NIKE (NKE) Competitors

NIKE (NYSE:NKE) and Deckers Outdoor (NYSE:DECK) are both large-cap consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their community ranking, valuation, risk, institutional ownership, analyst recommendations, earnings, profitability, media sentiment and dividends.

Does the media prefer NKE or DECK?

In the previous week, NIKE had 55 more articles in the media than Deckers Outdoor. MarketBeat recorded 85 mentions for NIKE and 30 mentions for Deckers Outdoor. Deckers Outdoor's average media sentiment score of 1.07 beat NIKE's score of 0.78 indicating that Deckers Outdoor is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
NIKE	37 Very Positive mention(s)	15 Positive mention(s)	14 Neutral mention(s)	14 Negative mention(s)	1 Very Negative mention(s)	Positive
Deckers Outdoor	18 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	4 Negative mention(s)	0 Very Negative mention(s)	Positive

Do insiders & institutionals believe in NKE or DECK?

64.3% of NIKE shares are held by institutional investors. Comparatively, 97.8% of Deckers Outdoor shares are held by institutional investors. 1.1% of NIKE shares are held by insiders. Comparatively, 0.4% of Deckers Outdoor shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Is NKE or DECK more profitable?

Deckers Outdoor has a net margin of 19.14% compared to NIKE's net margin of 9.98%. Deckers Outdoor's return on equity of 41.71% beat NIKE's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
NIKE	9.98%	36.99%	13.85%
Deckers Outdoor	19.14%	41.71%	27.30%

Do analysts rate NKE or DECK?

NIKE presently has a consensus target price of $86.19, suggesting a potential upside of 55.67%. Deckers Outdoor has a consensus target price of $187.89, suggesting a potential upside of 74.89%. Given Deckers Outdoor's stronger consensus rating and higher probable upside, analysts clearly believe Deckers Outdoor is more favorable than NIKE.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
NIKE	0 Sell rating(s)	14 Hold rating(s)	16 Buy rating(s)	2 Strong Buy rating(s)	2.63
Deckers Outdoor	0 Sell rating(s)	8 Hold rating(s)	11 Buy rating(s)	1 Strong Buy rating(s)	2.65

Which has better earnings and valuation, NKE or DECK?

NIKE has higher revenue and earnings than Deckers Outdoor. Deckers Outdoor is trading at a lower price-to-earnings ratio than NIKE, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
NIKE	$47.82B	1.71	$5.70B	$3.01	18.40
Deckers Outdoor	$4.92B	3.31	$759.56M	$6.17	17.41

Which has more risk and volatility, NKE or DECK?

NIKE has a beta of 1.15, suggesting that its stock price is 15% more volatile than the S&P 500. Comparatively, Deckers Outdoor has a beta of 1.07, suggesting that its stock price is 7% more volatile than the S&P 500.

Does the MarketBeat Community believe in NKE or DECK?

NIKE received 1166 more outperform votes than Deckers Outdoor when rated by MarketBeat users. Likewise, 70.38% of users gave NIKE an outperform vote while only 69.28% of users gave Deckers Outdoor an outperform vote.

Company	Underperform	Outperform
NIKE	Outperform Votes 2386 70.38%	Underperform Votes 1004 29.62%
Deckers Outdoor	Outperform Votes 1220 69.28%	Underperform Votes 541 30.72%

Summary

Deckers Outdoor beats NIKE on 10 of the 19 factors compared between the two stocks.