J.Jill (JILL) Competitors

J.Jill (NYSE:JILL) and Canada Goose (NYSE:GOOS) are both small-cap retail/wholesale companies, but which is the better business? We will contrast the two companies based on the strength of their community ranking, earnings, dividends, institutional ownership, profitability, valuation, analyst recommendations, media sentiment and risk.

Is JILL or GOOS more profitable?

J.Jill has a net margin of 6.70% compared to Canada Goose's net margin of 4.83%. J.Jill's return on equity of 90.61% beat Canada Goose's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
J.Jill	6.70%	90.61%	11.31%
Canada Goose	4.83%	22.60%	5.74%

Does the media refer more to JILL or GOOS?

In the previous week, Canada Goose had 1 more articles in the media than J.Jill. MarketBeat recorded 6 mentions for Canada Goose and 5 mentions for J.Jill. Canada Goose's average media sentiment score of 0.68 beat J.Jill's score of 0.53 indicating that Canada Goose is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
J.Jill	2 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Canada Goose	2 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Do institutionals & insiders hold more shares of JILL or GOOS?

40.7% of J.Jill shares are held by institutional investors. Comparatively, 83.6% of Canada Goose shares are held by institutional investors. 6.7% of J.Jill shares are held by company insiders. Comparatively, 0.5% of Canada Goose shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Do analysts recommend JILL or GOOS?

J.Jill currently has a consensus target price of $39.33, suggesting a potential upside of 60.74%. Canada Goose has a consensus target price of $11.80, suggesting a potential upside of 26.54%. Given J.Jill's stronger consensus rating and higher possible upside, analysts clearly believe J.Jill is more favorable than Canada Goose.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
J.Jill	0 Sell rating(s)	2 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.71
Canada Goose	2 Sell rating(s)	5 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	1.88

Does the MarketBeat Community believe in JILL or GOOS?

Canada Goose received 310 more outperform votes than J.Jill when rated by MarketBeat users. Likewise, 72.05% of users gave Canada Goose an outperform vote while only 62.25% of users gave J.Jill an outperform vote.

Company	Underperform	Outperform
J.Jill	Outperform Votes 221 62.25%	Underperform Votes 134 37.75%
Canada Goose	Outperform Votes 531 72.05%	Underperform Votes 206 27.95%

Which has more volatility and risk, JILL or GOOS?

J.Jill has a beta of 0.61, indicating that its stock price is 39% less volatile than the S&P 500. Comparatively, Canada Goose has a beta of 1.35, indicating that its stock price is 35% more volatile than the S&P 500.

Which has better earnings and valuation, JILL or GOOS?

Canada Goose has higher revenue and earnings than J.Jill. J.Jill is trading at a lower price-to-earnings ratio than Canada Goose, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
J.Jill	$604.66M	0.61	$36.20M	$2.83	8.65
Canada Goose	$988.71M	0.91	$43.26M	$0.37	25.20

Summary

Canada Goose beats J.Jill on 10 of the 18 factors compared between the two stocks.