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ServiceNow (NOW) Institutional Ownership

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$913.29 +14.73 (+1.64%)
Closing price 09/5/2025 03:59 PM Eastern
Extended Trading
$913.14 -0.15 (-0.02%)
As of 09/5/2025 08:00 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.
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Institutional Ownership Changes (13F Filings) for ServiceNow (NYSE:NOW)

Current
Institutional Ownership
Percentage
87.18%
Number of
Institutional Buyers
(last 12 months)
1825
Total
Institutional Inflows
(last 12 months)
$41.15B
Number of
Institutional Sellers
(last 12 months)
1185
Total
Institutional Outflows
(last 12 months)
$18.86B
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NOW Institutional Buying and Selling by Quarter

ServiceNow Major Shareholders & Ownership History

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Reporting DateMajor Shareholder NameShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
9/4/2025 SevenBridge Financial Group LLC306$315K0.1%+13.3%0.000%
9/2/2025 PVG Asset Management Corp195$200K0.7%N/A0.000%
8/29/2025 Evolution Wealth Management Inc.35$36K0.0%N/A0.000%
8/29/2025 Total Investment Management Inc.30$31K0.0%N/A0.000%
8/29/2025 Centaurus Financial Inc.1,895$1.95M0.1%+4.4%0.001%
8/28/2025 China Universal Asset Management Co. Ltd.4,866$5.00M0.5%-53.0%0.002%
8/27/2025 Orion Porfolio Solutions LLC23,772$24.44M0.2%+7.8%0.011%
8/27/2025 Munro Partners60,096$61.78M1.9%N/A0.029%
8/26/2025 Thrivent Financial for Lutherans296,711$305.03M0.7%+8.8%0.143%
8/26/2025 MASTERINVEST Kapitalanlage GmbH10,124$10.41M1.1%N/A0.005%
8/26/2025 Nautilus Advisors LLC343$353K0.3%+15.5%0.000%
8/25/2025 BLVD Private Wealth LLC231$237K0.2%N/A0.000%
8/22/2025 Stance Capital LLC1,322$1.36M0.5%N/A0.001%
8/21/2025 Pathway Financial Advisers LLC644$662K0.2%+4.0%0.000%
8/20/2025 Kentucky Retirement Systems13,161$13.53M0.4%-6.2%0.006%
8/20/2025 Kentucky Retirement Systems Insurance Trust Fund5,586$5.74M0.4%-6.5%0.003%
8/20/2025 North Dallas Bank & Trust Co.410$422K0.3%N/A0.000%
8/20/2025 Forefront Wealth Partners LLC900$954K0.6%-2.4%0.000%
8/19/2025 B. Riley Wealth Advisors Inc.2,561$2.63M0.1%N/A0.001%
8/19/2025 Newbridge Financial Services Group Inc.3,819$3.93M0.6%+97.3%0.002%
8/19/2025 MRP Capital Investments LLC85$87K0.1%-87.0%0.000%
8/19/2025 Advisory Services Network LLC14,372$13.55M0.2%+5.0%0.007%
8/19/2025 Anchor Investment Management LLC1,174$1.21M0.1%-1.3%0.001%
8/19/2025 Asset Dedication LLC2,893$2.97M0.2%+2.1%0.001%
8/19/2025 Liontrust Investment Partners LLP109,352$112.42M1.6%+11.4%0.053%
8/19/2025 Pitcairn Co.9,772$10.05M0.7%-13.6%0.005%
8/18/2025 N.E.W. Advisory Services LLC148$152K0.0%-20.9%0.000%
8/18/2025 Geneos Wealth Management Inc.789$811K0.0%+3.8%0.000%
8/18/2025 Hollencrest Capital Management180$185K0.0%+24.1%0.000%
8/18/2025 Caxton Associates LLP1,892$1.95M0.0%+85.9%0.001%
8/18/2025 Castleark Management LLC63,338$65.12M2.0%+4.4%0.030%
8/18/2025 Second Line Capital LLC361$371K0.1%N/A0.000%
8/18/2025 Goodman Advisory Group LLC5,099$5.24M1.8%+62.9%0.002%
8/16/2025 Parr Mcknight Wealth Management Group LLC2,411$2.48M0.3%+5.5%0.001%
8/16/2025 Public Sector Pension Investment Board131,993$135.70M0.6%-18.8%0.063%
8/16/2025 Evergreen Capital Management LLC1,535$1.58M0.0%+5.4%0.001%
8/16/2025 Headlands Technologies LLC3,818$3.93M0.5%+54.6%0.002%
8/15/2025 Strategic Investment Advisors MI658$670K0.1%-9.1%0.000%
8/15/2025 MayTech Global Investments LLC51,403$52.03M5.4%+5.0%0.025%
8/15/2025 CANADA LIFE ASSURANCE Co214,652$220.79M0.3%+9.3%0.103%
8/15/2025 Tower Research Capital LLC TRC 4,531$4.66M0.1%-35.2%0.002%
8/15/2025 MUFG Securities EMEA plc612$629K0.0%+603.4%0.000%
