ServiceNow (NOW) Stock Forecast & Price Target

$937.79 -30.19 (-3.12%)

Closing price 03:59 PM Eastern

Extended Trading

$939.12 +1.34 (+0.14%)

As of 07:59 PM Eastern

ServiceNow - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy

Based on 31 Analyst Ratings

Sell
1

Hold
3

Buy
27

Based on 31 Wall Street analysts who have issued ratings for ServiceNow in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 31 analysts, 1 has given a sell rating, 3 have given a hold rating, 25 have given a buy rating, and 2 have given a strong buy rating for NOW.

Consensus Price Target

$1,129.72
20.47% Upside

According to the 31 analysts' twelve-month price targets for ServiceNow, the average price target is $1,129.72. The highest price target for NOW is $1,426.00, while the lowest price target for NOW is $716.00. The average price target represents a forecasted upside of 20.47% from the current price of $937.79.

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NOW Analyst Ratings Over Time

Type	Current Forecast 2/22/24 to 2/21/25	1 Month Ago 1/23/24 to 1/22/25	3 Months Ago 11/24/23 to 11/23/24	1 Year Ago 2/22/23 to 2/22/24
Strong Buy	2 Strong Buy rating(s)	2 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	25 Buy rating(s)	24 Buy rating(s)	25 Buy rating(s)	23 Buy rating(s)
Hold	3 Hold rating(s)	3 Hold rating(s)	2 Hold rating(s)	2 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$1,129.72	$1,093.34	$986.39	$750.93
Forecasted Upside	20.47% Upside	-2.85% Downside	-7.00% Downside	-2.38% Downside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

NOW Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

NOW Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

ServiceNow Stock vs. The Competition

Type	ServiceNow	Computer and Technology Companies	S&P 500
Consensus Rating Score	2.90	2.68	2.53
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy
Predicted Upside	20.47% Upside	56.75% Upside	14.37% Upside
News Sentiment Rating	Positive News See Recent NOW News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
2/19/2025	Redburn Atlantic 5 of 5 stars	O. Sheikh Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Buy
2/4/2025	Citigroup 3 of 5 stars	Tyler Radke Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Buy ➝ Buy	$1,432.00 ➝ $1,426.00	+41.20%
1/30/2025	Jefferies Financial Group 2 of 5 stars	Samad Samana Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Buy ➝ Buy	$1,300.00 ➝ $1,250.00	+23.56%
1/30/2025	Canaccord Genuity Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	David Hynes Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$1,200.00 ➝ $1,275.00	+26.03%
1/30/2025	Oppenheimer Subscribe to MarketBeat All Access for the recommendation accuracy rating	Brian Schwartz Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Outperform ➝ Outperform	$1,150.00 ➝ $1,200.00	+19.95%
1/30/2025	Royal Bank of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating	Matthew Hedberg Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Outperform ➝ Outperform	$1,210.00 ➝ $1,210.00	+21.47%
1/30/2025	Robert W. Baird Subscribe to MarketBeat All Access for the recommendation accuracy rating	Rob Oliver Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Outperform ➝ Outperform	$1,250.00 ➝ $1,200.00	+20.45%
1/30/2025	JMP Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating	Patrick Walravens Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Market Outperform ➝ Market Outperform	$1,300.00 ➝ $1,300.00	+28.22%
1/30/2025	Needham & Company LLC Subscribe to MarketBeat All Access for the recommendation accuracy rating	Mike Cikos Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$1,150.00 ➝ $1,200.00	+4.82%
1/29/2025	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating	Mark Murphy Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Overweight ➝ Overweight	$950.00 ➝ $1,250.00	+6.75%
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1/22/2025	Guggenheim Subscribe to MarketBeat All Access for the recommendation accuracy rating	John Difucci Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Sell ➝ Sell	$716.00	-36.26%
1/17/2025	Cantor Fitzgerald Subscribe to MarketBeat All Access for the recommendation accuracy rating	Thomas Blakey Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Overweight	$1,332.00	+25.99%
1/10/2025	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Kash Rangan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$1,050.00 ➝ $1,200.00	+17.29%
1/6/2025	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$1,000.00 ➝ $1,200.00	+11.01%
12/24/2024	Raymond James Subscribe to MarketBeat All Access for the recommendation accuracy rating	A. Tindle Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Outperform	$1,200.00	+10.27%
12/13/2024	KeyCorp Subscribe to MarketBeat All Access for the recommendation accuracy rating	J. Ader Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Overweight ➝ Sector Weight
12/13/2024	Mizuho Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$1,070.00 ➝ $1,210.00	+5.34%
12/12/2024	Truist Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Hold ➝ Hold	$900.00 ➝ $1,100.00	-4.25%
12/10/2024	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$1,025.00 ➝ $1,300.00	+15.09%
12/5/2024	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$1,150.00 ➝ $1,250.00	+11.89%
11/19/2024	Scotiabank Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Sector Outperform	$1,230.00	+22.45%
10/24/2024	Sanford C. Bernstein Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$906.00 ➝ $913.00	-4.01%
10/24/2024	Stifel Nicolaus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$900.00 ➝ $990.00	+3.02%
10/24/2024	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$950.00 ➝ $1,000.00	+2.25%
10/24/2024	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$980.00 ➝ $1,000.00	+10.17%
10/21/2024	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Overweight ➝ Equal Weight	$900.00 ➝ $960.00	+4.15%
10/10/2024	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$860.00 ➝ $1,025.00	+9.13%
10/8/2024	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$900.00 ➝ $1,055.00	+14.02%
7/25/2024	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$875.00 ➝ $900.00	+6.77%
5/10/2024	Wolfe Research Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform ➝ Outperform	$830.00	+13.73%
5/7/2024	William Blair Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform
12/6/2023	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$675.00 ➝ $770.00	+11.35%
9/15/2023	HSBC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Buy	$704.00	+19.30%
7/27/2023	Moffett Nathanson Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform	$549.00 ➝ $600.00	+3.90%
7/19/2023	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		$600.00 ➝ $700.00	+17.23%
4/28/2023	BNP Paribas Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Underperform ➝ Neutral	$410.00	-9.76%
4/27/2023	VNET Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Maintains
4/27/2023	22nd Century Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Reiterates

