Free Trial
→ My starkest warning in years (From Porter & Company) (Ad)tc pixel Free NOW Stock Alerts

ServiceNow (NOW) Institutional Ownership

ServiceNow logo
$929.77 -9.40 (-1.00%)
Closing price 03:59 PM Eastern
Extended Trading
$932.26 +2.48 (+0.27%)
As of 07:58 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.
Compare

Institutional Ownership Changes (13F Filings) for ServiceNow (NYSE:NOW)

Current
Institutional Ownership
Percentage
87.18%
Number of
Institutional Buyers
(last 12 months)
1864
Total
Institutional Inflows
(last 12 months)
$40.28B
Number of
Institutional Sellers
(last 12 months)
1209
Total
Institutional Outflows
(last 12 months)
$19.07B
Get NOW Insider Trade Alerts

Want to know when executives and insiders are buying or selling ServiceNow stock? Sign up for InsiderTrades.com's daily newsletter to get the latest insider transactions delivered to your inbox daily.

Subscribe Now
By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.
Skip Chart & View Institutional Buying and Selling Data

NOW Institutional Buying and Selling by Quarter

ServiceNow Major Shareholders & Ownership History

Export to Excel
Reporting DateMajor Shareholder NameShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
10/24/2025Legacy Trust255$235K0.0%N/A0.000%
10/24/2025ORG Partners LLC192$177K0.0%+19.3%0.000%
10/24/2025Sonoma Allocations LLC791$709K0.3%N/A0.000%
10/24/2025World Equity Group Inc.311$286K0.1%+34.1%0.000%
10/24/2025Heck Capital Advisors LLC280$258K0.0%+5.3%0.000%
10/24/2025Parnassus Investments LLC638,266$587.38M1.4%+0.2%0.307%
10/24/2025MASTERINVEST Kapitalanlage GmbH8,686$7.99M0.8%-14.2%0.004%
10/24/2025Sumitomo Mitsui DS Asset Management Company Ltd51,398$47.30M0.4%+13.6%0.025%
10/24/2025Kesler Norman & Wride LLC1,092$1.01M0.2%-34.2%0.001%
10/24/2025Narwhal Capital Management1,966$1.81M0.1%+41.0%0.001%
10/24/2025Valmark Advisers Inc.1,862$1.71M0.0%-3.0%0.001%
10/24/2025Trueblood Wealth Management LLC720$663K0.3%+23.5%0.000%
10/24/2025Oregon Public Employees Retirement Fund23,786$21.89M0.3%+33.1%0.011%
10/24/2025State of Alaska Department of Revenue22,361$20.58M0.2%-4.0%0.011%
10/23/2025Capital Investment Advisors LLC5,186$4.77M0.1%+5.2%0.002%
10/23/2025Family Capital Trust Co201$185K0.1%N/A0.000%
10/23/2025Webster Bank N. A.4,428$4.08M0.4%-3.7%0.002%
10/23/2025Nisa Investment Advisors LLC44,678$41.12M0.2%-11.4%0.021%
10/23/2025Dock Street Asset Management Inc.43,775$40.29M3.5%-1.7%0.021%
10/23/2025Duncker Streett & Co. Inc.7,389$6.80M1.2%+3.3%0.004%
10/23/2025Peregrine Capital Management LLC90,104$82.92M2.5%-1.8%0.043%
10/23/2025Steigerwald Gordon & Koch Inc.146$134K0.0%N/A0.000%
10/23/2025Ferguson Wellman Capital Management Inc.1,120$1.03M0.0%-36.2%0.001%
10/23/2025Spectrum Asset Management Inc. NB CA 301$277K0.1%N/A0.000%
10/23/2025WD Rutherford LLC4,896$4.51M1.9%-3.0%0.002%
10/23/2025Kingswood Wealth Advisors LLC1,543$1.42M0.1%+22.1%0.001%
10/23/2025Citizens National Bank Trust Department4,518$4.16M0.7%+22.9%0.002%
10/23/2025Venturi Wealth Management LLC4,250$3.91M0.2%-8.3%0.002%
10/23/2025Independent Solutions Wealth Management LLC275$253K0.0%-19.8%0.000%
10/23/2025Benjamin Edwards Inc.13,234$12.18M0.1%+35.2%0.006%
10/23/2025United Asset Strategies Inc.23,094$21.25M1.7%+0.2%0.011%
10/23/2025SG Americas Securities LLC16,079$14.80M0.0%-81.9%0.008%
10/23/2025Clean Yield Group4,976$4.58M1.3%+1.4%0.002%
10/23/2025HB Wealth Management LLC10,452$9.62M0.1%+28.5%0.005%
10/23/2025Caldwell Trust Co535$492K0.0%+8.7%0.000%
10/23/2025Spire Wealth Management1,623$1.49M0.1%-80.3%0.001%
10/23/2025Harfst & Associates Inc.2,662$2.45M0.5%+0.8%0.001%
10/23/2025Moran Wealth Management LLC315$290K0.0%-75.3%0.000%
10/23/2025Signature Wealth Management Partners LLC919$846K0.4%-1.6%0.000%
10/23/2025CX Institutional1,285$1.18M0.0%+9.7%0.001%
10/23/2025Strategic Blueprint LLC445$410K0.0%+5.0%0.000%
