J.Jill (JILL) Competitors

J.Jill (NYSE:JILL) and Canada Goose (NYSE:GOOS) are both small-cap retail/wholesale companies, but which is the superior investment? We will compare the two businesses based on the strength of their media sentiment, dividends, analyst recommendations, valuation, community ranking, institutional ownership, earnings, profitability and risk.

Do analysts prefer JILL or GOOS?

J.Jill presently has a consensus price target of $38.20, indicating a potential upside of 96.14%. Canada Goose has a consensus price target of $10.60, indicating a potential upside of 26.42%. Given J.Jill's stronger consensus rating and higher probable upside, equities research analysts clearly believe J.Jill is more favorable than Canada Goose.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
J.Jill	0 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.60
Canada Goose	2 Sell rating(s)	5 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	1.88

Which has preferable earnings and valuation, JILL or GOOS?

Canada Goose has higher revenue and earnings than J.Jill. J.Jill is trading at a lower price-to-earnings ratio than Canada Goose, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
J.Jill	$610.86M	0.49	$36.20M	$2.64	7.38
Canada Goose	$1.32B	0.61	$43.26M	$0.52	16.13

Which has more volatility and risk, JILL or GOOS?

J.Jill has a beta of 0.55, meaning that its share price is 45% less volatile than the S&P 500. Comparatively, Canada Goose has a beta of 1.35, meaning that its share price is 35% more volatile than the S&P 500.

Does the media prefer JILL or GOOS?

In the previous week, J.Jill had 22 more articles in the media than Canada Goose. MarketBeat recorded 27 mentions for J.Jill and 5 mentions for Canada Goose. Canada Goose's average media sentiment score of 0.48 beat J.Jill's score of 0.27 indicating that Canada Goose is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
J.Jill	6 Very Positive mention(s)	3 Positive mention(s)	4 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral
Canada Goose	4 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Do institutionals & insiders believe in JILL or GOOS?

40.7% of J.Jill shares are held by institutional investors. Comparatively, 83.6% of Canada Goose shares are held by institutional investors. 6.7% of J.Jill shares are held by insiders. Comparatively, 0.5% of Canada Goose shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Is JILL or GOOS more profitable?

J.Jill has a net margin of 6.80% compared to Canada Goose's net margin of 5.47%. J.Jill's return on equity of 71.30% beat Canada Goose's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
J.Jill	6.80%	71.30%	12.04%
Canada Goose	5.47%	22.49%	5.99%

Does the MarketBeat Community believe in JILL or GOOS?

Canada Goose received 310 more outperform votes than J.Jill when rated by MarketBeat users. Likewise, 71.76% of users gave Canada Goose an outperform vote while only 61.39% of users gave J.Jill an outperform vote.

Company	Underperform	Outperform
J.Jill	Outperform Votes 221 61.39%	Underperform Votes 139 38.61%
Canada Goose	Outperform Votes 531 71.76%	Underperform Votes 209 28.24%

Summary

J.Jill and Canada Goose tied by winning 9 of the 18 factors compared between the two stocks.