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NIKE (NKE) Stock Forecast & Price Target

NIKE logo
$67.39 +2.17 (+3.32%)
Closing price 03:59 PM Eastern
Extended Trading
$67.18 -0.20 (-0.30%)
As of 04:49 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

NIKE - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Sell
0
Hold
8
Buy
27

Based on 35 Wall Street analysts who have issued ratings for NIKE in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 35 analysts, 8 have given a hold rating, 24 have given a buy rating, and 3 have given a strong buy rating for NKE.

Consensus Price Target

$81.57
21.05% Upside
According to the 35 analysts' twelve-month price targets for NIKE, the average price target is $81.57. The highest price target for NKE is $115.00, while the lowest price target for NKE is $58.00. The average price target represents a forecasted upside of 21.05% from the current price of $67.39.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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NKE Analyst Ratings Over Time

TypeCurrent Forecast
10/13/24 to 10/13/25
1 Month Ago
9/13/24 to 9/13/25
3 Months Ago
7/15/24 to 7/15/25
1 Year Ago
10/14/23 to 10/13/24
Strong Buy
3 Strong Buy rating(s)
3 Strong Buy rating(s)
3 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
24 Buy rating(s)
19 Buy rating(s)
16 Buy rating(s)
16 Buy rating(s)
Hold
8 Hold rating(s)
11 Hold rating(s)
13 Hold rating(s)
13 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$81.57$78.67$77.15$96.56
Forecasted Upside21.05% Upside7.59% Upside7.07% Upside17.54% Upside
Consensus RatingModerate BuyModerate BuyModerate BuyModerate Buy

NKE Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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NKE Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

NIKE Stock vs. The Competition

TypeNIKEConsumer Discretionary CompaniesS&P 500
Consensus Rating Score
2.86
2.16
2.52
Consensus RatingModerate BuyHoldModerate Buy
Predicted Upside25.02% Upside282.45% Upside177.78% Upside
News Sentiment Rating
Positive News

See Recent NKE News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
10/13/2025Sanford C. Bernstein
4 of 5 stars
Aneesha Sherman
Not Rated
Reiterated RatingBuy$90.00 ➝ $90.00+33.56%
10/10/2025Royal Bank Of Canada
3 of 5 stars
Piral Dadhania
Piral Dadhania
Not Rated
Reiterated RatingOutperform
10/8/2025Weiss Ratings
0 of 5 stars
 UpgradeSell (D+)Hold (C-)
10/2/2025KeyCorp
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Set TargetSector WeightOverweight$90.00+21.56%
10/1/2025Barclays
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Set TargetPositive$65.00 ➝ $70.00+0.40%
10/1/2025Morgan Stanley
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Set TargetPositive$70.00 ➝ $72.00+3.27%
10/1/2025Piper Sandler
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Set TargetOverweight$80.00 ➝ $84.00+20.48%
10/1/2025Stifel Nicolaus
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Set TargetHold$64.00 ➝ $68.00-2.47%
10/1/2025DZ Bank
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 UpgradeHoldBuy
10/1/2025Truist Financial
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Reiterated RatingBuy$85.00+15.51%
10/1/2025JPMorgan Chase & Co.
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Boost TargetOverweight$93.00 ➝ $100.00+35.90%
10/1/2025Needham & Company LLC
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Reiterated RatingBuy$78.00+11.88%
10/1/2025Telsey Advisory Group
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Reiterated RatingMarket Perform$75.00+7.57%
9/29/2025Jefferies Financial Group
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Reiterated RatingBuy$115.00 ➝ $115.00+65.32%
9/25/2025The Goldman Sachs Group
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 Set TargetBuy$85.00+22.62%
9/19/2025Citigroup
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UpgradeNeutralPositive
9/19/2025UBS Group
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Set TargetNeutral$63.00 ➝ $71.00-0.22%
9/10/2025Cowen
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 UpgradeHoldBuy
9/10/2025TD Cowen
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UpgradeHoldBuy$62.00 ➝ $85.00+15.49%
8/26/2025Zacks Research
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 UpgradeStrong SellHold
7/6/2025Argus
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UpgradeBuy
6/27/2025Hsbc Global Res
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UpgradeHoldStrong-Buy
6/27/2025Robert W. Baird
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Boost TargetOutperform$80.00 ➝ $88.00+22.41%
6/27/2025Bank of America
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Boost TargetBuy$80.00 ➝ $84.00+16.85%
6/27/2025HSBC
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 UpgradeHoldBuy$80.00+27.58%
6/24/2025Evercore ISI
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Lower TargetOutperform$97.00 ➝ $75.00+23.10%
6/20/2025Deutsche Bank Aktiengesellschaft
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Lower TargetBuy$77.00 ➝ $71.00+18.67%
5/14/2025Wells Fargo & Company
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Boost TargetEqual Weight$55.00 ➝ $60.00-3.76%
4/21/2025Williams Trading
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Lower TargetBuy$93.00 ➝ $73.00+35.92%
4/15/2025Berenberg Bank
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Initiated CoverageHold$58.00+4.75%
3/21/2025Cfra Research
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UpgradeModerate Buy
3/21/2025BMO Capital Markets
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Lower TargetOutperform$95.00 ➝ $92.00+35.74%
3/19/2025China Renaissance
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Initiated CoverageHold
3/5/2025Dbs Bank
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UpgradeHoldStrong-Buy
2/12/2025Guggenheim
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Reiterated RatingBuy$110.00 ➝ $110.00+54.19%
12/23/2024DA Davidson
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UpgradeStrong-Buy
9/11/2024Daiwa America
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DowngradeModerate BuyHold
6/28/2024Raymond James Financial
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Reiterated RatingOutperformMarket Perform
6/28/2024Wedbush
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 Lower TargetOutperform$115.00 ➝ $97.00+2.95%
6/28/2024Oppenheimer
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 Reiterated RatingOutperform$120.00 ➝ $120.00+27.35%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Monday at 04:37 PM ET.


