Southwest Airlines (LUV) News Today $34.47 -0.38 (-1.08%) As of 01:42 PM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Headlines Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock All Sources Trusted Sources MarketBeat Benzinga Bloomberg GuruFocus MarketWatch Motley Fool NASDAQ PR Newswire Reuters Seeking Alpha TalkMarkets The Street TipRanks The Wall Street Journal Wall Street Zen Yahoo Finance Source Sentiment refers to the positivity or negativity of each headline according to our language processing algorithm. Sentiment All Sentiments Very Positive Positive Neutral Negative Very Negative Most Recent March 2025 February 2025 January 2025 December 2024 November 2024 October 2024 September 2024 August 2024 July 2024 June 2024 May 2024 April 2024 March 2024 February 2024 January 2024 December 2023 November 2023 October 2023 September 2023 August 2023 July 2023 June 2023 May 2023 April 2023 March 2023 February 2023 January 2023 December 2022 November 2022 October 2022 September 2022 August 2022 July 2022 June 2022 May 2022 April 2022 Time Period Sound Shore Management Inc. CT Purchases New Stake in Southwest Airlines Co. (NYSE:LUV)Sound Shore Management Inc. CT acquired a new position in Southwest Airlines Co. (NYSE:LUV - Free Report) in the fourth quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission (SEC). The fund acquired 2,536,050 shares of the airline's stock, valueMarch 25 at 6:39 AM | marketbeat.com57,092 Shares in Southwest Airlines Co. (NYSE:LUV) Bought by Hershey Financial Advisers LLCHershey Financial Advisers LLC purchased a new position in shares of Southwest Airlines Co. (NYSE:LUV - Free Report) in the 4th quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor purchased 57,092 shares of the aMarch 25 at 6:39 AM | marketbeat.comMelius Research Upgrades Southwest Airlines (BMV:LUV)March 23 at 4:13 AM | nasdaq.comCorient Private Wealth LLC Purchases 30,754 Shares of Southwest Airlines Co. (NYSE:LUV)Corient Private Wealth LLC increased its position in Southwest Airlines Co. (NYSE:LUV - Free Report) by 25.2% during the 4th quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The firm owned 152,900 shares of the airline's stock after acquiring an additiMarch 23 at 4:01 AM | marketbeat.comNatixis Advisors LLC Purchases 63,051 Shares of Southwest Airlines Co. (NYSE:LUV)Natixis Advisors LLC increased its holdings in shares of Southwest Airlines Co. (NYSE:LUV - Free Report) by 96.5% in the 4th quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The firm owned 128,359 shares of the airline's stock after purchasing an aMarch 23 at 4:00 AM | marketbeat.comCommonwealth Equity Services LLC Sells 52,838 Shares of Southwest Airlines Co. (NYSE:LUV)Commonwealth Equity Services LLC decreased its holdings in Southwest Airlines Co. (NYSE:LUV - Free Report) by 23.4% in the fourth quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The firm owned 173,223 shares of the airline's stock afterMarch 23 at 3:53 AM | marketbeat.comHighTower Advisors LLC Purchases 9,668 Shares of Southwest Airlines Co. (NYSE:LUV)HighTower Advisors LLC increased its position in Southwest Airlines Co. (NYSE:LUV - Free Report) by 14.7% during the 4th quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The firm owned 75,531 shares of the airline's stock after purcMarch 23 at 3:20 AM | marketbeat.comSouthwest Airlines (NYSE:LUV) Rating Increased to Hold at MeliusMarch 23 at 3:13 AM | americanbankingnews.comUBS Upgrades Southwest Airlines (WBAG:LUV)March 22 at 5:21 PM | nasdaq.comSouthwest Airlines ’meaningful changes support improvement’March 22 at 5:21 PM | investing.comSouthwest Airlines Soars: Upgrades and Strategic MovesMarch 22 at 10:19 AM | tipranks.comMarketBeat Week in Review – 