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NIKE (NKE) Stock Forecast & Price Target

NIKE logo
$76.94 -0.16 (-0.21%)
(As of 12/20/2024 05:45 PM ET)

NIKE - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Sell
0
Hold
14
Buy
15

Based on 29 Wall Street analysts who have issued ratings for NIKE in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 29 analysts, 14 have given a hold rating, and 15 have given a buy rating for NKE.

Consensus Price Target

$89.77
16.67% Upside
According to the 29 analysts' twelve-month price targets for NIKE, the average price target is $89.77. The highest price target for NKE is $120.00, while the lowest price target for NKE is $70.00. The average price target represents a forecasted upside of 16.67% from the current price of $76.94.
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NKE Analyst Ratings Over Time

TypeCurrent Forecast
12/22/23 to 12/21/24
1 Month Ago
11/22/23 to 11/21/24
3 Months Ago
9/23/23 to 9/22/24
1 Year Ago
12/22/22 to 12/22/23
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
15 Buy rating(s)
16 Buy rating(s)
15 Buy rating(s)
22 Buy rating(s)
Hold
14 Hold rating(s)
13 Hold rating(s)
14 Hold rating(s)
9 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
2 Sell rating(s)
Consensus Price Target$89.77$96.30$96.15$123.94
Forecasted Upside16.67% Upside27.91% Upside11.13% Upside14.72% Upside
Consensus Rating
Moderate Buy
Moderate Buy
Moderate Buy
Moderate Buy

NKE Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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NKE Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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NIKE Stock vs. The Competition

TypeNIKEConsumer Discretionary CompaniesS&P 500
Consensus Rating Score
2.52
2.57
2.51
Consensus RatingModerate BuyModerate BuyModerate Buy
Predicted Upside16.67% Upside202.28% Upside14.53% Upside
News Sentiment Rating
Neutral News

See Recent NKE News
Positive News
Positive News
DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails
12/20/2024UBS Group
4 of 5 stars
J. Sole
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Lower TargetNeutral ➝ Neutral$80.00 ➝ $73.00-3.93%
12/20/2024Truist Financial
2 of 5 stars
J. Civello
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Lower TargetBuy ➝ Buy$97.00 ➝ $90.00+18.44%
12/20/2024Stifel Nicolaus
4 of 5 stars
 Lower TargetHold ➝ Hold$79.00 ➝ $75.00-1.30%
12/20/2024Barclays
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A. Yih
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Lower TargetEqual Weight ➝ Equal Weight$79.00 ➝ $70.00-9.21%
12/20/2024Needham & Company LLC
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T. Nikic
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Reiterated RatingBuy ➝ Buy$84.00 ➝ $84.00+8.95%
12/20/2024Bank of America
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 Lower TargetBuy ➝ Buy$95.00 ➝ $90.00+16.73%
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12/20/2024Morgan Stanley
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 Lower TargetEqual Weight ➝ Equal Weight$80.00 ➝ $74.00-4.02%
12/20/2024Telsey Advisory Group
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C. Fernandez
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DowngradeOutperform ➝ Market Perform$93.00 ➝ $80.00+3.76%
12/16/2024Evercore ISI
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 Lower TargetOutperform ➝ Outperform$105.00 ➝ $97.00+25.81%
12/16/2024Wells Fargo & Company
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 Lower TargetOverweight ➝ Overweight$95.00 ➝ $92.00+19.33%
12/16/2024Deutsche Bank Aktiengesellschaft
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 Lower TargetBuy ➝ Buy$92.00 ➝ $82.00+6.15%
12/2/2024JPMorgan Chase & Co.
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 Lower TargetNeutral ➝ Neutral$77.00 ➝ $73.00-5.59%
11/18/2024TD Cowen
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 Lower TargetHold ➝ Hold$78.00 ➝ $73.00-4.45%
11/7/2024Royal Bank of Canada
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 Lower TargetSector Perform ➝ Sector Perform$82.00 ➝ $80.00+5.08%
10/2/2024Guggenheim
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 Lower TargetBuy ➝ Buy$115.00 ➝ $110.00+32.02%
9/30/2024Jefferies Financial Group
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 Boost TargetHold ➝ Hold$80.00 ➝ $85.00-3.95%
9/20/2024Piper Sandler
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 Reiterated RatingNeutral ➝ Neutral$80.00 ➝ $80.00-7.25%
9/20/2024Robert W. Baird
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 Boost TargetOutperform ➝ Outperform$100.00 ➝ $110.00+35.85%
9/19/2024Sanford C. Bernstein
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 Lower TargetOutperform ➝ Outperform$112.00 ➝ $109.00+34.67%
9/11/2024Daiwa America
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K. Tamada
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DowngradeModerate Buy ➝ Hold
8/16/2024Williams Trading
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 UpgradeSell ➝ Buy$67.00 ➝ $93.00+12.73%
6/28/2024Citigroup
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 Lower TargetBuy ➝ Buy$115.00 ➝ $102.00+35.33%
6/28/2024HSBC
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 Lower TargetHold ➝ Hold$100.00 ➝ $90.00+20.11%
6/28/2024The Goldman Sachs Group
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 Lower TargetBuy ➝ Buy$118.00 ➝ $105.00+37.94%
6/28/2024KeyCorp
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 Reiterated RatingSector Weight
6/28/2024BMO Capital Markets
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 Lower TargetOutperform ➝ Outperform$118.00 ➝ $100.00+6.13%
6/28/2024Raymond James
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R. Patel
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Reiterated RatingOutperform ➝ Market Perform
6/28/2024Wedbush
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 Lower TargetOutperform ➝ Outperform$115.00 ➝ $97.00+2.95%
6/28/2024Oppenheimer
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 Reiterated RatingOutperform ➝ Outperform$120.00 ➝ $120.00+27.35%
12/12/2023DZ Bank
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 UpgradeHold ➝ Buy$130.00+9.60%
9/8/2023Erste Group Bank
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 Reiterated RatingBuy ➝ Hold
7/25/2023BNP Paribas
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 DowngradeNeutral ➝ Underperform
6/30/2023VNET Group
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 Reiterated RatingMaintains
6/20/2023OTR Global
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 DowngradePositive
3/28/2023Daiwa Capital Markets
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 Boost TargetNeutral$116.00 ➝ $123.00+4.41%
3/22/2023Credit Suisse Group
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Michael Binetti
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Boost TargetOutperform$132.00 ➝ $139.00+10.66%
3/16/2023Redburn Partners
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 Initiated CoverageSell$100.00-15.38%
1/10/2023Cowen
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 Boost Target$131.00 ➝ $141.00+12.94%
1/10/2023KGI Securities
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 UpgradeNeutral ➝ Outperform

