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ServiceNow (NOW) Institutional Ownership

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$766.53 +10.54 (+1.39%)
Closing price 03:59 PM Eastern
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Institutional Ownership Changes (13F Filings) for ServiceNow (NYSE:NOW)

Current
Institutional Ownership
Percentage
87.18%
Number of
Institutional Buyers
(last 12 months)
1554
Total
Institutional Inflows
(last 12 months)
$29.62B
Number of
Institutional Sellers
(last 12 months)
971
Total
Institutional Outflows
(last 12 months)
$13.94B
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NOW Institutional Buying and Selling by Quarter

ServiceNow Major Shareholders & Ownership History

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Reporting DateMajor Shareholder NameShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
4/22/2025EWA LLC363$289K0.1%+19.0%0.000%
4/22/2025Kentucky Retirement Systems Insurance Trust Fund5,973$4.76M0.3%N/A0.003%
4/22/2025Manning & Napier Advisors LLC198,250$157.84M1.9%+29.2%0.096%
4/22/2025Kentucky Retirement Systems14,024$11.17M0.3%-0.9%0.007%
4/22/2025Consolidated Investment Group LLC11,500$9.16M1.4%-4.2%0.006%
4/22/2025Childress Capital Advisors LLC598$476K0.1%-5.8%0.000%
4/22/2025Heartland Bank & Trust Co961$765K0.4%+13.2%0.000%
4/22/2025Intact Investment Management Inc.1,970$1.57M0.1%+3.7%0.001%
4/22/2025Garde Capital Inc.120$96K0.0%+12.1%0.000%
4/22/2025First American Bank5,863$4.67M0.3%+1.6%0.003%
4/22/2025Weaver Capital Management LLC1,782$1.42M0.4%+6.8%0.001%
4/22/2025Aspire Private Capital LLC1,119$891K0.2%+9.4%0.001%
4/22/2025Praxis Investment Management Inc.6,293$5.01M0.3%-0.3%0.003%
4/22/2025Clio Asset Management LLC10,973$8.74M6.9%-8.8%0.005%
4/22/2025World Equity Group Inc.336$268K0.1%-62.6%0.000%
4/22/2025GAM Holding AG11,647$9.27M0.7%+22.6%0.006%
4/22/2025Stonegate Investment Group LLC6,695$5.33M0.1%-0.3%0.003%
4/22/2025Appleton Partners Inc. MA1,238$986K0.1%-9.5%0.001%
4/22/2025Perfromance Wealth Partners LLC1,031$821K0.0%+7.8%0.000%
4/22/2025Worth Financial Advisory Group LLC886$705K0.4%+50.2%0.000%
4/22/2025Cabot Wealth Management Inc.4,903$3.90M0.5%+0.6%0.002%
4/22/2025Castleview Partners LLC336$268K0.2%-38.3%0.000%
4/22/2025PFG Investments LLC1,596$1.27M0.1%+17.8%0.001%
4/22/2025Jamison Private Wealth Management Inc.2,483$1.98M0.3%+7.1%0.001%
4/22/2025Dupont Capital Management Corp9,324$7.42M0.8%-25.4%0.005%
4/22/2025Rockline Wealth Management LLC1,548$1.23M0.3%+7.5%0.001%
4/22/2025Covea Finance39,665$31.58M1.4%+8.5%0.019%
4/22/2025Carr Financial Group Corp1,220$971K0.3%+16.6%0.001%
4/22/2025Segment Wealth Management LLC921$733K0.0%+29.9%0.000%
4/21/2025Citizens & Northern Corp1,802$1.44M0.4%+6.4%0.001%
4/21/2025L.M. Kohn & Company1,942$1.55M0.4%+1.1%0.001%
4/21/2025Shelton Wealth Management LLC1,105$880K0.5%-4.8%0.001%
4/21/2025Abundance Wealth Counselors269$214K0.0%-18.5%0.000%
4/21/2025Avior Wealth Management LLC600$478K0.0%-5.2%0.000%
4/21/2025ORG Partners LLC144$117K0.0%-9.4%0.000%
4/21/2025Riverbridge Partners LLC105,583$84.06M1.3%-1.3%0.051%
4/21/2025River Street Advisors LLC269$214K0.1%-4.9%0.000%
4/21/2025Retirement Systems of Alabama44,268$35.24M0.1%-0.7%0.021%
4/21/2025Means Investment CO. Inc.1,988$1.58M0.2%-21.8%0.001%