10/23/2025WMG Financial Advisors LLC543$500K0.2%+16.3%0.000%
10/23/2025Childress Capital Advisors LLC865$796K0.1%+29.3%0.000%
10/23/2025Park Avenue Securities LLC10,827$9.96M0.1%+6.7%0.005%
10/23/2025RPG Investment Advisory LLC20,059$18.46M2.2%+1.6%0.010%
10/23/2025KLP Kapitalforvaltning AS84,725$77.97M0.3%+1.2%0.041%
10/23/2025E Fund Management Hong Kong Co. Ltd.464$427K0.3%+79.2%0.000%
10/23/2025Securian Asset Management Inc.10,117$9.31M0.2%-6.5%0.005%
10/23/2025Integral Investment Advisors Inc.379$349K0.1%-36.1%0.000%
10/23/2025ANB Bank348$320K0.1%+7.1%0.000%
10/22/2025 New Century Financial Group LLC221$203K0.4%-54.6%0.000%
10/22/2025 Index Fund Advisors Inc.570$525K0.0%-40.3%0.000%
10/22/2025 MassMutual Private Wealth & Trust FSB23,721$21.83M0.6%+4.4%0.011%
10/22/2025 DSM Capital Partners LLC47,101$43.35M0.6%N/A0.023%
10/22/2025 Cerity Partners LLC99,467$91.54M0.1%+6.0%0.048%
10/22/2025 First Merchants Corp8,929$8.22M0.3%-21.6%0.004%
10/22/2025 Vaughan Nelson Investment Management L.P.111,963$103.04M0.9%-36.1%0.054%
10/22/2025 Mccarter Private Wealth Services LLC228$210K0.1%+11.8%0.000%
10/22/2025 CoreCap Advisors LLC203$187K0.0%-33.0%0.000%
10/22/2025 Kathmere Capital Management LLC435$400K0.0%+17.9%0.000%
10/22/2025 RFG Bristol Wealth Advisors LLC2,708$2.49M0.7%-6.2%0.001%
10/22/2025 Gladstone Institutional Advisory LLC4,973$4.58M0.2%-7.5%0.002%
10/22/2025 Greenleaf Trust3,995$3.68M0.0%-2.1%0.002%
10/22/2025 Geneos Wealth Management Inc.36$33K0.0%-95.4%0.000%
10/22/2025 Yoder Wealth Management Inc.272$250K0.1%+4.6%0.000%
10/22/2025 Hennion & Walsh Asset Management Inc.9,213$8.48M0.3%+7.4%0.004%
10/22/2025 Byrne Asset Management LLC60$55K0.0%-32.6%0.000%
10/22/2025 Torray Investment Partners LLC8,284$7.62M1.0%-3.3%0.004%
10/22/2025 Encompass Wealth Advisors LLC243$224K0.1%-5.1%0.000%
10/22/2025 Advisory Resource Group1,360$1.25M0.2%+12.5%0.001%
10/22/2025 Bender Robert & Associates12,486$11.49M2.5%-0.4%0.006%
10/22/2025 Chicago Capital LLC79,235$72.92M1.8%+0.4%0.038%
10/22/2025 Worth Financial Advisory Group LLC951$875K0.5%+9.7%0.000%
10/22/2025 Mcdaniel Terry & Co.774$712K0.1%+48.8%0.000%
10/22/2025 Robeco Institutional Asset Management B.V.167,977$154.59M0.2%+1.8%0.081%
10/22/2025 KG&L Capital Management LLC1,595$1.47M0.4%+305.9%0.001%
10/22/2025 D.A. Davidson & CO.16,984$15.63M0.1%+0.5%0.008%
10/22/2025 CWA Asset Management Group LLC4,516$4.16M0.2%+41.0%0.002%
10/22/2025 Motco210$193K0.0%+12.9%0.000%
10/22/2025 Park Place Capital Corp2,488$2.29M0.5%-1.9%0.001%
10/22/2025 WESPAC Advisors SoCal LLC4,162$3.83M0.8%-0.8%0.002%
10/22/2025 Daymark Wealth Partners LLC1,123$1.03M0.0%+31.2%0.001%
10/22/2025 Railway Pension Investments Ltd184,400$169.70M2.3%+101.5%0.089%
10/22/2025 Commonwealth Equity Services LLC63,053$58.03M0.1%+0.7%0.030%
10/22/2025 Semus Wealth Partners LLC489$450K0.3%+4.7%0.000%
10/22/2025 Asset Management One Co. Ltd.107,508$98.94M0.3%+0.8%0.052%
10/22/2025 Alpine Bank Wealth Management120$110K0.0%+15.4%0.000%
10/21/2025 Gateway Investment Advisers LLC56,438$51.94M0.5%+4.4%0.027%
10/21/2025 Fifth Third Wealth Advisors LLC3,109$2.86M0.1%+10.8%0.001%
10/21/2025 Wealth Management Partners LLC628$578K0.2%+4.7%0.000%
10/21/2025 Western Financial Corp CA771$710K0.3%+5.6%0.000%
10/21/2025 Moss Adams Wealth Advisors LLC675$621K0.0%-2.3%0.000%
10/21/2025 Eagle Strategies LLC2,171$2.00M0.3%-28.0%0.001%
10/21/2025 Community Financial Services Group LLC9,370$8.62M1.6%+0.5%0.005%
10/21/2025 Global Retirement Partners LLC12,733$11.72M0.3%+4.9%0.006%
10/21/2025 Capital Advisors Inc. OK409$376K0.0%-46.3%0.000%
10/21/2025 GraniteShares Advisors LLC1,587$1.46M0.8%+10.6%0.001%
10/21/2025 Fulton Bank N.A.2,292$2.11M0.1%-2.6%0.001%
10/21/2025 Commonwealth Financial Services LLC249$229K0.0%-10.1%0.000%
10/21/2025 TruNorth Capital Management LLC46$42K0.0%+666.7%0.000%
(Data available from 1/1/2016 forward)

