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Altria Group (MO) Stock Forecast & Price Target

Altria Group logo
$66.64 +0.28 (+0.42%)
Closing price 09/12/2025 03:59 PM Eastern
Extended Trading
$66.68 +0.05 (+0.07%)
As of 09/12/2025 07:59 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.
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Altria Group - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Hold
Based on 9 Analyst Ratings
Sell
2
Hold
5
Buy
2

Based on 9 Wall Street analysts who have issued ratings for Altria Group in the last 12 months, the stock has a consensus rating of "Hold." Out of the 9 analysts, 2 have given a sell rating, 5 have given a hold rating, and 2 have given a buy rating for MO.

Consensus Price Target

$60.88
-8.65% Downside
According to the 9 analysts' twelve-month price targets for Altria Group, the average price target is $60.88. The highest price target for MO is $72.00, while the lowest price target for MO is $50.00. The average price target represents a forecasted downside of -8.65% from the current price of $66.64.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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MO Analyst Ratings Over Time

TypeCurrent Forecast
9/13/24 to 9/13/25		1 Month Ago
8/14/24 to 8/14/25		3 Months Ago
6/15/24 to 6/15/25		1 Year Ago
9/14/23 to 9/13/24
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
2 Buy rating(s)
2 Buy rating(s)
2 Buy rating(s)
2 Buy rating(s)
Hold
5 Hold rating(s)
5 Hold rating(s)
4 Hold rating(s)
3 Hold rating(s)
Sell
2 Sell rating(s)
2 Sell rating(s)
2 Sell rating(s)
2 Sell rating(s)
Consensus Price Target$60.88$59.13$56.00$49.67
Forecasted Upside-8.65% Downside-9.84% Downside-6.27% Downside-6.22% Downside
Consensus RatingHoldHoldHoldHold

MO Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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MO Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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Altria Group Stock vs. The Competition

TypeAltria GroupConsumer Staples CompaniesS&P 500
Consensus Rating Score
2.00
2.53
2.53
Consensus RatingHoldModerate BuyModerate Buy
Predicted Upside-8.65% Downside113.40% Upside10.73% Upside
News Sentiment Rating
Positive News

See Recent MO News
Positive News
Positive News
Export to Excel
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside		Details
8/22/2025Bank of America
4 of 5 stars
Lisa Lewandowski
Not Rated
Boost TargetBuy$64.00 ➝ $72.00+6.40%
8/21/2025Stifel Nicolaus
4 of 5 stars
Matthew Smith
Matthew Smith
Not Rated
Set Target$72.00+8.20%
8/6/2025Barclays
3 of 5 stars
Gaurav Jain
Not Rated
Boost TargetUnderweight$49.00 ➝ $57.00-9.87%
7/31/2025Morgan Stanley
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Eric Serotta
Eric Serotta
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Boost TargetEqual Weight$57.00 ➝ $62.00+0.77%
7/9/2025Jefferies Financial Group
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Edward Mundy
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Initiated CoverageUnderperform$50.00-15.98%
7/2/2025UBS Group
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Faham Baig
Faham Baig
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UpgradeSell ➝ Neutral$47.00 ➝ $59.00+1.48%
5/22/2025Needham & Company LLC
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Gerald Pascarelli
Gerald Pascarelli
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UpgradeHold
4/25/2025Citigroup
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Adam Spielman
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Boost TargetNeutral$52.00 ➝ $55.00-5.35%
4/1/2025Deutsche Bank Aktiengesellschaft
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Damian McNeela
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Set Target$60.00+7.04%
5/31/2024Argus
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T. Conrad
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UpgradeHold

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 01:26 AM ET.


Should I Buy Altria Group Stock? MO Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, September 9, 2025. Please send any questions or comments about these Altria Group pros and cons to contact@marketbeat.com.

Altria Group
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Altria Group, Inc.:

  • The company has recently increased its quarterly dividend to $1.06, reflecting a commitment to returning value to shareholders. This increase represents an annualized dividend of $4.24, providing a yield of approximately 6.4%, which is attractive for income-focused investors.
  • Altria Group, Inc. has set its fiscal year 2025 earnings per share (EPS) guidance between 5.350 and 5.450, indicating a stable outlook for profitability and potential growth in earnings.
  • The current stock price is around $66.52, which is near its one-year high of $68.60, suggesting strong market performance and investor confidence in the company's future prospects.
  • Altria Group, Inc. has shown resilience with a revenue increase of 0.2% year-over-year, demonstrating its ability to maintain sales in a competitive market.
  • Institutional investors own over 57% of the company's stock, indicating strong confidence from large financial entities, which can be a positive signal for individual investors.

Altria Group
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Altria Group, Inc. for these reasons:

  • The company has a high payout ratio of 78.92%, which may raise concerns about its ability to sustain dividend payments in the long term, especially if earnings do not grow as expected.
  • Altria Group, Inc. has a negative return on equity of 295.26%, which suggests that the company is not effectively generating profits from its equity, potentially indicating underlying financial issues.
  • The stock has a price-to-earnings (P/E) ratio of 12.87, which, while not excessively high, may suggest that the stock is fully valued compared to its earnings, limiting upside potential.
  • With a beta of 0.59, the stock is less volatile than the market, which may appeal to conservative investors but could also mean less opportunity for significant gains during market rallies.
  • Recent market trends show increasing competition in the tobacco and nicotine product sectors, which could impact Altria Group, Inc.'s market share and profitability moving forward.

MO Forecast - Frequently Asked Questions

According to the research reports of 9 Wall Street equities research analysts, the average twelve-month stock price forecast for Altria Group is $60.88, with a high forecast of $72.00 and a low forecast of $50.00.

9 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Altria Group in the last twelve months. There are currently 2 sell ratings, 5 hold ratings and 2 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "hold" MO shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in MO, but not buy additional shares or sell existing shares.

According to analysts, Altria Group's stock has a predicted downside of -8.65% based on their 12-month stock forecasts.

Over the previous 90 days, Altria Group's stock had 1 upgrade by analysts.

Altria Group has been rated by research analysts at Bank of America, Barclays, Jefferies Financial Group, Morgan Stanley, Stifel Nicolaus, and UBS Group in the past 90 days.

Analysts like Altria Group less than other "consumer staples" companies. The consensus rating for Altria Group is Hold while the average consensus rating for "consumer staples" companies is Moderate Buy. Learn more on how MO compares to other companies.

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This page (NYSE:MO) was last updated on 9/13/2025 by MarketBeat.com Staff
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