Jackson Financial (JXN) Competitors

Principal Financial Group (NYSE:PFG) and Jackson Financial (NYSE:JXN) are both finance companies, but which is the superior business? We will contrast the two businesses based on the strength of their dividends, earnings, community ranking, analyst recommendations, institutional ownership, risk, media sentiment, profitability and valuation.

Is PFG or JXN more profitable?

Principal Financial Group has a net margin of 9.74% compared to Jackson Financial's net margin of 0.00%. Jackson Financial's return on equity of 14.99% beat Principal Financial Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Principal Financial Group	9.74%	14.68%	0.52%
Jackson Financial	N/A	14.99%	0.43%

Do analysts prefer PFG or JXN?

Principal Financial Group currently has a consensus price target of $85.92, suggesting a potential downside of 0.04%. Jackson Financial has a consensus price target of $97.40, suggesting a potential upside of 8.42%. Given Jackson Financial's higher possible upside, analysts plainly believe Jackson Financial is more favorable than Principal Financial Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Principal Financial Group	4 Sell rating(s)	6 Hold rating(s)	2 Buy rating(s)	1 Strong Buy rating(s)	2.00
Jackson Financial	1 Sell rating(s)	3 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00

Does the media prefer PFG or JXN?

In the previous week, Jackson Financial had 3 more articles in the media than Principal Financial Group. MarketBeat recorded 12 mentions for Jackson Financial and 9 mentions for Principal Financial Group. Principal Financial Group's average media sentiment score of 1.50 beat Jackson Financial's score of 1.23 indicating that Principal Financial Group is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Principal Financial Group	8 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive
Jackson Financial	9 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Does the MarketBeat Community favor PFG or JXN?

Jackson Financial received 5 more outperform votes than Principal Financial Group when rated by MarketBeat users. Likewise, 15.52% of users gave Jackson Financial an outperform vote while only 7.55% of users gave Principal Financial Group an outperform vote.

Company	Underperform	Outperform
Principal Financial Group	Outperform Votes 4 7.55%	Underperform Votes 49 92.45%
Jackson Financial	Outperform Votes 9 15.52%	Underperform Votes 49 84.48%

Is PFG or JXN a better dividend stock?

Principal Financial Group pays an annual dividend of $3.00 per share and has a dividend yield of 3.5%. Jackson Financial pays an annual dividend of $3.20 per share and has a dividend yield of 3.6%. Principal Financial Group pays out 44.9% of its earnings in the form of a dividend. Jackson Financial pays out 27.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Jackson Financial is clearly the better dividend stock, given its higher yield and lower payout ratio.

Which has more volatility & risk, PFG or JXN?

Principal Financial Group has a beta of 1.17, suggesting that its stock price is 17% more volatile than the S&P 500. Comparatively, Jackson Financial has a beta of 1.48, suggesting that its stock price is 48% more volatile than the S&P 500.

Which has higher valuation & earnings, PFG or JXN?

Principal Financial Group has higher revenue and earnings than Jackson Financial. Jackson Financial is trading at a lower price-to-earnings ratio than Principal Financial Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Principal Financial Group	$16.13B	1.20	$1.57B	$6.68	12.87
Jackson Financial	$3.09B	2.11	$934M	$11.45	7.85

Do institutionals and insiders have more ownership in PFG or JXN?

75.1% of Principal Financial Group shares are owned by institutional investors. Comparatively, 90.0% of Jackson Financial shares are owned by institutional investors. 1.1% of Principal Financial Group shares are owned by company insiders. Comparatively, 1.3% of Jackson Financial shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Summary

Jackson Financial beats Principal Financial Group on 12 of the 20 factors compared between the two stocks.