Altria Group (MO) Stock Forecast & Price Target

$57.62 +0.02 (+0.03%)

Closing price 03/24/2025 03:59 PM Eastern

Extended Trading

$57.73 +0.11 (+0.20%)

As of 03/24/2025 07:59 PM Eastern

Altria Group - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Hold

Based on 8 Analyst Ratings

Sell
2

Hold
3

Buy
3

Based on 8 Wall Street analysts who have issued ratings for Altria Group in the last 12 months, the stock has a consensus rating of "Hold." Out of the 8 analysts, 2 have given a sell rating, 3 have given a hold rating, and 3 have given a buy rating for MO.

Consensus Price Target

$53.29
-7.51% Downside

According to the 8 analysts' twelve-month price targets for Altria Group, the average price target is $53.29. The highest price target for MO is $65.00, while the lowest price target for MO is $41.00. The average price target represents a forecasted downside of -7.51% from the current price of $57.62.

Get the Latest News and Ratings for MO and Related Stocks

Enter your email address to receive the latest news and analysts' ratings for Altria Group and its competitors.

MO Analyst Ratings Over Time

Type	Current Forecast 3/25/24 to 3/25/25	1 Month Ago 2/24/24 to 2/23/25	3 Months Ago 12/26/23 to 12/25/24	1 Year Ago 3/26/23 to 3/25/24
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	3 Buy rating(s)	3 Buy rating(s)	3 Buy rating(s)	2 Buy rating(s)
Hold	3 Hold rating(s)	3 Hold rating(s)	2 Hold rating(s)	1 Hold rating(s)
Sell	2 Sell rating(s)	2 Sell rating(s)	2 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$53.29	$53.29	$53.33	$46.82
Forecasted Upside	-7.51% Downside	-3.13% Downside	-0.26% Downside	8.28% Upside
Consensus Rating	Hold	Hold	Hold	Hold

Remove Ads

MO Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

MO Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Altria Group Stock vs. The Competition

Type	Altria Group	Consumer Staples Companies	S&P 500
Consensus Rating Score	2.13	2.49	2.54
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	-7.55% Downside	45.38% Upside	17.25% Upside
News Sentiment Rating	Positive News See Recent MO News	Positive News	Positive News

Remove Ads

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
1/31/2025	Morgan Stanley 3 of 5 stars	Eric Serotta Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Equal Weight ➝ Equal Weight	$54.00 ➝ $53.00	+2.73%
12/6/2024	Bank of America 3 of 5 stars		Upgrade	Neutral ➝ Buy	$55.00 ➝ $65.00	+14.14%
11/6/2024	Barclays 3 of 5 stars		Boost Target	Underweight ➝ Underweight	$45.00 ➝ $46.00	-15.10%
11/1/2024	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$52.00 ➝ $60.00	+10.66%
11/1/2024	Stifel Nicolaus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$54.00 ➝ $60.00	+10.56%
10/8/2024	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral ➝ Neutral	$44.50 ➝ $48.00	-3.30%
9/9/2024	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Sell ➝ Sell	$39.00 ➝ $41.00	-23.83%
5/31/2024	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating	T. Conrad Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold
10/13/2023	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$55.00 ➝ $56.00	+31.36%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 02:18 AM ET.

Should I Buy Altria Group Stock? MO Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, March 21, 2025. Please send any questions or comments about these Altria Group pros and cons to contact@marketbeat.com.

Altria Group
Bull Case

Here are some ways that investors could benefit from investing in Altria Group, Inc.:

Altria Group, Inc. has a strong market capitalization of approximately $98 billion, indicating a solid position in the market and potential for stability.
The stock is currently trading at around $58.09, which is close to its 52-week high of $59.67, suggesting strong investor interest and potential for further growth.
Recent upgrades from analysts, such as Bank of America raising its rating from "neutral" to "buy" and increasing the target price from $55 to $65, indicate positive sentiment and potential for price appreciation.
Institutional investors own 57.41% of Altria Group, Inc., which often reflects confidence in the company's long-term prospects and stability.
The company has a relatively low price-to-earnings (P/E) ratio of around 8.87, suggesting that the stock may be undervalued compared to its earnings, making it an attractive option for value investors.

Altria Group
Bear Case

Investors should be bearish about investing in Altria Group, Inc. for these reasons:

Despite recent positive ratings, two analysts have issued sell ratings, indicating some skepticism about the stock's future performance.
The company operates in a highly regulated industry, which can lead to uncertainties and potential legal challenges that may impact profitability.
Altria Group, Inc. has faced declining sales in traditional tobacco products, which could affect long-term growth prospects as consumer preferences shift.
The stock's beta of 0.56 suggests lower volatility compared to the market, which may limit potential gains during bullish market conditions.
Recent market trends show increasing competition in the tobacco and vaping sectors, which could pressure Altria Group, Inc.'s market share and profitability.

MO Forecast - Frequently Asked Questions

: According to the research reports of 8 Wall Street equities research analysts, the average twelve-month stock price forecast for Altria Group is $53.29, with a high forecast of $65.00 and a low forecast of $41.00.
: 8 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Altria Group in the last year. There are currently 2 sell ratings, 3 hold ratings and 3 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "hold" MO shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in MO, but not buy additional shares or sell existing shares.
: According to analysts, Altria Group's stock has a predicted downside of -7.51% based on their 12-month stock forecasts.
: Altria Group has been rated by research analysts at Morgan Stanley in the past 90 days.
: Analysts like Altria Group less than other "consumer staples" companies. The consensus rating score for Altria Group is 2.13 while the average consensus rating score for "consumer staples" companies is 2.49. Learn more on how MO compares to other companies.

Stock Forecasts and Research Tools

Related Companies

Today's Ratings

Top-Rated Stocks

More Ratings Tools

This page (NYSE:MO) was last updated on 3/25/2025 by MarketBeat.com Staff

From Our Partners

Get 30 Days of MarketBeat All Access for Free

Start Your 30-Day Trial

In-depth profiles and analysis for 20,000 public companies.
Real-time analyst ratings, insider transactions, earnings data, and more.
Our daily ratings and market update email newsletter.

Sign In
Create Account

Your Email Address:

Your Password:

Forgot your password?

Your Email Address:

Choose a Password:

By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Altria Group (MO) Stock Forecast & Price Target