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Hershey (HSY) Stock Forecast & Price Target

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$188.70 +2.57 (+1.38%)
Closing price 08/1/2025 03:59 PM Eastern
Extended Trading
$191.67 +2.97 (+1.57%)
As of 08/1/2025 07:42 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

Hershey - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Sell
5
Hold
15
Buy
0

Based on 20 Wall Street analysts who have issued ratings for Hershey in the last 12 months, the stock has a consensus rating of "Reduce." Out of the 20 analysts, 5 have given a sell rating, and 15 have given a hold rating for HSY.

Consensus Price Target

$168.37
-10.77% Downside
According to the 20 analysts' twelve-month price targets for Hershey, the average price target is $168.37. The highest price target for HSY is $208.00, while the lowest price target for HSY is $134.00. The average price target represents a forecasted downside of -10.77% from the current price of $188.70.
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HSY Analyst Ratings Over Time

TypeCurrent Forecast
8/3/24 to 8/3/25
1 Month Ago
7/4/24 to 7/4/25
3 Months Ago
5/5/24 to 5/5/25
1 Year Ago
8/4/23 to 8/3/24
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
0 Buy rating(s)
0 Buy rating(s)
0 Buy rating(s)
4 Buy rating(s)
Hold
15 Hold rating(s)
15 Hold rating(s)
15 Hold rating(s)
14 Hold rating(s)
Sell
5 Sell rating(s)
5 Sell rating(s)
5 Sell rating(s)
1 Sell rating(s)
Consensus Price Target$168.37$158.84$161.40$204.50
Forecasted Upside-10.77% Downside-8.18% Downside-3.01% Downside2.72% Upside
Consensus Rating
Reduce
Reduce
Reduce
Hold

HSY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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HSY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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Hershey Stock vs. The Competition

TypeHersheyConsumer Staples CompaniesS&P 500
Consensus Rating Score
1.75
2.54
2.53
Consensus RatingReduceModerate BuyModerate Buy
Predicted Upside-10.77% Downside83.70% Upside14.56% Upside
News Sentiment Rating
Positive News

See Recent HSY News
Positive News
Positive News
DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails
8/1/2025Barclays
3 of 5 stars
Andrew Lazar
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Boost TargetEqual Weight ➝ Equal Weight$165.00 ➝ $190.00+0.80%
7/31/2025Wells Fargo & Company
3 of 5 stars
Chris Carey
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Boost TargetUnderweight ➝ Underweight$135.00 ➝ $154.00-17.98%
7/31/2025Piper Sandler
2 of 5 stars
Michael Lavery
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Boost TargetUnderweight ➝ Underweight$145.00 ➝ $160.00-15.45%
7/31/2025Bank of America
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 Boost TargetNeutral$175.00 ➝ $208.00+10.18%
7/31/2025Sanford C. Bernstein
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 Boost TargetMarket Perform$155.00 ➝ $179.00-5.19%
7/31/2025Morgan Stanley
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Megan Alexander
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Boost TargetEqual Weight ➝ Equal Weight$173.00 ➝ $189.00+0.11%
7/29/2025Stifel Nicolaus
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Matthew Smith
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Boost TargetHold ➝ Hold$160.00 ➝ $180.00-2.51%
7/28/2025Mizuho
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John Baumgartner
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Boost TargetNeutral ➝ Neutral$155.00 ➝ $165.00-12.02%
5/5/2025DA Davidson
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Brian Holland
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Boost TargetNeutral ➝ Neutral$162.00 ➝ $163.00-1.53%
5/2/2025UBS Group
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Peter Grom
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Lower TargetNeutral ➝ Neutral$175.00 ➝ $170.00+4.23%
5/2/2025Royal Bank Of Canada
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Nik Modi
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Lower TargetSector Perform ➝ Sector Perform$178.00 ➝ $175.00+7.50%
4/15/2025Citigroup
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T. Palmer
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Lower TargetNeutral ➝ Neutral$173.00 ➝ $165.00-3.18%
2/5/2025Bernstein Bank
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 Lower TargetMarket Perform ➝ Market Perform$177.00 ➝ $146.00+0.57%
1/23/2025Deutsche Bank Aktiengesellschaft
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Steve Powers
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Lower TargetHold ➝ Hold$184.00 ➝ $148.00-2.10%
1/21/2025Jefferies Financial Group
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Rob Dickerson
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Lower TargetUnderperform ➝ Underperform$150.00 ➝ $134.00-12.83%
1/16/2025JPMorgan Chase & Co.
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Ken Goldman
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Lower TargetNeutral ➝ Neutral$171.00 ➝ $151.00-0.49%
1/8/2025TD Cowen
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 Lower TargetHold ➝ Hold$190.00 ➝ $172.00+7.11%
10/22/2024Redburn Atlantic
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B. Zhu
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Initiated CoverageSell$165.00-10.70%
8/14/2024Argus
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T. Conrad
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DowngradeBuy ➝ Hold
8/12/2024The Goldman Sachs Group
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 Initiated CoverageSell$185.00-8.19%
4/19/2024Edward Jones
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 Reiterated RatingBuy ➝ Hold
3/26/2024BNP Paribas
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 DowngradeOutperform ➝ Neutral$208.00+8.19%
10/13/2023Stephens
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 Initiated CoverageOverweight$240.00+27.90%
9/22/2023HSBC
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 Initiated CoverageBuy$248.00+19.17%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Sunday at 04:27 AM ET.