4/21/2025Trifecta Capital Advisors LLC8,470$6.74M1.4%+3.7%0.004%
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4/21/2025Blue Trust Inc.1,364$1.09M0.0%+18.1%0.001%
4/21/2025Advisory Resource Group1,186$944K0.2%+17.7%0.001%
4/21/2025Bay Colony Advisory Group Inc d b a Bay Colony Advisors563$449K0.1%+4.5%0.000%
4/21/2025Silver Oak Securities Incorporated664$530K0.0%+5.6%0.000%
4/21/2025ORG Wealth Partners LLC480$389K0.1%-30.3%0.000%
4/21/2025Compass Capital Corp MA ADV1,329$1.04M0.5%+1.1%0.001%
4/21/2025HCR Wealth Advisors3,264$2.60M0.3%+3.2%0.002%
4/21/2025Envestnet Portfolio Solutions Inc.22,199$17.67M0.1%-10.6%0.011%
4/21/2025Guided Capital Wealth Management LLC3,979$3.17M2.6%+31.2%0.002%
4/21/2025Sterling Investment Counsel LLC1,780$1.42M0.5%+485.5%0.001%
4/21/2025TCI Wealth Advisors Inc.1,152$917K0.1%+9.6%0.001%
4/21/2025Janney Capital Management LLC10,929$8.70M0.6%-15.2%0.005%
4/21/2025Institute for Wealth Management LLC.3,193$2.54M0.3%+21.8%0.002%
4/21/2025Johnson Investment Counsel Inc.8,044$6.40M0.1%-0.4%0.004%
4/21/2025Davidson Capital Management Inc.2,965$2.36M0.6%-23.2%0.001%
4/21/2025Steel Grove Capital Advisors LLC690$550K0.1%-4.6%0.000%
4/21/2025State of Alaska Department of Revenue24,137$19.22M0.2%-3.0%0.012%
4/21/2025CWA Asset Management Group LLC3,373$2.69M0.1%-6.4%0.002%
4/21/2025Dunhill Financial LLC87$69K0.0%+20.8%0.000%
4/21/2025Marino Stram & Associates LLC355$283K0.1%+12.3%0.000%
4/21/2025PUREfi Wealth LLC263$209K0.2%-53.1%0.000%
4/21/2025Kingswood Wealth Advisors LLC1,258$1.00M0.0%+1.2%0.001%
4/21/2025Roman Butler Fullerton & Co.410$334K0.1%-83.6%0.000%
4/18/2025 Lion Street Advisors LLC664$529K0.2%+4.1%0.000%
4/18/2025 Bender Robert & Associates12,839$10.22M2.6%+9.7%0.006%
4/18/2025 Clarius Group LLC2,141$1.71M0.1%+16.0%0.001%
4/18/2025 Boomfish Wealth Group LLC3,069$2.44M1.6%+1.9%0.001%
4/18/2025 CENTRAL TRUST Co2,229$1.78M0.0%-2.7%0.001%
4/18/2025 Bell Bank1,226$976K0.1%-19.1%0.001%
4/18/2025 Rakuten Securities Inc.707$563K0.3%+7.6%0.000%
4/18/2025 Insigneo Advisory Services LLC1,874$1.49M0.2%-4.9%0.001%
4/17/2025 NBT Bank N A NY1,442$1.15M0.1%+32.4%0.001%
4/17/2025 Strategic Advisors LLC4,707$3.75M0.7%+25.3%0.002%
4/17/2025 Chicago Capital LLC78,207$62.26M1.8%+0.7%0.038%
4/17/2025 Kercheville Advisors LLC305$243K0.1%-11.6%0.000%
4/17/2025 Vivid Wealth Management LLC289$230K0.1%-55.0%0.000%
4/17/2025 Vicus Capital737$587K0.1%+49.8%0.000%
4/17/2025 AA Financial Advisors LLC297$236K0.1%-26.5%0.000%
4/17/2025 WD Rutherford LLC5,170$4.22M2.2%+0.7%0.002%
4/17/2025 Fortitude Advisory Group L.L.C.480$382K0.3%+8.8%0.000%
4/17/2025 Grove Bank & Trust2,397$1.91M0.3%-33.3%0.001%
4/17/2025 Signature Wealth Management Group1,921$1.53M0.6%+6.5%0.001%
4/17/2025 Boothe Investment Group Inc.7,714$6.14M2.8%-4.0%0.004%
4/17/2025 FNY Investment Advisers LLC916$729K0.4%+38.8%0.000%
4/17/2025 QRG Capital Management Inc.13,945$11.10M0.1%-3.3%0.007%
4/17/2025 Highline Wealth Partners LLC612$487K0.2%+3.6%0.000%
4/17/2025 Sagespring Wealth Partners LLC1,524$1.21M0.0%+19.1%0.001%
4/17/2025 Great Lakes Retirement Inc.2,620$2.09M0.3%+172.3%0.001%
4/17/2025 Adero Partners LLC3,458$2.75M0.2%+0.4%0.002%
4/17/2025 Sowell Financial Services LLC1,721$1.37M0.1%N/A0.001%
Trump’s treachery (Ad)

