Free Trial

NIKE (NKE) Stock Forecast & Price Target

NIKE logo
$77.40 +2.30 (+3.06%)
(As of 04:45 PM ET)

NIKE - Analysts' Recommendations and Stock Price Forecast (2024)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Sell
0
Hold
13
Buy
17

Based on 30 Wall Street analysts who have issued ratings for NIKE in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 30 analysts, 13 have given a hold rating, and 17 have given a buy rating for NKE.

Consensus Price Target

$95.86
23.85% Upside
According to the 30 analysts' twelve-month price targets for NIKE, the average price target is $95.86. The highest price target for NKE is $130.00, while the lowest price target for NKE is $73.00. The average price target represents a forecasted upside of 23.85% from the current price of $77.40.
Get the Latest News and Ratings for NKE and Related Stocks

Enter your email address to receive the latest news and analysts' ratings for NIKE and its competitors.

Sign Up

NKE Analyst Ratings Over Time

TypeCurrent Forecast
11/23/23 to 11/22/24
1 Month Ago
10/24/23 to 10/23/24
3 Months Ago
8/25/23 to 8/24/24
1 Year Ago
11/23/22 to 11/23/23
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
17 Buy rating(s)
16 Buy rating(s)
15 Buy rating(s)
22 Buy rating(s)
Hold
13 Hold rating(s)
13 Hold rating(s)
14 Hold rating(s)
10 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
2 Sell rating(s)
Consensus Price Target$95.86$96.56$95.93$122.17
Forecasted Upside23.85% Upside20.63% Upside14.13% Upside13.20% Upside
Consensus Rating
Moderate Buy
Moderate Buy
Moderate Buy
Moderate Buy

NKE Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
Skip Chart & View Analyst Rating History

NKE Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

NIKE Stock vs. The Competition

TypeNIKEConsumer Discretionary CompaniesS&P 500
Consensus Rating Score
2.55
2.56
2.50
Consensus RatingModerate BuyModerate BuyModerate Buy
Predicted Upside27.91% Upside1,221.49% Upside8.53% Upside
News Sentiment Rating
Positive News

See Recent NKE News
Positive News
Positive News
DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails
11/22/2024Needham & Company LLC
2 of 5 stars
 Initiated CoverageBuy$84.00+11.58%
11/18/2024TD Cowen
4 of 5 stars
 Lower TargetHold ➝ Hold$78.00 ➝ $73.00-4.45%
11/7/2024Royal Bank of Canada
4 of 5 stars
 Lower TargetSector Perform ➝ Sector Perform$82.00 ➝ $80.00+5.08%
10/10/2024Truist Financial
Subscribe to MarketBeat All Access for the recommendation accuracy rating
J. Civello
Subscribe to MarketBeat All Access for the recommendation accuracy rating
UpgradeHold ➝ Buy$83.00 ➝ $97.00+17.63%
10/2/2024Barclays
Subscribe to MarketBeat All Access for the recommendation accuracy rating
A. Yih
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Lower TargetEqual Weight ➝ Equal Weight$84.00 ➝ $81.00-3.17%
10/2/2024Deutsche Bank Aktiengesellschaft
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Lower TargetBuy ➝ Buy$95.00 ➝ $92.00+10.42%
10/2/2024Guggenheim
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Lower TargetBuy ➝ Buy$115.00 ➝ $110.00+32.02%
10/2/2024JPMorgan Chase & Co.
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Lower TargetNeutral ➝ Neutral$80.00 ➝ $77.00-8.39%
10/2/2024Evercore ISI
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Lower TargetOutperform ➝ Outperform$110.00 ➝ $105.00+25.88%
10/2/2024UBS Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating
J. Sole
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Boost TargetNeutral ➝ Neutral$78.00 ➝ $82.00-0.67%
10/2/2024Bank of America
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Lower TargetBuy ➝ Buy$104.00 ➝ $100.00+12.20%
10/2/2024Telsey Advisory Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Lower TargetOutperform ➝ Outperform$100.00 ➝ $96.00+7.71%
9/30/2024Jefferies Financial Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Boost TargetHold ➝ Hold$80.00 ➝ $85.00-3.95%
9/25/2024Morgan Stanley
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Boost TargetEqual Weight ➝ Equal Weight$79.00 ➝ $82.00-6.58%
9/20/2024Piper Sandler
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Reiterated RatingNeutral ➝ Neutral$80.00 ➝ $80.00-7.25%
9/20/2024Wells Fargo & Company
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Boost TargetOverweight ➝ Overweight$86.00 ➝ $95.00+11.29%
9/20/2024Robert W. Baird
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Boost TargetOutperform ➝ Outperform$100.00 ➝ $110.00+35.85%
9/19/2024Sanford C. Bernstein
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Lower TargetOutperform ➝ Outperform$112.00 ➝ $109.00+34.67%
9/11/2024Daiwa America
Subscribe to MarketBeat All Access for the recommendation accuracy rating
K. Tamada
Subscribe to MarketBeat All Access for the recommendation accuracy rating
DowngradeModerate Buy ➝ Hold
8/26/2024Stifel Nicolaus
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Lower TargetHold ➝ Hold$88.00 ➝ $79.00-6.16%
8/16/2024Williams Trading
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 UpgradeSell ➝ Buy$67.00 ➝ $93.00+12.73%
6/28/2024Citigroup
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Lower TargetBuy ➝ Buy$115.00 ➝ $102.00+35.33%
6/28/2024HSBC
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Lower TargetHold ➝ Hold$100.00 ➝ $90.00+20.11%
6/28/2024The Goldman Sachs Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Lower TargetBuy ➝ Buy$118.00 ➝ $105.00+37.94%
6/28/2024KeyCorp
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Reiterated RatingSector Weight
6/28/2024BMO Capital Markets
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Lower TargetOutperform ➝ Outperform$118.00 ➝ $100.00+6.13%
6/28/2024Raymond James
Subscribe to MarketBeat All Access for the recommendation accuracy rating
R. Patel
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Reiterated RatingOutperform ➝ Market Perform
6/28/2024Wedbush
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Lower TargetOutperform ➝ Outperform$115.00 ➝ $97.00+2.95%
6/28/2024Oppenheimer
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Reiterated RatingOutperform ➝ Outperform$120.00 ➝ $120.00+27.35%
12/12/2023DZ Bank
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 UpgradeHold ➝ Buy$130.00+9.60%
9/8/2023Erste Group Bank
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Reiterated RatingBuy ➝ Hold
7/25/2023BNP Paribas
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 DowngradeNeutral ➝ Underperform
6/30/2023VNET Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Reiterated RatingMaintains
6/20/2023OTR Global
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 DowngradePositive
3/28/2023Daiwa Capital Markets
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Boost TargetNeutral$116.00 ➝ $123.00+4.41%
3/22/2023Credit Suisse Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Michael Binetti
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Boost TargetOutperform$132.00 ➝ $139.00+10.66%
3/16/2023Redburn Partners
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Initiated CoverageSell$100.00-15.38%
1/10/2023Cowen
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Boost Target$131.00 ➝ $141.00+12.94%
1/10/2023KGI Securities
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 UpgradeNeutral ➝ Outperform
11/22/2022Cowen
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Boost Target$114.00 ➝ $118.00+12.74%
The market feels bullish again (Ad)

