.61 billion, surpassing estimates, which showcases the company's ability to grow sales significantly year-over-year.
The company has a solid dividend yield of 3.0%, providing a reliable income stream for investors, which is particularly attractive in uncertain market conditions.
With a return on equity of 37.36%, The Hershey Company demonstrates efficient use of shareholder equity to generate profits, a key indicator of financial health.

Hershey
Bear Case

Investors should be bearish about investing in The Hershey Company for these reasons:

Insider selling has been notable, with significant shares sold recently, which may raise concerns about the company's future prospects from those closest to it.
The company's net margin of 13.54% suggests that while profitable, there may be pressures on profitability that could affect future earnings.
Despite strong revenue growth, the earnings per share have decreased compared to the same quarter last year, indicating potential challenges in maintaining profitability.
The dividend payout ratio is currently at 72.78%, which may limit the company's ability to reinvest in growth opportunities or weather economic downturns.
Only 0.28% of the stock is owned by insiders, which could imply a lack of confidence from management in the company's future performance.

HSY Forecast - Frequently Asked Questions

: According to the research reports of 18 Wall Street equities research analysts, the average twelve-month stock price forecast for Hershey is $171.22, with a high forecast of $208.00 and a low forecast of $134.00.
: 18 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Hershey in the last year. There are currently 4 sell ratings and 14 hold ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "reduce" HSY shares.
: According to analysts, Hershey's stock has a predicted downside of -7.42% based on their 12-month stock forecasts.
: Hershey has been rated by research analysts at Bank of America, Barclays, DA Davidson, JPMorgan Chase & Co., Mizuho, Morgan Stanley, Piper Sandler, Sanford C. Bernstein, Stifel Nicolaus, and Wells Fargo & Company in the past 90 days.
: Analysts like Hershey less than other "consumer staples" companies. The consensus rating for Hershey is Reduce while the average consensus rating for "consumer staples" companies is Moderate Buy. Learn more on how HSY compares to other companies.

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This page (NYSE:HSY) was last updated on 9/13/2025 by MarketBeat.com Staff

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Hershey (HSY) Stock Forecast & Price Target