MediaAlpha (MAX) Stock Price, News & Analysis

Company Overview

MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. It optimizes customer acquisition in various verticals of property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California.

Key Stats

• Today's Range: $9.95 to $10.45
• 50-Day Range: $9.58 to $11.41
• 52-Week Range: $7.33 to $20.91
• Volume: 599,642 shs
• Average Volume: 503,638 shs
• Market Capitalization: $689.25 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $17.92
• Consensus Rating: Buy

MediaAlpha Stock Analysis - MarketRank™

MediaAlpha scored higher than 79% of companies evaluated by MarketBeat, and ranked 159th out of 618 stocks in the business services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.5 / 5
• Analyst Rating: Buy

Consensus Rating

MediaAlpha has received a consensus rating of Buy. The company's average rating score is 3.00, and is based on 6 buy ratings, no hold ratings, and no sell ratings.

Amount of Analyst Coverage

MediaAlpha has received no research coverage in the past 90 days.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 79.17%

Earnings Growth

Earnings for MediaAlpha are expected to grow by 79.17% in the coming year, from $0.48 to $0.86 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of MediaAlpha is -85.42, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of MediaAlpha is -85.42, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

6.30% of the float of MediaAlpha has been sold short.

Short Interest Ratio / Days to Cover

MediaAlpha has a short interest ratio ("days to cover") of 4.5.

Change versus previous month

Short interest in MediaAlpha has recently decreased by 9.43%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

MediaAlpha does not currently pay a dividend.

Dividend Growth

MediaAlpha does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

6.30% of the float of MediaAlpha has been sold short.

Short Interest Ratio / Days to Cover

MediaAlpha has a short interest ratio ("days to cover") of 4.5.

Change versus previous month

Short interest in MediaAlpha has recently decreased by 9.43%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 3.3 / 5
• News Sentiment: 0.90

News Sentiment

MediaAlpha has a news sentiment score of 0.90. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.74 average news sentiment score of Business Services companies.

News Coverage This Week

MarketBeat has tracked 13 news articles for MediaAlpha this week, compared to 5 articles on an average week.

Search Interest

3 people have searched for MAX on MarketBeat in the last 30 days.

Company Ownership

• Score: 3.3 / 5
• Insider Trading: Balanced

Insider Buying vs. Insider Selling

In the past three months, MediaAlpha insiders have sold just slightly more of their company's stock than they have bought. Specifically, they have bought $297,600.00 in company stock and sold $297,873.00 in company stock. It is common for insiders to sell company stock at intervals simply to diversify their holdings.

Percentage Held by Insiders

11.53% of the stock of MediaAlpha is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

64.39% of the stock of MediaAlpha is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

MAX Stock Analysis - Frequently Asked Questions

How have MAX shares performed this year?

MediaAlpha's stock was trading at $11.29 at the beginning of 2025. Since then, MAX stock has decreased by 9.3% and is now trading at $10.2450.

How were MediaAlpha's earnings last quarter?

MediaAlpha, Inc. (NYSE:MAX) released its quarterly earnings data on Wednesday, August, 6th. The company reported $0.17 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.16 by $0.01. The business's revenue for the quarter was up 41.1% on a year-over-year basis.
Read the conference call transcript.

When did MediaAlpha IPO?

MediaAlpha (MAX) raised $177 million in an initial public offering on Wednesday, October 28th 2020. The company issued 9,300,000 shares at a price of $18.00-$20.00 per share. J.P. Morgan, Citigroup, Credit Suisse, RBC Capital Markets, Canaccord Genuity and William Blair acted as the underwriters for the IPO and MUFG was co-manager.

Who are MediaAlpha's major shareholders?

MediaAlpha's top institutional shareholders include Broad Bay Capital Management LP (3.73%), Geode Capital Management LLC (1.14%), Shay Capital LLC (1.00%) and AQR Capital Management LLC (0.90%). Insiders that own company stock include Mountains Insurance Grou White, Eugene Nonko, Steven Yi, Keith Cramer, Kathy P Vrabeck and Insignia Capital Partners Gp,.
View institutional ownership trends.

How do I buy shares of MediaAlpha?

Shares of MAX stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of MediaAlpha own?

Based on aggregate information from My MarketBeat watchlists, some other companies that MediaAlpha investors own include American Water Works (AWK), Humana (HUM), Waste Connections (WCN), The RMR Group (RMR), AU Optronics (AUOTY), Voyager Therapeutics (VYGR) and DiamondRock Hospitality (DRH).

Company Calendar

• Last Earnings: 8/06/2025
• Today: 8/18/2025
• Next Earnings (Estimated): 10/29/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Business Services
• Industry: Technology Services
• Sub-Industry: Business Services
• Current Symbol: NYSE:MAX
• CIK: 1818383
• Web: www.mediaalpha.com
• Phone: 213-316-6256
• Fax: N/A
• Employees: 160
• Year Founded: 2010

Price Target and Rating

• Average Price Target for MediaAlpha: $17.92
• High Price Target: $26.00
• Low Price Target: $12.00
• Potential Upside/Downside: +74.4%
• Consensus Rating: Buy
• Rating Score (0-4): 3.00
• Research Coverage: 6 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.12)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: 21.41
• P/E Growth: N/A
• Net Income: $16.63 million
• Net Margins: -0.61%
• Pretax Margin: -0.39%
• Return on Equity: -62.53%
• Return on Assets: 12.91%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.29
• Quick Ratio: 1.29

Sales & Book Value

• Annual Sales: $864.70 million
• Price / Sales: 0.81
• Cash Flow: $0.37 per share
• Price / Cash Flow: 27.85
• Book Value: ($0.69) per share
• Price / Book: -14.89

Miscellaneous

• Outstanding Shares: 67,940,000
• Free Float: 60,110,000
• Market Cap: $698.08 million
• Optionable: Not Optionable
• Beta: 1.19