ServiceNow (NOW) News Today $963.43 +4.28 (+0.45%) Closing price 07/18/2025 03:59 PM EasternExtended Trading$964.00 +0.57 (+0.06%) As of 07/18/2025 07:53 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Headlines Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock Why Is ServiceNow Up Today?Toggle Visibility of Why Is ServiceNow Up Today?ServiceNow, Inc. (NYSE:NOW) has seen a flurry of analyst actions and corporate developments driving today’s trading activity. Bullish price-target upgrades, AI-driven expansion initiatives, regulatory reviews, and insider moves are all influencing investor sentiment. Positive Sentiment: ServiceNow India’s Hyderabad center aims to scale AI-driven development for global markets, reinforcing the company’s innovation pipeline and growth outlook. At Hyderabad, ServiceNow India hopes to ride the AI wave and develop for the world Positive Sentiment: Bank of America raised its ServiceNow price target from $1,085 to $1,110 and reiterated a “buy” rating, citing strong AI-driven growth prospects. Bank of America Issues Positive Forecast for ServiceNow (NYSE:NOW) Stock Price Positive Sentiment: BofA Securities analyst Bradley Sills reiterated a Buy rating and raised his ServiceNow price objective, highlighting the company’s strong market position and AI initiatives. ServiceNow’s Strong Market Position and AI Initiatives Justify Buy Rating and Raised Price Objective Positive Sentiment: Analysts at Bank of America lifted their ServiceNow target to $1,100, reinforcing optimism around the company’s AI-driven revenue expansion. ServiceNow stock price target raised to $1,100 by BofA on AI growth Positive Sentiment: Cantor Fitzgerald boosted its ServiceNow price target to $1,200, citing a strong Q2 setup and sustained momentum in enterprise AI spending. ServiceNow (NOW) Analysts at Cantor Fitzgerald Raise Target to $1,200 on Strong Q2 Setup Positive Sentiment: BofA Securities increased its ServiceNow target in a separate report, reinforcing a positive outlook amid robust AI initiatives. ServiceNow (NOW) Target Price Increased by BofA Analyst Amid Positive Outlook | NOW Stock News Positive Sentiment: BofA Securities reiterated its upbeat stance by raising ServiceNow’s price target again, emphasizing continued growth potential. ServiceNow (NOW) Price Target Raised by B of A Securities | NOW Stock News Neutral Sentiment: MarketBeat flagged ServiceNow among “Promising Oil Stocks to Follow” due to a broad sector screening, though the company remains a software leader rather than a traditional oil stock. Promising Oil Stocks To Follow Today - July 17th Neutral Sentiment: Investors are awaiting ServiceNow’s Q2 results; a Zacks report examines key metrics beyond revenue and EPS to gauge performance drivers. Countdown to ServiceNow (NOW) Q2 Earnings: A Look at Estimates Beyond Revenue and EPS Neutral Sentiment: Guggenheim maintained its rating and price target for ServiceNow, keeping its view unchanged ahead of the company’s upcoming earnings. ServiceNow (NOW) Rating and Price Target Maintained by Guggenheim | NOW Stock News Negative Sentiment: A U.S. antitrust review has been launched into ServiceNow’s proposed acquisition of Moveworks, potentially delaying deal closure and increasing regulatory risk. ServiceNow’s Moveworks Takeover Gets In-Depth Antitrust Review Negative Sentiment: Representative John McGuire sold between $1K and $15K of ServiceNow shares, a move that could be seen as a signal from an insider. Rep. John McGuire Sells Off Shares of ServiceNow, Inc. (NYSE:NOW) Negative Sentiment: Guggenheim reaffirmed a “sell” rating and set a $724 price target on ServiceNow, implying significant downside risk from current levels. Guggenheim Reaffirms "Sell" Rating for