MediaAlpha (MAX) Competitors

MediaAlpha (NYSE:MAX) and RingCentral (NYSE:RNG) are both business services companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, media sentiment, community ranking, analyst recommendations, dividends, risk, valuation, earnings and institutional ownership.

Do analysts rate MAX or RNG?

MediaAlpha currently has a consensus target price of $18.07, indicating a potential upside of 132.43%. RingCentral has a consensus target price of $36.00, indicating a potential upside of 58.16%. Given MediaAlpha's stronger consensus rating and higher possible upside, equities research analysts clearly believe MediaAlpha is more favorable than RingCentral.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
MediaAlpha	0 Sell rating(s)	1 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.86
RingCentral	1 Sell rating(s)	7 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.31

Do institutionals & insiders have more ownership in MAX or RNG?

64.4% of MediaAlpha shares are owned by institutional investors. Comparatively, 98.6% of RingCentral shares are owned by institutional investors. 11.5% of MediaAlpha shares are owned by company insiders. Comparatively, 7.0% of RingCentral shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Which has higher valuation & earnings, MAX or RNG?

MediaAlpha has higher earnings, but lower revenue than RingCentral. RingCentral is trading at a lower price-to-earnings ratio than MediaAlpha, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
MediaAlpha	$864.70M	0.60	-$40.42M	$0.30	25.92
RingCentral	$2.40B	0.86	-$165.24M	-$0.64	-35.57

Which has more risk & volatility, MAX or RNG?

MediaAlpha has a beta of 1.11, indicating that its stock price is 11% more volatile than the S&P 500. Comparatively, RingCentral has a beta of 1.3, indicating that its stock price is 30% more volatile than the S&P 500.

Does the media prefer MAX or RNG?

In the previous week, RingCentral had 3 more articles in the media than MediaAlpha. MarketBeat recorded 13 mentions for RingCentral and 10 mentions for MediaAlpha. RingCentral's average media sentiment score of 0.73 beat MediaAlpha's score of 0.56 indicating that RingCentral is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
MediaAlpha	5 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	2 Negative mention(s)	1 Very Negative mention(s)	Positive
RingCentral	8 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive

Does the MarketBeat Community favor MAX or RNG?

RingCentral received 883 more outperform votes than MediaAlpha when rated by MarketBeat users. Likewise, 72.59% of users gave RingCentral an outperform vote while only 71.01% of users gave MediaAlpha an outperform vote.

Company	Underperform	Outperform
MediaAlpha	Outperform Votes 49 71.01%	Underperform Votes 20 28.99%
RingCentral	Outperform Votes 932 72.59%	Underperform Votes 352 27.41%

Is MAX or RNG more profitable?

MediaAlpha has a net margin of 1.41% compared to RingCentral's net margin of -2.43%. MediaAlpha's return on equity of -11.98% beat RingCentral's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
MediaAlpha	1.41%	-11.98%	5.19%
RingCentral	-2.43%	-12.34%	3.57%

Summary

MediaAlpha beats RingCentral on 10 of the 18 factors compared between the two stocks.