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NIKE (NKE) Stock Forecast & Price Target

NIKE logo
$39.30 -1.19 (-2.93%)
As of 02:31 PM Eastern
This is a fair market value price provided by Massive. Learn more.

NIKE - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
12
Hold
20
Buy
8

Based on 40 Wall Street analysts who have issued ratings for NIKE in the last 12 months, the stock has a consensus rating of "Reduce." Out of the 40 analysts, 12 have given a sell rating, 20 have given a hold rating, 7 have given a buy rating, and 1 has given a strong buy rating for NKE.

Consensus Price Target

$40.93
4.15% Upside
According to the 40 analysts' twelve-month price targets for NIKE, the average price target is $40.93. The highest price target for NKE is $75.00, while the lowest price target for NKE is $19.00. The average price target represents a forecasted upside of 4.15% from the current price of $39.30.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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NKE Analyst Ratings Over Time

TypeCurrent Forecast
11/5/25 to 11/5/26
1 Month Ago
10/6/25 to 10/6/26
3 Months Ago
8/7/25 to 8/7/26
1 Year Ago
11/5/24 to 11/5/25
Strong Buy
1 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
2 Strong Buy rating(s)
Buy
7 Buy rating(s)
7 Buy rating(s)
13 Buy rating(s)
24 Buy rating(s)
Hold
20 Hold rating(s)
21 Hold rating(s)
18 Hold rating(s)
8 Hold rating(s)
Sell
12 Sell rating(s)
10 Sell rating(s)
5 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$40.93$41.80$53.53$82.21
Forecasted Upside4.15% Upside20.81% Upside28.48% Upside32.29% Upside
Consensus RatingReduceReduceHoldModerate Buy

NKE Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
Skip Chart & View Analyst Rating History

NKE Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

NIKE Stock vs. The Competition

TypeNIKEConsumer Discretionary CompaniesBroader Market
Consensus Rating Score
1.95
2.20
2.52
Consensus RatingReduceHoldModerate Buy
Predicted Upside1.11% Upside34.44% Upside13.00% Upside
News Sentiment Rating
Neutral News

See Recent NKE News
Neutral News
Positive News
Report Date
0 Results
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
11/5/2026
Truist Financial Corporation logo
Truist Financial
2 of 5 stars
Joseph Civello
Joseph Civello
1 of 5 stars
DowngradeHold ➝ Sell$29.00-28.37%
10/22/2026
UBS Group AG logo
UBS Group
4 of 5 stars
Jay Sole
2 of 5 stars
Reiterated RatingNeutral
10/22/2026
Simeon Siegel
Simeon Siegel
3 of 5 stars
Reiterated RatingUnderperform
10/22/2026Reiterated RatingOverweight$37.00 ➝ $45.00+19.96%
10/22/2026Reiterated RatingBuy$50.00+30.52%
10/22/2026Reiterated RatingBuy$50.00+33.29%
10/21/2026Initiated CoverageUnderperform$28.00-25.36%
10/9/2026Reiterated RatingHold$33.00-5.36%
10/6/2026 DowngradeSell (D+) ➝ Sell (D)
10/6/2026Set TargetHold ➝ Sell$27.50-19.00%
10/2/2026Reiterated RatingSector Weight
10/2/2026Set TargetUnderweight$31.00 ➝ $27.00-18.48%
10/2/2026Reiterated RatingOutperform$45.00+28.40%
10/2/2026Set TargetNeutral$38.00 ➝ $28.00-15.46%
10/2/2026Set TargetUnderperform$23.00 ➝ $19.00-45.79%
10/2/2026Set TargetEqual Weight$40.00 ➝ $30.00-14.40%
10/2/2026Set TargetMarket Perform$44.00 ➝ $35.00-0.14%
10/2/2026Reiterated RatingNeutral$38.00 ➝ $30.00-14.40%
10/2/2026Reiterated RatingUnderperform$30.00 ➝ $24.00-31.52%
10/2/2026Set Target$60.00+71.19%
10/2/2026 DowngradeStrong-Buy ➝ Strong Sell
10/2/2026 DowngradeStrong-Buy ➝ Hold
10/2/2026UpgradeHold ➝ Buy$54.00 ➝ $51.00+50.51%
10/2/2026Lower TargetNeutral$39.00 ➝ $32.00-4.63%
10/2/2026Lower TargetUnderweight$40.00 ➝ $33.00-0.36%
10/2/2026Reiterated RatingHold
10/2/2026Lower TargetHold$40.00 ➝ $36.00+2.72%
10/2/2026Lower TargetNeutral$44.00 ➝ $36.00+2.72%
10/1/2026 DowngradeHold ➝ Strong Sell
9/29/2026 Reiterated RatingMarket Perform
9/29/2026Lower TargetSector Perform$45.00 ➝ $40.00+9.90%
9/28/2026Lower Target$46.00 ➝ $28.00-20.93%
9/28/2026Lower TargetHold$48.00 ➝ $40.00+12.96%
9/23/2026Set TargetOutperform$60.00 ➝ $52.00+43.70%
9/22/2026 UpgradeHold
7/17/2026 Lower TargetSell$45.00 ➝ $37.00-13.93%
7/15/2026 UpgradeStrong-Buy
7/2/2026 Lower TargetNeutral$58.00 ➝ $44.80+4.22%
7/2/2026 Lower TargetHold$50.30 ➝ $47.30+10.04%
4/2/2026 DowngradeBuy ➝ Neutral$72.00 ➝ $46.00+5.57%
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12/23/2025 Lower Target$75.00 ➝ $61.00+1.54%
9/10/2025 UpgradeHold ➝ Buy
3/21/2025UpgradeModerate Buy
3/5/2025UpgradeHold ➝ Strong-Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 02:24 PM ET.