03/17 - 03/21 (LUV)Stocks gained after the Fed meeting but drifted lower after disappointing guidance from FedEx; next week's inflation data is unlikely to provide needed clarityMarch 22 at 7:00 AM | marketbeat.comSouthwest Airlines Co. (NYSE:LUV) Holdings Raised by Cibc World Markets CorpCibc World Markets Corp grew its holdings in shares of Southwest Airlines Co. (NYSE:LUV - Free Report) by 34.8% during the fourth quarter, according to its most recent filing with the Securities and Exchange Commission. The institutional investor owned 74,290 shares of the airline's stock after puMarch 22 at 4:18 AM | marketbeat.comMelius Research Upgrades Southwest Airlines (NYSE:LUV) to HoldMarch 22 at 3:13 AM | americanbankingnews.comInvestors Purchase High Volume of Call Options on Southwest Airlines (NYSE:LUV)March 22 at 1:13 AM | americanbankingnews.comSouthwest Airlines rises for seven consecutive sessionsMarch 21, 2025 | msn.comTraders Buy Large Volume of Call Options on Southwest Airlines (NYSE:LUV)Southwest Airlines Co. (NYSE:LUV - Get Free Report) was the recipient of some unusual options trading activity on Thursday. Stock traders purchased 30,620 call options on the stock. This represents an increase of 71% compared to the average daily volume of 17,925 call options.March 21, 2025 | marketbeat.comUBS Upgrades Southwest Airlines (LUV)March 21, 2025 | msn.comSouthwest Airlines (NYSE:LUV) Upgraded by Melius Research to "Hold" RatingMelius Research raised shares of Southwest Airlines from a "sell" rating to a "hold" rating and upped their price objective for the company from $28.00 to $34.00 in a report on Thursday.March 21, 2025 | marketbeat.comMelius Upgrades Southwest Airlines (NYSE:LUV) to HoldMelius upgraded shares of Southwest Airlines from a "sell" rating to a "hold" rating in a research note on Thursday.March 21, 2025 | marketbeat.comSouthwest Airlines (NYSE:LUV) Upgraded at UBS GroupUBS Group upgraded shares of Southwest Airlines from a "sell" rating to a "neutral" rating and upped their price target for the company from $29.00 to $36.00 in a research note on Thursday.March 21, 2025 | marketbeat.comSouthwest flight takeoff canceled after crew mistook Orlando taxiway for runwayMarch 21, 2025 | msn.comMelius Research Upgrades Southwest Airlines (LUV)March 21, 2025 | msn.comAnalysts retool Southwest Airlines stock price targets on cost-cuttingMarch 21, 2025 | msn.comNeed more 'luv'? American Airlines responds to Southwest Airlines changes with a limited-time status matchMarch 21, 2025 | msn.comSouthwest Airlines is heating up as new strategies impress analystsMarch 21, 2025 | msn.comSouthwest flight cancels takeoff after crew mistook Orlando taxiway for runwayMarch 20, 2025 | reuters.comSouthwest cuts employees across four airportsMarch 20, 2025 | bizjournals.comAirline Stock Roundup: LUV's Update on Bag Fees, CPA, AAL, JBLU in FocusMarch 20, 2025 | msn.comSouthwest Airlines Stock Rises Pre-Market After UBS, Melius Research Upgrades: Retail Sentiment BrightensMarch 20, 2025 | msn.comThis Southwest Airlines Analyst Is No Longer Bearish; Here Are Top 5 Upgrades For ThursdayMarch 20, 2025 | benzinga.comSouthwest cuts employees at 4 airports including BWIMarch 20, 2025 | bizjournals.comSwiss National Bank Sells 19,400 Shares of Southwest Airlines Co. (NYSE:LUV)Swiss National Bank lowered its holdings in shares of Southwest Airlines Co. (NYSE:LUV - Free Report) by 4.4% during the 4th quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 423,100 shares of the airline's stoMarch 20, 2025 | marketbeat.comProficio Capital Partners LLC Invests $1.86 Million in Southwest Airlines Co. (NYSE:LUV)Proficio Capital Partners LLC bought a new stake in shares of Southwest Airlines Co. (NYSE:LUV - Free