NOW Institutional Ownership - Frequently Asked Questions

Who are the largest shareholders of NOW shares?

During the previous two years, 2,507 institutional investors and hedge funds held shares of ServiceNow. The most heavily invested institutionals were Vanguard Group Inc. ($20.45B), State Street Corp ($9.59B), FMR LLC ($6.23B), Price T Rowe Associates Inc. MD ($6.10B), Geode Capital Management LLC ($4.68B), Morgan Stanley ($3.94B), and Franklin Resources Inc. ($2.59B).Learn more on ServiceNow's institutional investors.

What percentage of ServiceNow's stock is owned by institutional investors?

87.18% of ServiceNow's stock is owned by institutional investors. Learn more on NOW's institutional investor holdings.

Which institutional investors have been buying ServiceNow's stock?

Of the 2,270 institutional investors that purchased ServiceNow's stock in the last 24 months, the following investors and hedge funds have bought the highest volume of shares: Norges Bank ($7.31M), World Investment Advisors LLC ($4.78M), GAMMA Investing LLC ($2.69M), Nuveen LLC ($2.28M), International Assets Investment Management LLC ($2.00M), FMR LLC ($1.37M), and Swedbank AB ($1.34M).

How much institutional buying is happening at ServiceNow?

Institutional investors have bought a total of 42,985,307 shares in the last 24 months. This purchase volume represents approximately $40.31B in transactions.

Which of ServiceNow's major shareholders have been selling company stock?

Of the 1,208 institutional investors that sold ServiceNow's stock in the last 24 months, the following investors and hedge funds have sold the highest volume of shares: Edgewood Management LLC ($1.65M), Polen Capital Management LLC ($1.27M), International Assets Investment Management LLC ($1.18M), Wellington Management Group LLP ($1.08M), Capital International Investors ($895.64K), Massachusetts Financial Services Co. MA ($861.27K), and Scge Management L.P. ($744K).

How much institutional selling is happening at ServiceNow?

Institutional investors have sold a total of 20,027,761 shares in the last 24 months. This volume of shares sold represents approximately $19.08B in transactions.


Related Companies

This page (NYSE:NOW) was last updated on 10/24/2025 by MarketBeat.com Staff
From Our Partners
NEW LAW: Congress Approves Setup For Digital Dollar?
Trump Ally Says Congress Approved the Setup for a Digital Dollar 2.0 But according to Rep. Marjorie Taylor ...
Goldco Precious Metals | Sponsoredtc pixel
Melt-up warning
Porter Stansberry says this bull market is past the “safe zone” and racing toward an event horizon — and in hi...
Porter & Company | Sponsoredtc pixel
Next opportunity for crypto millions
The floodgates have opened. Bitcoin and Ethereum ETFs are seeing record-breaking inflows, the biggest since...
Crypto 101 Media | Sponsoredtc pixel
Elon Musk is on the line
Elon Musk says November 6 could "affect the future of the world" Get ready for the biggest pivot in corpora...
Altimetry | Sponsoredtc pixel
The Fed Just Got Kneecapped — Here’s What Happens Next
Donald Trump has done it again! This time, with the signing of the highly controversial new law S.1582 — he...
Banyan Hill Publishing | Sponsoredtc pixel
Trade this between 9:30 and 10:45 am EST
If you can be at your computer between 9 a.m. and 10:45 a.m. on most weekdays, I’ll show you a simple trading ...
Base Camp Trading | Sponsoredtc pixel
Claim Your Share of $5.39 BILLION in AI Equity Checks
The U.S. government just took advantage of Public Law 81-774 to crack down on AI companies... In turn, enfo...
Angel Publishing | Sponsoredtc pixel
Stunning new initiative unfolding in the White House?
what I just learned about what’s unfolding in the White House is truly stunning… And you need to see it for...
Paradigm Press | Sponsoredtc pixel