NIKE (NKE) Stock Forecast & Price Target

$74.07 +0.90 (+1.23%)

As of 03:59 PM Eastern

NIKE - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy

Based on 30 Analyst Ratings

Sell
0

Hold
13

Buy
17

Based on 30 Wall Street analysts who have issued ratings for NIKE in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 30 analysts, 13 have given a hold rating, 16 have given a buy rating, and 1 has given a strong buy rating for NKE.

Consensus Price Target

$89.96
21.46% Upside

According to the 30 analysts' twelve-month price targets for NIKE, the average price target is $89.96. The highest price target for NKE is $120.00, while the lowest price target for NKE is $70.00. The average price target represents a forecasted upside of 21.46% from the current price of $74.07.

Get the Latest News and Ratings for NKE and Related Stocks

Enter your email address to receive the latest news and analysts' ratings for NIKE and its competitors.

NKE Analyst Ratings Over Time

Type	Current Forecast 1/23/24 to 1/22/25	1 Month Ago 12/24/23 to 12/23/24	3 Months Ago 10/25/23 to 10/24/24	1 Year Ago 1/23/23 to 1/23/24
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	16 Buy rating(s)	15 Buy rating(s)	16 Buy rating(s)	21 Buy rating(s)
Hold	13 Hold rating(s)	14 Hold rating(s)	13 Hold rating(s)	9 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	2 Sell rating(s)
Consensus Price Target	$89.96	$89.58	$96.56	$123.62
Forecasted Upside	21.46% Upside	16.70% Upside	22.14% Upside	21.32% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

NKE Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

NKE Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

NIKE Stock vs. The Competition

Type	NIKE	Consumer Discretionary Companies	S&P 500
Consensus Rating Score	2.60	2.57	2.52
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy
Predicted Upside	21.46% Upside	732.68% Upside	11.77% Upside
News Sentiment Rating	Positive News See Recent NKE News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
1/10/2025	Piper Sandler 2 of 5 stars	A. Andreeva Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Neutral ➝ Overweight	$72.00 ➝ $90.00	+26.21%
12/26/2024	UBS Group 4 of 5 stars	J. Sole Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Neutral ➝ Neutral	$73.00 ➝ $73.00	-4.94%
12/23/2024	DA Davidson 3 of 5 stars	A. Burns Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
12/23/2024	Robert W. Baird Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform ➝ Outperform	$110.00 ➝ $105.00	+37.56%
12/20/2024	Truist Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating	J. Civello Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Buy ➝ Buy	$97.00 ➝ $90.00	+18.44%
12/20/2024	Stifel Nicolaus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Hold ➝ Hold	$79.00 ➝ $75.00	-1.30%
12/20/2024	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating	A. Yih Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Equal Weight ➝ Equal Weight	$79.00 ➝ $70.00	-9.21%
12/20/2024	Needham & Company LLC Subscribe to MarketBeat All Access for the recommendation accuracy rating	T. Nikic Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy ➝ Buy	$84.00 ➝ $84.00	+8.95%
12/20/2024	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$95.00 ➝ $90.00	+16.73%
12/20/2024	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Equal Weight ➝ Equal Weight	$80.00 ➝ $74.00	-4.02%
Get the Latest News and Ratings for NKE and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for NIKE and its competitors with MarketBeat's FREE daily newsletter.
12/20/2024	Telsey Advisory Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	C. Fernandez Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Outperform ➝ Market Perform	$93.00 ➝ $80.00	+3.76%
12/16/2024	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform ➝ Outperform	$105.00 ➝ $97.00	+25.81%
12/16/2024	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Overweight ➝ Overweight	$95.00 ➝ $92.00	+19.33%
12/16/2024	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$92.00 ➝ $82.00	+6.15%
12/2/2024	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Neutral ➝ Neutral	$77.00 ➝ $73.00	-5.59%
11/18/2024	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Hold ➝ Hold	$78.00 ➝ $73.00	-4.45%
11/7/2024	Royal Bank of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Sector Perform ➝ Sector Perform	$82.00 ➝ $80.00	+5.08%
10/2/2024	Guggenheim Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$115.00 ➝ $110.00	+32.02%
9/30/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Hold ➝ Hold	$80.00 ➝ $85.00	-3.95%
9/19/2024	Sanford C. Bernstein Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform ➝ Outperform	$112.00 ➝ $109.00	+34.67%
9/11/2024	Daiwa America Subscribe to MarketBeat All Access for the recommendation accuracy rating	K. Tamada Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Moderate Buy ➝ Hold
8/16/2024	Williams Trading Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Sell ➝ Buy	$67.00 ➝ $93.00	+12.73%
6/28/2024	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$115.00 ➝ $102.00	+35.33%
6/28/2024	HSBC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Hold ➝ Hold	$100.00 ➝ $90.00	+20.11%
6/28/2024	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$118.00 ➝ $105.00	+37.94%
6/28/2024	KeyCorp Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Sector Weight
6/28/2024	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform ➝ Outperform	$118.00 ➝ $100.00	+6.13%
6/28/2024	Raymond James Subscribe to MarketBeat All Access for the recommendation accuracy rating	R. Patel Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Outperform ➝ Market Perform
6/28/2024	Wedbush Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform ➝ Outperform	$115.00 ➝ $97.00	+2.95%
6/28/2024	Oppenheimer Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform ➝ Outperform	$120.00 ➝ $120.00	+27.35%
12/12/2023	DZ Bank Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Hold ➝ Buy	$130.00	+9.60%
9/8/2023	Erste Group Bank Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Hold
7/25/2023	BNP Paribas Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Neutral ➝ Underperform
6/30/2023	VNET Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Maintains
6/20/2023	OTR Global Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Positive
3/28/2023	Daiwa Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral	$116.00 ➝ $123.00	+4.41%
3/22/2023	Credit Suisse Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Michael Binetti Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Outperform	$132.00 ➝ $139.00	+10.66%
3/16/2023	Redburn Partners Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Sell	$100.00	-15.38%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 12:33 AM ET.

