Jackson Financial (JXN) Competitors $88.98 +0.95 (+1.08%) As of 07/8/2025 03:59 PM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock JXN vs. BHF, AMP, BN, EQH, LNC, PFG, PRU, SF, SNV, and SYFShould you be buying Jackson Financial stock or one of its competitors? The main competitors of Jackson Financial include Brighthouse Financial (BHF), Ameriprise Financial (AMP), Brookfield (BN), Equitable (EQH), Lincoln National (LNC), Principal Financial Group (PFG), Prudential Financial (PRU), Stifel Financial (SF), Synovus Financial (SNV), and Synchrony Financial (SYF). These companies are all part of the "finance" sector. Jackson Financial vs. Its Competitors Brighthouse Financial Ameriprise Financial Brookfield Equitable Lincoln National Principal Financial Group Prudential Financial Stifel Financial Synovus Financial Synchrony Financial Brighthouse Financial (NASDAQ:BHF) and Jackson Financial (NYSE:JXN) are both mid-cap finance companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, profitability, analyst recommendations, valuation, institutional ownership, media sentiment, risk and dividends. Do insiders & institutionals hold more shares of BHF or JXN? 81.2% of Brighthouse Financial shares are held by institutional investors. Comparatively, 90.0% of Jackson Financial shares are held by institutional investors. 1.4% of Brighthouse Financial shares are held by insiders. Comparatively, 1.6% of Jackson Financial shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term. Does the media prefer BHF or JXN? In the previous week, Jackson Financial had 1 more articles in the media than Brighthouse Financial. MarketBeat recorded 11 mentions for Jackson Financial and 10 mentions for Brighthouse Financial. Jackson Financial's average media sentiment score of 1.11 beat Brighthouse Financial's score of -0.13 indicating that Jackson Financial is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Brighthouse Financial 1 Very Positive mention(s) 0 Positive mention(s) 4 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Neutral Jackson Financial 6 Very Positive mention(s) 0 Positive mention(s) 4 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Which has more risk and volatility, BHF or JXN? Brighthouse Financial has a beta of 0.88, suggesting that its share price is 12% less volatile than the S&P 500. Comparatively, Jackson Financial has a beta of 1.47, suggesting that its share price is 47% more volatile than the S&P 500. Is BHF or JXN more profitable? Brighthouse Financial has a net margin of 8.71% compared to Jackson Financial's net margin of 1.73%. Brighthouse Financial's return on equity of 25.60% beat Jackson Financial's return on equity.Company Net Margins Return on Equity Return on Assets Brighthouse Financial8.71% 25.60% 0.54% Jackson Financial 1.73%15.46%0.45% Which has preferable earnings and valuation, BHF or JXN? Jackson Financial has lower revenue, but higher earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Jackson Financial, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBrighthouse Financial$4.72B0.63$388M$8.346.25Jackson Financial$3.27B1.94$946M$1.0386.39 Do analysts recommend BHF or JXN? Brighthouse Financial presently has a consensus price target of $60.40, suggesting a potential upside of 15.91%. Jackson Financial has a consensus price target of $96.00, suggesting a potential upside of 7.89%. Given Brighthouse Financial's stronger consensus rating and higher probable upside, analysts plainly believe Brighthouse Financial is more favorable than Jackson Financial.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Brighthouse Financial 2 Sell rating(s) 5 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.11Jackson Financial 1 Sell rating(s) 3 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.00 SummaryBrighthouse Financial and Jackson Financial tied by winning 8 of the 16 factors compared between the two stocks. Get Jackson Financial News Delivered to You Automatically Sign up to receive the latest news and ratings for JXN and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding JXN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart JXN vs. The Competition Export to ExcelMetricJackson FinancialINS IndustryFinance SectorNYSE ExchangeMarket Cap$6.29B$13.91B$11.92B$20.52BDividend Yield3.64%3.71%5.57%3.76%P/E Ratio86.3913.8719.9827.79Price / Sales1.941.5125.4140.48Price / Cash4.318.2921.4422.26Price / Book0.691.392.264.58Net Income$946M$1.16B$990.08M$982.91M7 Day Performance0.88%-0.37%0.22%0.41%1 Month Performance7.04%0.59%2.88%3.59%1 Year Performance20.95%12.28%541.16%14.47% Jackson Financial Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)JXNJackson Financial1.575 of 5 stars$88.98+1.1%$96.00+7.9%+21.5%$6.29B$3.27B86.393,970News CoveragePositive NewsAnalyst ForecastBHFBrighthouse Financial4.5953 of 5 stars$50.70-4.9%$59.70+17.8%+20.2%$2.91B$4.72B6.081,400News CoverageAnalyst ForecastAMPAmeriprise Financial4.6245 of 5 stars$536.13-1.3%$517.86-3.4%+25.5%$51.05B$17.47B18.2213,600Positive NewsBNBrookfield3.5453 of 5 stars$62.95-2.1%$66.13+5.0%+47.1%$103.74B$81.04B224.82250,000Positive NewsEQHEquitable4.4078 of 5 stars$54.62-1.9%$62.64+14.7%+35.8%$16.60B$12.44B14.848,000Positive NewsAnalyst ForecastLNCLincoln National4.9508 of 5 stars$34.29-1.4%$37.00+7.9%+13.9%$5.85B$18.44B4.879,783Positive NewsAnalyst UpgradePFGPrincipal Financial Group3.902 of 5 stars$80.19-1.0%$83.69+4.4%+3.8%$17.98B$15.77B12.0019,300Positive NewsAnalyst ForecastPRUPrudential Financial4.9623 of 5 stars$106.48-2.4%$121.15+13.8%-8.0%$37.69B$68.05B16.8738,196Trending NewsAnalyst DowngradeSFStifel Financial3.8879 of 5 stars$107.54-1.5%$106.75-0.7%+32.3%$11.05B$4.97B20.569,000Positive NewsAnalyst DowngradeSNVSynovus Financial4.7865 of 5 stars$54.55-1.0%$57.11+4.7%+39.7%$7.58B$3.43B15.284,775Positive NewsAnalyst ForecastSYFSynchrony Financial4.9118 of 5 stars$69.69-0.7%$65.78-5.6%+45.4%$26.53B$22.65B9.5620,000Positive NewsAnalyst Forecast Related Companies and Tools Related Companies Brighthouse Financial Competitors Ameriprise Financial Competitors Brookfield Competitors Equitable Competitors Lincoln National Competitors Principal Financial Group Competitors Prudential Financial Competitors Stifel Financial Competitors Synovus Financial Competitors Synchrony Financial Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:JXN) was last updated on 7/9/2025 by MarketBeat.com Staff From Our PartnersA grave, grave error.I thought what happened 25 years ago was a once- in-a-lifetime event… but how wrong I was. 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