NIKE (NKE) Stock Forecast & Price Target

Q: What analysts cover NIKE?

NIKE has been rated by research analysts at Argus , Bank of America , Barclays , Benchmark , Berenberg Bank , BMO Capital Markets , BNP Paribas Exane , BTIG Research , Citigroup , Deutsche Bank Aktiengesellschaft , DZ Bank , Evercore , Freedom Broker , Guggenheim , HSBC , Jefferies Financial Group , JPMorgan Chase & Co. , KeyCorp , Morgan Stanley , Needham & Company LLC , Oppenheimer , Piper Sandler , Raymond James Financial , Robert W. Baird , Rothschild & Co Redburn , Royal Bank Of Canada , Sanford C. Bernstein , Stifel Nicolaus , Telsey Advisory Group , The Goldman Sachs Group , Truist Financial , UBS Group , Weiss Ratings , Wells Fargo & Company , Williams Trading , and Zacks Research in the past 90 days.

$34.30 +0.34 (+0.99%)

As of 03:19 PM Eastern

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NIKE - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Reduce

Based on 39 Analyst Ratings

Sell
10

Hold
21

Buy
8

Based on 39 Wall Street analysts who have issued ratings for NIKE in the last 12 months, the stock has a consensus rating of "Reduce." Out of the 39 analysts, 10 have given a sell rating, 21 have given a hold rating, 7 have given a buy rating, and 1 has given a strong buy rating for NKE.

Consensus Price Target

$41.19
20.09% Upside

According to the 39 analysts' twelve-month price targets for NIKE, the average price target is $41.19. The highest price target for NKE is $75.00, while the lowest price target for NKE is $19.00. The average price target represents a forecasted upside of 20.09% from the current price of $34.30.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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NKE Analyst Ratings Over Time

Type	Current Forecast 10/6/25 to 10/6/26	1 Month Ago 9/6/25 to 9/6/26	3 Months Ago 7/8/25 to 7/8/26	1 Year Ago 10/6/24 to 10/6/25
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)	2 Strong Buy rating(s)
Buy	7 Buy rating(s)	12 Buy rating(s)	13 Buy rating(s)	23 Buy rating(s)
Hold	21 Hold rating(s)	20 Hold rating(s)	19 Hold rating(s)	7 Hold rating(s)
Sell	10 Sell rating(s)	4 Sell rating(s)	3 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$41.19	$52.94	$54.94	$81.57
Forecasted Upside	20.09% Upside	37.91% Upside	28.07% Upside	14.49% Upside
Consensus Rating	Reduce	Hold	Hold	Moderate Buy

NKE Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

NKE Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

NIKE Stock vs. The Competition

Type	NIKE	Consumer Discretionary Companies	Broader Market
Consensus Rating Score	1.97	2.19	2.53
Consensus Rating	Reduce	Hold	Moderate Buy
Predicted Upside	19.63% Upside	245.88% Upside	19.92% Upside
News Sentiment Rating	Neutral News See Recent NKE News	Neutral News	Neutral News

Recent Analyst Forecasts and Stock Ratings

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Rating

Upside/Downside

Action

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
10/5/2026	Barclays 3 of 5 stars	Adrienne Yih 3 of 5 stars	Set Target	Overweight	$48.00 ➝ $37.00	+9.19%
10/2/2026	UBS Group 4 of 5 stars	Jay Sole 3 of 5 stars	Reiterated Rating	Neutral	$42.00 ➝ $34.00	+2.65%
10/2/2026	KeyCorp 2 of 5 stars	Ashley Owens 1 of 5 stars	Reiterated Rating	Sector Weight
10/2/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Alex Straton Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Underweight	$31.00 ➝ $27.00	-18.48%
10/2/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Nick Anderson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$45.00	+28.40%
10/2/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Anna Andreeva Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Neutral	$38.00 ➝ $28.00	-15.46%
10/2/2026	Guggenheim Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Simeon Siegel Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$60.00 ➝ $50.00	+42.66%
10/2/2026	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Laurent Vasilescu Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Underperform	$23.00 ➝ $19.00	-45.79%
10/2/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ike Boruchow Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Equal Weight	$40.00 ➝ $30.00	-14.40%
10/2/2026	Telsey Advisory Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Christina Fernandez Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Market Perform	$44.00 ➝ $35.00	-0.14%
Get the Latest News and Ratings for NKE and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for NIKE and its competitors with MarketBeat's FREE daily newsletter.
10/2/2026	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Kelly Crago Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Underperform	$25.00	-28.67%
10/2/2026	Truist Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Joseph Civello Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Hold	$42.00 ➝ $29.00	-17.26%
10/2/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brooke Roach Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Neutral	$38.00 ➝ $30.00	-14.40%
10/2/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Lorraine Hutchinson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Underperform	$30.00 ➝ $24.00	-31.52%
10/2/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Randal Konik Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$60.00	+71.19%
10/2/2026	DZ Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Strong-Buy ➝ Strong Sell
10/2/2026	Williams Trading Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Strong-Buy ➝ Hold
10/2/2026	Freedom Broker Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Georgy Vashchenko Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Buy	$54.00 ➝ $51.00	+50.51%
10/2/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Paul Lejuez Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$39.00 ➝ $32.00	-4.63%
10/2/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Matthew Boss Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Underweight	$40.00 ➝ $33.00	-0.36%
10/2/2026	Needham & Company LLC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Tom Nikic Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Hold
10/2/2026	BTIG Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Robert Drbul Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$55.00 ➝ $50.00	+42.66%
10/2/2026	Stifel Nicolaus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Peter McGoldrick Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Hold	$40.00 ➝ $36.00	+2.72%
10/2/2026	Robert W. Baird Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jonathan Komp Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$44.00 ➝ $36.00	+2.72%
10/1/2026	Zacks Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Hold ➝ Strong Sell
9/29/2026	Raymond James Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Market Perform
9/29/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Piral Dadhania Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Sector Perform	$45.00 ➝ $40.00	+9.90%
9/28/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Binetti Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target		$46.00 ➝ $28.00	-20.93%
9/28/2026	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Akshay Gupta Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Hold	$48.00 ➝ $40.00	+12.96%
9/28/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Krisztina Katai Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Hold	$45.00 ➝ $37.00	+4.49%
9/23/2026	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brian Nagel Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Outperform	$60.00 ➝ $52.00	+43.70%
9/22/2026	Benchmark Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold
7/17/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Sell (D) ➝ Sell (D+)
7/17/2026	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Sell	$45.00 ➝ $37.00	-13.93%
7/15/2026	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Strong-Buy
7/3/2026	Berenberg Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Nick Anderson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Hold	$50.00 ➝ $49.00	+11.06%
7/2/2026	CICC Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Neutral	$58.00 ➝ $44.80	+4.22%
7/2/2026	China Renaissance Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Hold	$50.30 ➝ $47.30	+10.04%
4/2/2026	DA Davidson Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy ➝ Neutral	$72.00 ➝ $46.00	+5.57%
12/23/2025	Daiwa Securities Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target		$75.00 ➝ $61.00	+1.54%
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9/10/2025	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy
3/21/2025	Cfra Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	E. Turner Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Moderate Buy
3/5/2025	Dbs Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	A. Fok Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 03:14 PM ET.

