NIKE (NKE) Stock Forecast & Price Target

Q: What analysts cover NIKE?

NIKE has been rated by research analysts at Argus , Bank of America , Barclays , Berenberg Bank , BNP Paribas Exane , BTIG Research , China Renaissance , CICC Research , Citigroup , Deutsche Bank Aktiengesellschaft , DZ Bank , Evercore , Guggenheim , Jefferies Financial Group , JPMorgan Chase & Co. , Needham & Company LLC , Oppenheimer , Piper Sandler , Robert W. Baird , Rothschild & Co Redburn , Royal Bank Of Canada , Sanford C. Bernstein , Stifel Nicolaus , Telsey Advisory Group , The Goldman Sachs Group , UBS Group , Weiss Ratings , Wells Fargo & Company , and Zacks Research in the past 90 days.

$41.88 -0.13 (-0.30%)

As of 02:26 PM Eastern

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NIKE - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Hold

Based on 37 Analyst Ratings

Sell
5

Hold
18

Buy
14

Based on 37 Wall Street analysts who have issued ratings for NIKE in the last 12 months, the stock has a consensus rating of "Hold." Out of the 37 analysts, 5 have given a sell rating, 18 have given a hold rating, 13 have given a buy rating, and 1 has given a strong buy rating for NKE.

Consensus Price Target

$53.53
27.84% Upside

According to the 37 analysts' twelve-month price targets for NIKE, the average price target is $53.53. The highest price target for NKE is $85.00, while the lowest price target for NKE is $23.00. The average price target represents a forecasted upside of 27.84% from the current price of $41.88.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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NKE Analyst Ratings Over Time

Type	Current Forecast 8/7/25 to 8/7/26	1 Month Ago 7/8/25 to 7/8/26	3 Months Ago 5/9/25 to 5/9/26	1 Year Ago 8/7/24 to 8/7/25
Strong Buy	1 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	2 Strong Buy rating(s)
Buy	13 Buy rating(s)	13 Buy rating(s)	16 Buy rating(s)	17 Buy rating(s)
Hold	18 Hold rating(s)	19 Hold rating(s)	18 Hold rating(s)	12 Hold rating(s)
Sell	5 Sell rating(s)	3 Sell rating(s)	2 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$53.53	$54.94	$61.28	$78.22
Forecasted Upside	27.84% Upside	28.07% Upside	38.96% Upside	5.30% Upside
Consensus Rating	Hold	Hold	Hold	Moderate Buy

NKE Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

NKE Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

NIKE Stock vs. The Competition

Type	NIKE	Consumer Discretionary Companies	Broader Market
Consensus Rating Score	2.27	2.21	2.53
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	27.53% Upside	139.95% Upside	11.58% Upside
News Sentiment Rating	Positive News See Recent NKE News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
8/4/2026	JPMorgan Chase & Co. 3 of 5 stars	Matthew Boss 3 of 5 stars	Reiterated Rating	Neutral ➝ Underweight	$47.00 ➝ $40.00	-6.18%
7/29/2026	Sanford C. Bernstein 3 of 5 stars	Nick Anderson Not Rated	Reiterated Rating	Outperform	$72.00 ➝ $68.00	+58.10%
7/22/2026	Citigroup 4 of 5 stars	Paul Lejuez 3 of 5 stars	Reiterated Rating	Neutral
7/22/2026	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Laurent Vasilescu Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Underperform
7/17/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Sell (D) ➝ Sell (D+)
7/17/2026	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Sell	$45.00 ➝ $37.00	-13.93%
7/17/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Krisztina Katai Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$43.00 ➝ $45.00	+4.69%
7/15/2026	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Strong-Buy
7/3/2026	Berenberg Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Nick Anderson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Hold	$50.00 ➝ $49.00	+11.06%
7/2/2026	CICC Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Neutral	$58.00 ➝ $44.80	+4.22%
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7/2/2026	China Renaissance Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Hold	$50.30 ➝ $47.30	+10.04%
7/1/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jay Sole Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Neutral	$50.00 ➝ $48.00	+12.06%
7/1/2026	Stifel Nicolaus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Peter McGoldrick Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Hold	$50.00 ➝ $45.00	+7.17%
7/1/2026	Telsey Advisory Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Christina Fernandez Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Market Perform	$55.00 ➝ $47.00	+14.41%
7/1/2026	Guggenheim Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Simeon Siegel Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$74.00 ➝ $60.00	+46.05%
7/1/2026	Robert W. Baird Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jonathan Komp Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$70.00	+65.19%
7/1/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Randal Konik Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$90.00 ➝ $75.00	+76.81%
7/1/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brooke Roach Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$46.00 ➝ $42.00	-0.99%
7/1/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Piral Dadhania Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy ➝ Neutral
7/1/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ike Boruchow Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Equal Weight	$45.00 ➝ $40.00	-2.63%
7/1/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Lorraine Hutchinson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$55.00 ➝ $47.00	+14.41%
7/1/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Adrienne Yih Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$67.00 ➝ $52.00	+26.58%
7/1/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Anna Andreeva Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$50.00 ➝ $45.00	+9.54%
7/1/2026	BTIG Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Robert Drbul Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$55.00	+33.88%
6/30/2026	DZ Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy
6/26/2026	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Brian Nagel Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Outperform	$120.00 ➝ $60.00	+49.64%
6/23/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target	Outperform ➝ In-Line	$46.00	+6.44%
6/4/2026	Needham & Company LLC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Hold
6/1/2026	Zacks Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Hold ➝ Strong Sell
4/13/2026	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Akshay Gupta Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Buy ➝ Hold	$90.00 ➝ $48.00	+12.69%
4/2/2026	DA Davidson Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy ➝ Neutral	$72.00 ➝ $46.00	+5.57%
4/1/2026	Williams Trading Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Buy	$80.00 ➝ $57.00	+27.38%
4/1/2026	Truist Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Joseph Civello Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$69.00 ➝ $57.00	+25.64%
1/22/2026	KeyCorp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ashley Owens Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$90.00 ➝ $75.00	+14.66%
12/23/2025	Daiwa Securities Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target		$75.00 ➝ $61.00	+1.54%
12/15/2025	Raymond James Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Market Perform
10/1/2025	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Alex Straton Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Positive	$70.00 ➝ $72.00	+3.27%
9/10/2025	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy
3/21/2025	Cfra Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	E. Turner Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Moderate Buy
3/21/2025	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Simeon Siegel Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Outperform	$95.00 ➝ $92.00	+35.74%
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3/5/2025	Dbs Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	A. Fok Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 02:26 PM ET.

