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ServiceNow (NOW) Institutional Ownership

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$850.49 -12.81 (-1.48%)
Closing price 03:59 PM Eastern
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$851.62 +1.13 (+0.13%)
As of 07:59 PM Eastern
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Institutional Ownership Changes (13F Filings) for ServiceNow (NYSE:NOW)

Current
Institutional Ownership
Percentage
87.18%
Number of
Institutional Buyers
(last 12 months)
1817
Total
Institutional Inflows
(last 12 months)
$40.65B
Number of
Institutional Sellers
(last 12 months)
1175
Total
Institutional Outflows
(last 12 months)
$18.68B
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NOW Institutional Buying and Selling by Quarter

ServiceNow Major Shareholders & Ownership History

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Reporting DateMajor Shareholder NameShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
8/14/2025Challenger Wealth Management200$206K0.1%N/A0.000%
8/14/2025Lighthouse Investment Partners LLC529$544K0.0%N/A0.000%
8/14/2025Paloma Partners Management Co1,000$1.03M0.2%N/A0.000%
8/14/2025Seldon Capital LP206$212K0.1%N/A0.000%
8/14/2025Scge Management L.P.244,000$250.85M5.3%-43.9%0.117%
8/14/2025Jupiter Wealth Management LLC150$154K0.1%N/A0.000%
8/14/2025Ausdal Financial Partners Inc.600$617K0.0%-21.2%0.000%
8/14/2025California State Teachers Retirement System321,684$330.72M0.4%+2.3%0.155%
8/14/2025Raymond James Financial Inc.409,060$420.55M0.1%+0.5%0.197%
8/14/2025Darwin Wealth Management LLC226$232K0.1%N/A0.000%
8/14/2025Transamerica Financial Advisors LLC6,419$6.60M0.6%-1.8%0.003%
8/14/2025Canada Pension Plan Investment Board298,718$307.11M0.3%-20.7%0.144%
8/14/2025Parkwood LLC12,368$12.72M1.1%-59.9%0.006%
8/14/2025Quantinno Capital Management LP50,511$51.93M0.2%+42.1%0.024%
8/14/2025MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd.211,956$217.44M0.4%+4.8%0.102%
8/14/2025Diversify Wealth Management LLC24,271$24.95M1.6%+298.9%0.012%
8/14/2025Diversify Advisory Services LLC3,077$3.16M0.1%+7.1%0.001%
8/14/2025Alliancebernstein L.P.1,910,078$1.96B0.6%+10.2%0.918%
8/14/2025Seven Mile Advisory450$463K0.3%+23.6%0.000%
8/14/2025Peapack Gladstone Financial Corp1,621$1.67M0.0%+11.4%0.001%
8/14/2025Vivaldi Capital Management LP550$565K0.1%N/A0.000%
8/14/2025HUB Investment Partners LLC2,961$3.04M0.1%-16.3%0.001%
8/14/2025Ieq Capital LLC39,662$40.78M0.2%+24.6%0.019%
8/14/2025Main Street Financial Solutions LLC461$474K0.0%N/A0.000%
8/14/2025FWL Investment Management LLC3,719$3.82M1.2%+74,280.0%0.002%
8/14/2025Osterweis Capital Management Inc.297$305K0.0%+81.1%0.000%
8/14/2025Treasurer of the State of North Carolina110,627$113.73M0.4%+11.8%0.053%
8/14/2025Glenview Trust co30,133$30.98M0.5%+39.9%0.014%
8/14/2025The Manufacturers Life Insurance Company 218,482$224.61M0.2%-1.8%0.105%
8/14/2025Mane Global Capital Management LP13,568$13.95M0.6%N/A0.007%
8/14/2025CIBC Asset Management Inc44,010$45.25M0.1%+0.9%0.021%
8/14/2025Faithward Advisors LLC5,067$5.21M0.8%+2.5%0.002%
8/14/2025Investment House LLC797$819K0.0%-3.0%0.000%
8/14/2025BNP Paribas38,303$39.35M1.3%-2.7%0.018%
8/14/2025Sei Investments Co.370,276$380.68M0.4%+8.3%0.178%
8/14/2025Marathon Capital Management195$200K0.1%N/A0.000%
8/14/2025EDENTREE ASSET MANAGEMENT Ltd600$616K0.2%-23.6%0.000%
8/14/2025Nebula Research & Development LLC906$931K0.1%+205.1%0.000%
8/14/2025Dearborn Partners LLC724$744K0.0%+21.9%0.000%
8/14/2025Ardsley Advisory Partners LP11,500$11.82M1.6%N/A0.006%
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8/14/2025Valiant Capital Management L.P.25,726$26.45M1.4%+8.9%0.012%
8/14/2025NewEdge Advisors LLC33,536$34.48M0.2%+15.6%0.016%