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 11:59 PM ET.


Should I Buy NIKE Stock? NKE Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, December 12, 2024. Please send any questions or comments about these NIKE pros and cons to contact@marketbeat.com.

NIKE
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in NIKE, Inc.:

  • NIKE, Inc. recently reported earnings of $0.70 per share, exceeding analysts' expectations of $0.52, indicating strong financial performance and effective cost management.
  • The company has announced an increase in its quarterly dividend from $0.37 to $0.40 per share, reflecting confidence in its cash flow and commitment to returning value to shareholders.
  • With a current stock price of $76.76, NIKE, Inc. is trading below its average target price of $95.46, suggesting potential for price appreciation as the market corrects.
  • NIKE, Inc. has a solid market capitalization of approximately $115.09 billion, which provides stability and resources for growth initiatives and innovation in athletic footwear and apparel.
  • Analysts have a consensus rating of "Moderate Buy" for NIKE, Inc., with a significant number of buy ratings, indicating positive sentiment and potential for future growth.

NIKE
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in NIKE, Inc. for these reasons:

  • NIKE, Inc. reported a year-over-year revenue decline of 10.4%, which raises concerns about its ability to maintain growth in a competitive market.
  • The stock has experienced volatility, with a 12-month high of $123.39 and a low of $70.75, indicating potential risks associated with price fluctuations.
  • Analysts have recently adjusted their price targets downward, with some estimates dropping to as low as $73.00, suggesting a cautious outlook on the stock's near-term performance.
  • The company's price-to-earnings (P/E) ratio of 21.99 may indicate that the stock is overvalued compared to its earnings, which could deter value-focused investors.
  • NIKE, Inc.'s revenue for the latest quarter fell short of analysts' expectations, which could signal challenges in meeting future growth targets and maintaining investor confidence.

NKE Forecast - Frequently Asked Questions

According to the research reports of 29 Wall Street equities research analysts, the average twelve-month stock price forecast for NIKE is $89.77, with a high forecast of $120.00 and a low forecast of $70.00.

29 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for NIKE in the last twelve months. There are currently 14 hold ratings and 15 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" NKE shares.

According to analysts, NIKE's stock has a predicted upside of 16.67% based on their 12-month stock forecasts.

Over the previous 90 days, NIKE's stock had 1 upgrade and 1 downgrade by analysts.

Analysts like NIKE less than other "consumer discretionary" companies. The consensus rating score for NIKE is 2.52 while the average consensus rating score for "consumer discretionary" companies is 2.57. Learn more on how NKE compares to other companies.


This page (NYSE:NKE) was last updated on 12/21/2024 by MarketBeat.com Staff
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