Should I Buy NIKE Stock? NKE Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Saturday, October 3, 2026. Please send any questions or comments about these NIKE pros and cons to contact@marketbeat.com.

NIKE
Bull Case

Here are some ways that investors could benefit from investing in NIKE, Inc.:

NIKE, Inc. offers a compelling income opportunity with a dividend yield of 4.67%, which is significantly higher than the 5-year average, providing a steady cash flow for shareholders while the stock trades at a current price of $33.89.
The company demonstrated strong operational efficiency in its most recent quarter, with gross margin rising by 60 basis points to 42.8% and selling and administrative expenses falling by 3% to $3.9 billion, indicating improved cost management despite revenue headwinds.
NIKE, Inc. maintains a robust financial position with $8.4 billion in cash and short-term investments, creating a net cash position that provides substantial liquidity to navigate macroeconomic cycles and fund strategic initiatives.
Recent insider activity shows confidence in the company's long-term value, with CEO Elliott Hill purchasing 23,660 shares at an average price of $42.27 in April 2026, signaling that leadership believes the current valuation is attractive.
The company is executing a contrarian strategy to restore brand prestige by deliberately cutting volume of iconic products and retreating from certain markets, a move that may rebuild brand equity and pricing power in the long term.

NIKE
Bear Case

Investors should be bearish about investing in NIKE, Inc. for these reasons:

NIKE, Inc. recently issued weaker-than-expected full-year profit guidance, with a preannouncement range of $1.15 to $1.35 per share for FY 2027, which is below the consensus estimate of $1.66, leading to a significant drop in analyst ratings.
The stock has experienced a brutal sell-off, hitting a 52-week low of $31.97 and trading at $33.89, which is a substantial decline from its 52-week high of $74.78, reflecting deep pessimism about the company's near-term outlook.
Multiple major financial institutions have downgraded NIKE, Inc. in the last few days, including Zacks Research lowering its rating to "strong sell" and Williams Trading cutting its rating to "hold," indicating a consensus shift toward bearishness.
Revenue has declined for the past two quarters, with the most recent quarter showing a 4.3% year-over-year drop to $11.2 billion, and the company has explicitly stated that sales will get worse before they get better, suggesting continued top-line pressure.
Short interest in NIKE, Inc. has been increasing, with shares shorted rising to 85,698,150 as of September 15, 2026, representing 5.84% of the float, which indicates that a significant portion of the market is betting against the stock's performance.

NKE Forecast - Frequently Asked Questions

According to the research reports of 39 Wall Street equities research analysts, the average twelve-month stock price forecast for NIKE is $41.19, with a high forecast of $75.00 and a low forecast of $19.00.

39 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for NIKE in the last year. There are currently 10 sell ratings, 21 hold ratings, 7 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "reduce" NKE shares.

According to analysts, NIKE's stock has a predicted upside of 20.09% based on their 12-month stock forecasts.

Over the previous 90 days, NIKE's stock had 6 upgrades and 5 downgrades by analysts.

NIKE has been rated by research analysts at Argus, Bank of America, Barclays, Benchmark, Berenberg Bank, BMO Capital Markets, BNP Paribas Exane, BTIG Research, Citigroup, Deutsche Bank Aktiengesellschaft, DZ Bank, Evercore, Freedom Broker, Guggenheim, HSBC, Jefferies Financial Group, JPMorgan Chase & Co., KeyCorp, Morgan Stanley, Needham & Company LLC, Oppenheimer, Piper Sandler, Raymond James Financial, Robert W. Baird, Rothschild & Co Redburn, Royal Bank Of Canada, Sanford C. Bernstein, Stifel Nicolaus, Telsey Advisory Group, The Goldman Sachs Group, Truist Financial, UBS Group, Weiss Ratings, Wells Fargo & Company, Williams Trading, and Zacks Research in the past 90 days.

Analysts like NIKE less than other "consumer discretionary" companies. The consensus rating for NIKE is Reduce while the average consensus rating for "consumer discretionary" companies is Hold. Learn more on how NKE compares to other companies.

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Brokerages With NIKE Recommendations

MarketBeat monitors more than a dozen sources for NIKE analyst ratings, with the most recent rating issued on 10/6/2026.

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NIKE (NKE) Stock Forecast & Price Target