Report) in the 4th quarter, according to its most recent filing with the SEC. The institutional investor bought 55,305 shares of the airline's stock, valued at approximately $1,859,000. Other hedgMarch 20, 2025 | marketbeat.comBrokerages Set Southwest Airlines Co. (NYSE:LUV) Price Target at $31.72March 20, 2025 | americanbankingnews.comSouthwest Has Telling Response As Other Airline Offers Free BagsMarch 19, 2025 | msn.comAnother Airline Takes Clear Shot At Southwest, Offers Free BagsMarch 19, 2025 | msn.comSouthwest Airlines (NYSE:LUV) Given New $30.00 Price Target at JPMorgan Chase & Co.JPMorgan Chase & Co. lifted their price target on shares of Southwest Airlines from $25.00 to $30.00 and gave the company an "underweight" rating in a research report on Tuesday.March 19, 2025 | marketbeat.comSouthwest Airlines (LUV) in Settlement Talks with DOJ Over Flight Delay LawsuitMarch 19, 2025 | tipranks.comCautious Outlook on Southwest Airlines Amid Uncertain Cost and Revenue InitiativesMarch 19, 2025 | tipranks.comSouthwest jet came within 200 feet of business jet in Chicago near-missMarch 19, 2025 | msn.com'Divorce Your Old Airline': Frontier Comes for Southwest With Free Bags PromoMarch 18, 2025 | skift.comFrontier digs at Southwest with its own free bag check promotion: ‘Divorce your old airline’March 18, 2025 | msn.comMad about Southwest charging bag fees? One of its competitors is trying to cash in.March 18, 2025 | msn.comSouthwest jet passed less than 200 feet behind business jet in February near-missMarch 18, 2025 | msn.comUSDOJ in talks with Southwest Airlines to resolve delayed flights lawsuitMarch 18, 2025 | msn.comSouthwest Airlines Co. (NYSE:LUV) Sees Significant Growth in Short InterestSouthwest Airlines Co. (NYSE:LUV - Get Free Report) was the target of a significant growth in short interest in February. As of February 28th, there was short interest totalling 41,650,000 shares, a growth of 29.1% from the February 13th total of 32,250,000 shares. Approximately 7.1% of the company's stock are short sold. Based on an average daily volume of 8,920,000 shares, the days-to-cover ratio is currently 4.7 days.March 18, 2025 | marketbeat.comHas Southwest Airlines become a literal joke? Comedian mocks Dallas-based airline's recent changeMarch 18, 2025 | msn.comFrontier Takes Aim At Southwest Airlines With 'Your New Love' Promotion: 'We've Always Had Heart,' CEO SaysMarch 18, 2025 | benzinga.comCellPoint and Southwest Expand Payment Orchestration PartnershipMarch 18, 2025 | pymnts.com Remove Ads Get Southwest Airlines News Delivered to You Automatically Sign up to receive the latest news and ratings for LUV and its competitors with MarketBeat's FREE daily newsletter. Email Address LUV Media Mentions By Week LUV Media Sentiment Learn about the media sentiment score. Each headline receives a score ranging from 2 (good news) to -2 (bad news). Our company news sentiment scores track the average news sentiment of articles about each company over the most recent 7 days in order to identify companies that are receiving positive press. LUV News Sentiment▼0.630.74▲Average Transportation News Sentiment LUV News Coverage Learn about the media coverage comparison. We track news headlines from hundreds of news outlets and tag them by company. This chart compares the number of articles about this company in the last seven days compared with the average number of articles about this company on a typical week. LUV Articles This Week▼5225▲LUV Articles Average Week Remove Ads Get Southwest Airlines News Delivered to You Automatically Sign up to receive the latest news and ratings for LUV and its competitors with MarketBeat's FREE daily newsletter. 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