Should I Buy NIKE Stock? NKE Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, November 4, 2026. Please send any questions or comments about these NIKE pros and cons to contact@marketbeat.com.

NIKE
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in NIKE, Inc.:

  • NIKE, Inc. shares climbed 5.2% to $40.48 on November 4, 2026, driven by a broad rally in consumer stocks that lifted the entire footwear and apparel sector, suggesting a potential bottoming out of the recent sell-off.
  • The company offers an attractive dividend yield of 4.26%, providing a steady income stream for investors while the stock price remains depressed, which is a significant benefit compared to many other growth-oriented consumer brands.
  • NIKE, Inc. recently beat analysts' earnings expectations in its latest quarterly report, posting $0.48 in earnings per share against a consensus estimate of $0.43, demonstrating that the company can still outperform market expectations despite broader headwinds.
  • The company is implementing a "Sport Offense" reset that shifts emphasis toward performance products and tighter management of Jordan Retro launches, aiming to protect brand appeal and full-price sales, which could stabilize long-term revenue growth.
  • NIKE, Inc. maintains a strong balance sheet with a quick ratio of 1.39 and a current ratio of 2.07, indicating sufficient liquidity to manage operations and debt, which provides a financial cushion during periods of revenue pressure.

NIKE
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in NIKE, Inc. for these reasons:

  • The consensus rating for NIKE, Inc. has deteriorated to "Reduce" with a price target of $40.93, reflecting widespread analyst concern that the stock is overvalued relative to its current earnings power and recent performance.
  • Short interest in NIKE, Inc. has risen significantly, with shares shorted increasing to over 103 million as of October 2026, indicating that a large portion of the market is betting against the company's future performance.
  • NIKE, Inc. has guided for a significant decline in earnings for fiscal 2027, with a preannouncement of $1.15 to $1.35 in earnings per share, which is well below the consensus estimate of $1.66, signaling continued financial pressure.
  • Recent insider activity has been predominantly negative, with executives such as the COO and EVP selling shares in September 2026, which may signal a lack of confidence in the company's near-term outlook from those closest to the business.
  • NIKE, Inc. is facing weakness in its Sportswear segment and challenges in its broader portfolio reset, which are obstacles to recovery and have kept near-term earnings expectations under pressure despite recent product innovations.

NKE Forecast - Frequently Asked Questions

According to the research reports of 40 Wall Street equities research analysts, the average twelve-month stock price forecast for NIKE is $40.93, with a high forecast of $75.00 and a low forecast of $19.00.

40 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for NIKE in the last twelve months. There are currently 12 sell ratings, 20 hold ratings, 7 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street research analysts is that investors should "reduce" NKE shares.

According to analysts, NIKE's stock has a predicted upside of 4.15% based on their 12-month stock forecasts.

Over the previous 90 days, NIKE's stock had 9 downgrades and 4 upgrades by analysts.

Analysts like NIKE less than other "consumer discretionary" companies. The consensus rating for NIKE is Reduce while the average consensus rating for "consumer discretionary" companies is Hold. Learn more on how NKE compares to other companies.


MarketBeat monitors more than a dozen sources for NIKE analyst ratings, with the most recent rating issued on 11/5/2026.
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