Should I Buy Hershey Stock? HSY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, August 1, 2025. Please send any questions or comments about these Hershey pros and cons to contact@marketbeat.com.

Hershey
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in The Hershey Company:

  • The Hershey Company has seen significant institutional interest, with over 57% of its stock owned by institutional investors and hedge funds, indicating strong confidence in its future performance.
  • Recent insider trading shows that while some insiders have sold shares, the overall ownership by insiders remains at 0.34%, suggesting that they still have a vested interest in the company's success.
  • The current stock price is around $180, which may present a buying opportunity for investors looking to enter at a favorable valuation.
  • Recent increases in institutional holdings, such as Kennon Green & Company LLC raising its position by 33.3%, reflect positive sentiment and potential for growth.
  • The Hershey Company operates in diverse segments, including North America Confectionery and International markets, which can help mitigate risks associated with market fluctuations.

Hershey
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in The Hershey Company for these reasons:

  • Insider sales totaling over 118,000 shares in the last quarter may raise concerns about the company's short-term outlook and insider confidence.
  • Despite recent institutional buying, the overall market conditions can be volatile, which may impact The Hershey Company's stock performance negatively.
  • The company has a relatively small insider ownership percentage, which could indicate a lack of alignment between management and shareholder interests.
  • Increased competition in the confectionery market could pressure profit margins and affect future growth prospects.
  • Market sentiment can shift quickly, and any negative news or earnings reports could lead to a decline in stock price, impacting investor returns.

HSY Forecast - Frequently Asked Questions

According to the research reports of 20 Wall Street equities research analysts, the average twelve-month stock price forecast for Hershey is $168.37, with a high forecast of $208.00 and a low forecast of $134.00.

20 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Hershey in the last year. There are currently 5 sell ratings and 15 hold ratings for the stock. The consensus among Wall Street research analysts is that investors should "reduce" HSY shares.

According to analysts, Hershey's stock has a predicted downside of -10.77% based on their 12-month stock forecasts.

Hershey has been rated by research analysts at Bank of America, Barclays, DA Davidson, Mizuho, Morgan Stanley, Piper Sandler, Sanford C. Bernstein, Stifel Nicolaus, and Wells Fargo & Company in the past 90 days.

Analysts like Hershey less than other "consumer staples" companies. The consensus rating for Hershey is Reduce while the average consensus rating for "consumer staples" companies is Moderate Buy. Learn more on how HSY compares to other companies.


This page (NYSE:HSY) was last updated on 8/3/2025 by MarketBeat.com Staff
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