Should I Buy NIKE Stock? NKE Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Sunday, January 12, 2025. Please send any questions or comments about these NIKE pros and cons to contact@marketbeat.com.

NIKE
Bull Case

Here are some ways that investors could benefit from investing in NIKE, Inc.:

NIKE, Inc. reported earnings per share (EPS) of $0.78 for the latest quarter, exceeding the consensus estimate of $0.63, indicating strong financial performance and effective cost management.
The company has a robust return on equity of 39.84%, suggesting that it is efficient in generating profits from shareholders' equity, which is attractive for investors looking for high returns.
With a current stock price of $76.94, analysts project a potential upside of approximately 16.97% based on recent target price adjustments, making it a potentially lucrative investment opportunity.
NIKE, Inc. maintains a solid current ratio of 2.36, indicating good short-term financial health and the ability to cover its liabilities, which is reassuring for investors concerned about liquidity.
Institutional investors own 64.25% of NIKE, Inc.'s stock, reflecting strong confidence from large financial entities, which can be a positive signal for individual investors.

NIKE
Bear Case

Investors should be bearish about investing in NIKE, Inc. for these reasons:

The company's revenue decreased by 7.7% year-over-year, which may indicate challenges in maintaining sales growth and could raise concerns about future profitability.
NIKE, Inc. has a debt-to-equity ratio of 0.57, which, while manageable, suggests that the company is using a moderate amount of debt to finance its operations, potentially increasing financial risk in a downturn.
Recent target price reductions by analysts, including a drop from $95.00 to $90.00 by Bank of America, may reflect a more cautious outlook on the stock's future performance.
The stock has experienced volatility, with a 52-week range between $70.75 and $123.30, indicating potential risks for investors who may be sensitive to price fluctuations.
Despite a strong EPS performance, the overall market sentiment may be cautious, as evidenced by mixed ratings from analysts, with equal numbers of buy and hold ratings, suggesting uncertainty in the stock's future trajectory.

NKE Forecast - Frequently Asked Questions

: According to the research reports of 30 Wall Street equities research analysts, the average twelve-month stock price forecast for NIKE is $89.96, with a high forecast of $120.00 and a low forecast of $70.00.
: 30 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for NIKE in the last twelve months. There are currently 13 hold ratings, 16 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" NKE shares.
: According to analysts, NIKE's stock has a predicted upside of 21.46% based on their 12-month stock forecasts.
: Over the previous 90 days, NIKE's stock had 2 upgrades and 1 downgrade by analysts.
: NIKE has been rated by research analysts at Bank of America, Barclays, DA Davidson, Deutsche Bank Aktiengesellschaft, Evercore ISI, JPMorgan Chase & Co., Morgan Stanley, Needham & Company LLC, Piper Sandler, Robert W. Baird, Royal Bank of Canada, Stifel Nicolaus, TD Cowen, Telsey Advisory Group, Truist Financial, UBS Group, and Wells Fargo & Company in the past 90 days.
: Analysts like NIKE more than other "consumer discretionary" companies. The consensus rating score for NIKE is 2.60 while the average consensus rating score for "consumer discretionary" companies is 2.57. Learn more on how NKE compares to other companies.

Stock Forecasts and Research Tools

Related Companies

Today's Ratings

Top Rated Stocks

More Ratings Tools

This page (NYSE:NKE) was last updated on 1/22/2025 by MarketBeat.com Staff

From Our Partners

Get 30 Days of MarketBeat All Access for Free

Start Your 30-Day Trial

In-depth profiles and analysis for 20,000 public companies.
Real-time analyst ratings, insider transactions, earnings data, and more.
Our daily ratings and market update email newsletter.

Sign In
Create Account

Your Email Address:

Your Password:

Forgot your password?

Your Email Address:

Choose a Password:

By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

NIKE (NKE) Stock Forecast & Price Target