NIKE (NKE) Competitors $76.50 -0.73 (-0.95%) Closing price 03:59 PM EasternExtended Trading$76.39 -0.11 (-0.15%) As of 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrends NKE vs. DECK, SKX, CROX, SHOO, WWW, ONON, DIS, SONY, CMCSA, and ABNBShould you be buying NIKE stock or one of its competitors? The main competitors of NIKE include Deckers Outdoor (DECK), Skechers U.S.A. (SKX), Crocs (CROX), Steven Madden (SHOO), Wolverine World Wide (WWW), ON (ONON), Walt Disney (DIS), Sony Group (SONY), Comcast (CMCSA), and Airbnb (ABNB). NIKE vs. Deckers Outdoor Skechers U.S.A. Crocs Steven Madden Wolverine World Wide ON Walt Disney Sony Group Comcast Airbnb NIKE (NYSE:NKE) and Deckers Outdoor (NYSE:DECK) are both large-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their earnings, profitability, dividends, valuation, community ranking, media sentiment, analyst recommendations, institutional ownership and risk. Does the MarketBeat Community believe in NKE or DECK? NIKE received 1159 more outperform votes than Deckers Outdoor when rated by MarketBeat users. Likewise, 70.52% of users gave NIKE an outperform vote while only 69.34% of users gave Deckers Outdoor an outperform vote. CompanyUnderperformOutperformNIKEOutperform Votes237870.52% Underperform Votes99429.48% Deckers OutdoorOutperform Votes121969.34% Underperform Votes53930.66% Does the media prefer NKE or DECK? In the previous week, NIKE had 51 more articles in the media than Deckers Outdoor. MarketBeat recorded 78 mentions for NIKE and 27 mentions for Deckers Outdoor. Deckers Outdoor's average media sentiment score of 1.11 beat NIKE's score of 1.07 indicating that Deckers Outdoor is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment NIKE 54 Very Positive mention(s) 5 Positive mention(s) 15 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Positive Deckers Outdoor 18 Very Positive mention(s) 2 Positive mention(s) 4 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Which has more volatility and risk, NKE or DECK? NIKE has a beta of 1.01, indicating that its stock price is 1% more volatile than the S&P 500. Comparatively, Deckers Outdoor has a beta of 1.07, indicating that its stock price is 7% more volatile than the S&P 500. Do analysts recommend NKE or DECK? NIKE presently has a consensus price target of $88.62, indicating a potential upside of 15.84%. Deckers Outdoor has a consensus price target of $197.41, indicating a potential upside of 34.76%. Given Deckers Outdoor's stronger consensus rating and higher possible upside, analysts plainly believe Deckers Outdoor is more favorable than NIKE.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score NIKE 0 Sell rating(s) 14 Hold rating(s) 15 Buy rating(s) 1 Strong Buy rating(s) 2.57Deckers Outdoor 0 Sell rating(s) 8 Hold rating(s) 11 Buy rating(s) 0 Strong Buy rating(s) 2.58 Is NKE or DECK more profitable? Deckers Outdoor has a net margin of 19.14% compared to NIKE's net margin of 9.98%. Deckers Outdoor's return on equity of 41.71% beat NIKE's return on equity.Company Net Margins Return on Equity Return on Assets NIKE9.98% 36.99% 13.85% Deckers Outdoor 19.14%41.71%27.30% Which has better valuation & earnings, NKE or DECK? NIKE has higher revenue and earnings than Deckers Outdoor. NIKE is trading at a lower price-to-earnings ratio than Deckers Outdoor, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioNIKE$51.36B2.20$5.70B$3.2423.61Deckers Outdoor$4.29B5.18$759.56M$6.1723.75 Do insiders and institutionals have more ownership in NKE or DECK? 64.3% of NIKE shares are held by institutional investors. Comparatively, 97.8% of Deckers Outdoor shares are held by institutional investors. 1.1% of NIKE shares are held by insiders. Comparatively, 0.4% of Deckers Outdoor shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term. SummaryDeckers Outdoor beats NIKE on 11 of the 19 factors compared between the two stocks. Get NIKE News Delivered to You Automatically Sign up to receive the latest news and ratings for NKE and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart NKE vs. The Competition Export to ExcelMetricNIKERubber & plastics footwear IndustryDiscretionary SectorNYSE ExchangeMarket Cap$113.15B$34.58B$8.39B$20.05BDividend Yield2.08%2.08%2.78%3.65%P/E Ratio23.6133.2514.7534.88Price / Sales2.205.006.9515.72Price / Cash16.7752.7231.2220.85Price / Book7.979.185.254.92Net Income$5.70B$1.53B$259.02M$1.02B7 Day Performance4.77%-1.73%-2.94%-1.05%1 Month Performance4.48%-7.97%-0.73%-1.39%1 Year Performance-27.35%111.03%7.16%13.93% NIKE Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)NKENIKE4.8542 of 5 stars$76.50-0.9%$88.62+15.8%-25.3%$113.15B$51.36B23.6179,400Analyst ForecastInsider TradePositive NewsDECKDeckers Outdoor4.6592 of 5 stars$155.01-2.0%$197.41+27.4%+527.7%$23.53B$4.29B25.134,800Positive NewsSKXSkechers U.S.A.4.9594 of 5 stars$63.99-0.5%$81.25+27.0%+13.1%$9.66B$8.97B15.4217,900Insider TradePositive NewsCROXCrocs4.0612 of 5 stars$108.43-1.5%$142.87+31.8%-5.8%$6.32B$3.96B7.867,030Analyst ForecastInsider TradeSHOOSteven Madden3.2598 of 5 stars$39.63-0.1%$43.33+9.3%-11.2%$2.86B$1.97B16.864,200WWWWolverine World Wide4.3178 of 5 stars$18.47-2.1%$20.38+10.3%+65.9%$1.48B$2.24B-20.754,100Earnings ReportAnalyst ForecastAnalyst RevisionNews CoverageONONON3.3967 of 5 stars$51.94-0.8%$59.73+15.0%+61.8%$32.70B$2.16B120.792,353Positive NewsDISWalt Disney4.8666 of 5 stars$110.31+0.7%$125.85+14.1%+1.0%$199.42B$91.36B35.93233,000Positive NewsSONYSony Group3.6944 of 5 stars$24.16+4.2%$24.00-0.6%+609.4%$146.08B$90.19B19.77113,000Analyst ForecastPositive NewsCMCSAComcast4.9731 of 5 stars$35.39+0.0%$44.13+24.7%-12.6%$133.81B$123.73B8.53186,000Options VolumePositive NewsABNBAirbnb3.445 of 5 stars$161.42+14.4%$145.79-9.7%+4.8%$102.34B$9.92B56.646,907Analyst ForecastInsider TradeHigh Trading Volume Related Companies and Tools Related Companies Deckers Outdoor Alternatives Skechers U.S.A. 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