Jackson Financial (JXN) Competitors

Prudential (NYSE:PUK) and Jackson Financial (NYSE:JXN) are both finance companies, but which is the better business? We will compare the two companies based on the strength of their institutional ownership, risk, earnings, profitability, analyst recommendations, dividends, valuation, community ranking and media sentiment.

Do institutionals and insiders believe in PUK or JXN?

1.9% of Prudential shares are owned by institutional investors. Comparatively, 90.0% of Jackson Financial shares are owned by institutional investors. 0.1% of Prudential shares are owned by company insiders. Comparatively, 1.3% of Jackson Financial shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Do analysts prefer PUK or JXN?

Jackson Financial has a consensus target price of $92.80, suggesting a potential upside of 13.69%. Given Jackson Financial's higher probable upside, analysts clearly believe Jackson Financial is more favorable than Prudential.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Prudential	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	3.00
Jackson Financial	1 Sell rating(s)	3 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00

Does the MarketBeat Community favor PUK or JXN?

Prudential received 443 more outperform votes than Jackson Financial when rated by MarketBeat users. Likewise, 61.66% of users gave Prudential an outperform vote while only 15.79% of users gave Jackson Financial an outperform vote.

Company	Underperform	Outperform
Prudential	Outperform Votes 452 61.66%	Underperform Votes 281 38.34%
Jackson Financial	Outperform Votes 9 15.79%	Underperform Votes 48 84.21%

Which has more risk & volatility, PUK or JXN?

Prudential has a beta of 1.2, indicating that its share price is 20% more volatile than the S&P 500. Comparatively, Jackson Financial has a beta of 1.47, indicating that its share price is 47% more volatile than the S&P 500.

Is PUK or JXN a better dividend stock?

Prudential pays an annual dividend of $0.27 per share and has a dividend yield of 1.5%. Jackson Financial pays an annual dividend of $2.80 per share and has a dividend yield of 3.4%. Jackson Financial pays out 24.5% of its earnings in the form of a dividend.

Which has preferable earnings and valuation, PUK or JXN?

Prudential has higher revenue and earnings than Jackson Financial.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Prudential	$19.50B	1.21	$1.70B	N/A	N/A
Jackson Financial	$3.27B	1.84	$934M	$11.45	7.13

Does the media refer more to PUK or JXN?

In the previous week, Jackson Financial had 17 more articles in the media than Prudential. MarketBeat recorded 21 mentions for Jackson Financial and 4 mentions for Prudential. Prudential's average media sentiment score of 1.18 beat Jackson Financial's score of 0.66 indicating that Prudential is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Prudential	3 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Jackson Financial	10 Very Positive mention(s)	1 Positive mention(s)	6 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Is PUK or JXN more profitable?

Jackson Financial's return on equity of 14.99% beat Prudential's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Prudential	N/A	N/A	N/A
Jackson Financial	N/A	14.99%	0.43%

Summary

Jackson Financial beats Prudential on 9 of the 17 factors compared between the two stocks.