Jackson Financial (JXN) Competitors

Prudential (NYSE:PUK) and Jackson Financial (NYSE:JXN) are both finance companies, but which is the better business? We will compare the two companies based on the strength of their profitability, earnings, valuation, institutional ownership, dividends, media sentiment, analyst recommendations, risk and community ranking.

Do analysts recommend PUK or JXN?

Jackson Financial has a consensus price target of $80.33, suggesting a potential downside of 18.33%. Given Jackson Financial's higher probable upside, analysts plainly believe Jackson Financial is more favorable than Prudential.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Prudential	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	3.00
Jackson Financial	0 Sell rating(s)	5 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.17

Is PUK or JXN more profitable?

Jackson Financial's return on equity of 13.26% beat Prudential's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Prudential	N/A	N/A	N/A
Jackson Financial	N/A	13.26%	0.39%

Does the MarketBeat Community prefer PUK or JXN?

Prudential received 445 more outperform votes than Jackson Financial when rated by MarketBeat users. Likewise, 61.83% of users gave Prudential an outperform vote while only 12.96% of users gave Jackson Financial an outperform vote.

Company	Underperform	Outperform
Prudential	Outperform Votes 452 61.83%	Underperform Votes 279 38.17%
Jackson Financial	Outperform Votes 7 12.96%	Underperform Votes 47 87.04%

Which has better valuation and earnings, PUK or JXN?

Prudential has higher revenue and earnings than Jackson Financial.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Prudential	$19.50B	1.15	$1.70B	N/A	N/A
Jackson Financial	$3.16B	2.34	$934M	$27.08	3.63

Is PUK or JXN a better dividend stock?

Prudential pays an annual dividend of $0.27 per share and has a dividend yield of 1.6%. Jackson Financial pays an annual dividend of $2.80 per share and has a dividend yield of 2.8%. Jackson Financial pays out 10.3% of its earnings in the form of a dividend.

Which has more risk and volatility, PUK or JXN?

Prudential has a beta of 1.22, indicating that its share price is 22% more volatile than the S&P 500. Comparatively, Jackson Financial has a beta of 1.5, indicating that its share price is 50% more volatile than the S&P 500.

Does the media refer more to PUK or JXN?

In the previous week, Jackson Financial had 7 more articles in the media than Prudential. MarketBeat recorded 9 mentions for Jackson Financial and 2 mentions for Prudential. Prudential's average media sentiment score of 0.86 beat Jackson Financial's score of 0.75 indicating that Prudential is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Prudential	0 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Jackson Financial	5 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do insiders and institutionals believe in PUK or JXN?

1.9% of Prudential shares are held by institutional investors. Comparatively, 90.0% of Jackson Financial shares are held by institutional investors. 0.1% of Prudential shares are held by insiders. Comparatively, 1.3% of Jackson Financial shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Summary

Jackson Financial beats Prudential on 9 of the 17 factors compared between the two stocks.