Inuvo (INUV) Stock Price, News & Analysis

Company Overview

Inuvo, Inc. (NYSE: INUV) is a marketing technology company specializing in artificial intelligence–driven digital advertising solutions. The company’s platforms leverage machine learning and proprietary algorithms to analyze consumer intent and deliver targeted advertising across desktop, mobile and connected TV channels. Inuvo’s core technology is designed to help advertisers optimize campaign performance and improve return on ad spend by focusing on contextual relevance rather than relying solely on cookie-based tracking.

Through its Pulpo Media division, Inuvo offers programmatic advertising services that reach both English- and Spanish-speaking audiences in the United States and select Latin American markets. This unit combines audience insights and AI-powered content matching to serve display, video and native ads on premium publisher sites. In addition, Inuvo’s AdHawk platform provides small and medium-sized businesses with a self-service tool for managing and reporting on Google and Facebook ad campaigns, incorporating automated recommendations to streamline media buying and budget allocation.

Originally founded in 2000 as TARGUSinfo, the company rebranded to Inuvo in 2015 to reflect its focus on user intent visualization and data democratization. Headquartered in Little Rock, Arkansas, Inuvo maintains operations across North America and has expanded its reach into Europe and Latin America through strategic partnerships and platform enhancements. Its technology stack has evolved over two decades, guided by ongoing investments in machine learning, artificial intelligence and data science capabilities.

Inuvo’s leadership team brings together expertise in technology and digital marketing. The company continues to develop new AI-based methodologies for identifying consumer behavior signals and delivering relevant advertising at scale. By combining proprietary data insights with automated campaign management tools, Inuvo aims to provide advertisers and agencies with a more efficient and transparent approach to planning, executing and measuring online marketing initiatives.

Key Stats

• Today's Range: $3.46 to $3.60
• 50-Day Range: $3.35 to $5.88
• 52-Week Range: $1.90 to $7.90
• Volume: 43,621 shs
• Average Volume: 120,457 shs
• Market Capitalization: $50.49 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $13.50
• Consensus Rating: Buy

Inuvo Stock Analysis - MarketRank™

Inuvo scored higher than 60% of companies evaluated by MarketBeat, and ranked 360th out of 669 stocks in the computer and technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.9 / 5
• Analyst Rating: Buy

Consensus Rating

Inuvo has received a consensus rating of Buy. The company's average rating score is 3.00, and is based on 2 buy ratings, no hold ratings, and no sell ratings.

Upside Potential

Inuvo has a consensus price target of $13.50, representing about 290.3% upside from its current price of $3.46.

Amount of Analyst Coverage

Inuvo has only been the subject of 2 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for Inuvo are expected to grow in the coming year, from ($0.02) to $0.02 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Inuvo is -57.65, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Inuvo is -57.65, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Inuvo has a P/B Ratio of 28.83. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 5.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.86% of the float of Inuvo has been sold short.

Short Interest Ratio / Days to Cover

Inuvo has a short interest ratio ("days to cover") of 0.7, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Inuvo has recently decreased by 17.10%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Inuvo does not currently pay a dividend.

Dividend Growth

Inuvo does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

0.86% of the float of Inuvo has been sold short.

Short Interest Ratio / Days to Cover

Inuvo has a short interest ratio ("days to cover") of 0.7, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Inuvo has recently decreased by 17.10%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 2.0 / 5
• News Sentiment: 0.56

News Sentiment

Inuvo has a news sentiment score of 0.56. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.89 average news sentiment score of Computer and Technology companies.

News Coverage This Week

MarketBeat has tracked 4 news articles for Inuvo this week, compared to 1 article on an average week.

Search Interest

Only 2 people have searched for INUV on MarketBeat in the last 30 days. This is a decrease of -33% compared to the previous 30 days.

Company Ownership

• Score: 0.8 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Inuvo insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $23,443.00 in company stock.

Percentage Held by Insiders

Only 5.00% of the stock of Inuvo is held by insiders.

Percentage Held by Institutions

Only 29.36% of the stock of Inuvo is held by institutions.

INUV Stock Analysis - Frequently Asked Questions

How have INUV shares performed this year?

Inuvo's stock was trading at $6.4640 at the beginning of 2025. Since then, INUV stock has decreased by 46.5% and is now trading at $3.4590.

How were Inuvo's earnings last quarter?

Inuvo, Inc. (NYSE:INUV) posted its quarterly earnings data on Friday, May, 9th. The company reported ($0.10) EPS for the quarter, meeting analysts' consensus estimates of ($0.10). Inuvo had a negative trailing twelve-month return on equity of 57.24% and a negative net margin of 10.59%.

When did Inuvo's stock split?

Shares of Inuvo reverse split before market open on Tuesday, June 10th 2025.The 1-10 reverse split was announced on Monday, June 9th 2025. The number of shares owned by shareholders was adjusted after the closing bell on Monday, June 9th 2025. An investor that had 100 shares of stock prior to the reverse split would have 10 shares after the split.

Who are Inuvo's major shareholders?

Top institutional investors of Inuvo include Herald Investment Management Ltd (4.00%), Geode Capital Management LLC (0.86%), Bridgeway Capital Management LLC (0.14%) and Barden Capital Management Inc. (0.11%).
View institutional ownership trends.

How do I buy shares of Inuvo?

Shares of INUV stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Inuvo own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Inuvo investors own include Zomedica (ZOM), Jumia Technologies (JMIA), Nano Dimension (NNDM), AST SpaceMobile (ASTS), NIO (NIO), Bakkt (BKKT) and Phunware (PHUN).

Company Calendar

• Last Earnings: 5/09/2025
• Today: 9/12/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Computer and Technology
• Industry: Advertising
• Sub-Industry: Business Services
• Current Symbol: NYSE:INUV
• CIK: 829323
• Web: www.inuvo.com
• Phone: (501) 205-8508
• Fax: N/A
• Employees: 80
• Year Founded: 1987

Price Target and Rating

• Average Price Target for Inuvo: $13.50
• High Price Target: $15.00
• Low Price Target: $12.00
• Potential Upside/Downside: +277.1%
• Consensus Rating: Buy
• Rating Score (0-4): 3.00
• Research Coverage: 2 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.30)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$10.39 million
• Net Margins: -10.59%
• Pretax Margin: -10.60%
• Return on Equity: -57.24%
• Return on Assets: -27.77%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 0.78
• Quick Ratio: 0.78

Sales & Book Value

• Annual Sales: $97.94 million
• Price / Sales: 0.53
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $0.12 per share
• Price / Book: 29.83

Miscellaneous

• Outstanding Shares: 14,596,000
• Free Float: 128,558,000
• Market Cap: $52.25 million
• Optionable: Not Optionable
• Beta: 0.95