8/14/2025Next Century Growth Investors LLC4,246$4.37M0.3%+9.4%0.002%
8/14/2025Intact Investment Management Inc.1,990$2.05M0.1%+1.0%0.001%
8/14/2025Investment Management Corp of Ontario12,565$12.92M0.2%-3.2%0.006%
8/14/2025iSAM Funds UK Ltd649$667K0.1%N/A0.000%
8/14/2025AXA S.A.341,672$351.27M1.0%+30.6%0.164%
8/14/2025Goldstream Capital Management Ltd2,963$3.05M1.0%N/A0.001%
8/14/2025Broadleaf Partners LLC12,907$13.27M2.9%-0.6%0.006%
8/14/2025Investors Towarzystwo Funduszy Inwestycyjnych Spolka Akcyjna8,330$8.56M3.4%N/A0.004%
8/14/2025Fayez Sarofim & Co339,271$351.71M0.8%+0.6%0.163%
8/14/2025State Street Corp9,323,619$9.59B0.4%+1.7%4.483%
8/14/2025Daiwa Securities Group Inc.529,299$544.16M2.0%+7.3%0.254%
8/14/2025Certuity LLC666$685K0.1%+6.6%0.000%
8/14/2025Prestige Wealth Management Group LLC324$333K0.1%+620.0%0.000%
8/14/2025Gerber Kawasaki Wealth & Investment Management1,069$1.10M0.0%+51.6%0.001%
8/14/2025SVB Wealth LLC708$728K0.0%-34.6%0.000%
8/14/2025L2 Asset Management LLC928$954K0.2%+4.5%0.000%
8/14/2025Stockbridge Partners LLC213,317$219.31M4.3%+6.1%0.103%
8/14/2025 Thematics Asset Management73,524$75.59M3.4%-5.9%0.035%
8/14/2025 Vega Investment Solutions1,258$1.29M0.3%+326.4%0.001%
8/14/2025 Winslow Capital Management LLC614,376$631.63M2.1%-8.0%0.295%
8/14/2025Temasek Holdings Private Ltd90,155$92.69M0.4%-35.1%0.043%
8/14/2025WINTON GROUP Ltd1,628$1.67M0.1%N/A0.001%
8/14/2025Howard Hughes Medical Institute44$45K0.0%N/A0.000%
8/14/2025 Natixis18,395$18.91M0.1%-49.5%0.009%
8/14/2025 Ossiam23,256$23.91M0.3%+12.7%0.011%
8/14/2025 Bank of Nova Scotia34,779$35.76M0.1%-33.1%0.017%
8/14/2025 Baker Avenue Asset Management LP4,418$4.54M0.1%+95.6%0.002%
8/14/2025 BlackDiamond Wealth Management LLC327$331K0.2%+29.8%0.000%
8/14/2025 California Public Employees Retirement System348,348$358.13M0.2%-27.3%0.167%
8/14/2025 Cerity Partners LLC93,835$96.47M0.2%+6.9%0.045%
8/14/2025 Dnca Finance7,000$7.20M0.5%+14.8%0.003%
8/14/2025 Federated Hermes Inc.128,685$132.30M0.2%-22.8%0.062%
8/13/2025 Gabelli Funds LLC28,588$29.39M0.2%-18.5%0.014%
8/13/2025 Gamco Investors INC. ET AL4,787$4.92M0.0%+0.4%0.002%
8/13/2025 Jump Financial LLC9,505$9.77M0.1%-77.0%0.005%
8/13/2025 Stenger Family Office LLC2,555$2.50M0.6%N/A0.001%
8/13/2025 Quantum Portfolio Management LLC551$566K0.3%-11.7%0.000%
8/13/2025 Rosenblum Silverman Sutton S F Inc. CA5,430$5.58M1.4%-1.0%0.003%
8/13/2025 StoneX Group Inc.1,433$1.47M0.1%+4.5%0.001%
8/13/2025 SageView Advisory Group LLC1,711$1.69M0.1%-6.2%0.001%
8/13/2025 Cresset Asset Management LLC7,110$7.31M0.0%+16.8%0.003%
8/13/2025 Proactive Wealth Strategies LLC518$533K0.3%+9.5%0.000%
8/13/2025 Carroll Investors Inc211$217K0.1%N/A0.000%
8/13/2025 Lingotto Investment Management LLP46,104$47.40M1.0%+27.7%0.022%
8/13/2025 Brown Advisory Inc.1,055,221$1.08B1.4%-17.4%0.507%
8/13/2025 North Berkeley Wealth Management LLC400$411K0.4%-11.1%0.000%
8/13/2025 Amundi1,609,148$1.62B0.6%-1.8%0.774%
8/13/2025 SCS Capital Management LLC8,118$8.35M0.1%+2.4%0.004%
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8/13/2025 Mirabella Financial Services LLP5,201$5.36M0.6%-80.9%0.003%
8/13/2025 GeoWealth Management LLC2,086$2.15M0.1%-4.9%0.001%
8/13/2025 Royal Fund Management LLC248$255K0.0%N/A0.000%
8/13/2025 Veltria Advisors Corp.249$256K0.2%-7.1%0.000%
8/13/2025 Dynamic Wealth Strategies LLC418$430K0.3%-5.0%0.000%
8/13/2025 Baird Financial Group Inc.87,626$90.09M0.2%-11.7%0.042%
8/13/2025 First Trust Advisors LP135,540$139.35M0.1%-20.6%0.065%
8/13/2025 Optimize Financial Inc2,067$2.13M1.3%-0.7%0.001%
8/13/2025 Guggenheim Capital LLC42,945$44.15M0.4%-11.3%0.021%
8/13/2025 Kilter Group LLC24$25K0.0%N/A0.000%
(Data available from 1/1/2016 forward)