ServiceNow (NYSE:NOW) Posted 1+ days agoAI Generated. May Contain Errors. NOW Latest News All Sources Trusted Sources MarketBeat Benzinga Bloomberg GlobeNewswire GuruFocus MarketWatch Motley Fool NASDAQ PR Newswire Reuters Seeking Alpha TalkMarkets The Street TipRanks The Wall Street Journal Wall Street Zen Yahoo Finance Source Sentiment refers to the positivity or negativity of each headline according to our language processing algorithm. Sentiment All Sentiments Very Positive Positive Neutral Negative Very Negative Most Recent July 2025 June 2025 May 2025 April 2025 March 2025 February 2025 January 2025 December 2024 November 2024 October 2024 September 2024 August 2024 July 2024 June 2024 May 2024 April 2024 March 2024 February 2024 January 2024 December 2023 November 2023 October 2023 September 2023 August 2023 July 2023 June 2023 May 2023 April 2023 March 2023 February 2023 January 2023 December 2022 November 2022 October 2022 September 2022 August 2022 Time Period ServiceNow (NYSE:NOW) Lowered to "Hold" Rating by Wall Street Zen1 hour ago | marketbeat.comPrediction: These 5 First-Half AI Stock Losers Will Be Second-Half WinnersJuly 20 at 9:00 AM | fool.comServiceNow, Inc. (NYSE:NOW) Shares Purchased by Teachers Retirement System of The State of KentuckyJuly 20 at 8:20 AM | marketbeat.comServiceNow, Inc. (NYSE:NOW) Shares Acquired by Heritage Investors Management CorpJuly 20 at 8:20 AM | marketbeat.comServiceNow, Inc. (NYSE:NOW) Shares Purchased by Morse Asset Management IncJuly 20 at 7:32 AM | marketbeat.comServiceNow, Inc. (NYSE:NOW) Shares Bought by Private Advisor Group LLCJuly 20 at 6:08 AM | marketbeat.comServiceNow (NYSE:NOW) Shares Acquired Rep. Marjorie Taylor GreeneJuly 20 at 5:02 AM | marketbeat.comTD Cowen Maintains a Buy on ServiceNow (NOW), Keeps the PT at $1,150July 20 at 2:34 AM | insidermonkey.comServiceNow Analysts at Cantor Fitzgerald Raise Target to $1,200 on Strong Q2 SetupJuly 20 at 2:06 AM | msn.comTD Cowen Maintains a Buy on ServiceNow (NOW), Keeps the PT at $1,150July 20 at 2:06 AM | msn.comCalton & Associates Inc. Invests $4.46 Million in ServiceNow, Inc. (NYSE:NOW)July 19 at 10:34 AM | marketbeat.comDenali Advisors LLC Decreases Position in ServiceNow, Inc. (NYSE:NOW)July 19 at 9:40 AM | marketbeat.comServiceNow, Inc. (NYSE:NOW) Shares Sold by Hollencrest Capital ManagementJuly 19 at 7:37 AM | marketbeat.comServiceNow’s acquisition of Moveworks is reportedly being reviewed over antitrust concernsJuly 18 at 6:27 PM | msn.comServiceNow's acquisition of Moveworks is reportedly being reviewed over antitrust concernsJuly 18 at 5:04 PM | techcrunch.comTPromising Oil Stocks To Follow Today - July 17thJuly 18 at 3:03 PM | marketbeat.comServiceNow’s Moveworks Takeover Gets In-Depth Antitrust ReviewJuly 18 at 1:27 PM | msn.comServiceNow stock price target raised to $1,100 by BofA on AI growthJuly 18 at 11:17 AM | investing.comNwam LLC Lowers Holdings in ServiceNow, Inc. (NYSE:NOW)July 18 at 11:11 AM | marketbeat.comDiversify Advisory Services LLC Raises Stake in ServiceNow, Inc. (NYSE:NOW)July 18 at 11:09 AM | marketbeat.comCreekmur Asset Management LLC Trims Position in ServiceNow, Inc. (NYSE:NOW)July 18 at 9:45 AM | marketbeat.comServiceNow (NOW) Target Price Increased by BofA Analyst Amid Positive Outlook | NOW Stock NewsJuly 18 at 9:32 AM | gurufocus.comServiceNow (NOW) Price Target Raised by B of A Securities | NOW Stock NewsJuly 18 at 9:32 AM | gurufocus.comBank of America Issues Positive Forecast for ServiceNow (NYSE:NOW) Stock PriceJuly 18 at 9:32 AM | marketbeat.comJennison Associates LLC Trims Stock Holdings in ServiceNow, Inc. (NYSE:NOW)July 18 at 9:30 AM | marketbeat.comLarson Financial Group LLC Grows Position in ServiceNow, Inc. (NYSE:NOW)July 18 at 6:05 