Forget what the media tells you. Trump’s inner circle may be pushing a financial reset that mirrors moves from 50 years ago—moves that crushed the middle class and rewrote the economy. But if you act now, you might be on the right side of history. Porter Stansberry just released his findings in a shocking new report that connects trade wars, layoffs, and the crypto reserve to one radical outcome.

Trump’s reset plan may already be in motion
4/17/2025 Montecito Bank & Trust631$502K0.1%+9.2%0.000%
4/17/2025 Janney Montgomery Scott LLC56,366$44.88M0.1%+3.9%0.027%
4/17/2025 Trust Point Inc.1,675$1.33M0.1%-22.4%0.001%
4/17/2025 Hanson & Doremus Investment Management460$366K0.1%+7.7%0.000%
4/17/2025 Howard Bailey Securities LLC356$283K0.1%-8.2%0.000%
4/17/2025 Trust Co. of Toledo NA OH626$498K0.1%+4.3%0.000%
4/17/2025 Mn Services Vermogensbeheer B.V.75,188$59.86M0.5%-7.2%0.036%
4/17/2025 D Orazio & Associates Inc.362$288K0.0%-57.0%0.000%
4/17/2025 Brighton Jones LLC2,714$2.16M0.1%-1.4%0.001%
4/17/2025 Exchange Traded Concepts LLC20,045$15.96M0.3%+40.5%0.010%
(Data available from 1/1/2016 forward)

NOW Institutional Ownership - Frequently Asked Questions

Who are the largest shareholders of NOW shares?

During the previous two years, 2,281 institutional investors and hedge funds held shares of ServiceNow. The most heavily invested institutionals were Vanguard Group Inc. ($20.35B), BlackRock Inc. ($8.48B), Price T Rowe Associates Inc. MD ($8.43B), State Street Corp ($8.12B), FMR LLC ($6.23B), Geode Capital Management LLC ($4.56B), and Morgan Stanley ($3.94B).Learn more on NOW's institutional investors.

What percentage of ServiceNow stock is owned by institutional investors?

87.18% of ServiceNow stock is owned by institutional investors. Learn more on NOW's institutional investor holdings.

Which institutional investors have been buying ServiceNow stock?

Of the 2,028 institutional investors that purchased ServiceNow stock in the last 24 months, the following investors and hedge funds have bought the highest volume of shares: Bank Julius Baer & Co. Ltd Zurich ($23.45M), Norges Bank ($4.79M), World Investment Advisors LLC ($4.78M), Jennison Associates LLC ($2.87M), GAMMA Investing LLC ($2.69M), International Assets Investment Management LLC ($2.00M), and GQG Partners LLC ($1.53M).

How much institutional buying is happening at ServiceNow?

Institutional investors have bought a total of 79,094,341 shares in the last 24 months. This purchase volume represents approximately $56.59B in transactions.

Which ServiceNow major shareholders have been selling company stock?

Of the 1,255 institutional investors that sold ServiceNow stock in the last 24 months, the following investors and hedge funds have sold the highest volume of shares: Price T Rowe Associates Inc. MD ($3.49M), Edgewood Management LLC ($1.62M), Ontario Teachers Pension Plan Board ($1.51M), Capital Research Global Investors ($1.25M), Capital International Investors ($1.22M), International Assets Investment Management LLC ($1.18M), and Massachusetts Financial Services Co. MA ($972.41K).

How much institutional selling is happening at ServiceNow?

Institutional investors have sold a total of 30,572,365 shares in the last 24 months. This volume of shares sold represents approximately $22.85B in transactions.


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This page (NYSE:NOW) was last updated on 4/22/2025 by MarketBeat.com Staff
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