NOW Institutional Ownership - Frequently Asked Questions

Who are the largest shareholders of NOW shares?

During the previous two years, 2,461 institutional investors and hedge funds held shares of ServiceNow. The most heavily invested institutionals were Vanguard Group Inc. ($20.45B), State Street Corp ($9.59B), FMR LLC ($6.23B), Price T Rowe Associates Inc. MD ($6.10B), Geode Capital Management LLC ($4.68B), Morgan Stanley ($3.94B), and Franklin Resources Inc. ($2.59B).Learn more on ServiceNow's institutional investors.

What percentage of ServiceNow's stock is owned by institutional investors?

87.18% of ServiceNow's stock is owned by institutional investors. Learn more on NOW's institutional investor holdings.

Which institutional investors have been buying ServiceNow's stock?

Of the 2,219 institutional investors that purchased ServiceNow's stock in the last 24 months, the following investors and hedge funds have bought the highest volume of shares: Norges Bank ($7.31M), World Investment Advisors LLC ($4.78M), GAMMA Investing LLC ($2.69M), Nuveen LLC ($2.28M), International Assets Investment Management LLC ($2.00M), FMR LLC ($1.37M), and Vanguard Group Inc. ($1.34M).

How much institutional buying is happening at ServiceNow?

Institutional investors have bought a total of 43,536,682 shares in the last 24 months. This purchase volume represents approximately $40.64B in transactions.

Which of ServiceNow's major shareholders have been selling company stock?

Of the 1,172 institutional investors that sold ServiceNow's stock in the last 24 months, the following investors and hedge funds have sold the highest volume of shares: Edgewood Management LLC ($1.65M), Polen Capital Management LLC ($1.27M), International Assets Investment Management LLC ($1.18M), Wellington Management Group LLP ($1.08M), Capital International Investors ($895.64K), Massachusetts Financial Services Co. MA ($861.27K), and Brown Advisory Inc. ($661.09K).

How much institutional selling is happening at ServiceNow?

Institutional investors have sold a total of 19,457,910 shares in the last 24 months. This volume of shares sold represents approximately $18.49B in transactions.


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This page (NYSE:NOW) was last updated on 8/14/2025 by MarketBeat.com Staff
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