Before you dump another dollar into another stock… I’d love to show you what’s happening with the Master Indicator. Within the last week, it’s been blowing up with buy signals… It hasn’t been limited to any particular sector either… And right now I’m expecting to see a lot more of these buy signals in the weeks ahead. It kind of reminds me of the bull market we saw way back in 2020/2021. So, if you are looking for some new trade ideas this week, I’d like to invite you to my latest Master Indicator session. Inside I’ll share a number of recent signals, plus I’ll show you the reason we’re seeing them.

If you’d like to join me just follow this link here.

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 05:04 PM ET.


Should I Buy NIKE Stock? NKE Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, October 31, 2024. Please send any questions or comments about these NIKE pros and cons to contact@marketbeat.com.

NIKE
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in NIKE, Inc.:

  • NIKE, Inc. has a strong market presence and brand recognition globally, which can lead to consistent revenue streams and customer loyalty.
  • Recent insider activity shows that corporate insiders own a small percentage of the company's stock, indicating confidence in the company's future performance.
  • NIKE, Inc. has a diverse product portfolio, including athletic footwear, apparel, equipment, and accessories, catering to a wide range of customers and market segments.
  • Institutional investors and hedge funds have been increasing their stakes in NIKE, Inc., which can signal positive sentiment and long-term growth potential.
  • Despite recent price target adjustments, NIKE, Inc. still maintains a moderate buy rating with a consensus price target above the current stock price, suggesting potential upside.

NIKE
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in NIKE, Inc. for these reasons:

  • NIKE, Inc. faces competition from other major players in the athletic apparel and footwear industry, which could impact market share and profitability.
  • Recent insider selling activities by the Chairman of the company may raise concerns about leadership confidence or future performance outlook.
  • While institutional ownership is significant, it also means that decisions by large investors could heavily influence stock price movements, potentially leading to volatility.
  • Market conditions and consumer preferences can change rapidly in the retail industry, posing challenges for NIKE, Inc. to adapt and innovate to stay competitive.
  • Uncertainties in global economic conditions and trade policies may impact NIKE, Inc.'s international operations and supply chain, affecting financial performance.

NKE Forecast - Frequently Asked Questions

According to the research reports of 30 Wall Street equities research analysts, the average twelve-month stock price forecast for NIKE is $95.86, with a high forecast of $130.00 and a low forecast of $73.00.

30 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for NIKE in the last twelve months. There are currently 13 hold ratings and 17 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" NKE shares.

According to analysts, NIKE's stock has a predicted upside of 23.85% based on their 12-month stock forecasts.

Over the previous 90 days, NIKE's stock had 1 upgrade and 1 downgrade by analysts.

Analysts like NIKE more than other "consumer discretionary" companies. The consensus rating score for NIKE is 2.57 while the average consensus rating score for "consumer discretionary" companies is 2.56. Learn more on how NKE compares to other companies.


This page (NYSE:NKE) was last updated on 11/22/2024 by MarketBeat.com Staff
From Our Partners