8/15/2025 Howland Capital Management LLC26,306$27.05M1.1%+0.8%0.013%
8/15/2025 Synergy Financial Group LTD1,327$1.36M1.0%-6.5%0.001%
8/15/2025 Resources Management Corp CT ADV1,587$1.63M0.2%+1.4%0.001%
8/15/2025 Fairfield Bush & CO.1,338$1.38M0.8%+3.1%0.001%
8/15/2025 Brown Financial Advisors1,347$1.39M0.5%-14.5%0.001%
8/15/2025 Rakuten Securities Inc.583$599K0.2%-17.5%0.000%
8/15/2025 Corient Private Wealth LLC668,630$684.36M0.9%+105.1%0.321%
8/15/2025 Equitable Holdings Inc.7,321$7.53M0.1%-16.8%0.004%
8/15/2025 Morse Asset Management Inc3,488$3.59M0.8%+0.5%0.002%
8/15/2025 Florida Financial Advisors LLC273$280K0.1%+5.4%0.000%
8/15/2025 State of Tennessee Department of Treasury70,184$72.16M0.3%-4.4%0.034%
8/15/2025 Kensington Investment Counsel LLC226$232K0.1%N/A0.000%
8/15/2025 E Fund Management Co. Ltd.11,095$11.41M0.5%+37.1%0.005%
8/15/2025 Sender Co & Partners Inc.2,556$2.63M0.7%-58.0%0.001%
8/15/2025 Captrust Financial Advisors33,770$34.72M0.1%+22.2%0.016%
8/15/2025 Keel Point LLC1,066$1.10M0.1%+15.6%0.001%
8/15/2025 Alaethes Wealth LLC2,014$2.07M0.6%+7.2%0.001%
8/15/2025 Anatole Investment Management Ltd51,488$52.93M8.9%N/A0.025%
8/15/2025 Montag & Caldwell LLC12,801$13.16M2.9%-2.9%0.006%
8/15/2025 Manhattan West Asset Management LLC215$221K0.1%N/A0.000%
8/15/2025 Vident Advisory LLC36,152$37.17M0.4%+73.5%0.017%
8/15/2025 Visionary Wealth Advisors1,982$2.04M0.1%+6.2%0.001%
8/15/2025 Voleon Capital Management LP1,595$1.64M0.1%-70.7%0.001%
8/15/2025 Voya Financial Advisors Inc.1,825$1.87M0.2%-6.6%0.001%
8/15/2025 Two Sigma Securities LLC454$467K0.1%N/A0.000%
8/15/2025 Scott Marsh Financial LLC2,110$2.17M0.8%N/A0.001%
8/15/2025 Tidal Investments LLC27,900$28.68M0.2%+12.5%0.013%
8/15/2025 Select Equity Group L.P.36,161$37.18M0.2%N/A0.017%
8/15/2025 Shay Capital LLC1,800$1.85M0.2%-83.9%0.001%
8/15/2025 Smartleaf Asset Management LLC3,285$3.36M0.3%+6.4%0.002%
8/15/2025 Snowden Capital Advisors LLC4,576$4.70M0.1%+4.9%0.002%
8/15/2025 Royal London Asset Management Ltd.169,603$174.37M0.4%-1.3%0.082%
8/15/2025 Rafferty Asset Management LLC74,913$77.02M0.3%+22.7%0.036%
8/15/2025 Sandler Capital Management1,076$1.11M0.3%N/A0.001%
8/15/2025 OV Management LLC1,299$1.34M1.1%-62.5%0.001%
8/15/2025 Oxford Financial Group LTD. LLC658$676K0.0%+120.1%0.000%
8/15/2025 Onex Canada Asset Management Inc.8,798$9.05M1.1%+3.5%0.004%
8/15/2025 Orion Investment Co2,218$2.28M0.8%+67.3%0.001%
8/15/2025 Orion Porfolio Solutions LLC23,770$24.44M0.2%+7.8%0.011%
8/15/2025 MML Investors Services LLC61,374$63.10M0.2%+5.2%0.030%
8/15/2025 Monetary Management Group Inc.1,550$1.59M0.4%-22.1%0.001%
8/15/2025 Moore Capital Management LP5,315$5.46M0.1%N/A0.003%
8/15/2025 Maytus Capital Management LLC2,674$2.75M0.5%N/A0.001%
8/15/2025 Meiji Yasuda Asset Management Co Ltd.9,536$9.80M0.5%-23.2%0.005%
8/15/2025 Mission Creek Capital Partners Inc.2,217$2.28M0.5%-4.7%0.001%
8/15/2025 Modern Wealth Management LLC423$435K0.0%+5.2%0.000%
8/15/2025 Lazard Asset Management LLC49,584$50.98M0.1%+6.1%0.024%
8/15/2025 Holocene Advisors LP75,000$77.11M0.2%-57.6%0.036%
8/15/2025 ICONIQ Capital LLC774$796K0.0%-1.5%0.000%
8/15/2025 IHT Wealth Management LLC5,129$5.27M0.1%-5.2%0.002%
8/15/2025 Fullerton Fund Management Co Ltd.83,627$85.98M3.5%+116.1%0.040%
8/15/2025 George Kaiser Family Foundation5,550$5.71M0.8%-8.6%0.003%
8/15/2025 Gilder Gagnon Howe & Co. LLC11,142$11.46M0.1%-4.9%0.005%
8/15/2025 Great Valley Advisor Group Inc.3,324$3.42M0.1%-56.4%0.002%
8/15/2025 Game Creek Capital LP2,100$2.16M0.9%+68.0%0.001%
8/15/2025 EP Wealth Advisors LLC3,825$3.93M0.0%+4.5%0.002%
8/15/2025 Eventide Asset Management LLC6,194$6.36M0.1%-1.2%0.003%
8/15/2025 Engineers Gate Manager LP2,910$2.99M0.0%-67.6%0.001%
(Data available from 1/1/2016 forward)