Should I Buy NIKE Stock? NKE Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, August 6, 2026. Please send any questions or comments about these NIKE pros and cons to contact@marketbeat.com.

NIKE
Bull Case

Here are some ways that investors could benefit from investing in NIKE, Inc.:

The current stock price is around $80, which reflects a strong market position and investor confidence in the brand.
NIKE, Inc. reported quarterly earnings that exceeded analyst expectations, indicating robust financial performance and effective management strategies.
The company has a solid return on equity of 16.54%, showcasing its ability to generate profits from shareholders' investments.
NIKE, Inc. has a consistent dividend payout, with an annualized dividend of $1.64, providing a reliable income stream for investors.
Despite a slight decline in revenue compared to the previous year, the company continues to innovate and expand its product lines, which could lead to future growth.

NIKE
Bear Case

Investors should be bearish about investing in NIKE, Inc. for these reasons:

NIKE, Inc. experienced a 1.1% decrease in quarterly revenue compared to the same period last year, which may raise concerns about its growth trajectory.
The company's net margin of 6.70% suggests that profit generation is under pressure, potentially impacting future earnings.
With a payout ratio of 78.47%, a significant portion of earnings is distributed as dividends, which may limit reinvestment in growth opportunities.
Market competition in the athletic footwear and apparel sector is intense, which could affect NIKE's market share and pricing power.
Recent economic conditions may pose challenges for consumer spending, impacting sales and overall financial performance.

NKE Forecast - Frequently Asked Questions

According to the research reports of 37 Wall Street equities research analysts, the average twelve-month stock price forecast for NIKE is $53.53, with a high forecast of $85.00 and a low forecast of $23.00.

37 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for NIKE in the last twelve months. There are currently 5 sell ratings, 18 hold ratings, 13 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" NKE shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in NKE, but not buy additional shares or sell existing shares.

According to analysts, NIKE's stock has a predicted upside of 27.84% based on their 12-month stock forecasts.

Over the previous 90 days, NIKE's stock had 4 downgrades and 3 upgrades by analysts.

NIKE has been rated by research analysts at Argus, Bank of America, Barclays, Berenberg Bank, BNP Paribas Exane, BTIG Research, China Renaissance, CICC Research, Citigroup, Deutsche Bank Aktiengesellschaft, DZ Bank, Evercore, Guggenheim, Jefferies Financial Group, JPMorgan Chase & Co., Needham & Company LLC, Oppenheimer, Piper Sandler, Robert W. Baird, Rothschild & Co Redburn, Royal Bank Of Canada, Sanford C. Bernstein, Stifel Nicolaus, Telsey Advisory Group, The Goldman Sachs Group, UBS Group, Weiss Ratings, Wells Fargo & Company, and Zacks Research in the past 90 days.

Analysts like NIKE more than other "consumer discretionary" companies. The consensus rating score for NIKE is 2.27 while the average consensus rating score for "consumer discretionary" companies is 2.21. Learn more on how NKE compares to other companies.

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This page (NYSE:NKE) was last updated on 8/7/2026 by MarketBeat.com Staff.

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NIKE (NKE) Stock Forecast & Price Target