Bill Bowerman and Phil Knight founded NIKE Inc., a multinational corporation that designs, develops, markets and sells athletic footwear, apparel, equipment and accessories globally, as Blue Ribbon Sports in 1964.
The company officially changed its name to NIKE Inc. in 1971 and operates in four segments: North America, Europe, Middle East and Africa (EMEA) and Asia Pacific and Latin America (APLA). NIKE's product portfolio includes athletic and casual footwear, apparel and accessories under the Jumpman trademark, and casual sneakers and accessories under the Converse, Chuck Taylor, All-Star, One Star, Star Chevron and Jack Purcell trademarks. The company sells performance equipment and accessories for sports activities under the NIKE brand and markets apparel with licensed collegiate and professional team league logos. NIKE licenses unaffiliated parties to manufacture and sell apparel, digital devices, applications and other equipment for sports activities under NIKE-owned trademarks.
Retail channels selling NIKE products include footwear stores, athletic specialty stores, department stores, skate, tennis and golf shops and other retail accounts. NIKE operates its retail stores and digital platforms and works with independent distributors, licensees and sales representatives to distribute Nike products worldwide.
The company is expanding its digital presence and e-commerce capabilities, accounting for more than 24% of its total revenue in 2022 (excluding the Jordan and Converse brands). NIKE's digital platforms and apps, including the Nike App and SNKRS, allow customers to purchase products, track their fitness goals and connect with other athletes.
The company is committed to reducing its environmental impact, such as increasing the use of sustainable materials in Nike products and reducing greenhouse gas emissions in its supply chain. Additionally, NIKE has implemented a code of conduct to ensure ethical labor practices are adhered to by its suppliers and has been investing in new technologies such as 3-D printing, robotics and artificial intelligence to improve efficiency, sustainability and personalization of various product lines.
In terms of financial performance, NIKE, Inc. has a strong track record of revenue growth and profitability year over year. The company's iconic "Just Do It" campaign, launched in 1988, has been used in many advertisement campaigns and is now considered one of the most iconic slogans in advertising history. NIKE continues to feature famous athletes, celebrities and everyday people in its advertisements to showcase that anyone can achieve greatness through perseverance and hard work.
NIKE Inc. is a well-established, financially stable company with a strong brand committed to innovation, sustainability and corporate responsibility. Its diverse product offerings, growing digital presence and global reach make it a leading player in the athletic footwear, apparel and equipment industry. Nike offers investors solid financial performance with a commitment to delivering value to its shareholders.
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