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 10:57 PM ET.

Should I Buy ServiceNow Stock? NOW Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, February 19, 2025. Please send any questions or comments about these ServiceNow pros and cons to contact@marketbeat.com.

ServiceNow
Bull Case

Here are some ways that investors could benefit from investing in ServiceNow, Inc.:

ServiceNow, Inc. has a strong market capitalization of approximately $202.78 billion, indicating a robust position in the technology sector.
The stock is currently trading at $984.74, which is significantly higher than its 12-month low of $637.99, suggesting a positive trend in its stock performance.
Analysts have a consensus rating of "Moderate Buy" for ServiceNow, Inc., with an average price target of $1,129.72, indicating potential for future growth.
Recent upgrades from analysts, including a "sector outperform" rating from Scotiabank and a "buy" rating from Jefferies Financial Group, reflect confidence in the company's future performance.
The company reported earnings per share (EPS) of $3.67, meeting analysts' expectations, which demonstrates its ability to generate consistent profits.

ServiceNow
Bear Case

Investors should be bearish about investing in ServiceNow, Inc. for these reasons:

The stock price has recently decreased by 0.2%, indicating potential volatility and uncertainty in the market.
ServiceNow, Inc. has a high price-to-earnings (P/E) ratio of 144.25, which may suggest that the stock is overvalued compared to its earnings, making it a riskier investment.
Insider selling activity has been noted, with significant shares sold by executives, which could signal a lack of confidence in the company's short-term prospects.
Despite a strong market position, the company has a relatively low return on equity of 17.11%, which may indicate less efficient use of shareholder equity compared to peers.
Recent trading volumes have declined significantly, with a 67% drop from the average daily volume, suggesting reduced investor interest and potential liquidity issues.

NOW Forecast - Frequently Asked Questions

: According to the research reports of 31 Wall Street equities research analysts, the average twelve-month stock price forecast for ServiceNow is $1,129.72, with a high forecast of $1,426.00 and a low forecast of $716.00.
: 31 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for ServiceNow in the last year. There is currently 1 sell rating, 3 hold ratings, 25 buy ratings and 2 strong buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" NOW shares.
: According to analysts, ServiceNow's stock has a predicted upside of 20.47% based on their 12-month stock forecasts.
: Over the previous 90 days, ServiceNow's stock had 1 upgrade and 1 downgrade by analysts.
: ServiceNow has been rated by research analysts at Canaccord Genuity Group, Cantor Fitzgerald, Citigroup, Guggenheim, Jefferies Financial Group, JMP Securities, JPMorgan Chase & Co., KeyCorp, Mizuho, Needham & Company LLC, Oppenheimer, Piper Sandler, Raymond James, Redburn Atlantic, Robert W. Baird, Royal Bank of Canada, TD Cowen, The Goldman Sachs Group, Truist Financial, and Wells Fargo & Company in the past 90 days.
: Analysts like ServiceNow more than other "computer and technology" companies. The consensus rating score for ServiceNow is 2.90 while the average consensus rating score for "computer and technology" companies is 2.68. Learn more on how NOW compares to other companies.

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This page (NYSE:NOW) was last updated on 2/21/2025 by MarketBeat.com Staff

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ServiceNow (NOW) Stock Forecast & Price Target