Should I Buy NIKE Stock? NKE Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Sunday, October 12, 2025. Please send any questions or comments about these NIKE pros and cons to contact@marketbeat.com.

NIKE
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in NIKE, Inc.:

  • The current stock price is around $71, which presents a potential buying opportunity for investors looking for value in the athletic apparel market.
  • NIKE, Inc. recently reported earnings that exceeded analysts' expectations, indicating strong financial performance and growth potential.
  • The company has a solid market capitalization of approximately $96.45 billion, reflecting its stability and prominence in the industry.
  • With a return on equity of 21.16%, NIKE, Inc. demonstrates effective management and profitability, which can be attractive to investors.
  • The recent quarterly dividend of $0.40 per share, translating to an annual yield of 2.5%, provides a steady income stream for shareholders.

NIKE
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in NIKE, Inc. for these reasons:

  • The company's stock has experienced a 12.76% decrease in insider ownership, which may raise concerns about confidence from executives.
  • NIKE, Inc. has a relatively high PE ratio of 33.46, suggesting that the stock may be overvalued compared to its earnings.
  • The company’s net margin of 6.23% indicates that profit generation is relatively low, which could affect long-term growth prospects.
  • Insider selling activity, with over 200,000 shares sold recently, may signal potential issues or lack of confidence in future performance.
  • The stock has shown volatility with a beta of 1.29, indicating that it may be more sensitive to market fluctuations, which could pose risks for investors.

NKE Forecast - Frequently Asked Questions

According to the research reports of 35 Wall Street equities research analysts, the average twelve-month stock price forecast for NIKE is $81.57, with a high forecast of $115.00 and a low forecast of $58.00.

35 Wall Street analysts have issued "buy," "hold," and "sell" ratings for NIKE in the last twelve months. There are currently 8 hold ratings, 24 buy ratings and 3 strong buy ratings for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" NKE shares.

According to analysts, NIKE's stock has a predicted upside of 21.05% based on their 12-month stock forecasts.

Over the previous 90 days, NIKE's stock had 9 upgrades by analysts.

Analysts like NIKE more than other "consumer discretionary" companies. The consensus rating for NIKE is Moderate Buy while the average consensus rating for "consumer discretionary" companies is Hold. Learn more on how NKE compares to other companies.


This page (NYSE:NKE) was last updated on 10/13/2025 by MarketBeat.com Staff
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