AM | marketbeat.comRep. John McGuire Sells Off Shares of ServiceNow, Inc. (NYSE:NOW)July 17, 2025 | marketbeat.comServiceNow (NOW) Rating and Price Target Maintained by Guggenheim | NOW Stock NewsJuly 17, 2025 | gurufocus.comGuggenheim Reaffirms "Sell" Rating for ServiceNow (NYSE:NOW)July 17, 2025 | marketbeat.comCenterBook Partners LP Decreases Stock Holdings in ServiceNow, Inc. (NYSE:NOW)July 17, 2025 | marketbeat.comBailard Inc. Sells 338 Shares of ServiceNow, Inc. (NYSE:NOW)July 17, 2025 | marketbeat.comDynasty Wealth Management LLC Sells 1,256 Shares of ServiceNow, Inc. (NYSE:NOW)July 17, 2025 | marketbeat.comParcion Private Wealth LLC Invests $322,000 in ServiceNow, Inc. (NYSE:NOW)July 17, 2025 | marketbeat.comVictory Capital Management Inc. Sells 5,937 Shares of ServiceNow, Inc. (NYSE:NOW)July 17, 2025 | marketbeat.comTectonic Advisors LLC Sells 366 Shares of ServiceNow, Inc. (NYSE:NOW)July 17, 2025 | marketbeat.comThe Denodo Platform and Agora, the Denodo Cloud Service, Now Available in the New AWS Marketplace AI Agents and Tools categoryJuly 16, 2025 | globenewswire.comServiceNow (NYSE:NOW) Price Target Raised to $1,200.00 at Cantor FitzgeraldJuly 16, 2025 | marketbeat.comTriasima Portfolio Management inc. Acquires 1,694 Shares of ServiceNow, Inc. (NYSE:NOW)July 16, 2025 | marketbeat.comWelch & Forbes LLC Boosts Stock Position in ServiceNow, Inc. (NYSE:NOW)July 16, 2025 | marketbeat.comServiceNow, Inc. (NYSE:NOW) Shares Sold by Cullen Frost Bankers Inc.July 16, 2025 | marketbeat.comSegall Bryant & Hamill LLC Decreases Stock Holdings in ServiceNow, Inc. (NYSE:NOW)July 16, 2025 | marketbeat.comBryn Mawr Capital Management LLC Purchases 412 Shares of ServiceNow, Inc. (NYSE:NOW)July 16, 2025 | marketbeat.comKornitzer Capital Management Inc. KS Has $2.91 Million Stock Holdings in ServiceNow, Inc. (NYSE:NOW)July 16, 2025 | marketbeat.comSigma Planning Corp Decreases Holdings in ServiceNow, Inc. (NYSE:NOW)July 16, 2025 | marketbeat.comCwm LLC Raises Stake in ServiceNow, Inc. (NYSE:NOW)July 16, 2025 | marketbeat.comServiceNow (NOW) to Release Earnings on WednesdayJuly 16, 2025 | marketbeat.comMorgan Stanley Sees Growth in ServiceNow’s (NOW) Broadened Workflow OfferingsJuly 15, 2025 | msn.comBridgewater Advisors Inc. Invests $5.17 Million in ServiceNow, Inc. (NYSE:NOW)July 15, 2025 | marketbeat.comWhittier Trust Co. of Nevada Inc. Purchases 7,393 Shares of ServiceNow, Inc. (NYSE:NOW)July 15, 2025 | marketbeat.comServiceNow, Inc. (NYSE:NOW) Stake Raised by Whittier Trust Co.July 15, 2025 | marketbeat.com Get ServiceNow News Delivered to You Automatically Sign up to receive the latest news and ratings for NOW and its competitors with MarketBeat's FREE daily newsletter. Email Address Related Videos NOW Media Mentions By Week NOW Media Sentiment Learn about the media sentiment score. Each headline receives a score ranging from 2 (good news) to -2 (bad news). Our company news sentiment scores track the average news sentiment of articles about each company over the most recent 7 days in order to identify companies that are receiving positive press. NOW News Sentiment▼1.190.68▲Average Computer and Technology News Sentiment NOW News Coverage Learn about the media coverage comparison. We track news headlines from hundreds of news outlets and tag them by company. This chart compares the number of articles about this company in the last seven days compared with the average number of articles about this company on a typical week. NOW Articles This Week▼6546▲NOW Articles Average Week Get ServiceNow News Delivered to You Automatically Sign up to receive the latest news and ratings for NOW and its competitors with MarketBeat's FREE daily newsletter. 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