NIKE (NKE) Competitors

Deckers Outdoor (NYSE:DECK) and NIKE (NYSE:NKE) are both large-cap retail/wholesale companies, but which is the superior business? We will compare the two businesses based on the strength of their earnings, profitability, analyst recommendations, dividends, media sentiment, risk, valuation, institutional ownership and community ranking.

Does the MarketBeat Community prefer DECK or NKE?

NIKE received 1166 more outperform votes than Deckers Outdoor when rated by MarketBeat users. Likewise, 70.44% of users gave NIKE an outperform vote while only 69.34% of users gave Deckers Outdoor an outperform vote.

Company	Underperform	Outperform
Deckers Outdoor	Outperform Votes 1219 69.34%	Underperform Votes 539 30.66%
NIKE	Outperform Votes 2385 70.44%	Underperform Votes 1001 29.56%

Which has higher earnings and valuation, DECK or NKE?

NIKE has higher revenue and earnings than Deckers Outdoor. Deckers Outdoor is trading at a lower price-to-earnings ratio than NIKE, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Deckers Outdoor	$4.92B	3.85	$759.56M	$6.17	20.23
NIKE	$47.82B	2.09	$5.70B	$3.01	22.41

Which has more volatility & risk, DECK or NKE?

Deckers Outdoor has a beta of 1.1, suggesting that its stock price is 10% more volatile than the S&P 500. Comparatively, NIKE has a beta of 1.02, suggesting that its stock price is 2% more volatile than the S&P 500.

Does the media favor DECK or NKE?

In the previous week, NIKE had 145 more articles in the media than Deckers Outdoor. MarketBeat recorded 173 mentions for NIKE and 28 mentions for Deckers Outdoor. Deckers Outdoor's average media sentiment score of 1.26 beat NIKE's score of 0.42 indicating that Deckers Outdoor is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Deckers Outdoor	21 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	1 Negative mention(s)	2 Very Negative mention(s)	Positive
NIKE	57 Very Positive mention(s)	19 Positive mention(s)	40 Neutral mention(s)	33 Negative mention(s)	7 Very Negative mention(s)	Neutral

Do analysts recommend DECK or NKE?

Deckers Outdoor currently has a consensus target price of $197.41, suggesting a potential upside of 58.16%. NIKE has a consensus target price of $87.38, suggesting a potential upside of 29.56%. Given Deckers Outdoor's higher probable upside, equities research analysts clearly believe Deckers Outdoor is more favorable than NIKE.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Deckers Outdoor	0 Sell rating(s)	8 Hold rating(s)	11 Buy rating(s)	0 Strong Buy rating(s)	2.58
NIKE	0 Sell rating(s)	14 Hold rating(s)	16 Buy rating(s)	2 Strong Buy rating(s)	2.63

Do institutionals and insiders believe in DECK or NKE?

97.8% of Deckers Outdoor shares are held by institutional investors. Comparatively, 64.3% of NIKE shares are held by institutional investors. 0.4% of Deckers Outdoor shares are held by company insiders. Comparatively, 1.1% of NIKE shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Is DECK or NKE more profitable?

Deckers Outdoor has a net margin of 19.14% compared to NIKE's net margin of 9.98%. Deckers Outdoor's return on equity of 41.71% beat NIKE's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Deckers Outdoor	19.14%	41.71%	27.30%
NIKE	9.98%	36.99%	13.85%

Summary

NIKE beats Deckers Outdoor on 10 of the 19 factors compared between the two stocks.