MediaAlpha (MAX) Competitors

Playtika (NASDAQ:PLTK) and MediaAlpha (NYSE:MAX) are both consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their valuation, earnings, risk, profitability, analyst recommendations, institutional ownership, community ranking, media sentiment and dividends.

Is PLTK or MAX more profitable?

Playtika has a net margin of 8.52% compared to MediaAlpha's net margin of 1.41%. MediaAlpha's return on equity of -11.98% beat Playtika's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Playtika	8.52%	-144.73%	6.99%
MediaAlpha	1.41%	-11.98%	5.19%

Does the MarketBeat Community prefer PLTK or MAX?

Playtika received 8 more outperform votes than MediaAlpha when rated by MarketBeat users. However, 66.67% of users gave MediaAlpha an outperform vote while only 46.15% of users gave Playtika an outperform vote.

Company	Underperform	Outperform
Playtika	Outperform Votes 48 46.15%	Underperform Votes 56 53.85%
MediaAlpha	Outperform Votes 40 66.67%	Underperform Votes 20 33.33%

Which has more volatility and risk, PLTK or MAX?

Playtika has a beta of 0.88, suggesting that its stock price is 12% less volatile than the S&P 500. Comparatively, MediaAlpha has a beta of 1.1, suggesting that its stock price is 10% more volatile than the S&P 500.

Do insiders and institutionals hold more shares of PLTK or MAX?

11.9% of Playtika shares are held by institutional investors. Comparatively, 64.4% of MediaAlpha shares are held by institutional investors. 4.8% of Playtika shares are held by insiders. Comparatively, 11.5% of MediaAlpha shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Do analysts recommend PLTK or MAX?

Playtika presently has a consensus target price of $9.00, indicating a potential upside of 31.39%. MediaAlpha has a consensus target price of $24.14, indicating a potential upside of 115.37%. Given MediaAlpha's stronger consensus rating and higher possible upside, analysts plainly believe MediaAlpha is more favorable than Playtika.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Playtika	1 Sell rating(s)	6 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.20
MediaAlpha	0 Sell rating(s)	1 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.86

Which has preferable earnings & valuation, PLTK or MAX?

Playtika has higher revenue and earnings than MediaAlpha. Playtika is trading at a lower price-to-earnings ratio than MediaAlpha, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Playtika	$2.54B	1.01	$235M	$0.58	11.81
MediaAlpha	$681.23M	1.10	-$40.42M	$0.17	65.94

Does the media refer more to PLTK or MAX?

In the previous week, Playtika had 9 more articles in the media than MediaAlpha. MarketBeat recorded 12 mentions for Playtika and 3 mentions for MediaAlpha. MediaAlpha's average media sentiment score of 0.53 beat Playtika's score of 0.42 indicating that MediaAlpha is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Playtika	5 Very Positive mention(s)	0 Positive mention(s)	5 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
MediaAlpha	2 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

MediaAlpha beats Playtika on 11 of the 18 factors compared between the two stocks.