NOW Institutional Ownership - Frequently Asked Questions

Who are the largest shareholders of NOW shares?

During the previous two years, 2,480 institutional investors and hedge funds held shares of ServiceNow. The most heavily invested institutionals were Vanguard Group Inc. ($20.45B), State Street Corp ($9.59B), FMR LLC ($6.23B), Price T Rowe Associates Inc. MD ($6.10B), Geode Capital Management LLC ($4.68B), Morgan Stanley ($3.94B), and Franklin Resources Inc. ($2.59B).Learn more on ServiceNow's institutional investors.

What percentage of ServiceNow's stock is owned by institutional investors?

87.18% of ServiceNow's stock is owned by institutional investors. Learn more on NOW's institutional investor holdings.

Which institutional investors have been buying ServiceNow's stock?

Of the 2,234 institutional investors that purchased ServiceNow's stock in the last 24 months, the following investors and hedge funds have bought the highest volume of shares: Norges Bank ($7.31M), World Investment Advisors LLC ($4.78M), GAMMA Investing LLC ($2.69M), Nuveen LLC ($2.28M), International Assets Investment Management LLC ($2.00M), FMR LLC ($1.37M), and Vanguard Group Inc. ($1.34M).

How much institutional buying is happening at ServiceNow?

Institutional investors have bought a total of 43,946,462 shares in the last 24 months. This purchase volume represents approximately $41.15B in transactions.

Which of ServiceNow's major shareholders have been selling company stock?

Of the 1,185 institutional investors that sold ServiceNow's stock in the last 24 months, the following investors and hedge funds have sold the highest volume of shares: Edgewood Management LLC ($1.65M), Polen Capital Management LLC ($1.27M), International Assets Investment Management LLC ($1.18M), Wellington Management Group LLP ($1.08M), Capital International Investors ($895.64K), Massachusetts Financial Services Co. MA ($861.27K), and Scge Management L.P. ($744K).

How much institutional selling is happening at ServiceNow?

Institutional investors have sold a total of 19,811,143 shares in the last 24 months. This volume of shares sold represents approximately $18.86B in transactions.


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This page (NYSE:NOW) was last updated on 9/6/2025 by MarketBeat.com Staff
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